The Underfashion Club
Pakistan Factory Fires
Brazil's Textile Industry Files Safeguard Petition
John Stagliano to Speak at Closing Keynote Panel
Coquette to Debut First Seasonal Limited Edition
The International Lingerie Fashion Show Sneak Peek
Eldorado Now Carrying
Wicked Sensual Care
Business and Technology: Lessons learned from
Fab Foundations: Take the plunge
CurveNY Continued Page 3
The Lingerie Alliance Launch
Ask the Gozooko Guys
Baci Lingerie Premiered Plus-Size Lines at ILS
Intensity by JOPEN Scores
The Addict Expose: The 7 New Rules of Lingerie
Bodi Spa Makes Waves at ILS
Major Credit Cards for Advertising
on your Web-site,
Click here and Link it to
the Gozooko Guys
(Bryan and Karl)
Lessons learned from
Was your website affected by the recent GoDaddy outages?
A few takeaways from watching millions of small businesses lose possible sales related uptime.
Web Hosting – Being hosted by a company where you may just be another number, try a smaller web hosting company with a bit more personal service.
DNS(Domain Name Service) – The communication and translation service that points your web site to the proper
server (among other things it does). Go Daddy’s DNS servers were affected. Think about splitting up some of your Go Daddy services between other
Remember the bottom line is you get what you pay for.
Gozooko, the customer always comes first. Our lines of products are
customer driven, and our goal is to meet your needs and to help your
business grow. As always we welcome your comments and suggestions. We look
forward to hearing from you.
The businessman dragged himself home and barely made it to his chair before he dropped, exhausted.
His sympathetic wife was right there with a tall cool drink and a comforting word.
"My, you look tired," she said. "You must have had a hard day today. What happened to make you so exhausted?"
"It was terrible," her husband said, "The computer broke down and all of us had to do our own thinking."
Eldorado Now Carrying
Wicked Sensual Care
From the pinnacle brand in couple's intimacy, Eldorado is proud to announce the addition of the Wicked Sensual Care Collection to its growing line of personal care products.
"We are excited to offer the Wicked Sensual Care Collection. Wicked has proven themselves in the adult film market and they're bringing that same high quality to the personal care market," says Eldorado founder and CEO Larry Garland.
For almost 20 years, Wicked has established itself as a global leader in the creation of sophisticated couples entertainment. The Wicked Sensual Care Collection is a comprehensive line of luxurious intimate lubricants and enhancers. The exclusive formulas use the highest quality ingredients available in the personal care market and lovingly crafted together to enhance and satisfy all of your intimate adventures. The elegantly designed packaging is discreet and subtle for discerning consumers.
"We are extremely excited to be part of the Eldorado family with our new line of luxurious intimate lubricants. Being a new player in the novelty market, it is great to have the opportunity to work with such a high caliber and knowledgeable team," says Bonnie Kail of Wicked's domestic sales department.
Contact your Eldorado account manager or log on to eldorado.net
for more information.
An award-winning distributor of adult toys and novelties, Eldorado is committed to providing products that enhance special occasions for adults everywhere. Eldorado prides itself on sensational service, outstanding product selection, and unsurpassed delivery to and for its customers. For more information please contact Eldorado's sales department at 800-525-0848, or
email@example.com or visit www.Eldorado.net
Fever Heats Up
2012 has been an incredible year for Fever. They have been nominated for a Storerotica nomination in America
and won the Gainsborough Business of the Year award for 2012 in England. It appears that their exciting
styling, extraordinary customer service, great fulfiment along with just being a pleasure to deal with has made
Fever 'The Company' to buy from.
Fever has caught on with stores that are tired of the same old, oversaturated
No woman wants to wear what everyone else is wearing, and no buyer wants to buy a brand that is
everywhere including Ebay.
Mark Behar, Head of US Business Development, believes that this is the reason such notable companies like the
famous Trashy.com, Yandy.com, Chealsea Manor.com and so many others are starting to bring the Fever Collection
"It's not the same old tired styles from the same old tired companies". Behar says "because we are designed
in Europe we have a different flavor, our own unique style it is awesome that only the best stores have
discovered us, it makes the stores that cary us unique and elite."
" Fever allows a woman to dare to be different" The store that carries Fever gets a lot for their money and
can pass it on to the end user. All this at a very reasonable price. it's great to be able to say "Fever
is sold only by the best!"
For information about Fever or to find a representative in your area please call Mark Behar at 646 592-3977 or
646 225-6626. www.fever-collection.com
The dynamic and upbeat tone of the activity at CURVENY New York the past three days was a result of the combined first 2012 semester retail success and brands that surpassed themselves in both creativity,quality, and right price positioning. Each not only exceeded market expectations, but catered to the year's current market requirements.
Vendors, designers, and merchandising teams worked extremely hard in coming up with collections that offer new colors, textures, techniques, and performances. New product categories were presented in a subtle way to feed the appetite of consumers who desired freshness and real content. This demand was accompanied by the entrance of many new brands across a wide range of segments including: Anne Krysel, Bracli Creations, Diane and Geordi, Ella Moss, Estuaries, Gossard, Jamu Australia, Janira, Kensie, Kiss Me Deadly, Knitty Kitty, Maria Bonia by Phax, Miel, Olivia Von Halle, Parisa Fe, Purpuratta, Skyfissh Swimwear, Splendid, Suggest by Pain de Sucre, and Urban Intimates, to name a few. These brands further demonstrate the exciting dynamic nature of the industry and received excellent feedback from the buyers at CURVENY New York.
The entire retail industry worked the diverse CURVENY New York floor for many hours and days. From major department stores such as Macy's, Nordstrom, Saks Fifth Avenue, and Neiman Marcus, to online stores such as Bare Necessities and Her Room, and to numerous Lingerie and Swimwear specialty stores deriving from the Northeast, Mid-Atlantic, South and Midwest - leading Lingerie and Swimwear buyers have now made CURVENY New York their three-day "home". The quality of buyers exceeded the quality of previous years, while the quantity was up 6.5% with CURVENY New York last August with 3,397 visitors. Among these visitors, 13 percent came from abroad, mainly from Canada and Japan. This proves the growing importance of the North American market offerings within the entire fashion world. Considering the recent changes CURVExpo has gone through with the new acquisition of CURVExpo by Eurovet, the world leader at the helm of seventeen textile and fashion-related fairs, such as Salon International de La Lingerie and Interfilière/Mode City, an increase in International retailers visiting CURVExpo Shows is expected in 2013.
All seminars and the fashion show were "full House "events!: The LELO seminar unveiling a new product category that brings traffic and revenue to the store, the very important sourcing seminar about "Colombia
your new sourcing destination aiming at efficiency and competiveness," by Proexport attended by production manager and the very informative seminar about " How to sell to China" by Shanghai Mode
Lingerie. New this season: The So CURVE Fashion Show attended by more than 500 retailers on Monday, August 6th at 6PM on show, performed by the Crazy Horse Paris dancers, was a dazzling tribute to lingerie and swimwear brands from around the world and their impressive Spring/Summer 2013 Collections.
CURVENY New York is already looking ahead to February 2013, with the dates set to be February 25, 26, and 27. The show will also move back to the new, beautiful, and airy Javits North location.
For more information on Curve go to www.curvexpo.com
by clicking on the photo's below, it will
bring you to their web-site. or to their e-mail if
no web-site exists.
Remember to tell them you saw them here.
by Heather Briggs
The Knock Out booth.
Afiya and Holly
wearing Naked Princess.
Cassandre Le Corre, Isabelle Gantzer Mugnier and
Laetitia Suty of Gilsa Paris. firstname.lastname@example.org
Lisa Roberts of Knitty Kitty. email@example.com
Eliane Maria Said of Lelo.
The busy Mary Green booth. firstname.lastname@example.org
Olga wearing Jane Woolrich
Melissa is modeling Julie France.
The busy Va Bien booth. email@example.com
Len Greenbaum of TC Fine Intimates with a buyer.
The busy Clo Intimo booth. firstname.lastname@example.org
Frauke Nagel of Fraulein Annie with Ellen Lewis of
Lingerie Briefs. email@example.com
Terry Krchov and Michele Krchov of Cotton Club. firstname.lastname@example.org
CurveNY continued on page 3
Paint your clothing on with the
Brand X Liquid Latex Rainbow Kit
When you can’t decide what to wear ... simply paint your clothing
on! For those customers who just love the feel of latex, Brand X Liquid Latex is happy to
introduce their new Rainbow Kit, which is equipped with all your customers
would need to unleash their inner “bodypainting artist.”
Whether utilized for a costume party, an exotic stage performance or a night on the town, the Brand X Liquid Latex
boasts a water-resistant formula, less skin irritation and easy removal, peeling off the skin like a rubber
For more information, please call (408) 426-1334.
“Awake,” “Bloom” and “Chai” added to Intimate Organics’
massage oil line
Peony Blush, Vanilla Chai, Black Pepper and Pink Grapefruit … no, they are not the latest designer
perfume scents, but the newest addition to Intimate Organics’ already popular massage oil line.
The new scents are officially titled “Awake,” a fresh and zesty Black Pepper and Pink Grapefruit
scent, “Bloom,” a feminine fragrance overflowing with the scent of fresh cut peonies, and
“Chai,” which perfectly captures the exotic aroma of hot,spiced Chai tea.
Containing natural ingredients like sweet almond oil, sunflower oil,
certified organic extracts and well-blended scents, Intimate Organics’ massage
oil line also includes “Sensual,” “Relax,” “Energize,” “Awake” and “Bloom.”
For more information, please call (888) 940-6887
About STOREROTICA Magazine
STOREROTICA Magazine was formed in October, 2008, when the company merged its two successful publications: TEEZE Magazine and ADULT STORE BUYER Magazine. STOREROTICA Magazine is a niche publication geared toward the owners and buyers at intimate apparel and adult retail stores. The magazine is more about what happens within the four walls of those retail stores than what happens outside. STOREROTICA's editorial focus is almost exclusively on store operators and decision-makers — how to make more money, how to simplify operations, how to manage inventory and personnel, how to avoid legal problems and how to grow your business. Unlike any other publication, STOREROTICA Magazine doesn’t only tell store owners about the latest and hottest products on the market, it also tells them how to sell more of those products. Every issue is packed with business advice columns, retail strategies, informative B2B articles and targeted industry news that store owners and buyers keep and refer to all year long. For more information, please visit
The International Lingerie Fashion Show
A small sneak peek of the International Lingerie
held September 10-12, 2012.
Photos by Chris Summa of Nandovision
Look for more photos and coverage from the
International Lingerie Show and Fashion Show
in upcoming issues of McPete Sez!
Pain et Sucre Wins Swimsuit
PPR/Redcats-owned home shopping specialist La Redoute has lost its appeal against a conviction for selling a
swimsuit copied from Marseille-based designer label Pain et Sucre.
The appeal court upheld an initial judgment, but reduced the sum La Redoute must pay to Pain et Sucre in
compensation from EUR200,000 (US$257,777) to EUR50,000, while damages have been halved to EUR50,000.
"La Redoute has a decreased fine and will pay less in damages, but what is more important is that the appeal
court has confirmed its conviction for counterfeiting a Pain et Sucre design," a spokesperson for the designer
The swimsuit model in question is a registered design at France's national Institute of Industrial Property.
Pain et Sucre says it is normally sold at between EUR120 and EUR150. However, La Redoute's copy was being
offered in its catalogues at between EUR15 and EUR20.
Hey Bloggers, Sales Reps
and Store Buyers!!!
Would you like to write an article for this newsletter? we are looking for information for our readers and
if you have anything to contribute
please e-mail us.
Advertise in the McPete Sez
Newsletter, reach over 7,600 Lingerie Retailers twice monthly.
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The McPete Sez Mail Bag
From our Readers
To our Readers
For our Readers
Some of our readers will have the answer.
Remember, our readers are in the same Industry.
Retailers, Manufacturers and Sales Representatives
*Disclaimer - The McPete Sez Mail Bag is a comment column, and does not necessarily reflect the views of McPete
Sez. Vulgar or offensive language will not be posted.
If you have the answer.....Give it"
If you have something to say.."Say it".
If you have a question......"Ask it"
Do you have any show dates or events that you would like posted for 2012? If so please e-mail them to me for posting in our show section. Thank You
End of Page 2
The McPete Sez Lingerie Newsletter & Women's Wear Journal