McPete Sez Newsletter

                                












Shirley of Hollywood 

Intimates Market 24/7


Pixie Dust

Fever

Eldorado

NandoVision

Studio Time

Tia Lyn 
Lingerie


International Lingerie Shows

Esty Lingerie

McPete Sales

The Underfashion Club


Styles Fashion



2015 Femmy Awards Announces Honorees
Page 1

California Exotic Novelties Supports The Let It Be Foundation
Page 1

Sportsheets International Designing Specialized Products For Wounded 
Veterans
Page 1

Fab Foundations:               
Lustworthy Lingerie
Page 2

Coquette Releases 2015 Main Collection 
Page 2

Stars of Burlesque From Around the World Featured at the Arizona Burlesque 
Festival
Page 2

Body Shotz Dancewear Now Available at Honey’s Place
Page 2

McPete Sez
Mailbag
Page 2

Sneak Peek of ILS
Page 3

Baci Lingerie Announces Winners of Dreams Retail Display Contest
Page 3

Political Season and your Marketing Strategy 
Page 3

Lipgloss & Lace
Page 3

Ask the Gozooko Guys
Page 3

Ask Andy
Page 3

California Exotic Novelties Scores Award for Best Overall Marketing
Page 4

Honey’s Place Now Carries Magic Wand Original
Page 4

The Addict Expose: 
Lingerie of the Week: Panache Clara Balconnet Bra
Page 4

Penthouse & Cleis Press Announce Six-Volume Erotic Fiction Series
Page 4

EXXXOTICA New Jersey’s Media Blitz Hits Times Square
Page 5

Sportsheets Releases Commercial for New "Sexperiments" Line
Page 5




















We Accept all
Major Credit Cards for Advertising




Put my Banner
on your Web-site,
Click here and Link it to
www.mcpetesez.com


November 1, 2014                Issue # 372

 
     
5/24
                   
                              Intimate Apparel

Sleepwear-Daywear-Foundations-Loungewear-Hosiery-
           Lingerie-Swimwear-Dancewear-Clubwear 
                              Ready-to-Wear
 
                            
   
     
2015 Femmy Awards Announces Honorees
The 2015 FEMMY AWARDS, presented by The Underfashion Club, Inc., the intimate apparel industry charitable organization dedicated to education, is scheduled for Tuesday, February 3, 2015 and will take place at Cipriani 42nd Street, New York City. Honorees include: retailer, Nordstrom.com; manufacturer, Dana-Co. LLC; supplier Macy's Merchandising Group; Innovation Award, 3-D Intimate Apparel Ltd. 
(Clover Group International Ltd.,) and Lifetime Achievement Award, Kristin Kramer, EVP of Launch & Innovation, Victoria's Secret.
The Femmy Awards honor those individuals and companies that have significantly contributed to the Intimate Apparel Industry and its growth. The Gala is recognized as one of the premier events in the Intimate Apparel Industry, and is the fundraising vehicle that enables the Underfashion Club to support its extensive Scholarship, Awards, Internship and Grants (SAIG) programs. These efforts bring to life the Underfashion Club's credo of "Education today for a better industry tomorrow." 
The 2015 Femmy will proudly host the 12th Annual Student Design Contest featuring the designs of Fashion Institute of Technology students. The students' garments will be displayed that evening and the attendees will select three student designers to receive cash awards. The design contest is an integral part of the Underfashion Club's mission to help educate, influence and attract new talent for the industry. 
"We are delighted to announce our 2015 honorees, who will join with us in our ongoing efforts to raise funds to promote education, innovation and growth within the Intimate Apparel Industry."
- Victor H. Vega, President of The Underfashion Club, Inc.
2015 marks the 57th Anniversary of this not-for-profit 501(c)(3) charitable organization established to provide Intimate Apparel Industry leaders with a forum to exchange information and ideas, and support the Intimate Apparel market as a vital aspect of the fashion industry through its ongoing commitment to support the education of new talent.
www.underfashionclub.org  
326 Field Road, Clinton Corners, NY 12514
Tel: 845-758-6405, Fax: 845-758-2546


  23/24 
Watch Tia Lyn's Curvy NY Fashion Show at FFFWeek!


California Exotic Novelties Supports The Let It Be Foundation
Company Participates in Name That Tune Dinner
California Exotic Novelties, world’s largest and most respected pleasure products manufacturer, supports The Let It Be Foundation by participating in the organization’s Name That Tune Dinner Benefit, and with contributions over the past several years. Held at the Chaffey College Chino Community Center, the event helps raise money for the foundation.
Susan Colvin, President and CEO of California Exotic Novelties, says, “We are proud to support The Let It Be Foundation and had a great time at the event! It is a worthy cause that does so much to help provide support and services to families of children diagnosed with cancer and other life-threatening illnesses.”
California Exotic Novelties has supported The Let It Be Foundation for several years. During the Name That Tune Dinner Benefit, company employees actively participated.

Ruthe Rosen, CEO and Founder of The Let It Be Foundation, says, “It was so great to have the gang from California Exotic Novelties there! This interactive event was a fun way for them to get to know and understand our message and purpose. They’ve done so much to support us over the years and we very much appreciate everything they do for us. California Exotic Novelties is the leader in pleasure products, and we are a leader in our cause. When great people collaborate, great things can happen!”
California Exotic Novelties sponsored a table, and also donated items that were given away as prizes, and bid upon in a silent auction.
Jared Colvin, Associate Director of Operations for California Exotic Novelties, says, “Everyone had a great time! It was a really cool event. The gift basket we donated for the silent auction was very popular. It feels good to help such a worthy organization raise funds.”
The Let It Be Foundation is a 501 (C)(3) nonprofit organization that provides support to families in Southern California. The focus is on individualized aid to meet the needs of the family. This includes medical accessories, sibling care, household maintenance, meals and more.
For more information about the Let It Be Foundation, visit their website at www.TheLetItBeFoundation.org
About California Exotic Novelties
California Exotic Novelties is the nation's leading manufacturer of adult toys and novelties. Since 1994, the company has been at the forefront of research and development of products to enhance the sexual experiences of women, men and couples. From its 200,000 square foot operations center in Chino, California, CalExotics maintains a network of manufacturing and distribution facilities worldwide. Its products are available online and from retailers throughout the world. Visit www.CalExotics.com and www.ClubCalExotics.com
           Photographer
      Submission

A model wears You! Lingerie 
  at Lingerie Fashion Week
     Photo by Andrew Wri

 *email info@mcpetesez.com for more
     information on photographer & model
                     submissions*


10/24

RHONDA SHEAR 
- It’s not just intimate apparel, it’s a lifestyle
RHONDA SHEAR, America’s favorite glamorous, fun and sexy intimate apparel line is making serious waves with their sophisticated offerings. 

A collection that’s chocked full of sweet confections and truly eye-catching designs make for a knockout sexy season. 
Read the entire article on page 2.  



Sportsheets International Designing Specialized Products For Wounded Veterans
For over 20 years the words "Keeping Couples Connected" have been the Mantra for Sportsheets International, an industry leader fantasy play and lifestyle products.
The multi-award winning company was founded in 1993 by Tom Stewart, who at the time was in his 10th year as a Military Helicopter Pilot. Stewart flew for two branches of the military including flying the CH-46 Sea Knight for the United States Marine Corps and the H-60 Sea Hawk for the United States Navy Reserves. He spent 20 years in the military including 6 years active duty and 14 years in the reserves. During his active duty he was stationed at Marine Corps Air Station Tustin, Orange County, California and did a Western Pacific deployment (Thailand, Korea, Singapore, The Philippines, and Australia) aboard Helicopter Assault Ship, USS Tripoli. Tom officially retired from the US Navy in 2005 at the rank of Commander.
For the past 4 years, Tom has been working with the Coalition to Salute America's Heroes Road to Recovery which is the largest event of its kind. The conference brings severely wounded troops and their families from all across the U.S. together to encourage hope, healing and to start on the Road to Recovery.
Studies have shown that Soldiers coming home from war that are suffering from PTSD often end up facing other challenges including sex and intimacy problems. Enter Sportsheets, a company that has excelled for the last 22 years in Keeping Couples Connected®. The company, which now employs over 40 people started with just one product, the Velcro® Bed Sheet also known as the original "Sportsheet". Since then, the company has grown to a catalog of over 400 different fantasy and lifestyle products and broken the mold taking what was once considered the most taboo corner of the sexual market and bringing it to mainstream America. 
During this year's conference which was held October 5th - 8th in San Diego, Tom reemphasized that he and his product development team at Sportsheets are designing and developing custom adaptive slings intended to help veterans who have come home from war as a quadriplegic or paraplegic re-experience intimacy with their partner. The slings allow the man to hang almost in a superman fashion over the woman so they can have sex in the missionary position which studies and polls have shown to be the most intimate of sex positions. Tom showed photos of custom Vests, and Leg Harnesses that when attached to a central hoist such as a Hoyer Lift, allow the man to move more freely. Other products that Sportsheets produces can be adapted for the Vet's unique needs and go beyond Paraplegics and Quadriplegics including people with Spinal Column Issues, Nerve Damage, Back Injuries, and other war time injuries.
"I was originally invited to my first Coalition to Salute America’s Heroes Road to Recovery Conference, five years ago," claimed Tom Stewart, Founder of Sportsheets International. "I brought with me samples of some of the sex toys we make that disabled people can use to help with achieving positions that are difficult to get into or maintain. Several of the items were very popular with the disabled vets and their spouses. Specifically with the “wheelers” (vets in wheelchairs). One of the issues that came up for quadriplegics and paraplegics who were able to have intercourse with their partner, was that the young men longed to be able to have sex on top of their wives in the missionary position. Equally the woman (spouse) missed having her husband on top of her and putting her arms and wrapping them around his back. It wasn't just sex, it was the reconnection, the intimacy that they were not able to achieve, since the injury. One wife told me that she could have intercourse with her husband but only with her on top. And while this was satisfying to a point, as a young couple they both enjoyed the man on top missionary position. Ever since the injury this has not been an option. As a hopeful solution, we designed a sling (the top picture) that allows a quadriplegic or a paraplegic to hover over his spouse in a Superman flying position and have intercourse in the missionary position. Just like with the thigh harness, it was the intimacy and the connection that this sling facilitated. Dealing with an injured spouse is stressful enough. When it comes to the effect it has on their sex lives it can be devastating for a couple. To get a small piece of their former sex life back is a huge gain for these couples that had thought that they would never be able to have intercourse or be in an intimate position like the missionary position again.
"Our family has always been proud of Tom for his long military career," claimed Julie Stewart, Tom's sister and now President of Sportsheets. "It is one thing for a company to just write a check to support a charity but we knew with our experience and expertise, we could truly help Tom in designing a product that made a difference for our Veterans that are returning home. Our mission statement has always been Keeping Couples Connected® and now we are doing that for the most important people of all; our wounded soldiers.
For information on Sportsheets, please visit their official website.
They can also be found on Twitter and Facebook.
For information or to support the Coalition to Salute America's Heroes, visit their website.

                                           

 

                             
   
                 
                  
      

   
                   ( End of Page 1 of 5)