The Underfashion Club
Articles Of Interest
India Ends Cotton Export
Little Black Box to hold 5th Annual Model Search
Virtual Fashion Mirror
The Full Figured Chest Launches the “I Am Made To Measure”
Awareness Campaign and Giveaway!
Business and Technology: Google made 52+ changes in April
Lipgloss & Lace: Time for a Me-Ality Check?
Lille Boutique's 5th Anniversary Celebration
Ask the Gozooko Guys
The International Lingerie
Lingerie PR Launches
& Announces Claudette
as a Client
The Addict Expose -
Let’s Talk Bras! An Interview with
Ali Cudby of Fab Foundations
Shades of Sex & Mischief'
California Exotic Novelties
Offers New Tantric Items
MCPETE SEZ CLASSIFIEDS
Shows & Events
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May 15, 2012
Issue # 313
India Ends Cotton Export
The Indian government is to allow cotton exports from the country again, after a decision to
reverse nearly two-months of restricted shipments.
A meeting by a group of ministers "decided that suspension of new registrations for cotton exports
be revoked and exports be permitted."
However, the situation is set to be reassessed in three weeks' time. The government-controlled
Cotton Corporation of India has also been mandated to build a buffer stock of 1m bales to meet any
emergency during June, July and August.
The move comes after Indian authorities imposed a ban on exports early March in a bid to ensure
supplies for domestic mills and manufacturers India is the world's second largest producer of cotton - accounting for around 22% of the world's
output - and its stance provoked outrage from domestic farmers and overseas cotton buyers,
including its largest customer China.
The decision to ban shipments came after India exported almost 9.4m bales of cotton (at 170kg
each) in the current marketing year, which began on October 1, exceeding an estimated exportable
surplus of 8.4m bales.
However, a partial U-turn saw the shipment of another 1.9m bales of cotton that had already been
registered before the ban on raw cotton exports was imposed.
Tia Lyn's NY Fashion Show with beautiful models of ALL SIZES!
STOREROTICA Awards to be held once again at July’s ANME Founders Show
STOREROTICA Magazine, the national trade publication for the owners and operators of adult retail stores and lingerie boutiques has once again partnered with the producers of the Adult Novelty Manufacturers Expo (ANME) as event host for the 2012 STOREROTICA Award Show. Held at the Los Angeles Marriott Burbank Airport, the annual ANME Founders Show will once again feature the top brands in the adult toy and novelty industry, July 14-16. In addition to the awards gala being held on the evening of July 15th, STOREROTICA will be providing press coverage both before and after the show for adult retail storeowners and buyers.
"Gathering at the ANME has become standard operating procedure for professionals in the adult retail industry,” says Kristofer Kay, Editor of STOREROTICA Magazine. “STOREROTICA couldn't be happier to be part of the leading adult novelty expo once again and look forward to presenting our annual awards."
Recognizing excellence in adult retail community, the STOREROTICA Awards honors the best on both the brick and mortar storefront, distributing and manufacturing levels. This year, 11 categories will be honored, including one brand new category,
"Boutique Brand of the Year" (honoring those companies who manufacture five or fewer product collections), as well as such mainstays as “Novelty Company of the Year,” “Distributor of the Year”, “Hot Product of the Year” and “Retailer of the Year” (both independent and chain locations), among others. The pre-nominating site is currently open to industry professionals. The Final STOREROTICA Awards Ballot will be featured online only in June 2012.
"Our 2012 reception marks the second time that the STOREROTICA Awards will be presented at ANME,” Kay continues. “ Presenting at such a special venue not only helps reflect the totality of our industry but also celebrates the continual innovation and camaraderie found within.”
To vote, please visit www.storeroticaawards.com. Those looking to either attend or exhibit at ANME are encouraged to visit their website,
www.anmefounders.com. For more information on STOREROTICA Magazine, please log on to
is wearing Chica Rica
photo by Jerome Hamilton of Studio Time Photography
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watch Risque's Video on YouTube
Turns Designer for M&S
British model Rosie Huntington-Whiteley is to turn designer for the first time, with a new
lingerie range for high street retailer Marks & Spencer.
The model is the face of the retailer's Autograph range, and the Rosie for Autograph collection is
set to launch in September.
"We are so pleased to have Rosie on board to design her first collection for us, she really
understands beautiful lingerie and what works on the body," said Kate Bostock, executive director
of clothing for M&S.
"With all her modeling experience she has great eye for color and style which, coupled with our
extensive knowledge in lingerie design and technique, is a winning formula that we can't wait to
share with our customers."
The Twenties-style collection will feature 33 pieces including silk lingerie sets, cami and French
knicker sets, a teddy and a kimono style robe.
Little Black Box to hold 5th Annual Model Search
Little Black Box Lingerie, the areas only lingerie specialty boutique, is accepting applications from aspiring models for their 5th Annual Model Search competition.
This year’s Model Search Grand Prize Winner will receive a prize package worth over $500 which includes prizes from local and national companies.
Little Black Box is searching for models of all shapes and sizes and contestants must be 18 years old to enter. As in the past, contestants will compete in either the Plus-sized or Missy-sized divisions. Winners will receive lingerie from Shirley of Hollywood and prizes from Sassy, Rebecca’s Jewelry Box, Expression’s Salon, Jim’s Therapeutic Massage, Melanie’s Styles and Profiles and more. Winners will also be included in Little Black Box multi-media advertising.
“In the last five years, we have had over 100 models enter and this year’s competition will be the best yet,” Little Black Box owner, Ginger Steele, said. “The model search is a lot of fun and we pamper all of our contestants just like professional models.”
An Open House party will be held at Little Black Box in Lewisburg on Friday, May 11 from 7-9 PM. Sign-ups and applications will be passed out to aspiring models. In August, online and in-store voting will determine the winners. For contest rules, visit our blog at
lovelbb.blogspot.com or facebook.com/littleblackbox
or email email@example.com.
A $25 registration fee is required with all applications to the model search contest.
EU's Textile Labeling
Rules In Force
New European Union rules on textile fiber names and related
fiber content and textile labeling came into force on May 8 which combine three existing laws into one unified piece of legislation.
The new 'Textile Products (Labeling and Fibre Composition) Regulations 2012' allows for the
addition of new textile fiber names and is designed to make it easier for companies to launch new
It also becomes mandatory to indicate the fiber composition in all stages of industrial processing
and commercial distribution of a product containing at least 80% by weight of textile
Another change that will impact on retailers and suppliers is a need to label animal inputs such
as leather and fur. Any animal-derived materials will have to be clearly stated on textile product
labels with the words "contains non-textile parts of animal origin."
While the regulation means any goods placed on the market now need to comply with the new rules,
there will also be a transition period which will last until 9 November 2014.
Click here to see the full text of the regulation.
Cotton Prices to Fall
International cotton prices for July delivery fell to a low of 77.16 cents a pound on the ICE
Futures US exchange on May 10, after a US government report forecast record world ending stocks
for the second consecutive season.
Prices rebounded to around 79 cents for both July and October deliveries of the fibre - putting
them at around one-third of the cotton price peak of $2.27 per pound that was reached in March
The market reeled after data from the US Department of Agriculture (USDA) suggested ending stocks
would rise 10% to 73.75m bales in the 2012/13 season, which begins on August 1.
The projection is based on an expected 6.7m bale surplus of production over consumption. World
production is seen at 5% lower than last season at 116.7m bales, with reductions predicted for
nearly all major cotton-producing countries except the US.
World consumption is expected to rise just 3.3% amid concerns of slowing global economic growth,
although lower cotton prices are making the fibre more competitive with polyester. World trade is
expected to fall 10%, as a sharp drop in imports by China are partially offset by increases for
other countries where cotton demand is projected to rise.
While China's national reserve stocks are currently estimated at nearly 20.0m bales, the USDA
believes cotton imports into the country may fall 35% from the current season to 14m bales as some
of the reserve stocks are released.
That said, China's total ending stocks are expected to grow 14% to 28m bales, representing 38% of
total world stocks.
In the US, production is expected to rise 9% based on prospective plantings and average yields,
despite a continued drought on the Texas High Plains. Domestic mill use is likely to rise by
100,000 bales to 3.5m bales in 2012/13 - with exports up 5% to 12.0m due to the larger available
supplies. Ending stocks are also raised to 4.9m bales.
Inter-governmental group the International Cotton Advisory Council earlier this month said the
projected accumulation of cotton stocks in China will weigh on international cotton prices in
2012/13 - but the extent of this downward pressure will largely depend on how the Chinese national
reserve is handled.
US Pushes for Changes
to DR-CAFTA Rules
The office of the US Trade Representative is calling for legislation modifying some of the textile
rule of origin provisions under the Dominican Republic-Central America Free Trade Agreement (DR-CAFTA).
In particular, it wants to see technical changes that provide certainty of duty-free treatment for
women's and girls' woven pyjama bottoms - and clarity as to how certain items will be treated on
the textiles "short supply" list of the FTA, which will promote use of the free trade agreement.
The USTR says the changes "have the strong support of the domestic textile industry as well as US
importers and retailers who source from the region."
US exports of textiles and apparel to the CAFTA-DR region were $3.8bn in the 12-months ending
February 2012, and increased 15% over the same period the year before.
US imports of textiles and apparel from the CAFTA-DR region were $8.0bn from March 2011 through
February 2012, a rise of 10% year-on-year. Around 73% of those imports were made from either US or
regional yarns and fabrics.
Chance of ChanceTV
models wearing Fantasy
Lingerie at the
Fantasy Event Thursday May 10, 2012
See more coverage in upcoming issues
of McPete Sez
Virtual Fashion Mirror
The John Lewis StyleMe mirrors will be located in the retailer's Oxford Street store in London
Department store operator John Lewis has begun trialling a virtual fashion mirror at its flagship
department store in London.
The 6ft by 3ft John Lewis StyleMe mirrors, developed by technology specialist Cisco, in-conjunction with C-instore, Aitech and The Team, each have cameras to capture shoppers' body
dimensions and position.
The virtual changing room allows customers to see how they look in an outfit without getting
changed and saves time by providing access to hundreds of fashion items in one location, the
The virtual mirrors superimpose clothing over the customer's on-screen image.
The Virtual Fashion Mirrors also allow shoppers to create a virtual collection which they can opt
to have emailed to them, including images of their selected items and the QR codes, which link to
johnlewis.com. Shoppers can then share their new look with friends and family via social
networking sites such as Facebook and receive feedback before purchase.
Andrea O'Donnell, commercial director at John Lewis, said: "We strive to have a market leading
approach to innovative new technology and providing our customers with the very best shopping
experience. We think our virtual fashion mirrors will be a lot of fun for our customers and we
hope they will enjoy experimenting with them, as much as we have."
The virtual fashion mirrors will be in the women's wear department on the first floor of John
Lewis Oxford Street for six weeks, from April 20.
The mirrors will be a permanent feature in the retailer's first flexible department store, which
opens in Exeter this autumn, if the trial is successful.
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