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Articles Of Interest

Pakistan Imposed 15% Yarn Export Duty
Page 1

Tax Breaks for Ethical Fashion?
Page 1

April Retailers' Sales Review
Page 1

The International Lingerie Show
Page 2

The BRAvo Event
Page 2

Intimate Graphics
Page 2

McPete Sez
 Page 2

The Hustler Party at Voodoo
Page 3

Frederick's & Blue By Yoo Swimwear Deal
Page 3

Ask Kevin
Page 3

Ask Andy
Page 3

The International Lingerie Show Continued
Page 4

Purple Bra Day
Page 4

$10,000 of Adult Toys & Lingerie Stolen
Page 4

The Hustler Party at Voodoo Continued
Page 5

Page 5

The Buzz
Page 5

Reps Corner
Page 5

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  May 15, 2010                                           Issue #265
     The McPete Sez Lingerie Newsletter & Women's Wear Journal           

                              Intimate Apparel

Pakistan Imposed 15% 
      Yarn Export Duty
The Pakistan government on Wednesday, May 12, imposed a 15% regulatory duty on exports of all types of yarn after strikes broke out earlier in the week over a yarn shortage in the country’s local markets.
The duty will be effective immediately for a provisional period of 60 days, while quota restrictions on yarn exports will be withdrawn.
The move comes after strikes and widespread protest rallies by the value-added textile sector that continued for a second consecutive day yesterday in Faisalabad and Karachi, against the shortage of cotton yarns in the domestic market.
Chairman of the Pakistan Textile Exporters Association Khurram Mukhtar said that due to scarcity and non-availability of cotton yarn in domestic markets, millions of dollars worth of value-added textile products may not be made.
But Gohar Ejaz, chairman of the All Pakistan Textile Mills Association (APTMA) said that the duty is against the free market mechanism and would disturb production and trade across the textile industry's entire value chain. He said that it was a dark day of the history of Pakistan's textile industry when the association was forced to accept the duty.
As of Thursday, May 14, the ATMA will stop yarn supplies to domestic garment makers for two days a week in protest against the new duty on yarn exports.
Sheikh Muhammad Akbar said spinning is a US$7bn industry and produces more than 50,000 tons of exportable surplus yarn per month in the country.
He said the industry was already confronting a shortage of 4m bales of cotton and would suffer PKR20bn losses in two months due to the duty on yarn exports.
APTMA is the largest textile industry association in Pakistan. Almost 90% of the country's yarn and fabric producers are members of the association.

   Fashion Photo of 
       the Month
Renata Iwanski models VX Intimates
If you would like more information about Fashion Photo 
or would to be included in the McPete Sez Fashion Photo 
         contact Jerome at 


Tax Breaks for Ethical Fashion?
A new campaign is calling for tax breaks to help drive the growth of ethical fashion in the UK and bring it into the mainstream.
Harold Tillman, chairman of the British Fashion Council, is spearheading the campaign following this week’s RE: Fashion Summit and the recent Estethica debate on the promotion of ethical fashion.
“Sustainability within the fashion industry, the second largest employer in 
the UK, needs to be more than just personal choice, it needs to make sense for businesses and consumers,” Tillman said.
“We are calling on all parties to recognize the impact that tax breaks could 
make on one of the UK’s most exciting and innovative industries by supporting those who are working in a sustainable way and making it 
attractive to all businesses to be more ethical.”
According to Mintel figures, the UK’s ethical fashion industry was worth 
GBP175m (US$264m) in 2009, and is growing at a rate of 71% a year.
The campaign is supported by Monsoon, Vivienne Westwood, Edun, George at Asda, From Somewhere and London College of Fashion’s Centre for Sustainable Fashion.

Tia Lyn

13/24 Watch Tia Lyn's NY Fashion Show with beautiful models of ALL SIZES!

Wal-Mart's Wind Power Plan
Wal-Mart's Mexican division has announced plans to use wind-powered energy for its self-service stores.
Working with the Oaxaca I Lamatalaventosa Wind Farm, Walmart de Mexico y Centroamerica will use 27 2.5MW turbines - double the existing capacity.
"The Oaxaca I Lamatalaventosa Wind Farm is one of the projects that will enable Walmart de Mexico y Centroamerica to meet its objective of having 100% of its units operate with renewable energy sources by 2025," said Walmart Mexico president and CEO Scot Rank.
"It should be noted that this farm supplies wind energy to more points 
throughout our country than any other of its kind, providing environmental 
benefits such as reducing CO2 emissions into the atmosphere by 137,000 tons, which in turn is tantamount to taking 21,000 vehicles off the roads."
Walmart says the initiative is part of its sustainability commitment 
including generating zero pollutant water discharge by reducing, reusing, 
and recycling waste and packaging, as well as expanding the assortment of environment-friendly items.
Maidenform Doubles Q1 
          Net Income
Intimate apparel firm Maidenform Brands has doubled its net income for the first quarter of 2010, after record-high sales.
Income stood at $12.1m for the opening quarter, from $6.0m in the same 
period of last year.
The company reported first quarter net sales of $142.9m, an increase of 
25.1% driven by bra and shapewear businesses.
"Our first quarter net sales marked the highest quarterly sales in our history and continue the strong momentum we experienced in 2009," said 
Maurice S. Reznik, CEO. "We are very pleased with our share gains in bras and shapewear and with the success of new innovative product offerings. We believe we are well positioned for continued growth in 2010 and beyond."
Net sales for the second quarter are expected to increase in the low-to-mid 20% range as compared to the prior year, a statement added.

Amante Successfully Launched
               in India
Sri Lankan apparel manufacturer MAS Holdings has successfully launched its first own label brand in India, called Amante, the brand's boss said.
The allure of Amante lingerie in India is clear to see, much to the relief 
of MAS after its debut collection.
Sales of the brand doubled in 2009 and are expected to grow 75% in 2010, the brand's boss said.
"We have such strong growth because we started from a zero base, but we have done very well in India, because although many international brands attempted India, very few have been successful," said Ajay Amalean, the managing director of Amante and a director of the MAS Holdings main Board.
MAS, an apparel manufacturer for international brand names, launched Amante - its first own brand - in India, in October 2007.
Since then, the brand has spread to 23 Indian states and found shelf space in about 240 department stores and multi-brand lingerie outlets. This is despite many international brands also entering India.
Amalean attributes growth to a "distinct Indian flavor" in terms of fit and 
colors sold.
"We measured over a thousand Indian ladies for the correct fit and the 
color palate is adjusted to suit Indian preferences, although we source the styles from the latest international design trends and to international 
standards," said Amalean.
The lingerie range includes antique rose, grape, black, white and skin tones, aimed at Indian woman between 25 to 45 years.
This year, in an Indian consumer survey by Neilson, Amante’s Coordinated Set was voted the ‘Product of the Year’ in the lingerie category.
Amante’s ‘value premium’ products that are priced between Indian Rupees 400 and 1,000 are made in a factory called Unichela located in Sri Lanka.

April Retailers' Sales Review
Abercrombie & Fitch posted an 8% rise in net sales to $214.3m, up from $199.1m last year. But comparable store sales fell 7%. Same-store sales were down 7% at both Abercrombie & Fitch and Hollister Co, and fell 5% at Abercrombie kids. Direct-to-consumer sales increased 50% to $23.1m and international sale jumped 94% to $40.0m.
Aeropostale Inc, which sells casual and active apparel for young women and men, reported a 0.4% slip in total sales for the month to May 1, to $137.2m. Same store sales were down 5%. The Easter calendar shift was to blame, the company said, adding that its merchandise margins for the month were significantly higher than last year.
At American Eagle Outfitters Inc, total sales slipped 1% to to $192m from $194m. Same-store sales decreased 6% for the month, compared to a drop of 5% a year earlier.
April sales at The Bon-Ton Stores Inc were on plan, the department store retailer said, with total sales dropping 5.2% to $189.1m, down from $199.4m last time. Comparable store sales fell 5.0%. Moderate missy and petite sportswear, intimate apparel and shoe were among its best performing businesses. 
Youth retailer The Buckle Inc posted a 1.1% drop in net sales for the four-weeks to May 1, falling to $58.4m from $59.1m a year earlier. Comparable store sales fell 5.7%. Headquartered in Kearney, Nebraska, Buckle operates 412 retail stores.
The Cato Corporation, operator of the Cato and It's Fashion stores, saw its sales slip 7% to $74.1m in April, down from $79.4m in the same month last year. Comparable store sales also dropped 7%. The shift of Easter sales to March hit revenues, the company said, but added: "April sales were above our expectations."
Net sales at maternity apparel retailer Destination Maternity Corporation were "weaker than planned" in the month of April, dropping 2.2% to $48.8m, down from $49.9m a year ago. A 6.3% drop in same-store sales was partially offset by increased leased department sales due to the re-launch of the Two Hearts Maternity collection in Sears and Kmart.
Total and comparable store sales at Dillard’s Inc dropped 5%, the retailer said, with both impacted by the Easter calendar shift. Merchandise sales were down to $406.3m from $429.3m a year ago. The sales performance in the juniors' and children's apparel category were singled out as "significantly below trend."
Gap Inc posted a 3% drop in April same-store sales, as revenues fell across all its brands and international unit. By division, April comparable store sales fell 6% at Gap North America, were down 2% at Banana Republic North America, and fell 1% at Old Navy North America. International sales were 5% lower than last year. Net sales for the four weeks to May 1, were flat at $1.05bn.
Hot Topic Inc has reported a 12.5% drop in its same-store sales results for April. Comps were down 15.4% at the Hot Topic stores and fell by 2.7% at the Torrid chain. Total sales were down 10.1% to $42.5m, the company said May 7.
Department store retailer JC Penney Company Inc reported that its comparable store sales fell 3.3% for the four weeks ended May 1, while total sales were down 3.7%. Sales reflected a shift of pre-Easter selling into the March period. Women's accessories, shoes and handbags, and men's were the top performing merchandise divisions. 
The timing of Easter contributed to a 5% drop in total sales at Kohl’s Corporation. On a comparable store basis, sales fell 7.7%. The company, which operates 1,067 stores, said footwear, women's and men's achieved the strongest comparable store sales performance during the month.
Limited Brands Inc, operator of Victoria’s Secret, Pink and La Senza, reported a comparable store sales increase of 4% in April. The company reported net sales of $584.6m, a drop of 10% on last year's $531.2m.
Macy’s Inc saw its total sales rise 2.8% to $1.74bn for the four-week period, up from $1.691bn a year ago. On a same-store basis, sales were up 1.1%. Bloomingdale's and all eight Macy's regions were "at or above expectations for sales in April," the company said.
At Nordstrom Inc same-store sales rose 7.5% in the month to May 1. Total retail sales jumped 13.3% to $636m, up from $561m last time.
Sales were also up at Ross Stores Inc, which posted a 7% rise to $570m from $534m a year ago. Comparable store sales grew 3%. The Easter calendar shift and unseasonably cool and wet weather hurt results, the company said.
At Saks Incorporated, owned sales rose 3.4% in April to $246.9m, up from $238.7m in the same month last year. Comparable store sales were up 3.2%. The strongest categories at Saks Fifth Avenue stores included women's apparel, shoes and men's clothing.
Stage Stores Inc said its total sales fell 5.8% to $101m from $108m last time. Comparable store sales were down 8.3%. The company operates 774 stores under the Bealls, Goody's, Palais Royal, Peebles and Stage names.
Stein Mart Inc said the early Easter shifted pre-holiday selling into March, which meant its total April sales were down 7.4% to $92.9m, from $100.3m a year ago. Same-stores sales fell 5.4%. Ladies' dresses and men's sportswear saw positive comparable store sales, the retailer said.
Target Corporation reported that its net retail sales were down 3.5% to $4.29bn, falling from $4.45bn a year ago. April comparable-store sales fell 5.9%, with strong demand in higher margin categories, the retailer said.

The TJX Companies Inc also saw revenue gains in April, with sales up 10% to $1.6bn from $5.0bn a year earlier. Comparable store sales were at the high end of expectations, increasing by 4%. The off price retailer said unseasonably cool and wet weather in several US regions dampened demand for spring apparel in the second half of April. 
The Wet Seal Inc, which sells fashion for young women, blamed the early Easter holiday and softer than expected sales at both Wet Seal and Arden B in the remainder of the month, for its 6.1% drop in same-store sales. Total revenues fell 4.7% to $39.0m.
At Zumiez Inc total sales for the four weeks to May 1, increased 7.8% to $25.7m. The company's comparable store sales were up 2.1%, compared with a decline of 13.8% in the same period a year ago.

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