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Articles Of Interest

 China's Trade
 in 2005

Page 1 

Meets Art
Page 1 

Victoria Secret Fashion Show 
Page 1 

Estee Lauder
Dies at 97
Page 1 

Lingerie Football League
Page 2 

Playboy Bunny Reunion
Page 2

Apparel Sourcing Show
Page 2

McPete Sez
Page 2

Fashion Center Dallas
Page 3 

 Summer Lingerie Trends
Page 3 

Exotic Fashion News
Page 3 

Ask Andy
Page 3 

Chicago Halloween Show
 Page 4

Sara Lee Modernizes Barcoding
Page 4

Woman Sues Victoria Secret 
Page 4

Lawmaker to Ban Low Riding Jeans 
Page 4

Risque too Risky?
Page 5

$1.80 a Day
Page 5

Naked Bike Ride
Page 5

Lingerie Facts
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Reps Corner
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 May 1, 2004                                         Issue #120

     Mcpete -Sez, 
The Lingerie Newsletter 
       Women's Wear Journal


                              Ready to-wear.

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   Opportunities for China's   
     Trade Increase in 2005

2005, the Chinese Year of the Rooster, will herald huge opportunities for China's apparel and textile trade as quotas are phased out for WTO members. The country has abundant natural resources, and its manufacturing strength has been honed to serve both export and domestic markets writes Rohit Kuthiala.
Ever since the quota phase-out began, China's share of the total apparel market has rocketed in those categories, leaving no doubt that China will see the single largest business gains after the quota era.
These gains are based upon an inherent Chinese strength in textiles and apparel manufacturing. China is the largest producer of apparel and textiles in the world, not just for exports but to cater to its huge population of 1.3 billion people. 
China is also the largest producer of raw cotton in the world, averaging 4,370 TMT a year. It is also the world's largest consumer of cotton, with an average consumption of 4,501 TMT a year. On an average it imports 418 TMT of cotton each year, making it the second largest importer of cotton in the world.

      Where Fashion Meets Art 
The Whitney Museum and the Madison Avenue Business Improvement District announced today that the fifth annual Madison Avenue: Where Fashion Meets Art event will kick off on May 3 in New York. 
The event, which runs through May 15, features a 29-block art exhibition held at various posh boutiques along Madison Avenue. Bringing together fashion and art, several renowned art galleries will partner with over 45 stores, including Chanel, Dolce & Gabbana, Calvin Klein, Fred Leighton, and Barneys New York. 
On May 6, participating boutiques will hold private receptions to be followed by an invitation-only after party and silent auction at the Whitney Museum to benefit the Whitney's Family Programs. Boutiques including Judith Ripka, Kaufmann de Suisse and Lalique have all donated items for the auction. 
American Express, the event's sponsor, will also donate a portion of sales at participating boutiques to the Whitney's Family Programs. Where Fashion Meets Art, which stretches from 57th Street to 86th Street, is open to the general public.

                    A&F Launches
Anti-Counterfeiting Campaign  
                in UK
Youth-oriented apparel retailer Abercrombie & Fitch Co (A&F) has launched an aggressive anti-counterfeiting campaign in the United Kingdom.
The move, a response to alleged UK counterfeiting of the company’s Abercrombie and Hollister brands, will target both manufacturers and sellers of fake A&F merchandise.
It will also include possible legal action, both criminal and civil, as authorized by British law.
“We are declaring war on the counterfeiting of our goods,” A&F CEO Mike Jeffries said.
“We owe it to our customers to be vigilant in protecting the integrity of our brands.
“The counterfeit goods being sold under the Abercrombie and Hollister names are of an extremely poor quality and undermine our 110-year legacy of consistently producing high-quality goods.”

Carmen Electra performed with the Pussycat Dolls during the seventh annual 'VH1 Divas' show at the MGM Grand Garden Arena in Las Vegas, Nevada in April. The show benefits the nonprofit VH1 Save the Music Foundation.

A&F Quarterly Catalogue
        Without Nudity 

Youth-oriented apparel retailer Abercrombie & Fitch Co has relaunched its controversial quarterly catalogue, omitting nudity and sexual references.
The latest A&F Quarterly, a 60-page publication, features black and white photos of young people communing with nature, partying and creating performance art.
According to company spokesman Tom Lennox, the new quarterly will appeal to a wider audience.


                  Victoria's Secret 
   Fashion Show Canceled

US lingerie retailer Victoria's Secret has scrapped its annual televised fashion show, featuring scantily clad supermodels, in the wake of Janet Jackson's bare-breasted scandal.
Limited Brands, which owns the lingerie chain, decided to cancel several weeks ago after Janet's breast was revealed to 100 million Americans watching the Superbowl's half time show on February 1. 
Women's and parents' groups have criticized the show in the past but in 2002 the Federal Communications Commission ruled that it did not violate indecency laws 

J.C. Penney Plans Expansion
J.C. Penney Co. plans its biggest expansion in five years with 14 new stores this year and hopes to get a big boost by teaming with home furnishings designer Chris Madden. 
Company executives also told analysts that February and March sales were better than expected — up 11.7 percent at stores open at least a year, and up 9 percent for Penney's Web site and catalogs. 
Penney is in the fourth year of a self-proclaimed turnaround led by chairman and chief executive Allen J. Questrom. This month, it took a long-awaited step by selling the Eckerd drugstore chain for about $4.5 billion. Officials repeated that they will use the money to buy back company stock and reduce debt, which could help the company regain investment-grade status for its debt. 
The company has been retrenching, cutting costs and hoarding cash for several years, but this year it plans a minor construction boom with 14 new stores, half of them outside shopping malls. 
Penney has also been shuffling its mix of brand name and more-profitable private label clothing, which helped lead to its third straight year of rising same-store sales in 2003. 
Sosnick said Penney has successfully drawn customers back into its stores with promotions and price-cutting over the last couple years and will try to cap the recovery by adding style to its offerings. 
The company also has tried to remake its image through an $11 million increase in advertising last year. This year it has already spent heavily on spots that aired during the Academy Awards broadcast. Some of the ads have featured models in sexy lingerie instead of Penney's venerable underwear styles. 


                    Americal Corp Filed 
           for Chapter 11 

The North Carolina-based hosiery manufacturer, which has laid off more than 380 employees over the past year, listed total assets of $18.8 million and liabilities of $25.8m in documents filed on April 7 with the US Bankruptcy Court.

          Estée Lauder Dies at 97
Estée Lauder, the last great independent titan of the cosmetics industry, who convinced generations of women that her beauty creams were "jars of hope" in their quest for the eternal look of youth, died on Saturday at her home on the Upper East Side of Manhattan. Her family, in announcing her death, said she was 97.
"The pursuit of beauty is honorable," Mrs. Lauder used to say. And she clearly believed that the business of beauty was just as honorable. No one but a believer could have given so much of herself in becoming an internationally respected strategist in the age-old struggle against wrinkles, sags, bags and blemishes. Her weapons in that effort were creams, powders, ointments, potions and muds, many containing top-secret emollients. And if they didn't do the trick, she had an array of scents, equally secret in their constitution, that might befog man's vision of woman aging.

Bluefly March Sales Up 51% 
Internet fashion retailer Bluefly Inc has posted a 51 per cent year-on-year increase in net sales for March to $3.7 million.
The New York-based company, which sells its products through the web portal, reported sales of $2.4m for the same month last year.
Bluefly offers apparel and related products from more than 350 designers at discounts of up to 75 per cent. 

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