The Underfashion Club
The Affinitas Runway Show
Made In the USA Database
Sonata Lingerie Joins Forces with Rene Byrd for the
Target Ovarian Cancer Awareness Campaign
India's Excise Duty Cut
Introducing LingerieFW™: The First Fashion Week For
The Intimate Apparel Industry
Uye Surana at LingerieFW
Eldorado Ships 2013
Eurotique Corsets to Debut New Collection of Bustiers
Lipgloss & Lace: The Museum of Sex
HommeMystere is returning
to the ILS this April
FYI by Dani Read
Ask the Gozooko Guys
The Addict Expose: Introducing Lingerie Fashion Week! An Exclusive
Interview with Lauren Rich, Founder of LingerieFW
Je Joue Now Available At Eldorado
America: It's Time to Play
Major Credit Cards for Advertising
on your Web-site,
Click here and Link it to
Eldorado Ships 2013
Distributor Releases Biggest Lingerie Catalog to Date
Eldorado, an award-winning distributor of pleasure products, party supplies and lingerie has shipped its 2013 lingerie catalog featuring the latest sexiest offerings from the top brands in the industry.
“Lingerie and sexy apparel continues to be a strong market for us and our customers. Eldorado's latest lingerie catalog has everything our customers need to help make them more successful,” said Larry Garland Eldorado CEO and Founder. "I'm very proud of our team for producing this valuable, effective and easy to use sales tool."
The 2013 Lingerie catalog from Eldorado weighs in at 192 pages and features items from Dreamgirl, Pink Lipstick, René Rofé, Fantasy Lingerie, G World, Elegant Moments, Seven 'til Midnight, Queen of Hearts, Pipedream, California Exotic Novelties, Allure, Escanté, Coquette, Be Wicked, Daisy Corsets, Party Panty, Ellie Shoes, Forplay, Pastease and many more.
Eldorado's 2013 Lingerie catalog ships this week.
An award-winning distributor of adult toys, party supplies and lingerie, Eldorado is an unrivaled pleasure products powerhouse. With the sole focus of giving all the best to its customers, Eldorado provides the most knowledgeable staff, a huge collection of educational resources and an unparalleled lingerie selection. Eldorado offers a wide range of fulfillment services for online retailers both foreign and domestic. Experience the legend of Eldorado -- an industry leader with legendary prowess. For more information please contact Eldorado’s sales department at 800-525-0848, or
email@example.com or visit www.Eldorado.net.
Eurotique Corsets to Debut New Collection of Bustiers
Eurotique introduces new product line that
retails for under $69 the International Lingerie
Show in Las Vegas
Eurotique will be featuring their new collection called
Romance by Eurotique at the International Lingerie Show, April 8-10 2013 in Las Vegas, NV in
Eurotique Corsets has been manufacturing quality steel boned corsets for almost two decades. Their unique
designs have kept them in the forefront of the lingerie and apparel industry for several years running. Due to
many requests and the need for more affordable products in the marketplace Eurotique has made the decision to start
Eurotique was not only looking to reach a broader demographic with their reasonably priced collection, but
they also wanted to address the difference between a corset and a bustier. There is a lot of confusion in the
marketplace due to marketing campaigns misinforming retailers and consumers. Big brand names are often repeat
offenders when it comes to promoting and selling products that are Bustiers but are marketed as corsets. The big
question is can consumers tell the difference? In a picture it is very difficult to see the difference, but
when consumers feel them and see them next to one another there is a noticeable difference.
The difference between a corset and a bustier comes down to the construction of the garment. Corsets are made with
several layers of fabric to reinforce the garment and they have steel boning to help provide structure. Corsets will
provide function and form by lifting the bust line and shaping the torso creating an hourglass figure, when
properly fitted steel boned corsets can reduce a waistline up to 4 inches. Bustiers are made with plastic boning and
no lining, they are designed to be worn as decorative tops, they do not lift your bust nor do they cinch or
contour the body.
This spring when Eurotique launches their Romance collection consumers will have the opportunity to feel and
compare the garments side by side and then make an educated decision as to which one is better for them. The
new Romance collection might be less expensive than a traditional Eurotique corset, but the level of quality and
craftsmanship is still apparent. Romance by Eurotique will be available in 14 trendy styles in 5 different colors and
it will have an attractive retail price point of $69 or less.
Eurotique is well recognized in the corset community and has been nominated by XBIZ as one of the top 10 Lingerie
and Apparel manufactures for 2012 and 2013. Eurotique is known as having high standards regarding producing quality
products, great customer service, and reliability. They offer Fullbust, Underbust Waist Cinchers, Fashion Corsets
and Women’s Leather Separates. Sizes range from XS-5X and can be made up to 10X.
For more information about Eurotique, or to become a wholesale customer please contact Erica Meyer, Chrissy
Grieco or Peter Grieco at 561-684-2302 or email firstname.lastname@example.org
for more information. www.eurotique.com
Introducing LingerieFW™: The First Fashion Week For The Intimate Apparel Industry
Womenswear has it. Menswear has it. Swimwear has it. Now Intimates has it. Introducing LingerieFW™: the first Fashion Week dedicated exclusively to the intimate apparel industry. The inaugural season of
Lingerie Fashion Week just made its debut last
weekend, showcasing FW13 collections Friday the 22nd & Saturday the 23rd at the Metropolitan Pavilion in New York City. Six designers took the stage via runway and presentation: global powerhouse
Affinitas & Parfait, luxuriously erotic FYI by Dani Read, innovative
NaïS, sultry Nevaeh Intimates, provocative Rouge Séduire and effortless
Uye Surana. Lingerie Fashion Week will make its return for the SS14 season this August.
LingerieFW™'s debut season staged shows over a span of two days, offering brands two venues to choose from at the Metropolitan Pavilion: The Gallery offering sleek, white washed Presentation space and the airy Metropolitan Suite offering an elegant backdrop for Runway. The Gallery also played host to guest check-in as well as "The Boudoir" Sponsor Lounge, featuring a Press Lounge with Charging Station hosted by industry Media Partners The Lingerie Journal and CRÉATIONS, a hydrating SmartWater lounge, Gift Suite showcasing the LingerieFW Official Gift Bag, and Dry Bar from LingerieFW™ Hair/Makeup Partner The Temple, a Paul Mitchell Partner School and more. Not only did The Temple pamper guests at the Dry Bar with complementary styling throughout the shows, but also created all of the hair & makeup looks for showcasing designers backstage in collaboration with MAT, Advanced Makeup Education at The Temple and Ultimate Face Cosmetics.
Ultimate Face Cosmetics, The Temple, SmartWater, ZICO: Pure Coconut Water, PopChips, Smolder Perfume, Soak Wash and The Lingerie Alliance all generously donated product to the LingerieFW™ Official Gift Bag, displayed throughout the shows in the Sponsor Lounge Gift Suite. Karlsson's Vodka in collaboration with mixologist Sean McClure of Cocktail Chemistry Consulting, along with Cayrum, Bruce Cost Ginger Ale, ZICO: Pure Coconut Water and SmartWater also signed on to provide libations & hydration at the LingerieFW™ Closing Party on Saturday, Feb 23rd, attended by fashion & intimates industry influentials and high profile New Yorkers including Alex McCord & Simon van Kempen. For Sponsor links, please visit:
Having only been offered the tradeshow platform in the past, LingerieFW™ is the first Fashion Week to emerge worldwide exclusively dedicated to intimate apparel. Lingerie Fashion Week offers both emerging & established brands ranging from lingerie, loungewear and sleepwear to shapewear, hosiery, lingerie accessories & men's underwear the opportunity to come together as an industry, collectively showcasing new collections via the exciting, progressive and press-driven Fashion Week platform. Event branding is sleek, sophisticated, fashion forward and most importantly innovative, providing a compelling hub designed to propel the intimates industry forward, while giving brands a dynamic stage for maximum media exposure.
Why a Lingerie Fashion Week now? Once considered a niche category, intimate apparel has recently exploded into the forefront of consumerism, having seen a dynamic surge of recognition particularly within the past few years. The industry is now prevalent in just about every area of pop culture, while innerwear-as-outerwear has moved on from being marked a passing trend to an omnipresent, permanent fixture in fashion worldwide. The U.S. women’s intimates and hosiery market alone grew to $14 billion in 2011, up from $13 billion in 2010 (Source: Citi), showing growth in the mid to high single digits per year versus low to mid single digits per year for women’s apparel overall. (Source: Citi). Says LingerieFW™ Founder & Director Lauren Rich:
"It is safe to say intimate apparel has successfully staked its claim as a power player in the greater fashion industry, and as such deserves a high visibility, influential platform to collectively give its growing force of brands their due voice. The goal of LingerieFW™ is to give this voice to the hundreds of beautiful, innovative intimates designers & brands via a channel not only reaching industry but also the consumer – spotlighting & elevating the industry as a whole. Through LingerieFW™, we want to make lingerie & intimates designers household names just as their womenswear counterparts are.”
LingerieFW™ is open to both emerging & established brands worldwide within the following categories: lingerie, loungewear, sleepwear, shapewear, hosiery, lingerie solutions, lingerie accessories, men’s underwear, men's sleepwear and men's loungewear. Interested brands for the SS14 season may request an application and further information on LingerieFW™ by contacting email@example.com.
LingerieFW™ Press Contact: Danielle Gagliardi, firstname.lastname@example.org
Fernando Cuestas of Nandovision
LingerieFW Closing Party Sponsors
Pictures by Alberto Lama, Lisa B. Photography, Chang Gao
Uye Surana at LingerieFW
Fernando Cuestas of Nandovision
Uye Surana is a New York based clothing label that focuses on flowing designs from tops, dresses, and fashion-based lingerie for a casual/layered lifestyle. All garments are made with care in the US with many finishing touches added one-by-one in New York City. Uye Surana is the creation of Monica Wesley, who grew up fusing interesting materials together as a means of self-expression.
Uye Surana comes from a mix of Monica’s family names connecting to the designer’s cultural roots and to the root of dressing and personal style.
LingerieFW Continued on page 3
Cake Lingerie Introduces
The multi-ward winning Cake Lingerie introduces its range of Plus Size, Wirefree maternity and nursing bras - “Sorbet”.
The new Sorbet bra is the perfect essential & a must-have for fuller busted women. Cotton lined cups, seam bindings and a carefully constructed frame deliver superior comfort to women with a fuller bust.
An innovative, supportive bra structure whilst maintaining the femininity of the product has been key to the development of this highly supportive & stylish fuller figure bra.
“Sorbet” is now available in 2 desirable colorways - a cream with tangerine lace and lavender with violet lace, from a 32D to a 40J. Sorbet is sure to enhance her confidence by providing pregnant & nursing women with luxury without compromise.
For sales enquiries contact email@example.com
or go to www.cakelingerie.com
Male Power Goes High Tech
Male Power introduces three exciting, new collections for the man of the modern age. These cutting edge
fashions redefine the state-of-the-art in men’s intimate apparel.
Male Power meets “The Matrix” with Geometric Dots.
Made from soft, stretchy spandex, these undergarments come in six space age styles. Choose the ever popular
Moonshine, Micro Thong V, Posing Strap and Zipper Thong. Also consider the Zipper Short, the company’s
best selling style, or the brand new Sling Short for
those who prefer something different and novel. All are black and metallic.
Digital Plaid is a cyber-sexy line of Lo Rise Enhancer Shorts, Bong Thongs, Jocks and Posing Straps. All are
made with the company’s thin, plush, wide band elastic featuring the black Male Power logo. Color choices are
blue check and red check, both exponentially hot.
Hologram achieves a new dimension of sensuality. These shiny Pouch Shorts, Bong Thongs and Posing Straps come
in classic black. They’re 85% nylon, 15% spandex, and 100% perfect for the man who wants to make a sizzling
specter of himself.
These dynamic new collections will be on display at April’s International Lingerie Show in Las Vegas.
Blast on over the Male Power/Magic Silk booth, and witness the future of men’s intimate apparel.
For more information, check out Male Power’s comprehensive web site for more details:
Online Specialty Retailer Bare Necessities Launches an Alluring Digital Experience
on Google Catalogs
Add a sexy edge to your lingerie drawer with Chantelle bra and panty sets
Chantelle is making an entrance like you’ve never seen before. Bare Necessities is launching
their first Chantelle digital catalog of the season tomorrow morning on Google Catalogs, and it
is one sexy piece. The fresh spread features new prints, styles and behind the scenes footage!
It’s a digital catalog like you’ve never experienced before.
Bare Necessities took this digital spread to the next level. The photography is superb, and the
scenery really sets the mood. The background is pages worth of intricate detail in a vintage
Chantelle, the French lingerie brand, is known for their superior fit, elegant style and
revolutionary fabrics. With band sizes 30-44 and cup sizes A-H, Chantelle has something to offer
Chantelle’s bra and panty styles don’t take away from the natural beauty of a woman’s figure;
they truly help to embrace it. Lightly lined, molded, and 3-part cups will help perfect that
“wow” factor women look for in their bras.
Bare Necessities digital catalog displays the latest styles by Chantelle, such as Pont Neuf 3-Part
Cup Bra, Palais Royal Demi Bra and a line of Soft Full briefs, hipsters and thongs with an
impeccable hand and fit.
Not only will Bare Necessities catalog show you all the newness this miraculous brand has to
offer, it will allow you to interact with it! Get the full experience by shopping right from the
catalog, and feel like you’re on set with Bare Necessities by checking out their exclusive behind
the scenes video footage!
Bare Necessities is so excited about the newness, as well as Chantelle’s tried and true styles,
they want you to get into them now! That’s why Bare Necessities is kicking this digital catalog
into high gear by offering FREE shipping and returns on Chantelle items. Indulge in lace, comfort
and quality fitting lingerie pieces risk free. Use code FRTCCHANDC March 7, 2013-March 24,
2013 at www.BareNecessities.com.
View this catalog starting via the free Google Catalog tablet apps for both iPad and
Android which can be found on Apple’s App Store, and on Google Play for Android. The catalog
can also be viewed at www.BareNecessities.com.
Bare Necessities is the largest online specialty retailer of women’s and men’s branded and designer
intimate apparel and lingerie. Since 1998, Bare Necessities has featured bras ranging from band size
28 to 56 and cup sizes AA to N, as well as a variety of other products up to a size 6X and 24W, including
one of the best selections of shapewear, hosiery, swimwear, and shaping clothing for average, full-busted, and plus-size women. In February of 2012, Bareplus.com was launched, providing a vast
selection of intimate fashion exclusively for curvy women. Bare Necessities features over 180 national
and international brands such as Wolford, La Perla, Bali, Calvin Klein, DKNY, HUE, Under Armour,
SPANX, Skinnygirl by Bethenny Frankel, Chantelle, Wacoal, Hanky Panky, and many more!
Land's End's Swimwear Shaping Technology
The swimwear technology offers control around the upper
back area, bustline, hip areas and stomach
Lands' End has introduced what it claims is an "exclusive" new swimwear technology that knits varying levels of
tension control into the lining of its swimsuits.
The Sears Holdings-owned apparel company said the idea for swim shaping technology came from the latest high-tech
athletic wear, which offers body mapping performance properties.
The technology incorporated into its Shape & Enhance collection includes low tension control at the upper back
area, medium tension control at the bustline and hip areas, and maximum tension control at the stomach.
Lands' End said it attempted several designs and swimsuit prototypes over the last two years.
"The Lands' End Shape & Enhance collection is not about completely transforming a woman's figure, but rather
provides a little extra help to achieve a flattering swimsuit appearance," said Lands' End swimwear merchandise
manager Erin McCormick.
"Women will not only look beautiful and confident in this innovative swimsuit assortment, but they will also be more
comfortable and have a range of movement and freedom not always associated with shaping swimwear."
The collection includes swimsuits and tankini tops as well as bikini bottoms, with prices ranging from US$69-169.
Global Cotton Stock
The US government has cut its forecast for global cotton ending stocks or inventory based on higher production,
consumption, and trade and expansion of the Chinese cotton reserve.
The revised projections from the US Department of Agriculture (USDA) bring its forecasts into line with
those from inter-governmental body the International Cotton Advisory Committee (ICAC).
In its latest monthly crop report released on March 8, the USDA said it sees global ending stocks at 81.7m bales in
the marketing marketing year to the end of July.
For the US it expects cotton exports to be 250,000 bales higher than earlier forecasts at 12.75m bales, based on
strong sales and shipments in recent weeks, with ending stocks at 4.2m bales.
World production is now likely to be about 900,000 bales higher than last month's forecast at 119.87m bales,
including a 1.0m bale increase in the China crop.
Production also is raised for Uzbekistan, Mexico, and Turkmenistan, but is reduced for Pakistan and Brazil.
Consumption is raised for China, India, and Bangladesh.
World trade is raised 1.5m bales to 41.92m bales, due mainly to higher imports by China, Pakistan, and
Bangladesh. Exports are raised for India, the United States, Australia, Turkmenistan, and Uzbekistan, but are
lowered for Pakistan.
Earlier this month the ICAC noted that China's "ferocious" cotton buying spree is continuing, but may diminish as
reserves match consumption.
Little League Conference
Coach Jones called the young lad in from center field during a Little League game for a conference.
"See here Larry," said the coach, "you know the principles of good sportsmanship that the Little League practices. You also know we don't tolerate temper tantrums, shouting at the umpire, or abusive language. Do I make myself clear?"
"Yes, sir," replied Larry.
"Well, then Larry," sighed Coach Jones, "would you please try to explain it to your mother?"
Hey Bloggers, Sales Reps
and Store Buyers!!!
Would you like to write an article for this newsletter? we are looking for information for our readers and
if you have anything to contribute
please e-mail us.
The McPete Sez Mail Bag
From our Readers
To our Readers
For our Readers
Some of our readers will have the answer.
Remember, our readers are in the same Industry.
Retailers, Manufacturers and Sales Representatives
*Disclaimer - The McPete Sez Mail Bag is a comment column, and does not necessarily reflect the views of McPete
Sez. Vulgar or offensive language will not be posted.
If you have the answer.....Give it"
If you have something to say.."Say it".
If you have a question......"Ask it"
Do you have any show dates or events that you would like posted for 2012? If so please e-mail them to me for posting in our show section. Thank You
End of Page 2
The McPete Sez Lingerie Newsletter & Women's Wear Journal