McPete Sez Newsletter


In This

Allure Leather

Chance TV


Intimate Payments


Risque Wigs


Studio Time

Tia Lyn 

International Lingerie Shows

Esty Lingerie

McPete Sales

The Underfashion Club

Styles Fashion

Articles Of Interest

Pinterest Gains Popularity
with Consumers
Page 1

ILS & Las Vegas Halloween Show Video Shoot
Page 1

The International Lingerie
Show Overview
Page 1

Intimate Payments Adds
PaySaber Jack
Page 1

ILS Videos:, Foxers, Miss Smarty Pants
Page 2

The International 
Lingerie Show
Page 2

Intimate Graphics:
Meg at Midnight SS13 Unveiled 
on Newly-launched Website
Page 2

Business and Technology: Can you have too much SEO?
Page 2

2012 H.U.G. Awards Gala to Benefit NYU Langone's 
Pediatric Services at Rusk and Tisch Hospital
Page 2

McPete Sez
Page 2

Lipgloss & Lace
Page 3

Fantasy Lingerie's NYC Fashion Show  Page 3

Esty Launches Petits 
Secrets by CB
Page 3

Swimshow to Celebrate 30th Anniversary with Celebrity 
Lines and Designs
  Page 3

Ask the Gozooko Guys
Page 3

Ask Andy
Page 3

The International Lingerie
Show Continued 
Page 4

Angela Friedman AW12
Page 4

The Addict Expose -
Marika Vera A/W 2012 – “Queen of 
the Galaxy”

Page 4

Holiday Products Releases
2012 Supplement
Page 4

Fantasy Fashion Event 
Behind the Scenes Photos
Page 5

Hot Products
Page 5

Page 5

The Buzz
Page 5

Reps Corner
Page 5

Shows & Events
Page 5

McPete Sez Print Page

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                                     Page 2        
Business and Technology
         by the Gozooko Guys 
            (Bryan and Karl)  

Can you have too much SEO?

Google thinks you can. (Wait, wait, Google knows you can)

We all know the purpose of a web search is to find something that is truly relevant to what you are looking for. Google has recognized there are sites which are “Over Optimized”, which is a detriment to sites with high quality content that is relevant to your search. Google recently released a change to their algorithm to mitigate overly SEO’d sites. So what should you do? What we have always said to do, simply make high quality content. High quality content is more natural and will ultimately win out over artificially SEO’d content. Should you still use target keywords? Absolutely yes! Just don’t overly pack your content with them or fill them in the content unnaturally. Google algorithm changes will be in continual iterations. You may not notice the changes instantly, but should over time.

At Gozooko, the customer always comes first. Our lines of products are customer driven, and our goal is to meet your needs and to help your business grow. As always we welcome your comments and suggestions. We look forward to hearing from you.  

         The International 
       Lingerie Show
The International lingerie show was held March 26-28, 2012 concurrently with the Las Vegas Halloween Show at the Rio Hotel.
This was the best show yet with even higher traffic then ever before. Buyers browsed the aisles and kept the exhibitors busy in their booths.
The video below is just a small glimpse into what the show offered; from the models, exhibitors and fashion show, to the video photo shoot NandoVision held in the Miranda Room. 
The next International Lingerie Show will be held September 10-12, 2012. For more information go to  


For more information go to


For more information go to

   Miss Smarty Pants

For more information go to 

Note: by clicking on the photo's below, it will 
bring you to their web-site. or to their e-mail if 
                      no web-site exists.
Remember to tell them you saw them here.
Photos by Heather Briggs

        Tae Kim and Rob Levin of Risque Wigs

The busy Lip Service booth. 

Alexanne wearing Forplay Inc. 
           Linda modeling Charades Costumes.

Mathieu Desjardins of Suggest with a customer. 

Amanda and Sydney wearing Mystery House.  

Willy Zelowitz of Mother Plucker with customers.

         Nateasha wearing Seven til Midnight.  

      The Sirrah Team. 

        April Spring of Foxers with a customer.

            The busy Sexy N Seconds booth. 

Tara Stravinsky of with customers.  

Jay P and Charles Cook of Rimba with a customer. 

       The Rene Rofe and Pink Lipstick booth.  

              The Chocolate Walrus booth. 

Kelsey Kuhns, Ashley Karlsson and Teresa Gielau 
           of Party   

       Jessica and CJ modeling Roma Costume.  

The International Lingerie Show 
            continued on page 4

            Intimate Graphics
                           by Luis Paredes
Meg at Midnight SS13 Unveiled 
  on Newly-launched Website

Meg at Midnight, the new designer intimatewear for the smaller busted woman, unveils its Spring-Summer 2013 collection on its recently-launched website –
The first intimatewear collection dubbed ‘Else’ is inspired by the elegance, mystery, and magnetism of the 1920s era. “Subtle hints such as frilled lace edges are apparent on the pieces, as seen on the Marion and Opal sets. The two key pieces are increasingly becoming popular to the website visitors and social network followers,” said the designer.

The pieces are available on the website’s shop on limited stocks, ready to ship internationally. Meg at Midnight lingerie are carefully structured to fit and flatter petite figures with the aim of empowering smaller busted women to embrace their shape and come out confident rather than resorting to expensive and potentially hazardous cosmetic operations. All Meg at Midnight products are finished in the UK.

Wholesale Questions
Megan Leung
+44 (0) 7850 763 674 

**Intimate Graphics is a column by Luis Paredes on what's trending in the Intimate Apparel Industry. His design studio, Seven Hills Multimedia, LLC focuses on the design and communication needs of the Lingerie Industry and publishes The Lingerie Journal, a business resource for Lingerie Retailers. **

DESIRE FASHIONS®  Introduces the New Desire Collection of Boxed Rhinestone Jewelry
DESIRE FASHIONS® has introduced an exciting new line of Sexy Rhinestone Jewelry in a beautifully designed box. The clear clamshell box features a full color insert with each product displayed on an attractive model. The actual product can be viewed through the reverse side of the box. 
The DESIRE COLLECTION® of boxed Rhinestone Jewelry includes 67 best selling styles. There are 3 box sizes, which can be hung on a hook or displayed in a showcase. Each product has a barcode for inventory control.
The attractive package design increases impulse sales and maximizes the use of shelf space. 
This new DESIRE COLLECTION® was introduced at the March International Lingerie Show in Las Vegas. The immediate response has been overwhelming.

Retailers are very excited about the opportunity to offer a quality line of Rhinestone Jewelry in a neat, concise and easy to display box.
A full color 8 page catalog is available by contacting DESIRE FASHIONS® at Immediate access to the color catalog is available at where the catalog can be downloaded in JPEG format; each page prints in an 8.5” x 11” size. 
Visit the DESIRE FASHIONS® website at to order the new boxed styles and to see their complete line of quality Rhinestone Jewelry. Desire Fashions can also be contacted toll free at 866-610-3999 or by fax at 714-998-5166.

2012 H.U.G. Awards Gala to Benefit NYU Langone's Pediatric Services at Rusk and Tisch Hospital
The Intimate Apparel Square Club (IASC), the New York-based charity, announced that its annual H.U.G. Awards gala fundraiser will have three distinguished honorees: Payless ShoeSource Inc. President and CEO LuAnn Via, shapewear company Rago Foundations and its Chairman Steven Chernoff, and former longtime VF Corporation executive Janet Peters. The event will take place November 7 at 230 FIFTH to raise funds for pediatric services at Rusk and Tisch Hospital, part of the new Hassenfeld Pediatric Center at NYU Langone.
“This is shaping up to be an exciting year of fundraising for The H.U.G. Awards,” said IASC President Norma Reinhardt Mascarotti. “Honoring LuAnn Via, Rago Foundations and Janet Peters gives us a wonderful opportunity to recognize achievement and good will in several areas of fashion, intimates and retail.”
In keeping with the spirit of H.U.G. (Help Us Give), LuAnn Via is being honored for her longstanding commitment to community service and volunteerism. Rago Foundations Chairman Steven Chernoff will accept the award being given in recognition of the company's ongoing contributions to intimate apparel-based charities and other endeavors. Janet Peters, the well-respected philanthropist and veteran of VF Corporation and H. Warshow & Sons, will receive a special lifetime achievement award.
The annual H.U.G. Awards gala brings together leaders in the fashion and retail industries to raise funds for the IASC’s campaign in support of pediatric treatment and rehabilitation at NYU Langone’s Rusk and Tisch Hospital. To date, the H.U.G. Award gala has raised nearly $5 million for programs at Rusk and Tisch. Individuals or organizations interested in purchasing tickets for this year’s fundraiser or making a donation to the IASC NYU Langone Pediatric Services campaign may contact the IASC at 845-758-5752.
About LuAnn Via 
LuAnn Via has a proven track record as a leader of both large department stores, specialty and global manufacturing supply chains. She is President & CEO of Payless ShoeSource, the largest specialty family footwear retailer in the Western Hemisphere and dedicated to providing incredible value pricing for trend-right styles of footwear and accessories for the entire family to enjoy. The retailer operates 4,140 stores throughout the Americas and an ecommerce site and also has approximately 160 franchised stores located primarily in Asia, Eastern Europe and the Middle East. Prior to joining Payless, LuAnn served as Group Divisional President of Lane Bryant and Cacique stores and as President of Catherine stores, both divisions of Charming Shoppes, Inc. LuAnn has also held senior leadership roles within a number of other top retailers and wholesalers in footwear, accessories, fine jewelry and intimate apparel. LuAnn is a Board
member and Chairman of the Scholarship Committee of the Two Ten Footwear Foundation, which is committed to strengthening the footwear community with financial, social and educational support and services, while nurturing community-building and volunteerism. She is a Board member and Audit Committee member of MELA Sciences, Inc., a medical device publicly traded company. LuAnn is also a member of the Committee of 200, which has a mission to foster, celebrate and advance women's leadership in business.
About Rago Foundations
Rago Foundations, manufacturer of Rago® Shapewear, has been a specialist in garment body shaping for more than 65 years in the United States. Rago developed and engineered sewing and fabric constructions to produce garments with exceptional ability to comfortably shape the female form, earning the company an unparalleled reputation. Rago Foundations Chairman Steven Chernoff is a 40-year intimate apparel industry veteran who has manufactured and marketed all areas of intimates and has owned and operated manufacturing operations in narrow and circular knit fabrics. Leading by example, Steven has contributed to numerous industry-based and children’s charities. Steven is also active in the Intimate Apparel Council, a division of the American Apparel and Footwear Manufacturers Association, The Underfashion Club, Inc. and The Intimate Apparel Square Club, for which he served as vice president, president and director.
About Janet Peters
A groundbreaking intimate apparel industry veteran, Janet J. Peters’ storied career began in 1951 when she was selected as a designer’s fit model by J.E. Barbey, Chairman & CEO of Vanity Fair Mills. Janet’s modeling career proved brief as her interest in the business quickly earned her supervisory positions in product line development and quality control as the company grew and expanded into new categories such as robes and foundations. Janet was appointed Merchandise Manager of Private Label in 1968 and was promoted to Divisional Manager in 1972. After several more years of growth and business expansion with private label, she was elected vice president of Vanity Fair. In 1977, Janet made history when she became the first woman to be elected a vice president of VF Corporation. In 1995, Janet was named senior vice president of intimate apparel at VF Corporation and retired in 1998 after a 47-year tenure at the company. Shortly thereafter, Janet was named Chief Operating Officer of the well-known fabric company H. Warshow & Sons, serving in the position for seven years until retiring in 2005. Janet’s longstanding commitment to philanthropy includes serving on several industry boards, including The Fashion Institute of Technology’s Intimate Apparel Advisory Board, The Intimate Apparel Square Club, The Underfashion Club and the National Mother’s Day Council of America. Her numerous industry accolades include The Underfashion Club’s Femmy Award, The High School of Fashion Industries’ Fashion Crafts Educational Commission Award and The Intimate Apparel Square Club’s Al Jaffin Award, among others.
About The IASC and The H.U.G. Award
The Intimate Apparel Square Club (IASC) was founded in1955 with the mission of uniting professionals in intimate apparel and related industries as a charitable organization and to participate in activities that will reflect positively on the membership and the industry at large. For 56 years, the IASC has honored well-respected, high-profile companies and individuals at its annual gala fundraiser, which was renamed The H.U.G. (Help Us Give) Award in 1998. The IASC’s membership includes management executives, designers and salespeople, among other professionals. Initially focused on charities for the blind and the elderly, the IASC broadened its scope over the years and today supports a variety of charitable organizations, with pediatric services at Rusk and Tisch Hospital, among other programs at NYU Langone Medical Center,
being the primary beneficiary of its fundraising. For more information, visit
About Rusk Rehabilitation at NYU Langone Medical Center
Rehabilitation medicine provided at The Rusk Institute has helped it be ranked the best rehabilitation hospital in New York, and among the top ten in the country by U.S. News & World Report for more than 20 years. The world’s first university-affiliated facility devoted entirely to rehabilitation medicine, Rusk is among the most renowned centers of its kind for the treatment of adults and children with disabilities—home to innovations and advances that have set the standard in rehabilitation care for every stage of life of life and every phase of recovery.
At NYU Langone Medical Center, neonates, children, adolescents and young adults receive the most comprehensive and advanced care provided by a team of pediatric subspecialists across the spectrum of medical and surgical discipline. Medical and surgical evaluation and care for simple or complex childhood conditions are provided in both outpatient and inpatient settings. With more than 150 full-time pediatric subspecialists as well as pediatric nurses, child life specialists, social workers, patient advocates and other allied health professionals, and devoted volunteers, NYU Langone is uniquely equipped to provide innovative subspecialty care in a highly personalized manner.
Rusk offers a wide range of specialized therapy programs for newborns, children, and young adults, including communication programs, educational services, occupational therapy, physical therapy, psychology and speech-language pathology services. You can find more information at NYU Langone's Rusk Rehabiliation.

M&S to Become Carbon
Marks & Spencer has claimed it is the first major retailer to become carbon neutral, as it released its annual sustainability report.
It said on June 7,that it has achieved some 138 of its 180 commitments, adding that a further 30 are on plan, six are behind plan and six have not been achieved.
It now recycles 100% of its waste, with none of its products going to landfill, while 31% of products have a Plan A attribute such as being made at an eco-factory or made from recycled material.
"I am proud of what we've achieved. We now have a better, greener and more ethical Marks & Spencer," said chief executive Marc Bolland.
"Moving forward we will continue to engage customers in sustainable consumption, as we have with our Shwopping initiative, the first cradle to cradle clothes retailing business model.
"We remain as committed to Plan A as we have ever been. It is an essential part of our DNA and fundamental to our plans to become an international, multi-channel retailer."

US Cotton Exports Rise
Estimated cotton exports from the US for the 2011/12 season have been increased by about 200,000 bales, reflecting strong sales in recent months, according to the US Department of Agriculture (USDA).
Its updated figures show 2012/13 ending stocks unchanged from last month, with production also the same at about 17m bales, pending further information about planted areas and weather.
However, exports for 2012/13 are cut by 200,000 bales, thanks to lower expected foreign demand over the next year.
World production estimates for 2012/13 are reduced by 1.4m bales, thanks to anticipated cuts in production areas in Brazil, Australia and Argentina – a response to fast-falling prices.
World consumption is also reduced by about 1m bales, with decreases for China and Thailand partially offset by an increase for India.
“With world prices falling, China’s reserve floor price will make it increasingly difficult for mills there to be competitive producers of yarn,” the USDA report warns.
Meanwhile, for 2011/12, there an increase of nearly 1.8m bales to China’s imports, thanks to the continued strong pace of deliveries, and corresponding increases in exports for India, Brazil, Australia, the US and Malaysia.

Counterfeit Goods Seized
A range of counterfeit Olympic apparel goods have been seized by Border Force officers in the UK, including themed vests and football shirts carrying brands like Adidas and Polo Ralph Lauren.
The haul included some 432 Olympic themed vests seized at the port of Dover, while 15 fake Olympic Adidas football shirts and 90 fake Olympic Polo Ralph Lauren shirts were confiscated at Coventry's international postal hub. 
Meanwhile, more than 7,000 fake Olympic gym bags were seized at the port of Felixstowe.
"In this Olympic summer our officers have utilized intelligence sources, scanner technology and search techniques to successfully thwart those seeking to illegally profit from the Games," said Home Office minister Damian Green.
Counterfeiting is estimated to be worth around GBP1.3bn (US$2bn) in the UK each year.

                    No Tail Light 
"How long have you been driving without a tail light?" asked the policeman after pulling over a motorist. 
The driver jumped out, ran to the rear of his car, and gave a long, painful groan. 
He seemed so upset that the cop was moved to ease up on him a bit. 
"Come on, now," he said, "you don't have to take it so hard. It isn't that serious." 
"It isn't?" cried the motorist. "Then you know what happened to my boat and trailer?" 

Hey Bloggers, Sales Reps
     and Store Buyers!!!

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The McPete Sez Mail Bag

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       To our Readers
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Do you have any show dates or events that you would like posted for 2012? If so please e-mail them to me for posting in our show section.  Thank You           

                                    End of Page 2
   The McPete Sez Lingerie Newsletter & Women's Wear Journal