McPete Sez Newsletter


In This

Lingerie Americas

Faris Lingerie

Q-T Intimates


Terese Intimates

Intimate Apparel Salon


Tony Shoes

International Lingerie Shows

Fantasy Lingerie

Shirley of Hollywood

Renko Bra Accessories

Playboy Store

Dell Computer

McPete Sales


Quick Commerce Credit Cards



Barnes & Noble 

One HanesPlace






Internet Gazette

Articles Of Interest

Top Lingerie Sellers
Page 1

Discounters beat Dept. Stores
Page 1

Warnaco extends Bankruptcy
Page 1

British economy slows
Page 1

Campbell & Clinton?
Page 2

The Magnetic Bra
Page 2

McPete Sez
Page 2

America's NOT Good enough
Page 3

Corsets, the early years
Page 3

Selling Americana
Page 3

Sex Sells
Page 3

Ask Andy
Page 3

The Paper Panties
Page 4

Woman's Wear Shows
Page 5

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        July 15,  2002                                 Issue #77

         Mcpete Sez, 
The Lingerie Newsletter 
    Women's Wear Journal


                              Ready to-wear.

       /////// N O T I CE//////////

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Who sells the most Intimate apparel in the USA?
Wal-Mart & Victoria's Secret each with a 15% share of the market.
Followed by J.C. Penney with 6%,  Target & Kmart each with 5%.
Lane Bryant, Sears Roebuck & Co. and Kohl's each with 3% and Macy's and Marshalls with 2% each.
The dollar share of private label bras accounted for 32% of total bra sales in 2001 compared with 30% in 1999.
Private label panties accounted for 33% up 1% from 1999.
Private label sleepwear declined to 36% from 52%  in 1999

Discount retailers prevailed over the department store competition again in June, as consumers continue to put value first. Wal-Mart, Target and The TJX Companies all reported healthy jumps in same-store sales, as Federated and May posted less impressive gains.
Wal-Mart posted a 7.9 percent increase in same-stores sales for the five weeks ending July 5. Net sales rose 13.8 percent, to $23.347 billion.
Department stores didn't fare quite as well. May Department Stores Co., which operates Lord & Taylor and Strawbridges, saw same-store sales fall 1.4 percent. That's an improvement though on analysts' predictions of a 2.2 percent fall.
Macy's and Bloomingdale's parent, Federated Department Stores Inc., also saw a slight dip in same-store sales -- a marginal 0.4 percent -- but slid ahead of analysts' expectations of a 0.7 percent drop. Total sales for Federated rose 3.2 percent, to $1.37 billion.
Saks Inc. proved the analysts wrong with a same-store sales increase of 1.2 percent; they were pegged to fall 2.1 percent. Total sales rose only 0.8 percent though, to $480.7 million.
Nordstrom outdid the rest of the department store contingent, with same-store sales increasing 3.2 percent. Overall sales increased 7.4 percent, to $616 million.


Warnaco has asked a bankruptcy court for a one-month extension on its bankruptcy plan, due July 31.
In court papers filed Tuesday, Warnaco said that it will "likely" be able to restructure its core businesses and emerge from Chapter 11 as a stand-alone company. The company cautioned in the same papers, however, that it is still "possible" that it could sell core business units. Its brands include Warner's and Authentic Fitness, maker of Speedo swimwear.
The troubled apparel giant filed for Chapter 11 in June 2001, listing assets of $2.37 billion and liabilities of $3.07 billion. Chief Linda Wachner was ousted five months later, and replaced with turnaround specialist Tony Alvarez.

Home improvement retail chain Home Depot Inc. pushed aside grocer Kroger Co. to become the second-largest U.S. retailer behind Wal-Mart Stores Inc., according to the 2002 tally of sales by Stores magazine

A German soccer fan wears a soccer bra in downtown Berlin June 25, 2002, while watching the semi-final of Germany and South Korea on a video screen. Germany defeated South Korea 1-0 & lost to Brazil.    
                No, You Can't kick these around!


LONDON - The British economy gave further signs of slowing down, with the release Wednesday of figures showing that growth in consumer spending is at its lowest level for 18 months.
The Confederation of British Industry said its survey for May showed almost a third of retailers reported lower sales than a year ago.
"It's clear consumers are becoming less willing to spend," said Alastair Eperon, chairman of the CBI's survey panel.
Forty-five percent of companies surveyed said their June sales were higher than the same month last year, while 29 percent reported reduced sales. This gives a balance of plus 16 percent calculated by subtracting those reporting a fall from those recording a rise.
Last May the balance was plus 25 percent, the CBI said.


Smiling is infectious,  you catch it like the flu,
When someone smiled at me today, 
I started smiling too.
I passed around the corner and someone saw my grin      
When he smiled I realized I'd passed it on to him . 
I thought about that smile then I realized its worth, 
A single smile, just like mine, 
could travel round the earth. 
So, if you feel a smile begin, don't leave it undetected
Let's start an epidemic quick, and get the world infected!

arbara Lipton Divisional Merchandise manager of intimate apparel & hosiery @ Saks Fifth Ave, joins Wacoal America as VP of merchandising & Design for the Donna Karan innerwear Division.    After 20 years with Saks, she says that she enjoyed every minute of it, but felt that she was just ready to make a change.  
Anne Caetano who has been the bra buyer for several years will replace her.


         Supermodel's Home Burgled 
LONDON - Thieves have raided Australian supermodel Elle Macpherson's two million pound west London home in fashionable Notting Hill, Scotland Yard revealed Monday. Macpherson, 38, known as "The Body," shares the house with Swiss banker Arpad Busson and their son Flynn, four.    The robbery happened on May 23.
An investigation is being carried out by the Kensington and Chelsea police," said a police spokeswoman. "There have been no arrests and our inquiries are continuing."  At the victim's request we cannot say what was taken," added the spokeswoman

How do you Dance with her?
A model presents a metallic bra and stomach piece with a brown skirt designed by British fashion designer John Galliano for Dior's fall-winter 2002/2003 haute couture fashion collection presented Monday July 8, 2002 in Paris.

"I think there is a world market for maybe five computers." -- Thomas Watson, chairman of IBM, 1943


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