McPete Sez Newsletter


Shirley of Hollywood 

Blush Novelties

Minor Creations

Intimates Market 24/7

Adult Wholesale Distributors 

Daisy Corsets

Pixie Dust




Studio Time

Tia Lyn 

International Lingerie Shows

Esty Lingerie

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The Underfashion Club

Styles Fashion

Severe Weather Cost US Economy Estimated $50 Billion 
Page 1

The ILS Virtual Catalog
Page 1

Workers Strike in Egypt
Page 1

11th Annual Polar 
Bear Plunge Planned For Blue Bend
Page 1

Fab Foundations:
Take Your Lingerie Business
to the Next Level
Page 2

Eldorado Announces Platinum Promotion
Page 2

Lingerie Show Videos: ILS Fashion Show, Spareparts Hardwear, Sex with Emily with 
Daisy Corsets, Sex with Emily with Hauty, Sex with Emily with Fever
Page 2

A Touch of Paradise
 Page 2

Christy Reeves Swimwear Fashion
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McPete Sez
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CURVENY videos: Classic Erotica, Tia Lyn, Miel Sisters, Belabumbum
Page 3

Lipgloss & Lace
Page 3

Dreamgirl Receives XBIZ Award
Page 3

Beautiful Bottoms Autumn Winter 2014 
‘Graphic Galaxy’
Page 3

Ask the Gozooko Guys
Page 3

Ask Andy
Page 3

Page 4

JOPEN Dominates with Two Awards from AVN
Page 4

The Addict Expose: Angela Friedman S/S 2014
Page 4

Hot Products
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California Exotic Novelties Announces Two Newsletters
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                       Page 4 
The Addict Expose
                    by Treacle
Angela Friedman S/S 2014

Angela Friedman has been on my radar for years, and if the lingerie goddesses believe in any kind of justice, this will be the collection that puts her on everyone else’s lust list as well. I am so excited to show these photos because this is the collection that made me declare Angela Friedman the best luxury lingerie brand of 2013.

Every lingerie addict knows that the editorial is only part of the story. The photos give you a sense of what the pieces look like and how they might fit into your lifestyle, but the things that transform lingerie into an experience of true lingerie are really hard to convey via 
photograph. I saw these pieces in person during last season’s lingerie market, and they are exquisite. The fabric…the stitching…every little detail is in place, and it’s all perfect. And, 
like everything else Angela Friedman designs, each piece can custom made specifically for you in your unique measurements (though, of course, wholesale orders in standardized sizing are 
available for boutiques too).

I really can’t say enough good things about this line. I think it represents a huge leap forward for the designer and, without question, quite firmly places Angela Friedman into the upper 
echelons of luxury lingerie…both in terms of construction and aesthetic. There are pieces here that I think would be at home in any 
lingerie boutique or even a high-end department store. Like I said, if the lingerie goddesses are watching, this year will be Angela Friedman’s year.

What do you think of the S/S 2014 collection? Do you have any favorite pieces? I’m quite partial to the corsets, but I also think that long sheer gown is divine. I’m wearing it in my head on my 
imaginary 1 year anniversary trip to Fiji. 
Please share your thoughts in the comments. All photos by Omi Tanaka.











***Treacle is a 25 year old knickers junkie who started writing because her  friends threatened to tape her mouth shut if she didn’t stop talking about her underwear. As a blogger, she interacts constantly with the people this industry needs most—customers. The Addict Expose is all about bringing you, the lingerie store owner, the perspective of the lingerie consumers.  She welcomes lingerie lovers of every nation and persuasion to her blog, The Lingerie Addict. ***


Cass and Company Founder Susan Ledyard Wins Top Gold Award for Women in Business - Entrepreneur of the Year - Consumer Products and Silver Award - Innovator of the Year
Cass and Company Founder/President Susan Ledyard has been named the top Gold Award Winner as Entrepreneur of the Year – Consumer Products. The Award – The Stevie Award for Women In Business - was given out at a gala dinner in New York City on November 8. 
Susan Ledyard also won in a second prized category – Innovator of the Year. The Stevie Award is one of the top three national/international awards given 
specifically to women in business.
Cass and Company – also known as Cass Luxury Shapewear – is a leader in luxury shapewear. 
The company was founded nine years ago after Susan Ledyard had given birth to two children and was unable to find quality shapewear. She chose to create the products herself. $50 million in retail sales later, she is considered an innovation leader in shaping tops, bottoms, dresses, hosiery and accessories. 
Ledyard was honored for her innovative role in shapewear, an $812 billion business (2011) with fewer women than men at the top, since July 1, 2012. These innovations include adding copper to shapewear - an industry innovation - against a chorus of criticism and skepticism. 
Ledyard saw the benefits herself - enhanced skin tone, texture, reduced wrinkles and the providing of anti-bacterial protection. Cass and Co. is now in the process of incorporating copper into hosiery. 
In the same award-winning time frame, Ledyard introduced "Luster," shapewear with literally "zero gasp factor"; "Lucky Back" – shapewear that prevents slouching and rounded shoulders; and what could just be the first shaping top for larger women that doesn't dig into healthy tissue at all. Madonna wore Cass on her most recent tour. The superstar asked Ledyard to design styles for the tour, including for her dancers. How else to wear shapewear and also move around easily as well as have the shapewear function equally well as outerwear, an already well-known Ledyard innovation. 
Ledyard was also honored because she went against the industry requirement of a New York City showroom (and apartment) and chose instead to spend more time with her family and to build a business compound on farmland in the wilds of Pennsylvania. "I worried the change would affect my business relationships and stores would no longer work with me," says Ledyard. "Results were the opposite because my employees are so much more relaxed." Productivity has tripled; gross margins 
increased 15%.
The entrepreneurial award is one of three awards given in the category based on company size; Ledyard's honor is for companies with "10 or less employees." The Innovator of the Year Award is given in three categories: Advertising, Marketing, Public Relations and Business Services; Health Products and Services; and Ledyard's impressive category - "All Other Industries." The Award was given out at the Marriott Marquis Hotel in New York 

  Adult Wholesale Distributors Releases 2014 Generic Party Plan
Adult Wholesale Distributors is a national distributor of adult novelties, lotions, vibrators and enhancement products is proud to announce the release of its new 36 page 2014 Generic Party Plan Catalog for their customers.
Industry Veteran, Donna Lee, President/CEO of Adult Wholesale Distributors states: “We have been offering our party plan catalog for the independent
Consultants’ for several years now at the request of our customers. The catalog compliments our offerings, such as no minimum orders, drop shipping, and afterhours support. Our new catalog features the top brands in the industry, Shunga, Classic Erotica, Blush, Jelique, My Joy Collection, Synergy and Evolved Products to mention a few”. 
Catalogs are available for purchase under the “Sales Tools” category on our website. You will also be able to download free product flyers, catalog product price list and much more.
About Adult Wholesale Distributors
Adult Wholesale Distributors provides you with the tools you need to start and operate a successful Adult Business. No minimum order, Drop shipping, Points and Rewards program and product training flyers. Adult Wholesale Distributors prides itself on our top notch customer service making ourselves available to our customers from 9:00am until 10:00pm Sunday - Sunday. For more information please contact Adult Wholesale Distributors sales department at 877-427-7741, or or visit on the web:  

Historic Virginia Key Beach Park Welcomes All X-Rated Runners!

The inaugural X-Rated Run event, sponsored by Kasidie, Storeerotica and OneCondoms, has changed venues and will be held on Saturday, May 31st, 2014, at the beautiful Historic Virginia Key Beach Park in Miami, Florida. Mark your calendars and register today for the first ever adult-themed mud run. For additional information, please visit
Created to promote sexual positivity and healthy living, the First Annual X-Rated Run, sponsored by Kasidie and One Condoms, encourages both novice and experienced runners to take part in this epic event. The run will be raising funds for – a non profit association focused on offering free medical services for the physical restoration and rehabilitation for FGM victims.
The First Annual X-Rated Run is an untimed, adult-themed, 5k (3.1 mile) obstacle course & mud run for men and women of all fitness levels. The event will take place on Saturday, March 22nd, 2014 at the Historic Virginia Key Beach Park (Address: 4020 Virginia Beach Drive, Miami, FL 33149).
Visit, and click on REGISTER NOW. Groupon promotion launches Saturday, February 1, 2014.
“The X-Rated Run celebrates physical fitness and sexual health, and I am elated to find a location that recognizes the value of our event,” says organizer and founder Kelly Perez. “Since its establishment, The Historic Virginia Key Beach Park has been a progressive monumental site in Florida’s history. We are pleased to have the inaugural X-Rated Run at this culturally relevant, tropical paradise.”
The X-Rated Run will accommodate 4800 registrants and include numerous adult themed exhibitors, “Competitors can enter on their own, as a pair, or as a team. Just make sure you’re over 18!,” adds Perez.
The new location promises to deliver a more exciting and fun experience for all – located off the Rickenbacker Causeway, The Historic Virginia Key Beach Park is just minutes away from Miami’s downtown financial centers, top tourist destinations, sport facilities, retail, dining, and renowned educational institutions.
X-Rated Run promises to be a day of racy amusement and gritty determination as competitors tackle 14 wild and outrageous obstacles like the Dominatrix Dungeon and the Blue Balls Dash. The Post-Race party will keep the action going with adult starlets, live music, food vendors, beer stands, a mud wrestling pit, a Mr. and Ms. X-Rated Run Competition and much more! While there will be no sex or nudity on the run, there will be euphoric, non-stop action, plenty of physical challenges and lots and lots of mud!
“This event has been organized with fitness and fun in mind, but most importantly, we are encouraging a positive attitude towards sex and a healthy lifestyle,” says Perez, “As well as being physically challenging, competitors will learn sexy new ways to keep fit with our pole dancing and burlesque demonstrations. They may even take away some great ideas for the bedroom from some of our adult-themed exhibitors.”
Registrants will receive a free X-Rated Run T-shirt, one free beer ticket, a condom wrapper-shaped medal and entry into the Post-Run Party. A portion of the proceeds will be donated to sex-positive organizations, including, which campaigns against female genital mutilation (FGM).
For further information about the X-Rated Run, including sponsorship opportunities and interview requests, contact Kelly at or (954) 461-4211 or visit 
The X-Rated Mud Run is organized by Kelly Perez, owner of She was inspired to create X-rated mud runs in her own efforts to lose weight. Her ex-marine cousin was putting her through military-style drills in preparation for her first mud run. As she crawled through the grass commando-style, Kelly reached her limit and yelled at him, "I sell sex toys for a living, I don't do this type of s#!t!" He told her to stop complaining and imagine she was crawling through a penis tunnel. A great idea was born.

JOPEN Dominates with Two Awards from AVN
JOPEN Scores Best Product Line for Women and KEY Wins Best Packaging Award
JOPEN, the world’s premiere luxury pleasure product company, wins two awards from AVN. Held Wednesday, January 15 at the Hard Rock Hotel and Casino in Las Vegas, the 2014 O Awards recognize excellence in the pleasure products industry. The company was presented with the Best Packaging Award for the KEY Collection, and an announcement declared JOPEN to be the winner of the AVN Award for Best Pleasure Product Line for Women.
“We’re thrilled and truly honored to win two awards for JOPEN,” says Susan Colvin, President and CEO of the company. “The KEY packaging is truly outstanding and we consider it such an honor to be recognized in this category. Thank you everyone at the O Awards for making this happen!”
Austin Ferdinand, Executive Account Manager for JOPEN, attended the awards and says, “The O Awards is a great event and the evening was impeccably executed. The entire JOPEN team works so hard to create an innovative, playful, captivating collection, and the Best packaging Award reflects everyone’s dedication to this amazing line of products.”
KEY by JOPEN is known as a fun line of affordable pleasure products. The packaging boasts the bright, cheerful colors that have become identifiably KEY—raspberry, lavender and robin egg blue. The copy uses sayings like: “Hello Gorgeous” and “Lift off in 3, 2, 1…” which gives the brand a cheeky and trendy identity. The top-opening boxes feature a satin hang tag so they are versatile at the retail level, meaning they can be placed on a shelf or hung from a hook.
JOPEN also wins the AVN Award for Best Pleasure Product Line for Women.
Robin Stewart, Brand Manager for JOPEN, says, “JOPEN takes great care to focus on women and we very much appreciate being recognized in this category. Vanity, Intensity, ENVY, LUST, KEY, and Essence are all lines that offer a lot to women—and for couples, too! We’re very excited to be honored with this award and will proudly display the trophy in our office!”
To see KEY by JOPEN’s award-winning packaging, and for other information about KEY and all the JOPEN Collections, visit
JOPEN is a global luxury pleasure product company with a business model focused on form and function. An expert team of women drives the creation of JOPEN’s best-selling collection: Vanity, as well as the revolutionary Intensity, and the masculine Ego line. They understand the luxury market and fashion JOPEN products with the features that women and men want. JOPEN has licensed, authorized distributors, which guarantee efficient, accurate, rapid delivery so retailers always have available stock. JOPEN provides pleasure with outstanding customer service, one of the best warranty programs in existence, and products that are designed to please. Visit Encounter the new standard in luxury pleasure objects.

Sportsheets Celebrates 5 Yrs of Sex In the Shower w/ New Items & Marketing Campaign 
Campaign asks, "Why Do You Have Sex In the Shower?" to showcase wide customer appeal
Sportsheets is proudly celebrating the 5th anniversary of the award-winning Sex In the Shower, a line of leverage products, waterproof sex toys, and accessories designed for safer, more satisfying shower sex. In honor of the event, Sportsheets has debuted five new items and launched a worldwide promotional campaign to make it fun and easy to create Sex In the Shower displays that appeal to men, women and couples.
The line of handles, waterproof toys and other suction-cup shower accessories provides a simple solution for foolproof – and bruise-proof – bath-time sex and has entranced the industry since its 1999 debut. New to the line is a suction-cup neoprene collar, suction-cup thigh cuffs, a powerful waterproof G-spot vibrator with a flexible head, and a textured shower masturbator sleeve for men, and coming soon to the line is stay-put Shower Gel Lube, . 
For sales and display support, Sportsheets has launched a diverse promotional campaign complete with ads, shelf talkers, buttons, store signs and consumer postcards and flyers that remind shoppers why they love Sex In the Shower. With unique and clever advertisements targeted to a specific demographic, the campaign shows shoppers and retailers alike that everyone – and they mean everyone – likes titillating bath time.
"Sex In the Shower serves a true purpose and solves problems couples often face when having sex in the shower – pulling the shower head out of the wall, knocking over the soap, slipping in the suds anything can happen!" Sportsheets founder and CEO Tom Stewart said. "We saw a unique opportunity in the marketplace to create quality and innovative products that make shower sex safe for everyone with handles, foot rests, restraints and toys that can be used in even the steamiest of situations."
Sex In the Shower suction cups can attach to any surface and provide much-needed support and well-deserved cushioning. Without these water-safe sex aides, positioning in even the most basic sex moves can prove painful – especially during prolonged action – and now retailers can help showcase the must-have line with a special marketing campaign.
"Sex In the Shower gives retailers a whole new destination in their stores and also a new way to help move bath products," Sportsheets Executive Administrator Joanne Queenin said. "And the shelf talkers, flyers and other print materials as part of our matching marketing campaign capitalize on the universal appeal of the brand in a cute and clever way. You'll have to see it for yourself!"
The Sex In the Shower marketing campaign is available to all customers who place a Sex In the Shower order. For more information, please call (714) 698-0877 or email your preferred sales representative.
For more information about Sex In the Shower, please visit  
For more information about Sportsheets, please visit  
Sportsheets International has helped ordinary couples find new pleasure and explore new positions together with specialized "relationship tools" since 1993, when the Sportsheet Bondage Bed Sheet sexual positioning and restraint system broke into the market. The company now offers more than 350 specialty items, including the Sportsheets Premium restraints, sexual positioning products, and strap-on harnesses; the award winning Sex&Mischief line of products for beginners; the Manbound collection for gay couples; Naughty Night Out bachelorette line; Tease the Season Christmas novelties; XOXO2U Collection of Sportsheets-inspired romance; and the award-winning Sex in The Shower collection. All of the company's brands individually and collectively support its goal of Keeping Couples Connected!" 
Topco Sales® Graces   
  Cover of February 
Gives Magazine Exclusive Interviews, Opens its Doors over Recent Events, Challenges

Topco Sales®, an industry leader for over 40 years, has opened up its doors to STOREROTICA Magazine for an exclusive story on the company’s recent changes, lowest lows, and future endeavors that will put the company in even higher regard and a stronger place than before.
"Having the chance to write candidly about Topco Sales presented a unique opportunity for STOREROTICA,” says Kristofer Kay of STOREROTICA Magazine. “In essence, it's a comeback story. What we've uncovered is that the company's turnaround is not merely based upon their growing catalog of premium pleasure products and their commitment to store owners. Topco’s ability to make such an incredible comeback is founded on the integrity shown by the company’s refreshed corporate infrastructure and their dedication in bringing the brand from the brink to a place when it was highly regarded throughout the adult retail industry."

To our customers and the outside world, we remain committed to the brands and quality you’ve known and trusted for over 40 years,” said Michael Siegel, chief operations officer of Topco Sales. “On the inside, however, we are a whole new company with exciting new ideas and new ownership which will propel us well into the future.
“What’s really exciting for us,” remarked Lynda Mort, sales and marketing director at Topco Sales, “is amidst all the rumors and misinformation, this is the first time we’ve come forward to tell our side of the story and set the record straight.”
Excerpts from the article:
In 1972, the adult novelty manufacturer Topco Sales was born. This family-owned company grew from 50 to 500 employees, from a small warehouse to the largest manufacturing base in the industry, from selling only a book to becoming one of the largest sex toy manufacturers on the planet. Topco was on top of the world. 
And then, through a series of unfortunate events, Topco found themselves at the bottom of it. 
“In the late 2000s, we (Topco) were hit by not one, not two, but at least five unexpected, catastrophic events that caused us to have a hiccup in our supply chain,” explains Mike Siegel, the COO of Topco. “We were no longer able to supply 100% of our products. Our fill rate went from 80% to just under 50% in 2011. We were placed in a position where we were struggling to fill orders, which affected both our distributors and the stores immediately. Topco Sales suffered events which could easily wipe a lesser company straight out of business.”
...In spite of the tragic effects Topco’s situation imposed on not only themselves but their distributors and customers as well, they continually remained honest with their customers about what was going on, and in return received immense support despite the shelf space the company was unable to fill.”
“We have customers who have stood behind us 100% because they love our products, they love our packaging and they still see us as one of the greatest manufacturers of high-quality, top-selling products,” says Mort. “Even though we could’ve cost them money, they are still on board with us, and that is so incredibly humbling to know they stand so strongly behind us.”
Read the rest of the story in the February issue of STOREROTICA Magazine, available now.
Founded in 1972, Topco Sales is one of the largest and oldest sex toy manufacturers in the world. Topco is a bustling environment filled with creative energy, sex toy visionaries, and some of the industry’s most dedicated employees. Building upon its history of over 40 years, Topco delivers groundbreaking, quality products, manufacturing everything from vibrators and dildos to lubricants and personal care cosmetics, each with the knowledge and skill that comes only from generations of experience.
Among Topco Sales’ many achievements are the creation of the first battery-free integrated circuit (I.C.) operated vibrators and the groundbreaking CyberSkin® material, which looks and feels like the real thing. Topco Sales is also known for the Virtual Girl™, the Love Machine™, Sex Tarts® lubricant, and the world-famous Love Swing®. The company excels at adapting state-of-the-art technological capabilities to consumer needs, continually improving upon best-selling products and expanding the spectrum of what is possible within the adult toy industry.
About Topco Sales:
Topco Sales® is a leading global manufacturer for the adult novelty industry. For over 40 years Topco Sales® has based its business model on quality and innovation to create a variety of groundbreaking products and classic designs. With its headquarters in Chatsworth, California, Topco Sales® continues to grow with the most popular brand names in the industry: AdamMale Toys™, Asylum™, AVStar™, Bottoms Up®, Cake™, Climax®, CyberGlass™, CyberSkin®, Danni's Toy Box™ , Down and Dirty™, Doki Doki™, Flicker®, FunZone™, Glo-Glo a Go-Go™, Grrl Toyz®, Hardware™, Japanese Silk Love Rope™, Jill Kelly Superstars Collection™, Joanna Angel® Burning Angel Toys™, Love Swing®, Lure®, Lucas Entertainment, My First®, Night Moves™, Penthouse® Toys™, Sex Swing™, Sex Tarts®, SKINSATION™, Slimline G®, TLC®, UltraZone, WildFire®, 69® Collection. For more information about Topco Sales®, please visit
TOPCO CONTACT: Lynda L. Mort, Topco Sales,, 818-332-4600 x325
Twitter: @topcotoys

......The Lingerie Maven 
I have been in the Intimate Apparel business for 47 years. From shipping, office work and customer service, fit model, showroom and road sales, to national sales manager, upper management, and design....I have done it all! And now, I hope to pass it on to you.
Though close to celebrating 50 years in the same business, of which 25 have been at Shirley of Hollywood, I still feel on the top of my game. I am as excited as ever about the merchandise and the possibility of aiding new and old customers with my wealth of expertise. Owning a retail store should be a wonderful and lucrative experience. In these tough economical times, a few choice pieces of knowledge can maximize your potential sales. After all, we all have to compete with the Macy's and Victoria's Secret Stores that have lured away customers with their sharp merchandising and low prices. There has to be a reason to shop at your store. 
Let me share some of my ideas and experience with you. And, it is all free from Shirley of Hollywood...our gift to you. So email me at my new address: I will promptly answer and gear my answer to you personally. 
Good selling, 
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   The McPete Sez Lingerie Newsletter & Women's Wear Journal  

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