Cudby Take Your Lingerie Business
to the Next Level
In my consulting work with lingerie businesses, the number one theme I hear from clients is that they want their businesses to grow and thrive. While they love the reward of helping women look and feel better in their bodies, they find themselves working long hours, and wishing for a healthier bottom line. Whether these businesses are just getting started, or have been around for years everyone wants to work smarter instead of harder, have the flexibility to enjoy their free time, and see their business flourish.
Oftentimes, they want all of those benefits but are confused by what they should do to attain their goals. Or they are overwhelmed by the number of options out there – what should they do first, and how should they begin?
My business is built on providing tools to help take lingerie businesses to the next level, because the only thing worse than doing nothing is doing the wrong thing. Too often business owners end up stuck doing nothing because they don’t have access to expertise that understands challenges unique to the lingerie industry.
My eBook 7 Steps to Boost Your Lingerie Business is designed to help lay the groundwork for growth. Building your business on a fab foundation means knowing who you are and what you stand for. It means clear communication to your customers and having the benchmarks to know how to buy, and what to buy. It’s the foundation of your foundations business. (I’ll be talking about these important 7 steps in a seminar at CurveNY on February 23rd at 2pm. You can
attend. And, by the way, the book is currently available to you as a free
For those who are committed to taking things further, and want some shortcuts to get there, there’s a new program called
The Intimate Circle with Ali Cudby. This program offers tools and an exclusive membership in a community of likeminded lingerie professionals. The Intimate Circle is a monthly subscription to an online learning lounge that hosts interviews with industry experts, tools that will help your business grow and thrive, and a members-only access to an online community forum where you can get the answers you need when questions come up.
Says Florenda Pickett, owner of Esteem Lingerie and Certified Fitter, “It is so exciting to work with an industry professional that understands and can communicate the full complexities of the lingerie business. This includes understanding ALL customer needs, product solutions and retail requirements. Ali is truly an asset to the lingerie industry in helping us empower and build confidence in women.”
Cudby is the author of the book Busted! The Fab Foundations™ Guide
to Bras That Fit, Flatter and Feel Fantastic (December 2011), and CEO
of Fab Foundations™, an intimate apparel consulting company.
Ali can be found on Twitter @alicudby,
and you can be a fan of the Ali
Cudby’s page on Facebook. To learn more about bras
that fit, download a free chapter of Busted!
Videos by Nandovision
International Lingerie Show was held September 23-25, 2013 at the Rio Hotel in
As one of the biggest lingerie shows, The International Lingerie Show featured
hundreds of exhibitors, including sexy lingerie, club wear, adult
products, sexy Halloween costumes and more. It is the perfect opportunity to
view the latest industry trends and newest designs for the upcoming season.
One of the show’s biggest highlights is the runway fashion show, where brands
showcased new lingerie lines, club wear trends, and sexy costumes. The
next session of The International Lingerie Show will be held from
March 31 through April 2.
had such a good time at the September ILS debuting our new Top Drawer Corset
line that received a lot of attention. It was great to see familiar faces and
meet a lot of new retailers interested in our brand. ILS is such a great
opportunity for us to meet face-to-face with our retailers and get their
feedback about our products" -
Jennifer Reynolds ofDaisy
"It's amazing how time flies. This is the one show where you can
find everything you need for your lingerie business. The Tia Lyn brand is best
known for luxurious lingerie offered in full size range, S - 3X. I am grateful
for all of the fabulous loyal buyers and friends that have been made over the
years. The traffic is always strong at ILS and our numbers are up! More and more
boutique buyers are coming to find their 50 Shades of Grey along with increasing
numbers of big box stores looking for fresh new product. I wouldn't miss it for
the world!" Tia Lyn ofTia
of us at Shirley of Hollywood just love the ILS Show, we have such a big build
up to the event, and as always, we had a fantastic reaction to all our
collection including Intimate Attitudes, HOT and Gyz. The boxed lingerie
category has been so HOT, that we added more boxed Shirley styles, and wrote
them very well. We had all our buyers from across the country in and writing, as
well as our Canadian shops, and buyers from Asia and Europe. We premiered the
brand new “Love is in the Air” Valentine collection to a great response.
Shirley Valentine’s starts shipping the end of October, in addition to our
Holiday line, ready for all the re-merchandising right after Halloween. We
opened quite a few new customers at the show, and are looking forward to March,
but before that, the Shirley of Hollywood Big Book is in the works, and will be
ready for release right after Christmas to start the New Year off right." -
Eric Schlobohm ofShirley
as always, was thrilled to be a part of both of the International Lingerie Shows
this year and we look forward to the upcoming shows in 2014 where we will be
showcasing our latest seasonal collections! Our 2014-2015 Collection Catalogue
will be launching next month and we’ve expanded some hot-selling categories,
as well as added some new and exciting categories! Our new Bridal lingerie
packaging will sure to be stunning and we have a few “tricks up our sleeves”
for clubwear, which we will announce in November!
We are also very excited to have won the Storerotica Costume Manufacturer of the
Year award for the second year in a row. With the Halloween season right around
the corner, we anticipate a stronger sales turnout in stores due to the holiday
falling on a Thursday night this year. Dreamgirl is once again sponsoring the
French Tuesday’s Halloween Bash at the House of Blues on Thursday, October
31st. Members attending will be receiving Dreamgirl “swag” and merrymaking
with fabulous crowds of Hollywood!" -LarHovsepianof
Dreamgirl The ILS Fashion Show!
Eldorado Announces Platinum Promotion
Distributor partners with Wet, Doc Johnson and Elton John AIDS Foundation Eldorado’s YouTube channel has gone platinum with one million views. In honor of this milestone, Eldorado has teamed up with Wet and Doc Johnson to bring its customers the Platinum promotion. Throughout Eldorado’s Platinum month of February, all proceeds from purchases of Doc Johnson Platinum and Wet Platinum will be donated to The Elton John AIDS Foundation.
Eldorado’s YouTube channel consists of more than 1000 videos including product demos, sales tutorials and commercials. Retailers can use these videos for training staff, adding to their websites, or as an in-store video library for customer engagement.
“This is a great opportunity to highlight our YouTube channel as a valuable educational tool for our customers. Additionally, the Platinum promotion is a wonderful partnership to help a worthwhile and important cause,” says Larry Garland, Eldorado CEO, “We’re very happy to be supporting a progressive foundation while highlighting two top selling product lines from two great companies.”
The Elton John AIDS Foundation works to reduce the incidence of HIV/AIDS through innovative HIV prevention programs, efforts to eliminate stigma and discrimination associated with HIV/AIDS, and direct treatment, care, and support services for people living with HIV/AIDS.
To learn more about Eldorado’s YouTube channel and The Elton John AIDS Foundation go to
and www.ejaf.org. About Eldorado An award-winning distributor of adult toys, party supplies and lingerie, Eldorado is an unrivaled pleasure products powerhouse. With the sole focus of giving all the best to its customers, Eldorado provides the most knowledgeable staff, a huge collection of educational resources and an unparalleled lingerie selection. Eldorado offers a wide range of fulfillment services for online retailers both foreign and domestic. Experience the legend of Eldorado -- an industry leader with legendary prowess. For more information please contact Eldorado’s sales department at 800-525-0848, or
firstname.lastname@example.org or visit www.Eldorado.net.
Reeves Swimwear Fashion
video by Nandovision On February 9, 2013, Christy Reeves Designs took
to the pool at the Grace Hotel in New York.
Produced by Hillary Flowers, and brought to you by Prive Group, models walked the runway
wearing The Urban Couture Swim Collection by Christy Reeves.
Reeves started the collection after finding that most of the swimsuits offered flowers, stripes
or tropical prints. She wanted something completely different. Her styles include edgy
elements; heavy metallic colors and spikes.
The pool at the Grace Hotel was an "unexpected backdrop that was needed for the show," said
"I love working with Hillary she is a fun an talented person. This was the first show I did
in the NYC clubs and have been going strong ever since."
About Christy Reeves:
Reeves was born and raised in North Carolina. Went to school at the International Academy of
Design and Technology where she received a BFA in Fashion Design and Marketing. She has
worked from creating bullet proof vests to making corsets for Fredericks of Hollywood.
She currently resides in New York. "Be you, break away from the normal"
Lingerie Fashion Week® Announces Preliminary
Designer Lineup for FW14
Fifteen+ designers set to take the stage at event’s third season.
Videos by Nandovision Lingerie Fashion Week®, the first Fashion Week worldwide
exclusively created for intimate apparel brands, enters its third season for Fall/Winter 2014
with an exciting roster of domestic and international designers, innovative sponsors and
a sprawling new venue. The invitation-only shows will take the stage via Runway, Presentation or
Special Exhibition at Canoe Studios in New York,
February 20th, 21st and 22nd.
Thrilled to call Canoe Studios home, the new venue houses 20,000+ square feet of sweeping
studio space with wraparound views of the Hudson River, offering ample space for Runway Shows and
Presentations as well as a centrally-located Sponsor Lounge offering seamless connection
between the venue. Canoe is housed within the prestigious Starrett-Lehigh Building at 601 West
26th Street, a creative landmark located in the heart of Manhattan’s gallery district.
The preliminary designer lineup includes: global lingerie powerhouse Affinitas & Parfait,
returning for a third season to showcase both Affinitas and cult favorite full bust line
Parfait, including a meet-and-greet with Paris based Lead Designer Luly Chen. BRADELIS New York
also returns, kicking-off Lingerie Fashion Week® Thursday night as the first Runway Show of the
season, followed by a Presentation & Cocktail Reception. Currently counting three New York
storefronts including Soho & Madison Ave, the brand offers luxury lingerie for everyday wear;
combining the best of American function with Japanese craftsmanship. Veteran FYI by Dani Read
presents “The Muse of the Violets,” a collection of aggressive luxury lingerie for the femme
fatale with a sinister high fashion edge – and not for the faint of heart.
Taking thigh highs to new heights, Kix’ies Thigh Highs presents “Cirque de Kix’ies”, a
presentation featuring special guest performers sure to leave guests in a twist. Launching for
FW14, new luxury boudoir wear labelLAYNEAU COLLECTION will show via Presentation set to
live sounds by the Boudreaux string quartet;
while modern-boudoir luxury house Naked Princess takes the Runway with its elegant loungewear and
special occasion lingerie. A group Made in the USA Presentation will showcase contemporary
lingerie & loungewear from Brooklyn based NaïS, LA based Clare Bare, and Philadelphia based
Sophi Reaptress, whose models will be privy to expertly manicured, vegan non-toxic nails
provided by Priti NYC (showcasing colorways Tulip Tree Teal, Constant Nymph, Mulberry Jam,
Bronze Meteor, Coffee Bush, Chrysanthos, and
Digital Media Partner The Lingerie Journal presents ‘Ones to Watch,’ a Special Exhibition
featuring new & emerging designers including Arsenic & Vieilles Dentelles, BlackBird
Underpinnings, Iris London, Lola Haze and Nevaeh Intimates. The on-dress form Exhibition will be
on view throughout the duration of Lingerie
Fashion Week®, featuring a VIP cocktail reception and designer meet-and-greet. In a
separate Exhibition Friday night, sculpture
artist Heather Corey presents “Love Corsetry,” a textural and colorful expression of the corset
drawing inspiration from the feminine form and Parisian glamour. Set to share Corey’s vision of
feminine motion with the viewer, “Love Corsetry” presents detailed manipulation of (Corey’s own)
handmade paper fibers and paper clay in two-dimensional and three-dimensional forms.
Bringing consumers in on the action, the three-day event will wrap with an open-to-the-public
Official Closing Benefit on Saturday, February 22nd from 8pm – 10pm. The event will feature a
group Exhibition Runway Show bringing back the season’s designers all on one exciting stage, as
well as a 2-hour open bar provided by Official Liquor Sponsor BH Group USA. Tickets range from
$30.00 (General Admission) to $75.00 (Front Row Seat) with 15% of all ticket sales benefitting
non-profit partner Safe Horizon, the nation’s
leading victim assistance organization. Safe Horizon responds to child abuse, domestic
violence, and other violent crimes in New York
City to help victims and their families heal and rebuild their lives. Tickets available for
purchase now at: lingeriefw.eventbrite.com.
Designers are joined by industry complementing sponsors including Digital Media Partner The
Lingerie Journal, Procter & Gamble’s leading feminine protection brand Always, Official
Beverage of Lingerie Fashion Week® Java Monster and Official Liquor Sponsor BH Group USA,
serving their portfolio of spirits & wine (Lotus
Vodka, Passion XO Liqueur, The Fat Trout Whiskey and Notorious Pink Rosé) at select presentations
and special exhibitions. Famed mixologist and apotheker Albert Trummer (Drogerie Miami and the
soon-to-open Drogerie New York) joins BH Group USA to expertly craft artisan cocktails for each
event. Official Solution of Lingerie Fashion Week® Shibue Couture and Official Delicates Care
sponsor Soak Wash team up to host a Kick-Off Cocktail Party on Thursday, celebrating the
launch of Shibue’s ‘Summer Lace’ Strapless Panty Collection and Soak’s newest eco-formulation,
debuting in brand new fragrance Fig. Returning as Official Boudoir Photographer to Lingerie
Fashion Week® is the talented Angelica Roberts Photography, while completely bare joins as
Official Hair Removal. Recipients of the Official Gift Bag (distributed exclusively at
the Closing Benefit) will receive completely bare’s best-selling Ready, Set, Wax Kit, along
with guilt-free snack PopChips, all-natural KIND Bars and more. Lingerie Fashion Week® is
thrilled to welcome back The Temple: A Paul Mitchell Partner School as Backstage Beauty
Partner, whose talented hair and makeup
masterminds will provide services complimentary to all FW14 designers in conjunction with MAT:
Makeup at the Temple. All backstage makeup products exclusively provided by Ultimate Face
Here are some looks from last season's Secret's In Lace
Fashion Show at LingerieFW
Photos by Andrew ADW
iCollection is launching its much anticipated 2014/2015 Main Collection this month. Catalogs
are being sent out now and customers can also view the new styles on the company website:
For 2014 iCollection is introducing even more new and sexy styles than ever before. More
than 50 new styles and an expanded product offering push the new catalog to over 240
pages of nonstop seduction. “Our retail partners who previewed the new collection are
in love with the new designs and expanded selection,” says Justin Lam, VP of Marketing
for Golyta (parent company of iCollection).
The expansion of new styles encompasses the Plus-Size segment. With almost 90% of the
entire line being offered in both the Regular and Plus sizes, iCollection may have possibly
the largest selection of Plus-Size lingerie in the entire industry. In addition, the line is
also extending its Plus sizes up to 6X. “Retail partners will be able to start
ordering select bestsellers up to size 6X starting today,” states Mr. Lam.
To view this new collection in person, you can visit the iCollection booth at the following
upcoming lingerie shows: Curve Las Vegas from Feb 17-18 (booth #212), Curve New York from
Feb 23-25 (booth #604), and the International Lingerie Show in Las Vegas from Mar 31 – Apr 2
(booth #247-251). Or for more information please contact your regional sales
representative, or contact iCollection directly via email (email@example.com) or phone (626-282-9822).
iCollection is a division of Golyta, a Los Angeles-based intimate wear company that ships
to retailers and corporate accounts in the United States and to over twenty countries
overseas. The company has roots in apparel design and manufacturing for three
generations, and believes in operating business under the principles of integrity and
customer satisfaction. Golyta operates four brands (iCollection, Hauty, Tia Lyn, and
iBasic Intima) and has been providing private label services since 1996.
The collection of 100% silk nightwear & leisurewear is made by hand
with the highest standard of craftsmanship.
Each garment is meticulously designed in a modern, feminine, sensual, and
Whether you are looking for fun & flirty, dare-to-wear, or a classic
structured look, the collections are full of mystique chic, luscious glamour and represent both
-sophisticated simplicity and dazzling
drama, to celebrate your everyday luxury.
Enjoy the aura around you while lounging in Donna Reis's nightwear.
The silk is "as weightless as clouds" and an alluring game of
transparencies is created as the silk is combined with sheer Chiffon.
The robe collection is a boudoir essential for the woman who can't be bothered to get dressed, but wants to look "red carpet ready” at
This Night Time Wardrobe Collection is about longevity and perfect fit and is a sound investment in your personal
comfort and style.
Visit Donna Reis at CurveNY February 23-25 booth # 425.
Shell Belle Couture Adds Cashmere to AW
2014 Supper Club Collection
Shell Belle Couture is delighted to announce the beautiful addition of Cashmere pieces to their Autumn/Winter 2014 Supper Club collection.
Creative Director Michelle has collected vintage cashmere for many years and says
‘it was a natural progression to include Cashmere into the wardrobing style of the brand, many of our Shell Belles are wearing our Slip dresses to Soirees and special events.
The fully co-ordinated pieces sit beautifully across the collection, there is nothing more lovely than ‘Knits & Slips’ for luxury lounging.’
The ‘Cocktail Cashmere’ forms part of the Supper Club collection and is available in two beautiful life enhancing shades of Mink & Porcelain
Shell Belle Couture will be showcasing their new collection in New York at
Curve Expo & Dubai. www.shellbellecouture.com
A Touch of Paradise The Life Style Brand- That’s what Blackspade offers American retailers and consumers. With
a long, successful history in Europe of selling in 18 countries with 11 distributors
and 7 major retail chains. It’s all about natural fibers and technology merged together
for fit and comfort with tagless men’s and women’s underwear and thermals for the entire
Adam and Eve used the black fig tree's leave when they needed it. The leaves which are the
essence of silk grown in the same environment where the best cotton in the world is grown.
Guess where this paradise is now? It is where Blackspade was born; Smirna in the Asia Minor. Where best black fig and cotton is raised and
where Adam and Eve placed a Black Fig Leave to cover their Souls. It is only an hour from
Ephesus with an ancient biblical history and where Blackspade’s first underwear was born. The Product The resources are in nature. Whether it is cotton, silk, micro modal or others, all you
need is science thru inspiration to meet the wants and needs of women and men wanting
comfort and fit to feel special and confident when they cover their soul and body.
Their perfect combination of fibers that Mother Nature provided, together with the use of
the best technology in assembling parts of underwear, coupled with a sincere service thru
love, Blackspade is offered to the world.
Whether it is the microfiber in their panties, silk blends in their camisole or cashmere in
their thermal, it is what your soul and body will be happy with.
Blending both the history of the origin of the fabric and the science of producing products
that feel as if they would melt in your hands and fit like no other. The Blackspade brand
was then born and is a major producer, supplier and retailer in Europe.
Blackspade is now taking that success to the U.S.A. where they know the American consumer
will appreciate their history of fit, fabric,
feel and comfort of their products and the value of the BlackSpade brand as we do.
Contact info- Aydin@Blackspade.com
Hey Bloggers, Sales Reps and Store Buyers!!! Would you like to write an article for this newsletter? we are looking for information for our readers and
if you have anything to contribute
please e-mail us.
The McPete Sez Mail Bag
From our Readers
To our Readers
For our Readers
Some of our readers will have the answer.
Remember, our readers are in the same Industry.
Retailers, Manufacturers and Sales Representatives
*Disclaimer - The McPete Sez Mail Bag is a comment column, and does not necessarily reflect the views of McPete
Sez. Vulgar or offensive language will not be posted.
If you have the answer.....Give it"
If you have something to say.."Say it".
If you have a question......"Ask it"
Do you have any show dates or events that you would like posted for 2012? If so please e-mail them to me for posting in our show section. Thank You
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The McPete Sez Lingerie Newsletter & Women's Wear Journal