McPete Sez Newsletter


In This


Intimate Payments


Risque Wigs


Studio Time

Tia Lyn 

International Lingerie Shows

McPete Sales

The Underfashion Club

Styles Fashion

Articles Of Interest

Happenings During NY Market
Page 1

Brand Affair Lingerie Fashion Show & Seminar in 
Page 1

Fatla Elected to Board 
of Directors of Venture
Humanity, Inc
Page 1

WTO Approves Tariff Waiver
Page 1

Bra La Mode’s Debut 
Intimate Affair with 
Page 2

Cotton Prices Drop
Page 2

M&S Recycled 100M Hangers, Donates $585,000 to 
Page 2

Business and Technology:
B2B Sales: Help Me Help You
Page 2

Intimate Graphics: OMBRATO SLEEPWEAR
Page 2

McPete Sez
Page 2

Fab Foundations:
The Value of Quality
Page 3

New Bondage Rope 
Production Company 
Comes to New England
Page 3

The International Lingerie Fashion Show
Party Pics Page 3

Ask the Gozooko Guys
Page 3

Ask Andy
Page 3

The International 
Lingerie Fashion Show Party Pics Continued
Page 4

Lipgloss & Lace: To Shop or Not to Shop? 
That is the Question!
Page 4

The Addict Expose -
The Salon International de la Lingerie 
Presents: A Brief History of French Lingerie
Page 4

Baci Lingerie USA 
Launches New B2B Website
Page 4

The International Lingerie
Fashion Show
Party Pics Continued
Page 5

JOPEN Announces Intensity
Insider Winner
 Page 5

Page 5

The Buzz
Page 5

Reps Corner
Page 5

Shows & Events
Page 5

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   The American Red Cross

February 15, 2012         
                    Issue #307


                              Intimate Apparel

Happenings During 
        NY Market
February 21-22 9am -6pm 
February 23  9am - 4pm
at Javits Convention Center

The New York Intimate Apparel Boutique Show
February 21-23  8pm -8pm all three days at the Affinia Manhattan Hotel, 371 7th Ave (Corner of 31st Street & 7th Ave)
Exhibitors include: 
Amanda Rich, Carlton Hall, 
Cotton Club & Selmark by Fort Knox Lingerie Inc
Creations by Alan Stuart
Dirty Dolls Lingerie
Pamela J

The Lingerie Journal Designer Showcase 
February 21-23 at the AKA Hotel 123 West 44th 
Exhibitors include:
Andrea Billard
Ann Vogue
Clare Bare Lingerie
Dotties Delights
Fred & Ginger
Good Night Gilda
Priscilla Jade Lingerie
Toad Lillie

Lingerie Designer Showcase Brand Affair Seminar & Lingerie Fashion Show - RSVP Only
Wednesday February 22, 6:00 PM to 11:30 PM

Between the Sheets 
Showing by appointment only at the Royalton Hotel

Designer Stock Option
Showing by appointment only at Strand Hotel
showcasing collections: Argentovivo, Christies, Naory, Imec, Feraud, Rosch

Tia Lyn Lingerie 10/24 Watch Tia Lyn's NY Fashion Show with beautiful models of ALL SIZES!
     Brand Affair Lingerie Fashion Show & Seminar
              in NYC
Lingerie Designer Showcase (@TLJ_Showcase) and Bra La Mode cohost a Networking Seminar and Lingerie Fashion Show on February 22, 2012.
Combining the best elements of a marketing seminar, a lingerie fashion show and a networking event, New York City's newest Lingerie Trade Show, the Lingerie Designer Showcase will be debuting the first Brand Affair Event in collaboration with Bra La Mode this February 22, 2012 starting at 6pm at the Producers Club (358 West 44th Street).
The Brand Affair is a panel discussion on the importance of marketing and PR for your lingerie business and is moderated by Margaret Shrum, the Lingerie Goddess and includes, as panelists, Lauren Rich, founder + director of RICHPR, Fashion PR agency specializing in intimate apparel; Treacle, the Founder of the Lingerie Addict and digital media consultant for the lingerie industry and Dan Sackrowitz, VP of Marketing and New Business Development at Attendees will learn about how to overcome the challenges inherent in both digital and traditional marketing, and gain insight into how to help their brands and boutiques grow. 
This exclusive industry event is "invitation only" as space is limited and all guests are required to RSVP to
The panel discussion will be concluded with a "Lingerie Exhibition" fashion show featuring the latest designs of the independent designers showcasing their collections at Lingerie Designer Showcase - Ann Vogue, Clare Bare Lingerie, Dottie's Delights, Good Night Gilda, Ombrato Sleepwear, Priscilla Jade Lingerie and Toad Lillie.
All industry professionals are welcome to attend an "Intimate Affair" Networking Social immediately following the panel discussion and lingerie exhibition at The Lounge at The Producer's Club. The Brand Affair is co-hosted and sponsored by Bra La Mode and The Lingerie Journal. 
Luis Paredes, publisher of The Lingerie Journal and founder of the Lingerie Designer Showcase and Moira Nelson, lingerie industry professional and founder of the intimate apparel resource site Bra La Mode, share a passion for bridging the gap between independent lingerie designers, brands, businesses and larger scale intimate apparel companies, organizations and professionals.
Their mission is to bring together lingerie professionals from all aspects of the industry to collaborate, educate and share resources to ultimately elevate the intimate apparel industry as a whole.
Brand Affair sponsors include Love Me Sugar Sleepmasks, Eucalan Lingerie Wash,, Bra La Mode, PromoStyl, Lingerie Briefs,, The Lingerie Addict, RichPR, Affinitas, Gozooko, and The Full Figured Chest. 
The Brand Affair is being held on the second day of the Lingerie Designer Showcase - a new lingerie trade show for independent lingerie designers. The show is being held from February 21 - 23, 2012 at the AKA Hotel Residences (on 44th street between 6th and 7th avenues) in New York City.
Buyers interested in attending can stop in any day of the show or schedule an appointment on the show’s site: 
The show also has a dedicated Twitter account @TLJ_Showcase for buyers and fans to follow.
About The Lingerie Journal
The Lingerie Journal an online lingerie trade publication in the United States reaching hundreds of consumers, buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals (as well as those in related fields) on a daily basis. 
About Moira Nelson of Bra La Mode
Moira Nelson has worked in the wholesale Intimate Apparel industry for over a decade and is the founder of Bra La Mode, a resource for professionals in the Lingerie industry and related fields. Bra La Mode takes an Intimate look inside Intimates by hosting unique intimate apparel events, featuring event coverage of Intimate Affairs, intimate interviews with Intimate Insiders, and opinion pieces providing Intimate Insights.

  Fashion Photo
Kimama is wearing N-fini Playwear 
photo by Jerome Hamilton of Studio Time Photography
If you would like more information about Fashion Photo 
or would like to be included in the McPete Sez Fashion 
        Photo contact Jerome Hamilton at 
Studio Time Photography  

Pakistan & Indonesia 
          Sign PTA
Pakistan and Indonesia have signed a Preferential Trade Agreement (PTA) that should boost trade and investment flows between the two countries and could ultimately lead to the creation of a Free Trade Area.
The agreement inked on Friday was one of the provisions outlined in a Comprehensive Economic Partnership Agreement (CEPA) signed in 2005. 
Under the PTA, Indonesia will provide preferential duty treatment to 216 Pakistani products, including silk fabrics, cotton yarn, cotton fabrics, ready-made garments, synthetic filament yarn, knitted shirts, cotton shawls, cotton tracksuits, leather garments and gloves.
Indonesian items of export interest to Pakistan under the Agreement comprise 287 tariff lines including textile and leather products.
Pakistan's exports to Indonesia rose by more than 90% to US$139m during the fiscal year to June 2011. Major export products were raw cotton, cotton cloth, raw leather, cotton yarn, synthetic fabrics, and ready-made garments.
Pakistan has already signed FTAs with Malaysia, Sri Lanka, and China, and a PTA with Iran. Talks are underway for FTAs with Bangladesh, UAE, the EU and the US.
The country has been striving to achieve its textile and clothing export target of US$25b by the year 2015.

7/24    CLICK HERE to watch Risque's Video on YouTube

Fatla Elected to Board 
of Directors of Venture
        Humanity, Inc
Bernie J. Fatla, owner and co-founder of Le Dame Footwear, was recently elected to the Board of Directors of Venture Humanity, Inc (VH), the parent company of NOW House Therapy Center and The Walk A Mile In Her Shoes Organization. Formed in 2001 to build public awareness to domestic abuse and sexual violence issues, Walk A Mile In Her Shoes promotes walks across North America and Europe where men walk in red 4” heel pumps to bring public awareness to this important cause.
Le Dame Footwear has been providing shoes for these walks at a significant discount to the participating organizations as part of their effort to promote this cause. Le Dame Footwear also makes an annual donation to the Walk A Mile Organization, based on the total number of pairs of the “Natalie” sold. 
Fatla said, ”I am most honored and privileged to be elected to this board and am pleased that Le Dame Footwear as a small, privately-owned company can be part of something that affects so many lives. We all deserve to live our lives in a safe and secure environment and by participating in this good cause, we all can make a difference.”
Le Dame Footwear, a line of feminine styled footwear made in larger sizes is available in cities around the world including: Chicago, Detroit, Fort Lauderdale, San Jose, Moscow, Vancouver and soon Tokyo.

Intimate Payments

   9th Annual Polar Bear Plunge Planned For Blue
Organizers of the 9th Annual Greenbrier Valley Polar Bear Plunge Club say the charity event for the non-profit Child and Youth Advocacy Center in Lewsburg is set for Saturday, March 10, beginning at 1pm at the Blue Bend Recreation Area in the Monongahela National Forest.
Since 2001, Over 80 individuals have earned their polar bear membership cards by plunging into the icy waters of Anthony Creek during the month of Marcj. Last year, 40 kindred spirits dipped into the 39 degree water while spectators cheered on their favorite plungers. A new edition to the yearly event was the Greenbrier East Jr. ROTC Color Guard and the trumpet playing of the National Anthem while standing on the Blue Bend swinging bridge.
Planners have been meeting since January and say their polar bear plunge is quickly becoming one of the “must see” annual events in the Greenbrier Valley. Club members each year ask businesses and individuals for sponsorships and all proceeds benefit the 501-c-3, non-profit Child and Youth Advocacy Center, an organization that interviews and counsels sexually abused children in Greenbrier and Pocahontas counties. Currently, members are combing the area seeking Poppa Bear ($100) Momma Bear ($50) and BabyBear ($25) sponsorships. Businesses may be listed on the Polar Bear T-shirts for $100 or listed in the event program for $5o. In the last four years, polar bear members have raised over $10,000 for the CYAC.
“This event is growing each year and it's a blast,” Monica Acord, CYAC executive director, said. “Blue Bend in the Monongahela National Forest is beautiful and the perfect place for a plunge. Please bring your kids and the whole family to watch the fun and sponsor a plunger.”

The one-hour event also includes club members singing the “Ode to Polar Bear” song, the Polar Bear Spirit Award winner presentation and a giant American Flag hung from the swinging bridge. Scheduled plungers include Lewisburg Mayor John Manchester, retired WV State Police Captain Jan Cahill and retired Rear Admiral Jay Bowling, who will also present a flag to the Polar Bear Spirit Award winner. The club’s Facebook and YouTube pages have generated over 6,000 views in nearly 100 countries all over the world.
Event planners have applied for a special use permit from the National Forest Service and will have staffers manning parking areas, spectator areas and handing out event programs.
“This year’s event is going to be bigger and better than ever. Our goal is to raise over $5,000 and to see at least 60 plungers race into in the water," said Greenbrier Polar Bear vice-president and owner of Little Black Box Lingerie Ginger Steele.
The CYAC's mission is to end child abuse in Greenbrier, Monroe, and Pocahontas Counties of WV by coordinating a multidisciplinary response to child maltreatment through utilizing a team approach to investigation, prosecution, treatment and prevention. For more information on how to sponsor the plunge, contact the CYAC at 304 645 4668 or visit

Freshman Polar Bear Club member Jennifer Wykle, of Lewisburg, raises her arms in triumph, after emerging from the 39-degree water of Anthony Creek at the 2011 Greenbrier Valley Polar Bear Plunge. Other members stand by readying for their turn at the icy water. The club has raised over $10,000 for the Child and Youth Advocacy Center in the last four years. 
                 Photo courtesy Jamie Wykle. 

The Greenbrier Polar Bear Plunge Club serves as a fundraiser for the non-profit, 501-c-3 Child and Youth Advocacy Center located in Lewisburg, WV. For more info visit Greenbrier Valley Polar Bear Plunge Club Facebook Fan Page

Industry Backs ACTA
The body representing the European textile and apparel industry is urging the European Parliament and EU member states to adopt legislation designed to combat global copyright infringement - despite mounting public opposition to the treaty.
The Anti-Counterfeiting Trade Agreement (ACTA) is designed to help countries work together more closely to combat global trade piracy, but has faced mounting protests across Europe amid fears it amounts to internet censorship.
It has so far been signed by 22 EU member states, as well as Australia, Canada, Japan, South Korea, Morocco, New Zealand, Singapore, and the US.
Euratex (the European Apparel and Textile Confederation) is now calling on the member states that have not ratified yet this agreement to do so - and for the European Parliament to approve the treaty.
Most of its members are small and medium sized companies with fewer than 15 employees, and the ACTA is key to providing these firms with "strong and efficient instruments for protecting creativity and innovation," it says.
"Whether they produce traditional, technical, high-tech textiles, or apparel, our enterprises are all hit by counterfeiting and piracy which, even if it does not always have a direct impact on the health and safety of European consumers, always dramatically harms the economy of our EU regions, with a direct impact on employment, and allows for the creation, evolution and continuation of intolerable illegal activities," a statement says.
According to its figures, clothing accounted for 26% of EU customs procedures in 2010, with 7.78m articles seized - around 7% of the total seizures. The retail value of the clothing goods would have been EUR177.9m.
The main county of origin of textile and clothing counterfeits was China, accounting for 76 % of the total.

   Model Submission
     Olga Sokolova (Aisha) modeling
      garments from Love Boutique
                 Photo by  Zorz Studios
   Hair: Tayla Israel  Makeup: Anne DeMarco
     *email for more
         information on model submission*

WTO Approves Tariff Waiver
The World Trade Organization has approved a request from the European Union to temporarily lift duties on 75 products from Pakistan - the majority of which are textiles, apparel, and footwear. 
The two-year tariff waiver is intended to help the country recover from massive floods in 2010, and follows initial requests from the EU on in November 2010.
The measures will be in effect from January 1, 2012 to December 31, 2013, and will apply to products including cotton yarn and fabrics, jackets, T-shirts, anoraks, trousers, shorts, nightwear and underwear.
The Council for Trade in Goods described the waiver as "an exceptional measure being taken in the light of exceptional circumstances." It stressed the move "would not be a precedent in the WTO."
Some WTO member states, including Peru, Brazil and India, previously raised concerns the measure would adversely affect other suppliers to the EU through trade diversion and preference erosion. But all have now accepted the waiver.
The European Apparel and Textile Confederation (Euratex), meanwhile, had earlier made the point that the trade concessions would have no impact on helping those hit by the disaster since Pakistan's textile and clothing industry is located outside the flooded areas.
Under the new rules, customs duties will be exempted on certain products originating in Pakistan which are imported into the EU. In addition, a tariff preference is given for certain textiles and clothing, leather and footwear products.
The selected 75 product lines on which the waivers apply amount to almost EUR900m (US$1.18bn) in import value, accounting for about 27% of EU imports from Pakistan.
The EU is Pakistan's largest trading partner, receiving almost 30% of its exports. Textiles account for over 70% of total Pakistani shipments to the EU, followed by leather products at 13%.
The EU waiver request now passes to the WTO General Council for adoption.

And That's How the Fight

My wife was hinting about what she wanted for our upcoming anniversary. 
She said, "I want something shiny that goes from 0 to 150 in about 3 seconds." 
I bought her a bathroom scale. 
And then the fight started...... 

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