The Underfashion Club
Articles Of Interest
Happenings During NY Market
Brand Affair Lingerie Fashion Show & Seminar in
Fatla Elected to Board
of Directors of Venture
WTO Approves Tariff Waiver
Bra La Mode’s Debut
Intimate Affair with
Cotton Prices Drop
M&S Recycled 100M Hangers, Donates $585,000 to
Business and Technology:
B2B Sales: Help Me Help You
Intimate Graphics: OMBRATO SLEEPWEAR
The Value of Quality
New Bondage Rope
Comes to New England
The International Lingerie Fashion Show
Party Pics Page
Ask the Gozooko Guys
Lingerie Fashion Show Party Pics Continued
Lipgloss & Lace: To Shop or Not to Shop?
That is the Question!
The Addict Expose -
The Salon International de la Lingerie
Presents: A Brief History of French Lingerie
Baci Lingerie USA
Launches New B2B Website
The International Lingerie
Fashion Show Party Pics Continued
JOPEN Announces Intensity
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Sportsheets Debuts Sex
& Mischief Catalog
Expanded catalog w/ matching price book act as artistic marketing
pieces & essential sales tools
Sportsheets has released the newly expanded product catalog and price book for its award-winning Sex
& Mischief fantasy collection. The 30-page catalog features high-fashion photography and design elements, while its matching price
book showcases the line's merchandising and planogram layouts for optimal sales success.
The Sex & Mischief brand of sexy and sophisticated fantasy play-inspired gear has redefined the way retailers stock and
customers shop for lifestyle accessories, and its new catalog is the company's
next innovative step. High-gloss photography entices with an artistic display that draws viewers to turn each fun-filled page after the
"This catalog conveys the Sportsheets brand and how we continue to redesign packaging, technology and fantasy product concepts,"
Sportsheets Vice President Julie Stewart said. "The price book is a terrific sales tool that clearly lays out product features and
benefits, MSRP, images and packaging. It even highlights our myriad marketing tools."
Among the products making their catalog debut: non-sticky Bondage Tape in three colors, Black, Red and Pink; Create your own
restraints, blindfolds and tethers; shiny, flexible PVC tape; double-layered satin
luxury blindfolds; and the Wild About S&M Kit, featuring furry handcuffs, a satin blindfold, and a 16-inch whip.
"We are very proud of the S&M line, its products, its packaging, and
its success domestically and internationally, our new catalog and price book are our latest pride and joy," Stewart said. "We went through many
revisions, as we wanted it to be perfect, perfectly inviting; perfectly enticing; perfectly crafted. It was a lot of hard work but well worth
the effort of all involved. Without our talented staff, we could not be accomplishing all these wonderful projects and putting such great
products out there."
For more information, please visit http://sexandmischief.com, email
email@example.com, or call (800) 962-4606.
Sportsheets International has helped ordinary couples find new pleasure and explore new positions together with specialized "relationship
tools" since 1993, when the Sportsheet Bondage Bed Sheet sexual positioning and restraint system broke into the market. The company now
offers more than 300 specialty items, including the Sportsheets Premium restraints, sexual positioning products, and strap-on harnesses; the
Manbound collection for gay couples; Naughty Night Out bachelorette line; Tease the Season Christmas novelties; XOXO2U Collection of
Sportsheets-inspired romance; and the award-winning Sex in The Shower collection. All of the company's brands individually and collectively
support its goal of Keeping Couples Connected!"
For more information, please visit http://sportsheets.com
The International Lingerie
Show Party Pics
Photos by Edward E Stiglitz of
Studio Time Photography
JOPEN Announces Intensity
Intensity Insider Program so Successful the Company
Will Give Away Another
JOPEN congratulates K. Jackson from Virginia. She was the Intensity Insider randomly selected on February first to win a free
Intensity. Additionally, due to the overwhelming response, JOPEN will give away another Intensity to an Insider in May.
Upon hearing she won, Ms. Jackson replied, “That’s fantastic! I’m so
excited to have won. Thank you!”
The Intensity Insider Program is an online resource designed to empower and educate women about various aspects of sexual wellness which are
sometimes not openly discussed. Individuals who sign up to become Intensity Insiders receive information, special offers, and are
eligible to win a free Intensity. For more information and to register, people are invited to visit
“Hundreds have registered to become official Intensity Insiders,” explains Susan Colvin, President and CEO of JOPEN. “Because of
everyone’s enthusiasm we’ve decided to do it again! Another Intensity
Insider will be selected to win on May 18th in honor of National Women’s Health Week.”
Intensity was recently named The Best Sex Toy for Women during the AVN Awards. Intensity is a luxury novelty with both sexual wellness and
pleasure benefits. It targets Kegel muscles to tone and tighten as it delivers gratification.
Jackie White, Vice President of Sales for JOPEN, says, “Intensity has created a huge media buzz. I’ve never seen a product move out of our
facility so fast! Intensity is amazing and the incredible response to the Intensity Insider Program is a testament to its popularity.”
Intensity is available from many retail locations. People who are interested in joining the Intensity Insider Program can register at
www.JOPEN.com/intensityinsider. Retailers interested in stocking
Intensity should contact their distributor for more information.
About JOPEN, LLC
JOPEN is a global luxury pleasure product company with a business model
focused on form and function. An expert team of women drives the creation of JOPEN’s best-selling collection: Vanity, as well as the
revolutionary Intensity. They understand the luxury market and fashion JOPEN products with the features that women want. JOPEN is affiliated
with an established distribution channel that guarantees efficient, accurate and rapid delivery, so retailers always have readily available
stock of JOPEN products. JOPEN provides pleasure with outstanding customer service, one of the best warranty programs in existence, and
products that are designed to please. Visit www.JOPEN.com. Encounter
the new standard in luxury pleasure objects.
California Exotic Novelties
Gets Down to Basics
New Basic Essentials Enhancers Now Available
California Exotic Novelties releases four new enhancers to the Basic Essentials Collection. Comfortable and stretchy, the enhancers are durable and designed to please.
“The Basic Essentials Collection is comprised of affordable products in classic styles and designs,” explains Susan Colvin, President and CEO of California Exotic Novelties. “The new enhancers are the perfect addition to the line.”
The new Basic Essentials items include the Stretchy Vibrating Support Cage, the Stretchy Vibrating Bunny Enhancer, the Double Trouble Vibrating Support System, and the Triple Tickler Vibrating Dual Enhancer. Each includes a removable and reusable micro-stimulator, and the batteries are included.
“The new enhancers in the Basic Essentials Collection are the perfect grab-and-go products,” says Jackie White, Vice President of Sales for California Exotic Novelties. “I suggest merchandising them near the checkout counter, as well as on the Basic Essentials display and the enhancer section of the store.”
Basic Essentials is a collection that was made for merchandising. There is also a Basic Essentials plan-o-gram available. It is one of 39 plan-o-grams that are available to download from
www.CalExotics.com, under the Product Information section.
“The consistent packaging, the easily-defined brand identity, and the affordable price-point makes Basic Essentials easy to merchandise,” says Al Bloom, Director of Marketing for California Exotic Novelties.
The new enhancers from Basic Essentials are available now from California Exotic Novelties.
About California Exotic Novelties
California Exotic Novelties is the nation's leading manufacturer of adult toys and novelties. Since 1994, the company has been at the forefront of research and development of products to enhance the sexual experiences of women, men and couples. From its 200,000 square foot operations center in Chino, California, CalExotics maintains a network of manufacturing and distribution facilities worldwide. Its products are available online and from retailers throughout the world.
BeaMonstar Preps for 2012 Success With New Website,
BeaMonstar is welcoming the New Year with a brand-new look for its award-winning line of all-natural enhancers and a revamped website which will launch mid February to serve consumers and web sellers with fresh new content and images.
BeaMonstar’s range of products is now branded with BeaMonstar’s recognizable logo. Fans will gravitate to the BeaMonstar brand for its industry-wide position as the top company for sexual enhancers.
With a proven track record for offering only the best, customers know that they can trust the BeaMonstar brand for effective, safe, award-winning products.
BeaMonstar also has added all-new mid-sized bottles of our most-popular products, including SexVoltz, XploZion and Velextra. This new size is the perfect option for curious shoppers and presents retail sales associates with an excellent upsell opportunity that is sure to bring in more revenue for the retailer, and more purchase orders for the distributor!
The new mid-size bottles fit perfectly into a fresh, new display unit presented by BeaMonstar at the recent January industry trade shows, where they were received with excitement by retailers and distributors alike.
The new display unit can hold 12 of the same SKU bottles, or the retailer can mix and match BeaMonstar’s top sellers for a unique display of their own!
Consumers will love the price points on the new mid-size bottles. Especially after the winter holiday, shoppers are looking for affordable products, and now they can choose from BeaMonstar’s award-winning range of products at new mid-level prices.
BeaMonstar’s revamped packaging and new product sizes can be found on the new BeaMonstar.com website, where Internet retailers can take advantage of fresh new images and content to use to sell BeaMonstar Products on their own website.
Visit BeaMonstar.com today and crank up your sales! E-tailers are invited to take advantage of BeaMonstar’s top-notch drop-ship program and unbeatable customer service.
For more information, visit BeaMonstar.com, call (888) 398-3693, or email
My wife and I were sitting at a table at her school reunion, and she kept staring at a drunken man swigging his drink as he sat alone at a nearby table.
I asked her, "Do you know him?"
"Yes", she sighed, "He's my old boyfriend. I understand he took to drinking right
after we split up those many years ago, and I hear he hasn't been sober since."
"My God!" I said, "Who would think a person could go on celebrating that long?"
Seardel to Cut Jobs
South Africa's largest apparel and textile maker, Seardel Investment
Corporation Limited, may cut as many as 1,500 jobs at its operations in Western Cape and KwaZulu-Natal as part of efforts to
narrow losses at its clothing unit.
The company is consulting with the Southern African Clothing and Textile Workers Union, the local paper says.
It adds that Seardel plans to dismiss 1,000 workers from its Western Cape factories and 500 workers from the Ladysmith factory in
KwaZulu-Natal - with chief executive Stuart Queen vowing to "eliminate low-margin production across the board."
The company's latest results for the six months to September 30, single out the clothing segment for its "disappointing performance," with
operating loss more than doubling to ZAR50m (US$6.6m) from ZAR20m in the same period the year before. Increases in raw material and
production costs were blamed.
The manufacturing unit is "plagued by all the issues that have weighed down the entire sector for a number of years," the company said.
It added: "Unfortunately, the turnaround of the clothing division has been slower than we first anticipated. Any improvements that have
been made have been lost to reduced margins and declining volumes.
This would be the latest in a series of closures at Seardel, which wound down the spinning, weaving, finishing and denim divisions of
its Frame Textile unit in 2009 and shuttered its men's suit factory in
Durban at the beginning of 2010.
However, Seardel has also asked to point out that the job cuts relate to its clothing manufacturing business - and are completely
independent of its Brand ID division, which manages apparel brands including
Speedo, Brooksfield, After Eden, Elle Macpherson Intimates and Maidenform.
Indeed, this unit remains a key strategic focus area for the group, and moves are underway to launch the new 46664 fashion and lifestyle
Do you or one of your co-workers have an announcement to make? A birthday, promotion, new baby, engagement,
Email their name, store name and city and state
If you would like to include a picture, please
send it as a JPG or GIF.
Mark Behar Joins iCollection
As of Feb 1 Mark Behar formerly of Leg Avenue and Rubies Costume Company will be joining iCollection.
Andrew Lam, Vice President of iCollection said, "We are very excited to have Mark join our
team as the Director of Sales. The timing is perfect as we are about to release our expanded 2012-2013 collections (catalog).
MarK Behar said "I'm quite excited to start this new and exciting venture. I am however sad to leave such an incredible organization as Rubies. My time there was unlike anything I've experienced before. The Delicious line has grown and hopefully will continue to excell."
"Now however, my time and energy will be focused on iCollection and helping it become a recognize leader in the lingerie industry." added Behar.
iCollection is a family owned business located in California and is one of the fastest growing brands in intimate apparel. They work with factories in China, Malaysia, and Vietnam.
iCollection offers lovely lingerie, camisoles, bra and panty sets, sexy sleepwear and a plethora of other items and are known for superior quality and reasonable prices.
If you are interested in receiving more information about iCollection please call 626 282-9822 or go to
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Wear & Textile Shows & Events for
February - March
Feb 19-21 Moda UK Lingerie & Swimewear
Feb 21-23 Asia Apparel Expo-Berlin
4-7 New England
March 5-7 China International Hosiery
March 8-11 Transworld's Halloween Costume
& Party Show
March 13-15 China International Trade Fair
March 22-25 Dallas Market Center
March 26-28 The International Lingerie Show
March 26-28 Las Vegas Halloween Show
March 29-30 Interfilière Hong Kong 2012
Please contact the show before going in case of date
changes or cancellations.
a complete list of 2012
shows click here!
Note: We are still filling in
show dates as we get them....
If you have a show in your territory please
let us know.
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See you again
March 1, 2012
The McPete Sez Lingerie Newsletter & Women's