McPete Sez Newsletter


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Studio Time

Tia Lyn 

Interludes Lingerie

La Lame, Inc

Shirley of Hollywood

Coconut Grove

Tony Shoes

International Lingerie Shows

McPete Sales


Quick Commerce Credit Cards


Styles Fashion

Articles Of Interest

FTC Targets False 'Green' Products 
Page 1

 Naomi Sims Dies at 61
Page 1

EU Trade Barriers Impede Exports to US
Page 1

 Bra Chain World Record Broken
 Page 2

 Buyers' Best Sellers
 Page 2

McPete Sez
   Page 2

Dreamy's Fashion Show & Launch Party
Page 3

Hanesbrands to Incorporate Hemp Fibers Page 3

Ask Kevin
Page 3

Ask Andy
Page 3

Fruit of Loom Cuts Jobs 
Page 4

UCLA Canceled Undie Run 
Page 4

July Retailers Sales Review
Page 4

Breastfeeding Doll
Page 5

The Buzz
Page 5

Reps Corner
Page 5

Shows & Events
Page 5

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Foreign Exchange Rates

International Size Charts

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  August 15, 2009                                           Issue #247
     The McPete Sez Lingerie Newsletter & Women's Wear Journal           

                              Intimate Apparel

FTC Targets False 'Green'
Four companies have misled consumers into thinking clothing and textiles were made from bamboo fiber - when they were really made of rayon, according to the Federal Trade Commission (FTC). 
The FTC has laid charges of deceptively labeling and advertising the products, as well as making false "green" claims about their manufacture, antimicrobial qualities and ability to biodegrade. 
The four companies involved are: Sami Designs, trading as Jonäno; CSE, trading as Mad Mod; Pure Bamboo; and The M Group, trading as Bamboosa. 
All except The M Group have settled the claims, said the FTC, agreeing to stop making the claims and to abide by the Textile Fiber Products Identification Act. 
Action against The M Group is ongoing. 
"With the tremendous expansion of green claims in today's marketplace, it is particularly important for the FTC to address deceptive environmental claims, so that consumers can trust that the products they buy have the environmentally friendly attributes they want," said David Vladeck, director of the FTC's Bureau of Consumer Protection. 
The products had been marketed under names such as ecoKashmere, Pure Bamboo, Bamboo Comfort and BambooBaby.

A model wears a garment by Dreamy Lingerie at 
the Dreamy Lingerie & Swimwear Launch Party.  
               See more photos on page 3

Naomi Sims Dies at 61
Naomi Sims, whose 1968 Ladies' Home Journal cover shot was a breakthrough for black fashion models, has died. She was 61.
Sims, said by some to be the first black supermodel, died of breast cancer in Newark, N.J., said her brother-in-law Alexander Erwiah, the president of Naomi Sims Beauty Products. It had been decades since she left the runway to become an author and launch her own beauty empire.
Sims attained success at the same time that the "Black is Beautiful" movement was taking hold, and her accomplishments as a barrier-breaking African-American model helped pave the way for the black runway stars of the 1970s, including Pat Cleveland, Alva Chinn and Beverly Johnson.
Sims often spoke of her difficult start — as a gangly foster-care kid in Pittsburgh who towered over the other children in her school. In 1966, she came to New York City to attend the Fashion Institute of Technology on scholarship.
When she began approaching modeling agencies, she was turned down again and again — with some telling her that her skin was too dark. Instead of giving up, she pushed forward and approached photographers directly.
The approach landed her the cover of The New York Times' August 1967 fashion supplement. She used that photo to market herself directly to advertising agencies, and within a year she was earning $1,000 a week and appearing in a national television campaign for AT&T. Before long, she was modeling for top designers -Bill Blass, Halson, Teal Traina, and Giorgio di Sant’Angelo. 
Even though Sims was a celebrated figure in the modeling world by showing that Black is indeed beautiful, she began to think about her future.
“There is nothing sadder than an old, broke model,” she said in 1969. “There are many models who have nothing at the end of their career.” 
Sims gave up modeling after five years and launched her own wig-making business geared toward black women. She eventually expanded the multimillion-dollar business to include beauty salons and cosmetics, and she wrote "All About Health and Beauty for the Black Woman" and other books.
Sims was born in Oxford, Miss., in 1948. Her parents divorced soon after she was born and her mother moved Sims and her two sisters to Pittsburgh.
Besides her son, Sims is survived by a sister, Betty, and a granddaughter.

19/24 Watch Tia Lyn's NY Fashion Show with beautiful models of ALL SIZES!

Faisalabad Plants Resumed
        After Strikes
Textile plants in Faisalabad have resumed work after 12 days of closure over wage disputes with workers.
District and the City Administration held a detailed meeting with plant owners and the workers unions, where both sides agreed to return to work.
A wage agreement in the area will be settled with mutual understanding within one weak, after workers demanded they were in line with the country's labor laws.

EU Trade Barriers Impede
      Exports to US
The European Commission has released a report highlighting the 
scale of American trade barriers that impede European Union (EU) 
clothing and textile exports to the US.
Brussels and Washington have been discussing outstanding tariff, 
subsidy and bureaucratic problems through a Transatlantic Economic 
But a new Commission-published US Barriers to Trade and Investment 
Report for 2008 stressed "there still exist trade barriers and 
differences that hinder trade and investment."
The apparel trade is widely mentioned, with Brussels complaining 
that "extensive product description requirements complicate EU 
textile exports to the US and result in additional costs".
It noted: "Rules are burdensome for marking and labelling retail 
packages to clarify the country of origin; ultimate purchaser in 
the US; and the…country [where] the article was manufactured or 
These rules are toughened through requirements for the 
typology/physical characteristic of clothing labels (size, font 
used, etc). These standards differ from those in the EU, meaning 
"special labels are needed…"

Maidenform Ups Q2 Outlook
Intimate apparel maker Maidenform Brands Inc has seen second quarter profit fall by 7% after higher sales were unable to offset customer  bankruptcies and a margin hit as it switched some business away from department and chain stores to off-price retailers.
The company was also hurt by the cost of launching its Donna Karan and DKNY licensed brands in early 2009, and compensation charges following the loss of 24 jobs or 9% of its corporate workforce announced in January.
As a result, earnings in the quarter fell to $7.3m or $0.31 per share, from $7.8m, or $0.33 per share, a year earlier.
Sales were up 5.6% to $114.2m, driven by its core bra and shapewear businesses, its Donna Karan and DKNY licensed brands, and new programs with off-price retailers.
Wholesale revenues increased 6.5% to $99.7m, but sales in the company's retail segment were unchanged at $14.5m.
Maidenform, whose brands include Sweet Nothings shapewear, Flexees and Bodymates, said it expects the marketplace and economy to "remain challenging."
That said, it expects third quarter sales to rise 12-16% over last year, and full year sales rising in the upper single to low double digit percentage range. 
Earnings for the full year are also seen higher at $1.10 to $1.16 per share, up from earlier estimates of $1.00 to $1.10, and ahead of last year's $1.05. 

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