Advertisers
In This
Issue

Gozooko

Studio Time

Tia Lyn 
Lingerie

Interludes Lingerie

La Lame, Inc

Shirley of Hollywood

Coconut Grove

Tony Shoes

International Lingerie Shows

McPete Sales

Questfinder

Quick Commerce Credit Cards

Internetgazette

Styles Fashion

Articles Of Interest

WTO Rules With Brazil Against US
Page 1

 Pakistan's Garment Plants Flooded
Page 1

EU & Belarus Textile Deal Revised
Page 1

  Intimate Graphics
 Page 2

CurveNY
Page 2

 Buyers' Best Sellers
Page 2

McPete Sez
Mailbag
 Page 2

 CurveNY Continued
Page 3

Business & Technology 
Page 3

Ask Kevin
Page 3

Ask Andy
Page 3

 CurveNY Continued
Page 4

World's Largest Bra Chain Heads Overseas 
Page 4

Itochu to Buy Stake in Dalian
Page 4

 CurveNY Continued
Page 5

The Buzz
Page 5

Reps Corner
Page 5

Shows & Events
Page 5

We Accept all
Major Credit Cards for Advertising

Foreign Exchange Rates

International Size Charts

Put my Banner
on your Web-site,
Click here and Link it to
www.mcpetesez.com

                                    Page 2                    
Intimate Graphics
RealUnderwear debuts its Patented 
        Butterfly Low-Rise Panty 
                       by Luis Paredes
I'm often asked, "What's the most exciting product you saw at the Lingerie Show?"
Maybe at Vegas, the Fashion Show really blew me away or a great booth caught my eye at CURVENY, but exciting? Innovation on the product level hasn't blown me away lately.
Luckily, at this last edition of CURVENY, RealUndewear debuted their first branded product, the Butterfly panty - and it is truly exciting. 
Firstly, visitors walking past their booth were immediately struck by the uniqueness of the panty's silhouette. 
Nina Musumeci, account executive for RealUnderwear explained that the double takes were caused by the fact that the Butterfly is a truly unique silhouette that no one has seen before. 
The company was recently awarded a Patent for the Butterfly based on it's design. 
Years of work and design went into creating the Butterfly's unique silhouette, but the origin of the design stems from a change in women's fashion. 
"My boss, Morris Rishty, noticed that with the edgier trends in fashion that there was a lack in low rise options for all the women that wear all the very, very low jeans and edgier trends in fashion. We said, 'Well, we need a panty for these girls.' So my boss and our designers and I sat down and created this new silhouette."
"That's what makes it so different. It's patented. It's because it's not a thong, not a boy short, not a bikini - it's actually a new silhouette," she added. "It's caused a stir and buzz and that's what we wanted. We're very happy."
Morris Rishty, CEO of RealUnderwear concurred that response at CURVENY was overwhelmingly positive. "It's a great product that we're excited about and our customers are excited about," he said.
Rishty also noted that pursuing the patent on the Butterfly was worth the effort. "It's a very long and expensive process but worth pursuing especially for a product as unique as ours." 
To learn more about how patents can help product your products, please see our earlier story (here: http://www.intimates.sevenhillshome.com/News/features/Dec2008/patentLaw_DEC08.html)
The Butterfly comes in sizes S, M, L, XL and comes in black, white, teal tide, pink pucker, blueberry delight and purple garnet and is made from a mix of nylon, spandex and nylon. 
On the horizon, a new g-string version of the Butterfly is in the works and the company will add nude to the color mix. 
More information at: www.butterflypanty.com 

**Intimate Graphics is a column by Luis Paredes on graphic design, business and marketing for the intimate apparel industry.
Paredes is a freelance journalist and graphic designer with extensive trade experience in the intimate apparel industry. His work focuses on the marketing and communication design efforts of intimate apparel companies. His design studio, Seven Hills Graphic Design, creates Catalogs, Ads, and Brochures with a focus on attracting buyers.**


Come visit us at ILS. Booth Numbers 421 and 423
1/13                          
                      CurveNY
Curve New York 2009 defies recession blues with
        blowout lingerie and swimwear show
What recession? Designer lingerie and luxury swimwear was on display and flying off the shelves at this year’s Curve New York 2009 event, which wrapped up on August 4th at the Galleria of the Jacob Javits Center in New York City after a whirlwind 3-day show. Importers, exporters and buyers of lingerie, sleepwear, daywear, hosiery, swimwear and men’s underwear found a lot to be excited about at this year’s show, with over 250 international brands represented under one roof. Even a violent rainstorm couldn’t keep retailers from lining up outside early on Sunday to see the newest range of intimate fashion. 
Hopes were already running high for this year’s show long before it began, with pre-registration jumping 20% over last year’s event and the attendance of 3,221 visitors was 10% increase over the August 2008 CurvExpo New York show.
Curve, founded in 2007 with a mission to bring intimate apparel, swimwear and beachwear out into the spotlight as a major player in fashion, is in its third year, and already is the undisputed leader the fashion world as the only major trade show of its kind in North America, with a thumbs-up from all the industry professionals stateside and internationally. 
A showcase for the best and most exclusive brands from all over the world, Curve NY 2009 debuted the Spring/Summer designer collections for 2010 from brands like Betsey Johnson, Chantelle, Natori and Wacoal in an atmosphere of grace and optimism, despite the gloomy weather and economic climate outside its walls. On Monday, August 4th specialty boutiques were joined by the heavy hitters, as mega-department stores and fashion purveyors Neiman-Marcus, Bloomingdales, Lord & Taylor, Nordstrom and others got into the act. Many stores made the trip from outside the US, including 50 from Canada alone. The Middle East and countries all across Europe were also represented, for a total international attendance of 11%. The show proved that luxury underwear is coming out of hiding not only as beautiful designs but as one of the fashion world’s most robust resisters of the global recession, even though luxury items is normally an area where shoppers cut back.
In another indication that this fashion segment is bucking the current economic downturn, this year 55 new brands were represented at CurvExpo NY, including Gigo Underwear, LaBella Intimates, Between the Sheets Lingerie, Kenzo and Zielo sleepwear. Sell-out crowds jammed the Trends Seminars presented on Monday and Tuesday by Concepts Paris Design Director Jennifer Kell as she gave the standing-room-only throng of eager buyers and industry bigwigs a sneak preview of coming attractions for Fall/Winter 2010. 
The French expertise in lingerie was celebrated at another exciting sold-out show during the event, the first-ever “So French” Mode de France Fashion Show produced by A Suivre and funded by DEFI la mode de France. In all, 80 looks came down the runway, complete with accessories, music and choreography, to the delight of the crowds. 
A West Coast show is planned at the Venetian hotel August 31st through September 2nd.
About Curve: Curve was founded in 2007 to be the premier trade show showcasing intimate apparel, swimwear and accessories as forces in fashion and the fashion industry. Now in its third year, it has become the largest and only event of its kind in North America

Note:  by clicking on the photo's below, it will bring you to 
their web-site. or to their e-mail if no web-site exists.
                    Photos by Heather Briggs
Remember to tell them  you saw them here.   
            
In the The Little Bra Company booth, Sumaiya Kaveh
   stands with Emily Lau.  info@thelittlebracompany.com  


Tiffany Phipps holds a garment by T-Luxe Eco-Lingerie.  
                            sales@t-luxe.net


    Lauren Mandel of White Saki smiles for the camera. 
                            lauren@whitesaki.com


Randy Ziebarth stands next to Linda Perinuzzi of D&D 
            - The New Sleep.  info@jammers.com 


Amanada Kennedy shows a customer a garment by Sassybax.  
                    customerservice@sassybax.com  


Ann Huang is showing her customers shapewear by AFAP. 
                                sales@afapfashion.com 


The Squeem Team:  Rich Leavy, David Jaimes and Gene 
                    Bieker.   squeem@squeem.net

    CurveNY continued on page 3

Tony Shoes To Introduce New Footwear & Apparel Line at ILS
Tony Shoes, Inc., the manufacturer and distributor of Tony's Wear, Tony Shoes, and Anthony's by Tony, will exhibit at ILS 2009 - The International Lingerie Show, booth # 421 and 423 in Las Vegas from September 21 - 23, 2009 at The Rio Hotel.
Tony Shoes, Inc. will introduce their new footwear line for Fall 2009 that features spikes and platforms with glitter, studs, hooks, and rhinestones - made in the United States to support the U.S. economy, to ensure quality products and to save time with shipping products.
To help customers during these challenging economic times, Tony Shoes, Inc. offers a selection of their U.S. Quality Made footwear and apparel at Rock Bottom Prices on their website at http://www.tonyshoesinc.com/. One dozen mixed print shorts, G-strings and chips, order Sexy Clothes at Sexy Prices from Volume 22 Catalog.
Visit http://www.tonyshoesinc.com to view their new sleek web interface with a new shopping cart to make ordering easier and quicker than ever before. 
For over 20 years, Tony Shoes, Inc. is the prime wholesale source for erotic shoes, boots, platforms, stilettos, lingerie, dancewear, clubwear and accessories for models, performers and actresses for stage, screen and the local bar scene.


20/24     
Maidenform Signs Deal with
               Komar
Intimate apparel firm Maidenform Brands has announced that the company has entered into a license agreement with Komar Company.
The license agreement grants Komar the exclusive right and license to 
manufacture, market, sell and distribute women's and children's sleepwear, women's long underwear and women's swimwear under certain Maidenform brands to select retailers in the US, Canada and Mexico.
The agreement is effective immediately but financial terms of the agreement were not disclosed.
"We are very excited to work with Komar. 
Our partnership will further establish Maidenform as a lifestyle brand and bring 
more brand exposure to both current and new customers in the US, Canada and Mexico," said Maurice Reznik, chief executive officer of Maidenform. 
"These are natural line extensions for Maidenform, and will serve different 
consumer needs and market segments while increasing our visibility at department stores, chains and mass merchants."

UK's Sexiest Town
Upminster is the sexiest town in Britain with residents spending 11 times more on their sex lives than the national average.
Adults in Upminster spend approximately 70.93 pounds a year on their sex lives, a local report stated.
The website www.uksexmap.co.uk reveals that Britons spend nearly 315million pounds a year on lingerie, adult toys and sexy gifts.
The top 10 sexiest cities according to the survey were:
Upminster 
Durham 
Bangor, Co Down 
Newtownards, Co. Down 
Norwich 
Reading 
Bishop Auckland, Co Durham 
Lincoln 
Cambridge 
Bristol. 

A Mother at 65! 
With the help of a fertility specialist, a 65 year old woman has a baby. 
All her relatives come to visit and meet the newest member of their family. 
When they ask to see the baby, the 65 year old mother says "Not yet." 
A little later they ask to see the baby again. 
Again the mother says "Not yet." 
Finally they say, "When can we see the baby?" 
And the mother says, "When the baby cries." 
And they ask, "Why do we have to wait until the baby cries?" 
The new mother says, "because I forgot where I put it." 
Buyers' Best Sellers  
Attention All Buyers, Boutique
  and Online Store Owners 
McPete Sez wants to know what is your hottest selling garment. What is selling out because McPete Sez readers want to know. Please send an email to info@mcpetesez.com and include your name, your store's name, city and state along with a phone number and email, stating your best seller, and who the manufacturer is. 
If you would rather keep your best selling item a secret..... please just tell us who the manufacturer is.  


If your email is chosen, you will be contacted and your email will be posted in McPete Sez, along with your store information.        
**Retailers only - No manufacturers or wholesalers please**   
******************************************************

Hey Sales Reps and Store Buyers!!!
Would you like to write an article for this newsletter? we are looking for information for our readers and if you have anything to contribute  please e-mail me.  
            

***********************************************
           Advertise in the McPete Sez   
                    Newsletter, 
        reach over 7,600 Lingerie
          Retailers twice monthly.
 We now Accept Major Credit Cards
                              
************************************************   
      The McPete Sez Mail Bag
                                      
            From our Readers  
           To our Readers
        For our Readers
              Inquiries:
        Some of our readers will have the answer.  
   Remember, our readers are in the same Industry.    
Retailers, Manufacturers and Sales Representatives


*Disclaimer - The McPete Sez Mail Bag is a comment column, and does not necessarily reflect the views of McPete Sez.  Vulgar or offensive language will not be posted.
      If you have the answer.....Give it"
           If you have something to say..
                      "Say it".  
     If you have a question......"Ask it"  
                         
                               Do you have any show dates for 2002 
Do you have any show dates or events that you would like posted for  2008?   If so please e-mail them to me for posting in our  show section.  Thank You           

                              
                                     End of Page 2
       The McPete Sez Lingerie Newsletter & Women's Wear Journal