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In This
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Risque
Wigs
Shirley
of Hollywood Specials
Gozooko
Studio Time
Tia
Lyn
Lingerie
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Shirley
of Hollywood
Coconut
Grove
Tony Shoes
International
Lingerie Shows
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Sales
The Underfashion Club
Questfinder
Quick Commerce Credit Cards
Internetgazette
Styles Fashion
Articles Of Interest
Another
New Addition to McPete Sez
Page 1
Floods Continue to Disrupt Exports
Page 1
Waterless Fabric Dyeing Process
Page 1
CurveNY
Page
2
Intimate Graphics
Page
2
Business and Technology
Page
2
McPete Sez
Mailbag
Page
2
CurveNY Continued
Page 3
The Addict Expose
Page 3
Ask Kevin
Page 3
Ask Andy
Page 3
Lipgloss & Lace
Page 4
CurveNY Continued
Page 4
Pretty Polly Unveils New Website
Page 4
CurveNY Continued
Page 5
MCPETE SEZ CLASSIFIEDS
Page 5
The Buzz
Page 5
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Page 5
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Page 5
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Page 2
Intimate
Graphics
Shibue
Couture Launches Shibue Stylist Kit
by Luis
Paredes
Shibue Couture, makers of the first strapless panty, recently introduced their new Shibue Stylist Kit. Each kit contains a Strapless Panty, a pair of Cover Ups, a pair of Silicone Cover Ups, and six pieces of double-sided fashion repair adhesive.
Details on Shibue Couture at: shibuecouture.com
 **Intimate
Graphics is a column by Luis Paredes on what's trending in the Intimate
Apparel Industry. His design studio, Seven
Hills Multimedia, LLC focuses on the design and communication
needs of the Lingerie Industry and publishes The
Lingerie Journal, a business resource for Lingerie Retailers. **
 11/13
CurveNY
The dynamic and upbeat tone of the activity at CURVENY New York
was a result of the combined retail success of 2010 and brands that surpassed themselves in both creativity and quality. Each not only exceeded market expectations, but catered to the year’s current market requirements.
A positive outlook has returned with the Spring/Summer 2011 collections showcased at CURVENY New York, which include the very important Valentine’s Day peak time for the lingerie world.
Vendors, designers and merchandising teams worked extremely hard in coming up with collections that offer new colors, textures, techniques and performances. New product categories were presented in a subtle way that is sure to feed the appetite of consumers who desire freshness and real content. This demand was accompanied by the entrance of many new brands across a wide range of segments, including: Top Secret, Anna Maria La Bianca, Frankie and Johnny, Claridge and King, Pretty Polly, Royce, Cantaloop, Bassoni, Dorit, SAXX Apparel and Juicy Couture, to name a few. These brands further demonstrate the exciting, dynamic nature of the industry and received excellent feedback from the buyers at CURVENY New York.
The entire retail industry worked the diverse CURVENY New York floor for many hours and days. From major department stores such as Macy’s, Nordstrom, Saks Fifth Avenue, Neiman Marcus, Dillards and JC Penney, to online stores such as Bare Necessities and Her Room, and to numerous specialty stores deriving from the Northeast, Mid-Atlantic, South and Midwest – leading buyers have now made CURVENY New York their three-day “home”. The quality of buyers exceeded the quality of previous years, while the quantity was on par with CURVENY New York last August with almost 3,000 visitors. Among these visitors, 13 percent came from abroad, mainly from Canada and South America. This proves the growing importance of the North American market offerings within the entire fashion world.
The new partnership between CURVExpo and the Council of Fashion Designers of America (CFDA) and Fashion Targets Breast Cancer (FTBC) was celebrated at the kickoff event, “Party for a Cause”, with prominent members of the CFDA and the industry including Betsey Johnson, Carole Hochman and Josie Natori. At the event, these individuals toasted CURVExpo’s efforts in bringing the industry to the forefront of the fashion world, placing the CURVExpo community into such an elite organization and joining forces for a great cause. Both vendors and retailers are eager to become active supporters and have agreed to become a part of something that touches all of us. The 2011 CURVE/CFDA-FTBC campaign will be disclosed by the end of this year.
CURVENY New York also boasted an increase in the number of swimwear brands, with 26 now exhibiting. Seeking a classy environment for their collections, these brands find it obvious to join The Designer Lingerie and Swim Show, which takes place at the same time as the New York Swim Market Week. After the launch of the Las Vegas Swim Fashion Week this upcoming August 2010 at CURVENV Las Vegas, we are pleased to announce that CURVENY New York August 2011 will launch its own New York Swim Fashion Week on July 31, August 1 and August 2. The Week will offer a unique perspective and will be dedicated to swim designer brands seeking a new edge in the industry and the North American market. With approximately 40 percent of lingerie buyers carrying swimwear and a strong presence of swimwear buyers themselves, the Week will offer fruitful opportunity. Tied with CURVE’s leadership in the industry, it is natural that CURVENY New York is positioning itself to fill this void that has been demanded by both the brands and buyers.
CURVENY New York is already looking ahead to February 2011, with the dates set to be February 21, 22 and 23. The show will also move back to the Galleria location at the Javits Center.
In the meantime, the CURVENY New York exhibitors are heading to Las Vegas to experience the West Coast market at CURVENV Las Vegas August 16, 17 and 18.
www.curvexpo.com
Note:
by clicking on the photo's below, it will bring you to
their web-site. or to their e-mail if no web-site exists.
Photos by Heather Briggs
Remember to
tell them you saw them here
Helen Burns of Felina Lingerie
helping customers.
johna@felinausa.com
Randi Forte and Mark Kimmelman of Flora Nikrooz.
randi@agegroupltd.com
Oksana models Commando.
customerservice@herlook.com
Leslie Kimbell of Love Love Intimates.
lesliekimbell@aol.com
Kimberly models ShaToBu revolutionary shapewear.
info@shatobu.com
The busy Linda Hartman booth.
amandalh@mindspring.com
Ph: 919-755-1499
Kristin models BedHead Pajamas. bedheadpjs@aol.com
Losmir models Marlies Dekkers. sales@marliesdekkers.com
Dorit
Lemel models swimwear by Dorit.
info@doritinternational.com
Olga
models Mia. info@amoenamia.com
CurveNY Continued
on page 3
Malini's Back!
Malini Johnston is back. She has exploded back with her vast creative knowledge of the Lingerie business, new lines, a business partner and a new
 company.
Malini and her business partner Georgiann Aller offer No Strings Attached
Lingerie Based in Burbank, California, they fill the niche of exquisitely embroidered, romantic lingerie, which comes in a rainbow of colors.
Malini has gained a reputation for her collections of panties, both crotchless
and fashion. She continues in this vein with new innovative designs, as well as an expansion in the sizes available. All groups and panties are offered from small to 4X.
 
No Strings Attached Lingerie will be showing at the International Lingerie Show in Las Vegas on September 27 ,28 and 29th, at Booth # 114.
Please call or e-mail Malini to make an appointment, and check the website at
www.nsalingerie.com
Malini is excited, and is looking forward to meeting old friends from the industry, as well as being in contact with previous, present and future customers.
Malini can be reached at:
E-mail: sales@nsalingerie.com
www.nsalingerie.com
Tel: 818 841 9085
Business
and Technology 
by
the Gozooko Guys (Bryan and
Karl)
(continued from August
1st issue)
COMPLETE THE SALE
How easy can it be?
Ever visit a store or a website and try to buy something but it felt like you couldn’t give your money away? You wind up either very frustrated with the experience or you leave and make the purchase somewhere else.
Making a purchase should NEVER be a difficult thing to do, yet some businesses make it just that.
A few tips for wholesalers and retailers to make your customer’s purchasing experience easier:
Provide multiple methods/sales channels for your customers to place orders:
- Phone
- Fax
- Email
- Website. This is a great way for brick and mortar stores to provide a
larger selection of products to their customers.
- API (Application Interface) This not applicable to retailers, but great for wholesalers.
- Ebay and Amazon. This is not applicable to wholesalers, but they can be a real money makers for retailers.
We are starting to see social media sites such as Facebook as another possible sales channels. We suggest waiting for this sales channel to mature a bit before you spend time and money implementing this for your business.
Create a wholesale drop ship program. Make it easy for your customers to sell your entire product line by having a drop ship program. Retailers usually can’t purchase your entire product line, so provide them a way to sell your entire product line by having a drop ship program. This also creates sales opportunities with sellers who only use drop shippers.
For wholesalers, make it easy for your customers to get your products listed on their website:
- CSV files (comma-separated value) – preferably downloadable from your website to avoid the cost and time delay of sending it on a CD through the mail.
- An API (Application Interface)
Make paying easy with multiple methods of payment:
- Credit and debits cards. Take the full range of credit cards such as AMERICAN EXPRESS(don’t complain about the fees… be happy with the sale), Mastercard, Visa, Discover, etc..
- Paypal
- eChecks
- Checks
We purposely left terms out of payment methods, as we suggest staying away from terms. You are not a bank, and if a bank won’t give a business credit why should you.
SEO Tip: Content is king. Keep your content fresh by adding something new at least once every two weeks. This will help keep your site relevant in the search engines.
At Gozooko, the customer always comes first. Our lines of products are customer driven, and our goal is to meet your needs and to help your business grow. As always we welcome your comments and suggestions. We look forward to hearing from you.
GozookoGuys@gozooko.com
Why Doesn't the Lingerie Industry Like Women of Color?
by Treacle
Today's article is on a subject very close to my heart. I've been debating if I should write this for weeks now, but after talking with other women of color in the lingerie industry and doing a bit of soul-searching myself, I've decided there's no way I can't not post this. The Lingerie Addict is about all aspects of the lingerie community, even the parts I don't really like.
Awhile back, I had a conversation with another woman of color in the industry (who prefers to remain anonymous), and she asked me flat out, "Why don't lingerie companies use black models...especially in retro lingerie?" After thinking it over, I realized this issue wasn't limited to black women; all women of color are underrepresented in lingerie. Hispanic, African-American, Asian, Native American...it doesn't matter. When was the last time you saw a woman of color modeling on your favorite lingerie website?
We know (or at least I hope we know) that beauty comes in all colors, just as it comes in all shapes and sizes. So why don't lingerie retailers, designers, and photographers diversify their literal portfolios? It's gotten to where I'm surprised when I see a model of color (pleasantly surprised, but surprised all the same) and, quite frankly, that's just sad. Seeing a beautiful woman of color modeling lingerie shouldn't be a shock or a rarity, it should so happen so often I barely notice it.
What do you think is the problem here? Are there just not enough models of color? Is the lingerie industry biased? Do people (mistakenly) believe that women of color simply don't look good in or appreciate fine lingerie? I'm really interested in hearing your thoughts. A week or so ago I asked this question on my Facebook page and got some interesting responses from lingerie fans, bloggers, and retailers alike. Here's what they had to say--
I really don't know a "good" excuse for that. At first I typed reason but there is no reason, it really would be an excuse.
I'll say 'no *good* reason'. Believe me, I've looked around the net for my blog, and it's a sparse-but-thankfully-beautiful-few. I'm going to guess 'Myopia'. By 2010, I'd hate to think it's anything else. Also, a really dumb marketing move.
I ask myself that question all the time. Although I will say that Victoria's Secret has always had at least one. Few others can same the same. Do they think that we don't love & wear lingerie as much as our counterparts of other races???
Well, when it comes to small businesses, who can't go through agency to book professional models but rather go the semi-pro route, like in my case, I really have to say that models of colors are a rare gem. If you can book a model for 500-1,000EUR a day, knock yourself out, but in the alternative industry, there aren't that many. That's just one of the reasons, of course.
So very true! It's rarely seen. And it makes no sense. There should be more lingerie models of color out there! I was at the CurveNY Expo and there was such a gorgeous girl modeling lingerie - and it made me wonder why aren't there more!
Within the UK, less than 10% of the population at the time of the last census defined themselves as BME (Black & Minority Ethnic). The distribution varies widely from area to area, though. Still, worth bearing in mind for UK brands who sell predominantly in the UK, the situation is somewhat different from the USA.
Responses to an informal survey conducted by The Lingerie Addict varied from outright accusations of racism against the lingerie industry to a simple maintenance of the status quo. Women, especially women of color, are angry at the lingerie industry’s standard practice of excluding ethnically diverse models from their catalogues, websites, and advertising campaigns.
While some designers argued that models of color are just harder to find than white models, others insisted just the opposite is true. One designer out of the U.K. said, “With websites like Model Mayhem it takes under half an hour to find hundreds of thousands of models in all shapes, sizes and
colours.”
-Founded in 2008, Treacle describes The Lingerie Addict as a haven for lingerie lovers of every nation and persuasion. She started writing the blog after noticing there was no central website for lingerie advice, photos, and reviews. Her website is all about helping women make sense of the wide world of lingerie and choose pieces that are both fashionable and functional for their unique body type. If you’d like more information about this or any other lingerie-related topic, please contact Treacle on her blog
www.thelingerieaddict.com, via e-mail at
thelingerieaddict@gmail.com or on Twitter @stockingsaddict.
What a Landing
An airplane is coming to land at an airport obscured by fog. Visibility is practically nil, the radar system is on the blink, so the pilot has to land on wits alone.
"Flaps, check," he says to the co-pilot, "Landing Gear, check. Altitude, check. Right, we're going in. Hold on."
The plane lands and comes to a screeching, grinding halt; just short of the edge of the runway.
"Holy Cow!" exclaims the pilot, "This must be the shortest runway I've ever landed on!" The co-pilot looks left and right and says "Yeah, and about the widest, too...
Buyers' Best Sellers
Attention
All Buyers, Boutique
and Online Store Owners
McPete Sez wants to know what is your hottest selling garment. What is selling out
because McPete Sez readers want to know. Please send an email to info@mcpetesez.com
and include your name, your store's name, city and state along with a phone number
and email, stating your best seller, and who the manufacturer is.
If you would rather keep your best selling item a secret..... please
just tell us who the manufacturer is.
If your email is chosen, you will be contacted and
your email will be posted in McPete Sez, along with your store
information.
**Retailers only - No manufacturers or wholesalers
please**
******************************************************
Hey Sales Reps and Store Buyers!!!
Would you like to write an article for this newsletter? we are
looking 
for information for our readers and if you have anything to
contribute please e-mail me.
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The McPete
Sez Mail Bag
From our Readers
To our Readers
For our Readers
Inquiries:
Some of our readers will have the answer.
Remember, our readers are in the same
Industry.
Retailers, Manufacturers and Sales Representatives
*Disclaimer - The McPete Sez Mail Bag is a comment column,
and does not necessarily reflect the views of McPete Sez. Vulgar or
offensive language will not be posted.
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you have the answer.....Give
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"Say it".
If you have a question......"Ask
it"
Do you have any show dates for
2002
Do you have any show dates or events that you would like posted for
2008? If so please e-mail them to me for posting
in our show section. Thank
You
End of Page 2
The McPete Sez
Lingerie Newsletter & Women's Wear Journal
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