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World Collections
Sensual
Mystique
QT
Intimates
Vestiny
Lingerie Americas
Tia
Lyn
Lingerie
Interludes Lingerie
La
Lame, Inc
Electric
Lingerie
Music
Legs
Shirley
of Hollywood
Elegant
Moments Lingerie
Delicate
Illusions
Coconut
Grove
JWS
Intimates
Tony Shoes
International
Lingerie Shows
Classique Lingerie Show
Fantasy Lingerie
Miko Exoticwear
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Articles Of Interest
Garment Smuggling Increasing
Page
1
Textile
Factory to Open 5000 Jobs
Page
1
50+ People
Hurt in Riots
Page
1
Wal-Mart Reports Decline in Profit
Page
1
Lingerie Americas Show in New York
Page
2
ACC to Shut Down
Page
2
Buyers' Best Sellers
Page
2
Ask Andy
Page
2
McPete Sez
Mailbag
Page
2
Lingerie Americas Show Continued
Page
3
Garments Without Guilt
Page
3
Ask Kevin
Page
3
Lingerie Americas Show Continued
Page 4
New Garment Factory in Bangladesh
Page 4
Pantyhose to Reduce Cellulite
Page 4
Lingerie Americas Show Continued
Page
5
The Buzz
Page
5
Reps Corner
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5
Shows & Events
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Page 3
Anti-Cellulite Shorts
La Senza has launched shorts which it claims help reduce cellulite formation and maintain skin elasticity.
The GBP10 (US$19.01) shorts – sold only online - are made of a fabric containing micro-nutrients, which are activated by friction
between fabric and skin. The effects last between about 15 and 20 washes.
9/12
Garments Without Guilt
Sri Lanka’s garment industry is hoping to differentiate itself by
carving out a niche as an ethical producer. But will its latest initiative – ‘Garments without Guilt’ – be enough to enhance buyer
loyalty and help see off increasing competition in the US and EU markets?
Sri Lanka’s garment industry, the island’s largest manufacturer and number one export income generator, has launched an industry-wide
label and image building campaign – ‘Made in Sri Lanka; Garments without Guilt’ – to help it stand out in the crowded international
market.
The garment sector is hoping to leverage the country’s extensive welfare-oriented
labor regulations and industry-wide practice of avoiding child labor, to position itself as an ethical producer.
The industry says the strategy is based on growing international consumer awareness of human rights and human dignity.
Currently Sri Lanka’s share of the world apparel market is estimated at 1.1%, but manufacturers say Sri Lankan factories are
about quality of life rather than quantity.
Garment producers say compliance with domestic labor regulations alone automatically ensures better work conditions in Sri Lanka
than in many other developing countries.
Strong standards in human and labor rights previously qualified the island for
duty cuts from the EC during its earlier Generalized System of Preferences (GSP) regime, and more recently contributed
to Sri Lanka getting GSP+ status and zero tariffs on exports to the EU market.
Sri Lanka’s garment factories are also one of the island’s biggest sources of employment, particularly for young women from rural
areas who have limited employment opportunities in their villages.
Unemployment among Sri Lankan women (14.2%) is more than double that of men (6.3%), and unemployment among young people in the
19-24 age group is a high 30%, according to the 2005 Annual Report from the Central Bank of Sri Lanka.
The garment industry, the country’s biggest employer in the manufacturing sector, provides direct employment to over 300,000
people.
Most of the workers – over 80% – are young women, and employment opportunities in the sector, say apparel manufacturers, have
contributed to lowering unemployment and increasing economic empowerment of women.
The industry says it is also working to uplift the image of garment workers within Sri Lankan society.
Although work conditions in Sri Lankan garment factories have improved, women workers face many difficulties outside the factory
premises, from sexual harassment to theft, generally at night. Work in garment factories is also often seen as low status employment.
The ‘Made in Sri Lanka; Garments without Guilt,’ campaign is a public private partnership
organized with LKR50m (US$500,000) from the government of Sri Lanka.
The image building program was adopted after buyer research in the US and EU, and will initially target the island’s biggest export
markets in the US, UK, France and Germany.
US imports from Sri Lanka are less than 1% of its total world imports, but the US is Sri Lanka’s biggest customer, buying over
half of export production (58%).
Sri Lankan textile and clothing imports into the EU account for just 1.26% of its global imports – but this translates into 37% of
total Sri Lankan production.
In the face of increasing competition, the image building campaign is aimed at retaining and growing these markets.
The ethical branding, say manufacturers, may not lead to direct financial
returns but will help meet the ethical expectations of consumers in these countries. Brands that place manufacturing
orders with Sri Lankan factories are expected to benefit through their ability to meet these consumer
expectations.
The industry hopes to communicate its new brand image of ‘Garments without Guilt’ through packing material and corporate communication
media like company letterheads, and will also create a website to interact with buyers and consumers.
1/24
www.delicateillusions.com
Woman Sues Over Altercation
with Mannequin
A Californian woman is suing JC Penney, alleging she was hurt in a tussle with a store mannequin.
Diana Newton said the department store's mannequin banged her on the head, leaving her bleeding and with chipped teeth, numbness in
her fingers and shoulder pain.
The altercation took place almost a year ago, Newton claimed, when a sales assistant removed a blouse from a dummy for her because it
was the only one left in her size.
The dummy's arm flew off and hit her on the head, she said in a lawsuit fled in County Superior Court last month.
A Florida woman won US$175,000 back in 1990 when a Macy's mannequin fell and hit her on the neck.
17/24
Lingerie Americas Show
Continued
Bridget MacTavish is wearing pajamas by Never Get
Dressed bridget@brigipj.com
In the Lavit booth, sisters Vivi Baril and Laura Baril, are busy
helping
customers. info@lavitlingerie.com
In the busy Daniella Simon booth, Jennifer, modeling an
item
by Daniella Simon, stands next to Daniella Simon, and Ron
Hellmer while helping Rachelle Fanelli and Rachel Taylor from
Sunny J's. info@daniellasimon.com
Erica Ortiz models an Loungerie by Nothing to Wear,
Inc.
erica@subtletones.com
In the Shirley of Hollywood booth, Steve Marsili, Naomi
Lopez, Neal Fersht, Melissa - wearing the corset style chemise
with cross dye lace and supple netting, and Eric Schlobohm
smile for the camera. sales@shirleyofhollywood.com
In the Mystique Intimates booth, David Wampler is busy
helping a customer. wmi-ent@msn.com
Ph: 770-502-1354
Pat Pascal can't wait to show you the latest designs of
loungewear by Thea Fine Cottons.
theadesigns@aol.com
Ph: 212-254-4630
David Jaimes, Alexandra Katopodis, and Abe Grunspan,
are in the Squeem booth, where you can find body shaping
garments. leka@squeem.net
Lisa Sack and Melinda Olaechea smile for the camera
in the Epifania Lingerie booth. ola_melinda@yahoo.com
Alix Cameron and Cindy Ball hold up "Bridezilla" & "Tres
Chic" thongs by Smart Ass. alix@getsmartass.com
Brittany models the seamless pattern self-adhesive bra
by Nu Bra, available January 2007. info@bragel.com
Michele Landry stands with Bernie who's modeling a garment
by Lucy B. lucyblingerie@sbcglobal.net
Melinda Gros is busy showing her line of maternity and
nursing garments by Melinda G. lisa@melindag.com
Joseph Sladkus and John Flynn are in the Levante booth
surrounded by hosiery. johnflynn@levanteusa.com
The Vestiny group: Chantal Duquette, Charlanne Leavy,
Michele Marotta, Annette Smith, James Brown, Lydia Padulo,
and Alberto Majaj, take a quick break to smile for the camera.
michele@vestiny.com
The very busy Hanky Panky booth.
brenda@hankypanky.com
Margaret Kordas smiles for the camera in the busy Volage
booth. dgendron@acestyle.ca
Ph: 866-760-8898
The
Lingerie Americas Show
Continued on page
4
3/6
It's A Test
Good Luck with figuring out this answer. It's tough.
You are traveling in a car at a constant speed. On your left side is a double Decker bus and
on your right side is a fire engine traveling at the same speed as you.
In front of you is a galloping pig which is the same size as your car and you cannot overtake it. Behind you is a helicopter flying at ground level. Both the giant pig and the helicopter are also traveling at the
same speed as you.
What must you do to safely get out of this highly dangerous situation?
Get off the children's Merry Go Round, you're hammered !!
"Ask Kevin"
For all of your website questions...
Kevin and his wife have been retailing lingerie and adult products since 1988. They believe that a large portion of their business success came from the
addition of their websites to their retail store and that in today's fast paced
market, internet marketing goes hand in hand with any business.
Kevin's personal site design experiences include all levels of internet marketing and design including secure server ordering processes, merchant account integration, HTML editing, photo editing, graphic design and banner
advertisements. All of which are needed on a business style website.
Kevin also designs websites and consults clients who want to do more business online.
Kevin welcomes your questions and comments regarding website design, internet marketing, photo editing, domain registrations hosting and more. For serious website entrepreneurs, he recommends this course for complete Internet marketing training. Internet Marketing & Site Optimization Tips:
http://www.marketingtips.com/t.cgi/848190
You can ask Kevin your questions at
Kevin@mcpetesez.com
The "Ask Kevin" Column is an opinion Column and may
not necessarily reflect the views of
McPete Sez.
Hey Sales Reps !!!
Would you like to write an article for this newsletter? we are
looking 
for information for our readers and if you have anything to
contribute please e-mail me.
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