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EU's Chinese Imports Monitored 
Thru 2008
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Textile Mill Kills 10
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 Hurley's Mastectomy Swimwear
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2007 Contours International Lingerie Awards 
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Ask Andy
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2007 Contours International Lingerie Awards Continued
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Mammogram Reminders
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$4.5 Million Bra
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Bra Exhibition For Breast Cancer Organization
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Gold Lingerie 
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September Retailers' Sales Review
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                                     Page 5        
                SUCCESS:
At age 4 success is . . . not piddling in your pants.
At age 12 success is . . . having friends.
At age 17 success is . having a drivers license. 
At age 35 success is . having money.
At age 50 success is . . . having money.
At age 70 success is . .. . having a drivers license.
At age 75 success is . . . having friends.
At age 80 success is . . . not piddling in your pants. 
             

21/24    
September Retailers' Sales 
                 Review
Abercrombie & Fitch posted net sales of $297.4m for September, a 1% increase over net sales of $295.3m for the same month last year. September same-store sales decreased 4% compared to the prior year period.
Aeropostale said that monthly sales increased 0.7% to $127.9m in September. Same-store sales, meanwhile, rose 1.3%.
American Eagle Outfitters posted a 5% drop in September sales to $222.8m, compared with $233.4m for the five weeks ended September 30, 2006. Same-store sales, meanwhile, decreased 2% compared to the same period last year.
Ann Taylor Stores Corporation said that net sales increased 6.2% to $246.7m in September, compared with net sales of $232.3m for September 2006. Same-store sales for the September 2007 period increased 0.5%, versus a same-store sales gain of 5.8% in the September 2006 period. 
The Buckle announced net sales up 15.3% to $57.7m from net sales of $50.0m in the prior year's fiscal month, as same-store net sales increased 10.9% at the denim chain.
Deb Shops said same-store sales were down 3.8% for the month of September, while total sales decreased 0.2% to $28.2m from $28.3m for the month ended September 30, 2006.
Cache reported that same-store sales were up 3% during the 5-week September 2007 period. Total net sales for the 5-week period decreased 2% to $26.9m. 
The Cato Corporation reported sales of $65.8m for the month, a decrease of 3% from sales of $67.7m last time. Same-store sales for the five-week period were down 7% from the prior year.
Chico’s reported a 7.3% sales increase, to $175.9m from $164.0m in September 2006. Same-store sales decreased 8.3% for the month.
Gap Inc reported net sales of $1.43bn for the five-week period ended October 6, which represents a 3% decrease compared with the same month last year. Gap's same-store sales for September 2007 decreased 7% compared with a 3% decrease as reported in September 2006.
Hot Topic reported that same-store sales were down 2.9% for its fiscal month of September, compared to the same month last year. Total sales decreased 6.9% for the month, at $59.3m.
Limited Brands reported same-store sales down 4%. The company added that net sales slipped 8.7% for the month to $713.2m, compared to sales of $781.3m in September 2006.
Mothers Work posted a 6.2% drop in net sales for the month to $46.4m, as same-store sales slumped 7.0%, based on 1,377 locations
Nordstrom said preliminary sales were $762.2m for September 2007, an increase of 4.1% year-on-year. Same-store sales increased 3.2% at the company, which has 160 US stores located in 28 states.
Ross Stores said its sales for the month were $537m, a 5% increase over the $510m reported during the same month last year. Same-store sales were flat compared to September 2006, the company said.
Stage Stores reported that its total sales for the September period increased 5.6% to $127.8m from $121.0m for the prior month. Same-store store sales for the month increased 2.3% versus an increase of 11.0% last year.
Stein Mart reported total sales of $127.2m for the month, which was a 3.2% decrease on last year. Same-store sales at the company were down 9.1%.
United Retail Group announced that net sales decreased to $37.7m during September 2007 from $40.1m during September last year. Same-store sales decreased 8% for the month.
The Wet Seal posted same-store sales down 7.0%, compared to prior guidance of -7.5% to -8.5% for the month. Net sales for the month were $52.7m, compared to net sales of $52.3m in the prior year period.
Zumiez announced September's same-store sales increased 13.9%. Total net sales for the five-week period ended October 6 increased 11.8% to US$32.1m, compared to $28.7m during the prior year period.
           

************************************************* 
                  The Buzz
Do you or one of your co-workers have 
an announcement to make? A birthday, promotion, new baby, engagement, marriage? 
Email their name, store name and city and state to   
            buzz@mcpetesez.com   Its Free!!
If you would like to include a picture, please send it as a JPG or GIF.

       Aviana's New Hires
                by Luis Paredes

Aviana recently hired Belinda Spoone as Finance Manager.
"Belinda not only handles our AR and AP functions, but has also taken over primary responsibility for our headwear brands, Headliner and Hat&Hair," said Webb. "She has helped us streamline our invoice processing, helped us get organized. We are running things more efficiently to help us get ready to land the next big customer."
In similar news, the company recently divided up responsibilities for two members, Christie Webb and Barbara Roth. "Barbara and I have divided up responsibilities. I'm director of sales and marketing and Barbara Roth is Director of Design and Development," explained Webb. "Barbara is going to be out there meeting with retailers, finding out what they want and need in their stores. It's an important part of our growth as a company to introduce styles that retailers haven't been able to find in our overlooked size range."
The shift in focus happened a year ago, but was made official in August.
For more info on Aviana, please visit www.avianabras.com.

-Luis Paredes is a freelance journalist and graphic designer with extensive trade experience in the intimate apparel industry. His work focuses on the marketing and communication design efforts of intimate apparel companies. His design studio, Seven Hills Graphic Design,  creates Catalogs, Ads, and Brochures with a focus on attracting buyers.



      " Reps. Corner" 
                            Hey Sales Reps!.

Take on a new line?   E-Mail us for your Complimentary Listing.
                                    for 4 issues Free.
*****************************************************
Rep name           E-mail contact,           Name of the line

     Women's Wear & Textile Shows & Events for 
October 2007- Dec 2007
 
Please contact the show before going in case of date 
                        changes or cancellations.
        
Oct 13-16   Atlanta Market Dates
                 lingeriemaven@comcast.net
Oct 14-17        FashionCenterDallas
                   lslingerie@houston.rr.com 
Oct 14-17   Atlanta Women's Wear Show
                       jim137@adelphia.net
Oct 20-23                Stylemax
              www.merchandisemart.com/stylemax
Oct 21-24      New England Apparel Club
       Royal Plaza Trade Center, Marlboro, Mass
                      rkeyes277@earthlink.net

Oct 25-26      Premiervision - Shanghai
                        www.premiervision.fr
Oct 30-Nov 1      Premiervision - Tokyo
                          www.premiervision.fr
Nov 5-9                Market Week
Nov 9-11   Taboo - The Naughty But Nice Sex Show 
                                  Calgary
                     www.taboosexshow.com
Nov 16-18   Taboo - The Naughty But Nice Sex Show 
                                   Edmonton
                     www.taboosexshow.com
Dec 4-5               Premiervision - Paris
                      www.premiervision.fr

|For a complete list of 2007 shows click here! 
Note: We are still filling in show dates as we get them....
If you have a show in your territory please let us know.

                For Pete's Biography, Click Here

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Thanks to our Contributors:  
Andy Weinstock  (Ask Andy)
Mara Susskind Kalcheim (West Coast Watch)
Ginette Provost Flatow  (The Canadian Corner)
Patricia Fieldwalker (Undercover)
Deborah McGuffey (Exotic Fashion News)
Mercedes R. Gonzalez (What's Hot In Market)
Doug Churchill  (E-Tailored Rants)
Rodger Knights (Rodger's Ramblings)
Bubba  (Bubba Sez)
Kevin Everett  (Ask Kevin)
Russell Van Brocklen (Photographer)
Jerome Hamilton (Photographer)

The contents of this newsletter do not necessarily reflect the opinions of McPete Sez LLC. 
McPete Sez LLC makes no warranties, either expressed or implied, about the truth or accuracy of the contents of information provided. 
McPete Sez L.L.C. Owner & Editor: Heather Briggs
Any part of this publication "may" be reproduced in whole, or in part, with the express written consent of the Editors. All rights reserved. (c) 1999-2007  The McPete-Sez  Newsletter
                      
          
Thanks for Coming,          
             See you again 
        November 1st, 2007