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Articles Of Interest
National Breast Cancer Awareness Month
Page 1
Intimate Payments Clients Get FREE Ad in McPeteSez!
Page 1
New Eco-friendly Textile Dyes
Page 1
Retailers
Pushed to End Sweatshops
Page 1
The NY Intimate Apparel Boutique Show
Page
2
Create Lingerie - Videos -
Irely Intimates, Chieki Trimwear,
Two Figs
Page
2
Intimate Graphics
Page
2
Business and Technology
Page
2
McPete Sez
Mailbag
Page
2
The NY Intimate Apparel Boutique Show Continued
Page 3
Bare All Apparel
Page 3
If You Please Launches Swim-Ready Lingerie Range
Page 3
Fab Foundations
Page 3
Ask the Gozooko Guys
Page 3
Winners Selected for Lingerie Model Search Competition
Page 3
Ask Andy
Page 3
In The Toybox with Alexandra Cage
Page 4
The Addict Expose
Page 4
Sneak Peek of the International Lingerie Show
Page 4
Eldorado to Offer More Joint Campaign Opportunities to Vendors
Page 4
Fashion Targets Breast Cancer
Page 5
MCPETE SEZ CLASSIFIEDS
Page 5
The Buzz
Page 5
Reps Corner
Page 5
Shows & Events
Page 5


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October 1, 2011
Issue #298 Th
McPete
4/24
Intimate Apparel
Sleepwear-Daywear-Foundations-Loungewear-Hosiery-
Lingerie-Swimwear-Dancewear-Clubwear
Ready-to-Wear
 
National Breast Cancer
Awareness Month
October is National Breast Cancer Awareness Month. Many companies
are doing their part by promoting breast cancer awareness and raising money for charity.
Ellie Shoes is donating 100% of the proceeds from two shoe styles - MaryEllen and Curissa to National Breast Cancer
Coalition. http://www.ellieshoes.com/showcase/popBCSO.htm
The Painted Bra Art Project is a Facebook page created by Anna Braden to raise awareness and funds for breast cancer. The
painted or decorated bras are donated by the artists. Having the highest bid in the comment
section under the Facebook photograph is how the item is won. All proceeds are donated to the Liz Hurley Breast Cancer Fund at Huntsville Hospital
Foundation. http://www.facebook.com/pages/The-Painted-Bra-Art-Project/265252810167734

Lula Lu Petite Lingerie is donating a portion of their sales on the Kaylen
Set throughout October torwards "Save the Tatas" Breast cancer awareness foundation.
www.lulalu.com
Leia Lingerie is looking £1 donations for every bra fitting they do thru the
month of October. Leia Lingerie will match all money collected to donate to Breast Cancer Care. They have also teamed up
with www.breasttalk.co.uk and are looking for bra
donations.
These are just a few companies promoting Breast Cancer Awareness Month. If you are joining the fight, please let us know.
Email info@mcpetesez.com
1/24 Watch
Tia Lyn's NY Fashion Show with beautiful models of ALL SIZES!
Intimate Payments Clients
Get FREE Ad in McPeteSez!
Intimate Payments is proud to announce new benefits for wholesalers and distributors in the intimate apparel and product industry. Intimate Payments has a history of creative efforts to support the industry through price promotions, equipment promotions, and unique co-marketing opportunities. The new partnership with
McPeteSez.com is no exception.
“We have seen great results through our marketing with Heather Briggs of McPeteSez and we want our clients to experience this as
well,” said Steve Kimberling, EVP for Intimate Payments. “When a wholesale vendor opens a new payment processing account with us we will purchase them a McPeteSez banner ad in the issue following their account activation.”
Steve Kimberling of Intimate Payments has been exhibiting at the International Lingerie Show for more than 8 years and is considered an “expert in payment processing” by those in the intimates industry. Wholesalers and retailers alike are encouraged to contact Intimate Payments for information and guidance on anything related to payment processing.
McPeteSez Lingerie Newsletter was started in 1999 and reaches more than 14,000 subscribers twice per month.
To take advantage of this promotion, contact Intimate Payments today! Steve Kimberling 877-476-0570 –
steve@intimatepayments.com
Fashion Photo

Fashion Photo Shoot in Cancun,
next time Rebecca will have
something to wear
If
you would like more information about Fashion Photo
or would to be included in the McPete Sez Fashion
Photo
contact
Jerome at jerome@studiotime.us
Pakistan - US trade Talks
Delayed
As the fifth round of talks on the Pak-US Trade Investment Facilitation
Agreement began in Islamabad on Tuesday, September 20, Pakistani delegates
have taken a tough stance to demand better trade arrangements with the US.
In particular they want to see the signing of the Free Trade Agreement or US$1bn in additional annual apparel export quotas for the US market.
Michael Delaney, assistant United States Trade Representative for South and Central Asia is heading the five-member US delegation, while
Commerce Secretary Zafar Mehmood led the Pakistani side.
Former US President George W Bush initially floated the proposal to establish Reconstruction Opportunity Zones (ROZs) in areas bordering
Pakistan and Afghanistan. But Pakistan also wants RoZs to be set up in the
areas affected by the 2005 earthquake, as well as less developed areas of the country.
Under the ROZs proposal, the US offered direct market access with zero tariffs on products manufactured in the ROZs. The legislation has been
approved by the US House of Representatives and now is pending for approval before the US Senate.
The United States is Pakistan's top export market, accounting for around 19% of total exports. Pakistan's textile and clothing exports to the US
reached $3bn in 2010.
According to a US embassy document, the Pak-US FTA would more than double Pakistani exports to the United States from US$3.6bn to US$6.5bn.

24/24 CLICK HERE to
watch Risque's Video on YouTube
Pro-jobs Act
The Fair Currency Coalition is urging the US Congress to pass a new act which it says would boost jobs by discouraging countries like China from
undervaluing their currencies.
Thanking a number of US Senators for their support for the Currency Exchange Rate Oversight Reform Act of 2011, the FCC encouraged the
Senate to pass the measure “immediately”.
The body said the new act would help US jobs and investment by allowing companies and workers to petition the US Department of Commerce to
impose countervailing duties against trading partners who undervalue their
currencies to gain an unfair trading advantage.
These duties, the FCC said, would offset the impact of imports from countries who effectively
subsidize exporters by keeping currency values down.
The measure comes after the release of a study earlier this week which suggested that the growing US trade deficit with China had cost 2.8m jobs
over the past decade, with the under valuation of the renminbi against the
dollar identified as a key cause.

5/6
New Eco-friendly Textile Dyes
European scientists have developed what they claim is a new and
environmentally friendly way to produce textile dyes using enzymes from fungi.
As part of the EU-funded SOPHIED project led by the Catholic University of
Louvain in Belgium, researchers extracted enzymes from fungi which are then used to create eco-dyes for textiles and leather.
Combining the enzymes with nano-sized silica particles stabilizes the enzyme and eliminates proteins in the final dye product. The new colorants
adhere directly to the fibers of polyamide, wool or silk, making it unnecessary to add extra chemicals that can pollute water and provoke
allergies.
One of the main advantages of traditional dyes is that they resist washing,
mechanical abrasion and bleaching by sunlight.
First tests on the new eco-dyes show that the colors only start fading in sunlight – so researchers suggest they should initially be used for dyeing
clothes that have a limited exposure to sunlight, such as underwear and socks.

3/3
Floods in Pakistan Damage
Over $387m in Cotton
Heavy monsoon rains and devastating floods across the cotton producing
areas of Pakistan have damaged more than 1m local-sized cotton bales of 170kg each, worth around PKR34bn (US$387m).
Lower Sind cotton belt districts of Sanghar, Hyderabad, Nawabshah, Badin, and Mirpurkhas were severely affected, with around 1m acres of standing
cotton crop affected.
While in the Punjab province the cotton crop of over 40,000 acres has been
destroyed, according to Punjab Minister for Agriculture, Malik Ahmad Ali
Aulakh.
Many cotton ginning plants have suspended their operations because of limited cotton deliveries from the farmers. Fears of cotton shortages has
raised cotton lint prices by around 15% in a month to PKR7400 per maund of
37.32kg (US$2.28 per kg).
Pakistan is the fourth largest producer of cotton in the world and its textile and clothing industry is heavily dependent on the domestic
availability of cotton. More than 80% of the country's textile and clothing exports are of cotton based products.
Retailers Pushed to End
Sweatshops
Campaigners are using the start of London Fashion Week to step up calls
for high street retailers to take more action to end poverty pay for overseas workers.
A new report released on September 16 by Labour Behind the Label, compares
and ranks efforts by retailers to end workers' poverty.
It names the worst offenders as Debenhams, Fat Face, French Connection, Gap, Hobbs, Jane Norman, La Senza, Paul Smith, Peacocks,
Reiss, Republic, River Island, Superdry and Whitestuff.
The group and the authors of the report 'Let's Clean Up Fashion' say wages
across the board are too low to allow workers even basic living standards - the ability to feed, clothe and shelter a family.
The study also condemns 11 other companies for not making enough effort to
work towards a decent wage: Arcadia, Asda/George, Aurora, Burberry, H&M,
Levi Strauss, Matalan, New Look, Primark, Sainsbury and Tesco.
Authors were particularly critical of Gap, which received a top grade in the group's previous Let's Clean Up Fashion reports. They cite its recent
decision to drop plans to work towards a living wage and to monitor payment only of a minimum wage, a figure which leaves workers struggling
at the bottom of the poverty scale.
The study reveals that retailers taking more significant action to end poverty pay are Inditex, which owns the brand Zara, Next, Marks &
Spencer and Monsoon.
But the group says none of the 29 UK high street brands surveyed yet pays workers a living wage.
Research last December by Labor Behind the Label found Indian workers producing for Debenhams, Next and M&S were paid just
GBP60 (US$94.8) a month - below half a living wage of GBP126 (US$199) needed to live a
decent quality of life.
Authors also point to the trend for firms to take steps to increase wages,
but to fail to ensure workers can join trade unions and fight to maintain and improve their pay - a vital step, if work is to be sustainable.
"Many companies fail to admit that their buying practices and the prices they pay to suppliers are to blame for the poverty facing those who make
our clothes," said Sam Maher from Labor Behind the Label.
US, Canada & Mexico Team
Up for Product Safety
The three federal agencies tasked with the safety of consumer products
made and sold in the United States, Canada, and Mexico have agreed to work
together to strengthen protections for children and consumers.
The US Consumer Product Safety Commission, Health Canada, and the Consumer
Protection Federal Agency of the United Mexican States have promised greater consultation in six areas.
These include proposed regulations and voluntary standards, risk assessment, import and market surveillance, training and outreach,
consumer awareness campaigns, and potential joint recalls or corrective actions.
The North America Free Trade Agreement among the US, Canada, and Mexico created the world's largest free trade area, linking 450m people producing
$17 trillion worth of goods and services.
The increasing volume of global trade and the complexity of global supply chains require cooperation among consumer product safety authorities.
"We are facing common challenges and opportunities to promote product safety, and we can be more effective in protecting consumers in the United
States and across North America through collaboration and being proactive," said CPSC's Chairman Inez
Tenenbaum.
Imports from Mexico and Canada - both of which share major land borders with the US - accounted for the second and third largest shares,
respectively, of imported consumer products likely to be under CPSC jurisdiction.
"If products can be regulated in a harmonized manner and emerging hazards can be addressed swiftly, then consumers in all three countries can
benefit", said Chairman Tenenbaum.
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