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8000 Bales of Cotton Destroyed
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Buyers' Best Sellers
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Ask Andy
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Jockey's Underwars
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Page 2
MAS Launches Amanté
in India
MAS Holdings has made its entry into branded retailing in South Asia by introducing its own brand name Amanté in India, in the wake of the Deepavali festival.
"We introduced Amanté in Bangalore to coincide with the Deepavali season on October 21, one of the most auspicious dates in the Hindu calendar," explains Ajay Amalean, managing director of MAS corporate solutions and retail in India.
The brand was also introduced in Chennai and Hyderabad and will be available across India by mid-2008.
MAS is investing US$10m in the own brand venture initially, and will increase investment up to $25m over the next five years for brand expansion in South Asia.
"We will expand the brand across the South Asian region while establishing it in India. By the last quarter 2008 we will introduce Amanté in Sri Lanka and later in Pakistan," said Amalean.
The company is counting on the brand's strong South Asian focus to gain an edge over other international competitors.
"Until now, international brand name lingerie available in South Asia was made for western markets or for the Far East. But there is a difference in body structure and taste in South Asia. Amanté is developed specifically for South Asian women," said Amalean.
The Amanté range - positioned for women in the age group of 25 to 45 years old - is cotton lined to suit the South Asian climate.
In the longer term MAS is hoping to take Amanté to the Middle East. Manufactured at MAS Holdings factories in Sri Lanka, its range offers bras, briefs and sleepwear and will also offer swimwear in the future.
The company said that producing its own brand label would not compromise the confidentiality of existing customers.
"We will continue to service our existing customers maintaining a high level of integrity and confidentiality while developing Amanté as an independent business activity. Amanté has its own team of designers and technicians and operates as a separate unit," said Amalean.
9/13
Playboy Swimwear Fashion
Show,
Toronto Fashion Week
Playboy contact:
John Walton Ph:
954-428-6651
Photographs by Russell VanBrocklen
Playboy Swimwear Fashion Show Continued on Page 3
12/12
Buyers' Best Sellers
Attention
All Buyers, Boutique
and Online Store Owners
McPete Sez wants to know what is your hottest selling garment. What is selling out
because McPete Sez readers want to know. Please send an email to info@mcpetesez.com
and include your name, your store's name, city and state along with a phone number
and email, stating your best seller, and who the manufacturer is.
If you would rather keep your best selling item a secret..... please
just tell us who the manufacturer is.
If your email is chosen, you will be contacted and
your email will be posted in McPete Sez, along with your store
information.
23/24
Jockey's Underwars
Shake your booty in your boxers and possibly win $5,000. Jockey is launching UnderWars. It's a dance contest for adults, who'll post videos of themselves boogeying in their briefs.
Men and women are invited to participate and they're allowed to wear T-shorts or tops along with their skivvies. And Jockey says the undies may be of any brand.
The Wisconsin-based underwear maker doesn't want the dancers to get too carried away, though. Jockey's Patty McIntosh says they want to keep it clean but fun.
Eldorado® Sales Team Receives The Screaming Sales Award!
At the International Lingerie Show October 2007, Eldorado® was thrilled to receive The Screaming Sales Award. The award was to thank Eldorado® for continued sales support and service of The Screaming O™.
Larry Garland, Owner and CEO of Eldorado® commented, “Our sales staff prides themselves on product knowledge and the ability to give valuable merchandising ideas and advice when requested. We work closely together with The Screaming O™ to develop brand recognition.”
Dave Noblitt, Sales Manager, is happy to present this award to the entire sales team of Jeff Waterstreet, Shannon Ortega, Michele Ulm, Stephanie Frey, Heather Moon, and Cherise Romero (left to right in photo) with Dave Noblitt (far right).
As Larry states, “We stand behind our slogan, "Only the Best". We are dedicated to satisfying each of our customers while earning their trust and loyalty. We are proud to accept The Screaming Sales Award. Thank you!”
Sensual Mystique is looking for sales reps. Please
contact us
14/24
10 Ways to Know if You
Have "Estrogen Issues"
1. Everyone around you has an attitude problem.
2. You're adding chocolate chips to your cheese omelet.
3 The dryer has shrunk every last pair of your jeans.
4. Your husband is suddenly agreeing to everything you say.
5. You're using your cellular phone to dial up every bumper sticker that says: "How's my driving…call 1- 800-".
6. Everyone's head looks like an invitation to batting practice.
7. Everyone seems to have just landed here from "outer space".
8. You’re not as nice as you used to be and you used to be a bitch.
9. You're sure that everyone is scheming to drive you crazy.
10. The ibuprofen bottle is empty and you bought it yesterday.
"Ask Andy"
Andy Weinstock has been in the fabric and textile business all his life, but professionally since 1969. 
"I love what I do, selling fabrics around the globe. I've met lots of interesting, creative, dynamic
folks; some have become dear friends. I love to help new businesses find the things they need to become successful. It works for everyone."
You can ask Andy questions about Fabrics at
Andy@mcpetesez.com
The "Ask Andy" Column is an opinion Column and may
not necessarily reflect the views of
McPete Sez
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2002
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