Page 3
Wacoal H1 Up 40%
Wacoal Holdings reported an 40.4% increase in net income during the
first half of the year as net sales grew 1.6%.
On a yen basis, net income for the intimate wear firm totaled JPY6.2bn (US$52.7m) while sales were JPY83.9bn.
The results were aided by a steady improvement in the Japanese economy coupled with a growth in consumer spending, boosted by an
increase in household income.
Business results in the woman’s fashion industry were weak, however, because of continuing low temperatures from the beginning of spring,
as well as the prolonged rainy season.
Wacoal has been striving to improve the strength of its products and develop new points of contact with customers through its directly
managed stores, as well as internet and mail-order sales.
2/12
La Perla & Murjani Sign Deal
Italian lingerie brand La Perla is to cash in on India's exploding
retail market after signing an exclusive deal with Murjani Group.
The luxury brand will open four stores over the next five years in retail hubs Mumbai and New Delhi, where an aggressively growing
consumer class is attracting more and more investors.
The first store is scheduled to open in spring/summer 2007 in Mumbai with a second opening in New Delhi in 2008. Two more stores will open
in the two locations by the end of 2010.
Gruppo La Perla president Alberto Masotti said: "India is a great country with a great tradition, and we are confident that the Indian
public will appreciate our craftsmanship and our philosophy, which are very relevant to the taste for beautiful and refined products
that Indians have.
Murjani chairman Mohan Murjani said: "We are proud to bring La Perla, the world's leading luxury lingerie brand, to India. For decades, La
Perla has been serving the finer tastes of the discerning Indian consumers, outside India.
"With the arrival of La Perla in India, Indian consumers can now be assured of the finest and most luxurious lingerie and swimwear
collection, conveniently available in India."
Gruppo La Perla is a leading brand of lingerie, beachwear and nightwear and recently expanded into the prêt-à-porter and accessory
segments. The company has created a chain of exclusive boutiques in the main fashion capitals of 30 countries.
The Murjani Group has developed and launched major international designer brands such as Gloria Vanderbilt and Tommy Hilfiger. The
company has signed several exclusive relationships, with major international brands recently including Gucci, Jimmy Choo, Calvin
Klein, French Connection, and Tumi.
6/24
www.delicateillusions.com
Lingerie
Classique
Continued

Megan Summerville of Sew Sister Fabrics, is happy
to
help with special orders, all garments are made in the USA.
megan@sewsister.com
Ph: 512-922-6843

Beatrice Pulaski stands behind her display of chocolate
beauty products including, Bath Truffles, Hot Chocolate
Milk Bath and massage oils by Koko Beauty Inc.
bea@kokobeauty.com

Jennette Marie Pulecio and Jeanette Pulecio show their
pearly whites in the Jeannpu Collections Inc booth.
jmarie@jeannpu.com

Marcia Brower models a robe, just
one of the many
luxurious items by Little Giraffe, who also offers,
blankets,
throws, bedding, cover-ups
and loungewear.
marciabrower@littlegiraffe.com

Tara is modeling a set from the Delia Collection by Affinity.
sales@affinityintimates.com
Ph: 562-213-0600

Levan Tat and Claudia Aguilar can't wait to show you
all of their new sexy lines of intimate wear by iBasic Intima.
claudia@ibasicintima.com

The women of Passport Panties: Kim Howard, Morgan
Harlan and Mary Kay Bowden. info@passportpanties.com

Steve Williams, Maureen Williams of Lolita Girl stand with
Martin Lansky of The Mission Boutique surrounded by
fun and
sexy garments by Lolita Girl.
maureen@lolitagirlclothing.com

In the Panache Lingerie booth, Anna Shnir smiles for the
camera.
info@panache-lingerie.com

Anne Zuckerman is surrounded by Bezi Bras and Bra
Discs by Ediths Inc. edithsinc@aol.com

Ann Huang stands in front of her display of foundations by
AFAP. sales@afapfashion.com
Lingerie Classique
Continued
on Page 4

23/24
Intimate Apparel Business
Magazine Launches at the International Lingerie Show
Intimate Apparel Business magazine (IAB) launched its premiere issue this week at the International Lingerie Show in Las Vegas, and celebrated the event with a lavish party at the Rio All-Suites Hotel. In addition to mailing the glossy new trade out to 25,000 qualified and targeted manufacturers, distributors, designers, buyers, and retailers throughout the U.S. and Canada, IAB distributed an additional 2,500 copies of the publication from its booth in the Lingerie Classique hall and delivered the magazine to 600 guests of the Rio All-Suites Hotel who were attending or exhibiting at the show.
Intimate Apparel Business magazine is a new bimonthly trade publication that has been tailor-made to address the unique needs of professionals who work with intimates. Those who design, create, and sell innerwear know what a unique niche they're in -- and how difficult it can be to find relevant news that truly impacts their business decisions. With insider coverage of news, trends, and forecasts, IAB provides the most important information in an easily accessible format, designed with the busy professional in mind. Publisher and Editor-in-Chief, Sarah Daniels, points out that IAB "offers a synthesized view of the market. By narrowing in on what's truly relevant to the intimate apparel community, we've created quick access to the news, trends, and show reports that pertain to this specific corner of the fashion world."
IAB's first issue met with high praise from attendees. Many commented on its clean, user-friendly design and upscale image, while others enjoyed the magazine's extensive show reports highlighting innerwear trends from around the globe. The Buyer's Guide, which was included in the inaugural issue, was especially well received by retailers who have been unable to attend every show or market week. By providing free editorial coverage of almost 100 new and upcoming products, each issue offers detailed product profiles -- from a wide range of labels and price points -- that take the guesswork out of buying, marketing, and merchandising.
The launch party was held in the Rio's atmospheric Wine Cellar restaurant and lounge, and was attended by some of the industry's top executives, including representatives from Dreamgirl, the event's platinum sponsor. Guests sampled the Rio's impressive selection of wines, sipping three-glass flights of red and white wines, as well as Rio Rita's Sparkling Beauty champagne. Between tastings, more than 75 apparel-industry professionals mingled and enjoyed gourmet hors d'oeuvres. The dessert course, consisting of chocolate-covered strawberries and chocolate truffles, proved especially popular.
The publication's bimonthly format will continue with the mid-December release of its January/February 2007 issue. U.S. subscriptions to the new trade magazine are free for industry professionals, who can sign up online at
www.iabmag.com/subscribe.

Nicole Watson, Sarah Daniels, and Wendy Felton at IAB's
Lingerie Classique booth

Tia Lyn Lingerie at the magazine's launch party with their
wine tote gift bags
Anne Zuckerman of Edith's Inc. (in the black top) and IAB's
Sarah Daniels mingle with guests at the Rio's Wine Cellar.

Jeannpu, Little Giraffe, and Fort Knox Lingerie celebrate
IAB's launch.

Wendy Felton, Sarah Daniels, and Nicole Watson of IAB
at the Wine Cellar launch party
2/12
"Ask Kevin"
For all of your website questions...
Kevin and his wife have been retailing lingerie and adult products since 1988. They believe that a large portion of their business success came from the
addition of their websites to their retail store and that in today's fast paced
market, internet marketing goes hand in hand with any business.
Kevin's personal site design experiences include all levels of internet marketing and design including secure server ordering processes, merchant account integration, HTML editing, photo editing, graphic design and banner
advertisements. All of which are needed on a business style website.
Kevin also designs websites and consults clients who want to do more business online.
Kevin welcomes your questions and comments regarding website design, internet marketing, photo editing, domain registrations hosting and more. For serious website entrepreneurs, he recommends this course for complete Internet marketing training. Internet Marketing & Site Optimization Tips:
http://www.marketingtips.com/t.cgi/848190
You can ask Kevin your questions at
Kevin@mcpetesez.com
The "Ask Kevin" Column is an opinion Column and may
not necessarily reflect the views of
McPete Sez.
Thanksgiving Divorce
A man in Phoenix calls his son in New York the day before Thanksgiving and
says, "I hate to ruin your day, but I have to tell you that your mother and I are divorcing; forty-five years of misery is enough.
"Pop, what are you talking about?" the son screams.
"We can't stand the sight of each other any longer," the father says. "We're
sick of each other, and I'm sick of talking about this, so you call your sister in Chicago and tell her."
Frantic, the son calls his sister, who explodes on the phone. "Like heck they're
getting divorced," she shouts, "I'll take care of this,"
She calls Phoenix immediately, and screams at her father, "You are NOT getting divorced. Don't do a single thing until I get there. I'm calling my brother back, and we'll both be there tomorrow. Until then, don't do a thing, DO YOU HEAR ME?" and hangs up.
The old man hangs up his phone and turns to his wife. "Okay," he says, "they're coming for Thanksgiving and paying their own way."
Hey Sales Reps !!!
Would you like to write an article for this newsletter? we are
looking
for information for our readers and if you have anything to
contribute please e-mail me.
End of page 3