McPete Sez Newsletter

                                










Advertisers
In This
Issue

Lolita Girl 

Musotica 


Corset Creations

Sensual Mystique

Studio Time

Tia Lyn 
Lingerie


Interludes Lingerie


La Lame, Inc

Shirley of Hollywood

Coconut Grove


Tony Shoes

International Lingerie Shows

McPete Sales

Questfinder

Quick Commerce Credit Cards

Internetgazette

Styles Fashion

Articles Of Interest

Goody's Emerges From Bankruptcy 
Page 1

Macy's 
Turns 150
Page 1

September Retailers' 
Sales Review
Page 1

CURVENY Fashion Show 
Page 2


Intimate Graphics
Page 2

Ask Andy
Page 2

McPete Sez
Mailbag
Page 2

CURVENY Fashion Show Continued
Page 3


Ask Kevin
Page 3

CURVENY
Fashion Show Continued
Page 4

 Victoria's Secret 2008 Fantasy Bra
Page 4

Mervyn's to Close Remaining Stores
Page 4


CURVENY
Fashion Show
Continued
Page 5

The Buzz
Page 5

Reps Corner
Page 5

Shows & Events
Page 5

We Accept all
Major Credit Cards for Advertising

Foreign Exchange Rates


International Size Charts

Put my Banner
on your Web-site,
Click here and Link it to
www.mcpetesez.com

                                      Page 3                                                   
Hanesbrands Restructuring 
     Costs Cut Q3 Profit
Restructuring costs have dragged down third quarter profits at apparel group Hanesbrands, where net income fell 59.1% to US$15.9m as sales stagnated. 
The group's net sales were unchanged at $1.15bn, but profits were hit by restructuring costs as the company closed down plants in the West, switching production to lower-cost sourcing countries. 
The bankruptcy of regional retailer Mervyn's also had an impact. 
Hanesbrands also announced average gross price increases of 4% for domestic product categories, with effect from the middle of the first quarter of 2009. 
"We continued our strategic execution in the third quarter and delivered comparable sales and solid earnings per share in a difficult environment," said 
Hanesbrands CEO Richard A Noll. 
"We remain optimistic about our earnings potential for the fourth quarter due to favorability of expenses that may more than offset the challenges of higher 
commodity costs and an uncertain sales environment." 
Sales increases in the innerwear and international segments were offset by declines in the sheer hosiery segment and the other segment, the company said. 
Strong sales of Hanes male underwear drove the 2% innerwear sales increase, while Champion activewear revenues delivered a double-digit increase for 
outerwear. 
Hanesbrands' net sales for the first nine months of the year dropped 3.1% to $3.21bn. For the third quarter, operating profit was down $13.1m. 
The company now expects net capital expenditure of $155m this year, while for next year the figure is expected to be about $115-135m.

                    
1/12    
CURVENY Fashion Show
             Continued

            
            
            
            
            
            
            
            
            
            
            
            
            

            
            
            
            
            
            

CURVENY Fashion Show continued
                    on page 4

Lolita-Girl Clothing Announces
         New Collections
Lolita-Girl Clothing, the leader in retro lingerie, dresses and swimwear just released the new Sailor Betty Collection as well as the new Punk Rock Pin-Up Collection. Both of these exciting new lines are truly a delight, filled with polka dots, stripes, embroidered appliqués, satin ribbon and bows. Both of the new collections are also now available in extended sizing S-XL.
Currently, Lolita-Girl is working on the new Jungle Fever Line that will be released in November, the Classics Line that will be released in January and the newest line, Silver Screen that will be released in late March or early April. 
“Our unique color combinations, original designs, superb fit and personalized customer service is what sets Lolita-Girl Clothing apart from the competition,” explains Maureen Fokos, the company’s designer. “We focus on getting the best fit for each unique garment while paying special attention to the smallest detail. This philosophy allows Lolita-Girl to produce high quality 'one of a kind' outfits for which we’ve become known.”
Despite the current economic concerns in our nation, Lolita-Girl is still growing by leaps and bounds. A projected 25 to 30% growth is estimated for this year alone. Fokos attributes this to the company’s unique designs, competitive pricing and the brand’s global recognition. She observed, “From early on, we focused much attention on international sales and accounts, which has proven to be a successful strategy in today’s market.”
For more information, please contact the Lolita-Girl sales office at 949-249-9839 or visit the website at www.lolitagirlclothing.com



PacSun Rejects Takeover Bid
Pacific Sunwear of California has rejected a renewed US$329m takeover bid from extreme sports operator Adrenalina, arguing that it is not in the best 
interests of shareholders. 
The skate and surf wear company had already rejected a $4.50 per share, cash and stock bid from Adrenalina earlier this month, prompting an increased Adrenalina offer of $5 per share, 11% higher than its original bid. 
"I call on the PacSun board of directors to act in the best interests of their shareholders by engaging in discussions with Adrenalina to implement our proposal," 
said Adrenalina chairman and CEO Ilia Lekach, pointing out that the new bid represented a premium of 67% above the closing price of PacSun common shares on October 28. 
"We believe their board acted hastily and without full consideration in rejecting our earlier offer. 
"Instead of enhancing shareholder value, PacSun's share price has declined 20% since October 17, the day prior to our original offer, which represents a loss of more than $45m in market value." 
Adrenalina said it had identified a range of strategic partners willing to provide the necessary financial support to close the transaction. 
And Lekach said he remained "excited" about the potential to reinvigorate PacSun through "a combination of Adrenalina's innovative lifestyle retailing concepts with PacSun's established brand and extensive store footprint". 
But PacSun said: "The company's management, with the full support of the board, is committed to executing on their strategic plan to create long-term shareholder value." 

ASk Kevin"
      For all of your website questions...
Kevin and his wife have been retailing lingerie and adult products since 1988. They believe that a large portion of their business success came from the  addition of their websites to their retail store and that in today's fast paced market, internet marketing goes hand in hand with any business.
Kevin's personal site design experiences include all levels of internet marketing and design including secure server ordering processes, merchant account integration, HTML editing, photo editing, graphic design and banner advertisements. All of which are needed on a business style website.
Kevin also designs websites and consults clients who want to do more business online.
Kevin welcomes your questions and comments regarding website design, internet marketing, photo editing, domain registrations hosting and more. For serious website entrepreneurs, he recommends this course for complete Internet marketing training. Internet Marketing & Site Optimization Tips: http://www.marketingtips.com/t.cgi/848190
You can ask Kevin your questions at
Kevin@mcpetesez.com

The "Ask Kevin" Column is an opinion Column and may not necessarily  reflect the views of  McPete Sez.          


      
Hey Sales Reps !!!
Would you like to write an article for this newsletter? we are looking for information for our readers and if you have anything to contribute  please e-mail me.  
            





     The McPete Sez Lingerie Newsletter & Women's Wear Journal           
                                      End of page 3