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Import Quotas Not Helping South Africa
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Buyers' Best Sellers
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Lingerie Americas
Las Vegas Continued
Page 3
Bra-Zen Shopping
Page 3
Ask Kevin
Page 3
Lingerie Americas
Las Vegas Continued
Page 4
Woman Within's Side Wire Bra
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Courthouse Adds Changing Room Over Bra Incident
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Lingerie Americas
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Page 3
Whales
A little girl was talking to her teacher about whales. The teacher said it was physically impossible for a whale to swallow a human because even though it was a very large mammal its throat was very small. The little girl stated that Jonah was swallowed by a whale.
Irritated, the teacher reiterated that a whale could not swallow a human; it was physically impossible.
The little girl said, "When I get to heaven I will ask Jonah".
The teacher asked, “What if Jonah went to hell?"
The little girl replied, "Then you ask him".
1/12
Lingerie Americas Las
Vegas
Continued
Calida
cdriggs@claudiadriggs.com
Chantelle
abogues@chantelle.com
Ed Hardy Intimates
mary@edhardyintimates.com
Empreinte
info@fabriintimo
Fantasie
jim.west@eveden.us
 
Felina Lingerie
lindaa@felina.com
Grenier
lisac@cjgrenier.com
Huit
info@huitamerica.com
Lingerie Americas Las Vegas Continued on
Page 4
5/24 www.delicateillusions.com
Aviana's New Bra Concept
by Luis Paredes
Aviana is currently working on a new bra concept - a fully structured softcup seamless bra.
Christie Webb, director of sales and marketing explained, "Our expectation will be to offer this 'better than underwire' support bra - with all the built-in structure of our best selling softcup, but with the seamless, molded 't-shirt' bra look that women crave. This bra will start at a G cup, and we're hoping it will go as high as K!"
The company plans to start out with nude to help gauge interest and add colors later on.
Webb added that "With lots of cooperation from our retailers - who are amazing at finding us dozens of fit models in all shapes and sizes - our new bra will be ready to roll out in Summer 2008."
In other company news, Aviana's new manufacturing plant in Costa Rica is up and running as of September 21. The plant is located in the heart of San Jose and, according to Webb, is expandable to meet whatever growth rate the brand experiences.
MarvinBrenes is the new plant's manager; Brenes has already helped staff most of the new positions and the company is looking forward to a seamless transition.
"We have enjoyed our contract manufacturing relationship for almost five years, but are very pleased to be transitioning to full ownership" says Director of Design & Development Barbara Roth. "We've always had great delivery performance and quality from our plant, so we don't expect this change to make much difference in the day-to-day supply of bras. We do expect the change to be an incredible help to us as we develop and start up new styles."
For more info on Aviana, please visit www.avianabras.com
-Luis Paredes is a freelance journalist and
graphic designer with extensive trade experience in the intimate apparel
industry. His work focuses on the marketing and communication design
efforts of intimate apparel companies. His design studio, Seven
Hills Graphic Design, creates Catalogs, Ads, and Brochures
with a focus on attracting buyers.
22/24
Bra-Zen Shopping
Triumph is seducing its customers with a new slew of service initiatives that go the extra mile - part of an ongoing nationwide drive to up Singapore's service standards.
With fresh outside-the-box ideas, Triumph is targeting a new audience that they've never considered before - men.
To help male shoppers overcome their shyness when buying underwear for their girlfriends or wives, the lingerie company has started a special
'Guys-only' workshop where they can pick up tips on choosing the right lingerie.
Male customers can also shop in privacy for two hours every last Friday of the month, as part of Triumph's 'Guys-only' shopping.
Not forgetting their female customers, Triumph has also started special 'Cleavage Creation' workshops for ladies, and has arranged for educational talks to be held in schools.
For Triumph's two standalone boutiques at OUB Centre and Ang Mo Kio Hub, shoppers have the luxury of changing in plush fitting rooms so husbands, boyfriends or girlfriends can join in their lingerie selection.
In addition, Triumph has rolled out a new service charter for its staff to follow, which ensures employees trained and skilled to offer friendly and professional service at all times.
The new innovations are part of Triumph's Customer-Centric Initiative (CCI) launched last June, to perk up its customer service.
CCI is part of the Go-the-Extra-Mile for Service (GEMS) movement to transform Singapore's service quality in the retail sector.
And Triumphs efforts have certainly paid off. The company has seen sales grow up to 28% at stores which have undergone CCI.
Going forward, Triumph said consumers can expect more innovative service concepts as they continue to expand their business in Singapore.
6/6
"Ask Kevin"
For all of your website questions...
Kevin and his wife have been retailing lingerie and adult products since 1988. They believe that a large portion of their business success came from the
addition of their websites to their retail store and that in today's fast paced
market, internet marketing goes hand in hand with any business.
Kevin's personal site design experiences include all levels of internet marketing and design including secure server ordering processes, merchant account integration, HTML editing, photo editing, graphic design and banner
advertisements. All of which are needed on a business style website.
Kevin also designs websites and consults clients who want to do more business online.
Kevin welcomes your questions and comments regarding website design, internet marketing, photo editing, domain registrations hosting and more. For serious website entrepreneurs, he recommends this course for complete Internet marketing training. Internet Marketing & Site Optimization Tips:
http://www.marketingtips.com/t.cgi/848190
You can ask Kevin your questions at
Kevin@mcpetesez.com
The "Ask Kevin" Column is an opinion Column and may
not necessarily reflect the views of
McPete Sez.
Hey Sales Reps !!!
Would you like to write an article for this newsletter? we are
looking 
for information for our readers and if you have anything to
contribute please e-mail me.
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