Page 2
A woman in Brooklyn decided to prepare her will and
make her final requests.
She told her rabbi she had two final requests.
First, she wanted to be cremated, and second,
she wanted her ashes scattered all over the shopping mall.
"Why the shopping mall?" asked the rabbi.
"Then I'll be sure my daughters will visit me twice a week."
3/13
The International Lingerie
Show in Las Vegas
The final International Lingerie Show at the Tropicana Hotel in Las Vegas was a huge success according to Michael Moreira, Show Manager for Specialty Trade Shows, Inc., the show's producer.
Over 600 accounts visited the show bringing a total of about 2000 buyers
to the floor. Once again the hall was sold out; making this 7 shows in a row.
In April 0f 2004 the show moves to The RIO Hotel where there will be a little more room and a world of difference in class of service and amenities for buyers and exhibitors alike. Mr. Moreira feels that the
RIO Pavilion, although sixty or so booths bigger will also be sold out.
Michael said plans are under way for a new "BETTER GOODS" show to be held separately but on the same dates as the International Lingerie Show in a separate part of the RIO. The RIO will
provide us with a flexibility to grow that was not available at the Trop.
Further, Michael glowed about the additional locations for the ILS in Orlando and NYC. Las Vegas is great, but East Coast buyers do not attend in the numbers that we wanted so we are bringing our show to them.
Both cities have had success in the past and now are ready to boom.
The International Lingerie Shows are growing and continue to be an important part of the lingerie marketplace in The United States and overseas.
For information on Las Vegas, Orlando or NYC email Michael Moreira at michael@spectrade.com
or call 305/598-7019.
Below are some of the Manufacturers that caught our eye, if you see
something that interests you, try clicking on the photo to bring you to
their web-site or contact.
Remember to tell them that you saw them here @ McPete Sez
Malini (Designer/Pres.) with Reno Littman showing one of
many new styles in the Malini/Taj Lingerie booth.
(800) 962-5464
Kara is showing her new styles of Plus size lingerie to Avis of
Avis Gift Baskets in Lake Forest Ca. Angela of Forever Yours
in Rialto, Ca. and Lynn from Just Sassy of Compton, Ca.
in the Moonlight Serenade Lingerie booth.(213) 324-3802
Diego Wayne of Passion Flower works with Maryann Breault
of Maryann's Btq. in Orlando Fla. (954) 463-9531
Maureen of Lolita Girl Clothes works with Rebecca, Lori and
Joan of Camouflage in Santa Cruz, Ca. while Steve works up
the orders. (949) 249-9839 info@lolitagirl.us
Frank Morales works with customer in the Hot Sauce booth.
(909) 398-4499
Charlaine, Pablo & Elliot wearing the styles that they sell in
the
Whittall & Shon booth. beauws@aol.com
(212) 594-2626
Tu-Shy Lingerie in a busy booth working with several
customers
suzanne@tu-shy.com
(877) 749-0908
Model Ashley wearing one of the garments for Clubwear &
Party Dresses by Kitty Fashion with Robbin standing by.
kit@kittyfashion.com
(800) kittyus
Jennifer, Judy And Jessica (The 3 J's) have fun working the
J. Valentine line of Lingerie, Dancewear & Dresses.
(877) 236-9894 jvalentineaprl@aol.com
Christopher Scharf (Pres) working with customer in the busy
Dreamgirl lingerie booth. customerservice@dreamgirldirect.com
(800) 622-5686
Gene & Susan Newton of Elegant Moments Lingerie
working with Nancy & Karen of Lingerie 4 you in Las Vegas.
(800) 876-4363 elegantmoments1@aol.com
Jennifer & Terese of Satines Lingerie demonstrate the removable
decorative and jeweled bra straps for all occasions for camisoles
as well. (708)
932-4208 jlee6@famvid.com
Continued on next page
My wife is a sex object -- every time I ask for sex, she objects.
(Les Dawson)
2/2
The
Canadian Corner
by GINETTE PROVOST FLATOW
Ginette's
Biography
The
Baby Boomers Lingerie
Market
THE MAGIC WORLD OF LINGERIE
Lingerie is not only a question of seduction, it also reflect the society. Lingerie is often a ritual for the men and the women. For exemple a women working in a traditional environnement like a bank, might want to wear on a rainy day a red corset so she feel energized and a men might offer a lacy black teddy to his girlfriend for a week end in his country house to show his love and appreciation.
Lingerie is an extention of the body, and in the years 2000 it should be a mix of beauty, comfort and support in the case of underwears.
Lingerie is a very efficient marketing tool, think about the madonna wave and her Jean-Paul Gaulthier 50’s corset or the million dollars Victoria Secret ruby bra that was attracting the men and women attention featured on the first page of their catalog and web site. Victoria Secret a public company is also telling the men who buy shares , we are a company who is doing very very well, look we produce bras with ruby’s. Also notice the pink satin corset of Pamela Anderson enhancing her silicone breasts, men bow before the godess! Before, men were giving diamond rings to their girlfriends, now they might start to give diamond or gold bras.
The Jean Coutu group says that baby boomers will continue to place great emphasis on their health and appearance. While the baby-boomers have aged, they want to feel young and in good shape. If you offer them underwears and foundation who flattered their figure and on top of it are comfortable and feminine, there is an interesting market who is waiting for you. I am wondering when will be a decent lingerie section in the Jean Coutu pharmacy, beside the nursing bras?
Those women also love to be suprised and seduced once in a while and the new research and development trends might give you a competitive advantage on the market if you follow those trends:
• Bright and shiny fabrics
• Fabrics which progressively release scents
• Dynamic molding and shape enhancing fabrics
• Fabrics keeping you warm and cold, as well as anti-bacterial
• Seamless
They are sentitive to :
• Soft fabrics (with microfiber) seamless with lacy designs and tension for the belly and hips should gain more and more popularity with this market
• Pratical fabrics (easy care, non allergenic)
• Attractive fabric (with lace, embroidery, quilted satin)
• Transparent voile (satin crepe, cotton ottoman)
In Canada there is 9.8 millions of persons who approach the age of 50 and because of immigration the Canadian population will grow, in fact the baby boomers and the after boom generation is 56% of the Canadian population and the Canadian apparel industry is a 17 milliard business.
In general the women of 45 to 55 years old, spend more than the rest of the other age segments on her lingerie. The woman berween 20 and 54 spend more on their clothes, but if you count 45 to 65, the figures are changing and the younger market buy more lingerie. For the 45 to 55 segment, the sales should be concentrated in speciality stores, where you can create
an atmosphere with odors and theatrical effects ( she will stay longer and she will also feel she is still feminine. It is not necesseraly a price oriented market, because quality is very much appreciated.
There should also be an option to buy from home, catalog sales are very convenient especially for little towns or for the buzy women, look at the very intelligent and successfull marketing strategy for the Sears catalog sales with POS with the Canadian post offices. ( internet is also important). In France for exemple, women of 25 to 50 buy 65% of the lingerie of the company Charlott who make home presentations!
The big t-shirt area in dying, look at the nightwear sales figures of La Senza foe exemple.
But the manufacturers have a tendency to produce for the beautifull young perfect body, but the baby boomers do not have that perfect body anymore and many womans between 35 and 50 complained that they really have a hard time to find clothes for their silhouette. Following our research the consumers are ready to pay $70.00 for a bra and more for a good quality bra who will last longer.
Watch
for more in our next issue Nov. 15th
Earn extra $$ Cover a Major
Lingerie Show for this
Newsletter. Need a Digital Camera & Computer. Contact
me.
***********************************************
Advertise
in the McPete Sez
Newsletter,
reach over 7,600 Lingerie
Retailers twice
monthly.
We now Accept Major Credit Cards
************************************************
The McPete
Sez Mail Bag
From our Readers
To our Readers
For our Readers
Inquiries:
Some of our readers will have the answer.
Remember, our readers are in the same
Industry.
Retailers, Manufacturers and Sales Representatives
The e-mail address for Fernando Sanchez listed on your home page is incorrect.
Do you have another address or any information as to where can I purchase Fernando Sanchez apparel, particularly online?
Thank you- Ann Lane Annherfort@aol.com
We would like to introduce ourselves as Intimate Wishes and found your site on line as we were looking for a company in Australia to carry our lines on intimate apparel. We have done business in Australia before with a company called Can Can and was wondering if you can help us to find a distributor? our web site is
www.intimatewish.com thank
you.
Cathy McFeeley, intimatewish@yahoo.com
In the past I have purchased the love pat undies at Kmart- they no longer
carry these (comfortable thin knit). I checked wal-mart and I saw the brand
in the maternity section only with the email wundies@ wundies.com , but
have been able to access this web site. I just want to know where I can
purchase this product again in Minn. Thank you. melbs01@msn.com
I have known you and read your newsletter since the beginning and now I need some help.
This is Frances K. Hellmann aka "The Bra Lady" of Warrington PA.
Some of my BRA suppliers have discontinued making black bras, particularly black strapless longlines.
Goddess is the biggest disappointment. Half of the weddings I do are wearing black.
Can you help me find black strapless longlines primarily in larger sizes. any help would be greatly appreciated.
Thank you for your time and effort, Frances. pnhellmann@tradenet.net
Hello, I live in Scottsdale Arizona, and for years I bought my father Fernando Sanchez pajamas for birthday and/or Christmas.
Neiman Marcus and Saks Fifth Avenue no longer carry the line. I have tried calling a number I have for the designers showrooms in both LA and N.Y. to no avail.
Do you happen to know where I can purchase this line or perhaps you have a contact number you could share with me.
My dad is turning seventy this month and he says all he wants is new FS pajamas. Can you help me?
I would appreciate it so VERY VERY much. I'm about ready to give up. Thank you Bobbie Wooley
RWooleyN@aol.com
To Whom It May Concern, Since Jezebel has gone out of business, has any other manufacturer picked up the line. I am looking for style # 486. I am desperate. Please help. That has been the only bra I have work for the last 35 years and there is nothing out there that I feel comfortable in. Hoping to hear from you soon. Myra Weger
myjo@socal.rr.com
If
you have the answer.....Give
it"
If
you have something to say..
"Say it".
If you have a question......"Ask
it"
Do you have any show dates for
2002
Do you have any show dates that you would like posted for
2003? or 2004?. If so please e-mail them to me for posting
in our show
section. Thank You
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