Page 2 Business and
the Gozooko Guys
(Bryan and Karl)
Google made 52+ changes in April
SEO is always a hot topic, and it should be, as it helps drive traffic to your site and ultimately drive revenue. Google regularly makes updates to how they rank sites and display results. For the better or for worse all depends on which side of the “improvement” you fall on. In April,
Google made 52+ changes for
searches. Some of them may have no affect on your site PageRank, e.g. Spanish football (La Liga) search feature, while others may have a real impact, e.g. more domain diversity and improvements to local navigational searches. We suggest you review the list of updates, determine which ones may impact you and decide what actions you need to take, if any. As always, if you have been following good site building practices, you have little to worry about.
Gozooko, the customer always comes first. Our lines of products are
customer driven, and our goal is to meet your needs and to help your
business grow. As always we welcome your comments and suggestions. We look
forward to hearing from you.
The Full Figured Chest Launches the “I Am Made To Measure” Awareness Campaign and Giveaway! The Full Figured Chest and five independent
lingerie designers are out to demonstrate just how inclusive the independent and made to measure lingerie
world can be. Starting May 10th, we’ll be launching a series of five posts to debunk some of the popular misconceptions
surrounding made to measure lingerie, and
to show that made to measure designers are actually the most qualified to cater to all shapes and sizes. The post
series will end with a giveaway sponsored by five well known made to measure designers. The prizes will all be
made to measure, and suitable for any and all body types.
Made to measure lingerie is often seen as an option that is only available to women of a certain body type in a
certain income bracket. The Full Figured Chest and the designers sponsoring this contest are ready to debunk
these myths and show that made to measure can be the perfect solution for any body type, as well as work with a
wide variety of budgets.
For more information, please contact holly@thefullfiguredchest.
com or use the hashtag #iammadetomeasure
on Twitter. About the Sponsors Ayten Gasson
The globally recognised, quintessentially British lingerie label, Ayten Gasson, supports the few remaining
underwear factories in the UK. In addition to Nottingham lace, new lace is sourced from companies based in the
UK to support the few people still manufacturing in the country.
Ayten Gasson’s silk creations are stocked in some of the most exclusive boutiques in the world, such as Tallulah
Lingerie, Lulu & Lush, Bordello, and Fenwick’s of Bond Street in the UK. The label has also secured contacts
with luxury department store Le Bon Marche in Paris, and many luxury boutiques in America, Europe, Israel and
Dubai (from December 2011). The label is also available
to buy online at www.aytengasson.com. Knickerocker In her Los Angeles studio, watched over by her two
faithful basset hounds, Nichola Thompson creates each Knickerocker item one at a time. Combining her practical
British sensibilities and her Los Angeles sense of fun allows Nichola to constantly create new and
Nichola is inspired by small runs of cute and creative fabrics, as well as current trends and pop culture references. She also
believes that great lingerie is for everyone, so she focuses on accommodating custom work and custom sizing into her
business. Each piece is a work of affordable yet wearable art.
Nichola works hard to design every day lingerie that inspires and empowers women to embrace a part of themselves
they might not let out ordinarily, even if no one else sees it.
Knickerocker products can be found at http://www.etsy.com/shop/knickerocker. Toad Lillie Lingerie
Toad Lillie transports the wearer to a fantasy land of sexy yet
classic lingerie. Named after the mysterious and exotic Toad Lily flower, each piece of lingerie exudes pure femininity and
couture quality construction. Each piece is designed from the most luxurious silks and satins, with couture quality details
and construction. These indulgent confections help bring out the sensualist in your every day life. With Toad Lillie, you’ll
always be ready for the big “ta-da” moments in life.
Toad Lillie is made to order and hand crafted exclusively in silk using couture construction techniques, ensuring that each
silk smooth piece of lingerie feels as luscious as it looks. These are exquisite intimates that are true masterpieces with silk
lined cups and gussets, French seaming, narrow hand rolled hems, hand appliqués, and gorgeously finished stitching. They
are equally beautiful turned out on your bedroom floor as they are hugging
your wonderful curves. Current stockists include exclusive boutiques like Faire Frou Frou. Toad LIllie
items can also be purchased at www.toadlillie.com. Amuse-Bouche Lingerie
A small, handmade label, Amuse-Bouche specializes in luxurious and unique lingerie designs featuring
carefully sourced vintage treasures, beautiful fabrics and unexpected flourishes. Each piece is designed and created by hand in
Glasgow, Scotland using vintage lace and trims, jewels, charms and embellishments, making each piece unique or very
limited edition. Taking inspiration from the Art Nouveau era or ‘la Belle Epoque’, the pieces are designed in celebration
of the gloriously feminine, curvaceous and organic forms that characterized the period. At the heart of the collections
is a romantic modern Art Nouveau style however the designs also take inspiration from the glamour and creativity
of burlesque, old and new. Amuse-Bouche pieces can be purchased at http://www.amuse-bouche.co.uk/. Rebecca Ansah Lingerie
Rebecca Ansah Lingerie started in late 2011 by Rebecca. It is
a luxury lingerie and bodywear brand inspired through her vision of creating unique fashion forward lingerie.
Rebecca graduated from Barbados College in 2009 with a degree in Fashion Design. She then returned to London to
gain experience and develop her skills within the industry and worked with luxury lingerie brands Agent Provocateur
and Kriss Soonik.
Each garment is proudly designed and handmade in London. Her lingerie can be purchased at
Lingerie Show The International lingerie show was held March 26-28, 2012
concurrently with the Las Vegas Halloween Show at the Rio Hotel.
This was the best show yet with even higher traffic then ever before. Buyers browsed the aisles and kept the exhibitors busy in their booths.
The video below is just a small glimpse into what the show offered; from the models, exhibitors and fashion show, to the video photo shoot NandoVision held in the Miranda Room.
The next International Lingerie Show will be held September 10-12, 2012. For more information go to
Note: by clicking on the photo's below, it will
bring you to their web-site. or to their e-mail if
no web-site exists.
Remember to tell them you saw them here. Photos
by Heather Briggs
The busy Dynashape
Intima booth. firstname.lastname@example.org
RT Thornton and Kathy Richards of Beyond Bella. email@example.com The International Lingerie
continued on page 4
by Luis Paredes
We love photoshoots! There’s an element of creative Alchemy involved in pulling together the talents of a lingerie designer, stylists, make up artists, hair stylists and graphic designers to transmute hard work, vision, and lace into the final product.
Last December, we had the privilege of witnessing this particular magic at NaïS Lingerie’s photoshoot for their current SS12 Collection. Designer Anaïs Bouchard and cofounder Lin Corte invited us to witness and document the process.
“NaïS is a unique concept of urban crafted Lingerie. and Loungewear,” – Anaïs Bouchard
We wanted to share with our readers a little teaser of that full video and story debuting later this month. Our Designer Spotlight on NaïS Lingerie is presented by Eucalan Lingerie Wash.
**Intimate Graphics is a column by Luis Paredes on what's trending in the Intimate Apparel Industry. His design studio, Seven Hills Multimedia,
LLC focuses on the design and communication needs of the Lingerie Industry and
publishes The Lingerie
Journal, a business resource for Lingerie Retailers. **
A Look at Private Arts
Private Arts is the result of three artistic minds, two FIDM graduates and a gallery artist with a common goal.
Fusing art and fashion with underwear. The art is focused on different moods and personality types found in the
modern woman. While proclaiming they are "anti muffin top", the trio taps into a niche unfounded
un til now. The idea of putting art on undies translates into a kind of freedom of expression. Undies are something that,
traditionally, should be kept hidden underneath something. Art is something that is, traditionally, meant to be
exposed for the world to see. A strange juxtaposition occurs when fusing art and underwear.
Private Arts Intimates is a combination of hand drawings, photographs and graphic designs. Each piece is
individually hand pressed making these little works of art one of a kind. It is designed and made near the sunny
beaches of Southern California. For more information on Private Arts LA go to http://privateartsla.com/ Fetisso Announces New
Designs for 2012
Fetisso Latex, a radically unique new latex clothing line from Brazil, announces several new designs for 2012. The
women’s line features an asymmetrical dress, a corset, and
a new back-less body suit. New in the men’s line is a striking body suit thong with similar styling/opening
options as the men’s shorts and briefs.
Fetisso Latex represents a paradigm shift in the wearing of latex or rubber clothing” says US distributor/importer
John Miller. “The chlorination process makes Fetisso an ultra-strong material, which is infinitely more durable
than sheet latex clothing. What’s even more impressive is the ultra-smooth finish, both inside and out, which
makes Fetisso easy to wear and pleasing to the touch”.
An outfit that used to take 10 minutes to squeeze into now takes merely seconds” Miller says. “And cleaning is a
breeze, since Fetisso Latex doesn’t stick to itself. You can literally wash and dry in a few minutes”, he adds.
“Polishing and storing is similar to typical latex clothing”.
“With growing numbers of celebrities sporting latex gear these days, we find latex clothing is again making inroads
to mainstream fashion and particularly in adult oriented boutiques” says Miller. “In the past, there have been few
reliable, good quality, affordable latex clothing lines
and in this respect, Fetisso is a game changer” he adds, noting “in our first year we have gone from zero to close
to twenty dealers.
There are three price points in the Fetisso wholesale range, with minimum orders of $500, with price breaks at
$1,000, and $1,500. Wholesale pricing includes customs, handling, and international shipping. Domestic shipping
is additional via Fed Ex Ground. Turn-around time is approximately 4 weeks. Express shipping is available at
Fetisso clothes come in attractive black boxes, with an image of the item along with its size and color on the end
panel, making for easy store display. In addition, Fetisso offers free of charge, hi-resolution posters and
custom printed images and display panels for dealers.
For wholesale inquires please contact:
John Miller-USA Importer/Distributor Jmiller225@cox.net 702.878.8131
Betsey Johnson Starts
Liquidation Sales Betsey Johnson will has started its start its going-out-of-business sales across the US, Canada
and the UK, a month after filing for Chapter 11 bankruptcy protection.
Going-out-of-business sales will take place at all 54 US Betsey Johnson stores and at all nine
Betsey Johnson outlets. Apparel, shoes, jewelry and handbags will be available to buy, as well
as all store fixtures such as apparel racks, shelving and lighting.
"While the sales are ongoing, Betsey Johnson customers are still our main priority. We hope that
they use this opportunity to find great discounts on all of the latest Betsey Johnson fashions,"
said Jonathan Friedman, chief operating and financial officer of Betsey Johnson.
Gordon Brothers Group and Hilco Merchant Resources are jointly running the going-out-of-business
sales on Betsey Johnson's behalf.
Last month, in a filing at the US Bankruptcy Court, Southern District of New York for Chapter 11
bankruptcy protection, the company said attempts to find new equity investors or sell the brand
failed. The firm operates 63 stores, employing 350 people.
Charming Shoppes Sold
for $890M Women's wear retailer Ascena Retail Group said it will acquire plus-size apparel specialist
Charming Shoppes for US$890m.
Ascena has agreed to make a cash tender offer for all outstanding shares of Charming Shoppes
common stock at a price of $7.35 per share.
The deal means it will add Charming Shoppes' Lane Bryant, Fashion Bug and Catherines Plus Sizes
brands to its portfolio.
The board of directors of both companies have approved the terms of the transaction, which is
expected to close during the second quarter of this year.
"Charming Shoppes is a superb strategic fit for Ascena," said president and CEO David Jaffe. "A
key component of our growth strategy over the past several years has been to make highly selective
and powerful acquisitions."
Anthony Romano, president and CEO of Charming Shoppes added: "While we are proud of our progress
and accomplishments and believe our brands are now poised for growth, this business combination is
extremely powerful, offers a compelling premium in recognition of our significant progress and is
in the best interests of our shareholders."
BofA Merrill Lynch is acting as financial advisor and Proskauer Rose LLP as legal advisors for
Ascena Retail Group. Barclays is acting as financial advisor and Drinker Biddle & Reath LLP and
Schulte Roth & Zabel LLP as legal advisors to Charming Shoppes.
Missing School The telephone rings in the principal's office at a school.
"Hello, this is Dunn Elementary," answers the principal.
"Hi. Jimmy won't be able to come to school all next week," replies the voice.
"Well, what seems to be the problem with him?"
We are all going on a family vacation," says the voice,
"I hope it is all right."
"I guess that would be fine," says the principal. "May I ask who is calling?"
"Sure. This is my father!"
Hey Bloggers, Sales Reps
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The McPete Sez Mail Bag
From our Readers
To our Readers
For our Readers
Some of our readers will have the answer.
Remember, our readers are in the same Industry.
Retailers, Manufacturers and Sales Representatives
*Disclaimer - The McPete Sez Mail Bag is a comment column, and does not necessarily reflect the views of McPete Sez. Vulgar or offensive language will not be posted.
If you have the answer.....Give it"
If you have something to say.."Say it".
If you have a question......"Ask it"
Do you have any show dates or events that you would like posted for 2012? If so please e-mail them to me for posting in our show section. Thank You
End of Page 2
The McPete Sez Lingerie Newsletter & Women's Wear Journal