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Las Vegas Casinos Seeking Racier Image
LAS VEGAS - For years, the Treasure Island hotel-casino, with its pyrotechnic pirate show and skull-and-bones marquee, carried a reputation as a Disney-esque destination for families.
But the show, like Las Vegas, is sailing off into another, altogether naughtier direction.
Casino operators will replace the popular family attraction with the "Sirens of TI" sexy vamps who duel pirates in what Treasure Island calls a "sensual modern interpretation" of the old "Battle of Buccaneer Bay."
Treasure Island is not alone. Other Las Vegas hotels have added swinging adult clubs and risque revues to compete with a growing number of megasize strip clubs that are siphoning visitors and dollars away.
The recently opened $30 million Sapphire Gentlemen's Club sits on seven acres and boasts marble floors and plasma televisions. It has 10 sky boxes that allow customers a sweeping view of about 40,000-square feet devoted to topless dancing.
The Las Vegas Convention and Visitors Authority is airing four national commercials tantalizing would-be visitors with the not-so-subtle message that anything goes in Sin City.
A Waitress dances at Risque at the Paris hotel and casino in Las Vegas, March 13, 2003. Risque offers customers something besides women in bikini outfits draped with black mesh and bartenders wrapped in red corsets: the waitresses might not give you a lap dance _ but they will dance with you.
4/12
APPAREL INDUSTRY VETERAN PURCHASES
DREAMGIRL LINGERIE COMPANY
Culver City, CA-Based Lovinı Enterprises Sells 100% of
Company Stock to International Sales and Marketing Exec
Los Angeles, CA. (May 5, 2003) -- Patricia Fischer, President
and Founder of Lovinı Enterprises, Inc. and Christopher Scharff
today jointly announced the sale of Lovinı Enterprises, maker of
lingerie, costumes and clubwear under the name Dreamgirl.
Scharff has purchased 100% of the companyıs stock from
Fischer who founded the intimate apparel and accessories
business in 1978.
Dreamgirl has expanded in recent
years and is currently sold
in over
1,800 retail accounts in the United
States, Canada, Europe, the
Middle East, Australia, Japan and Asia.
The company is based in Culver City, California with
manufacturing facilities in Southern California. Fischer will remain
with the company as President and will focus on product
development while Scharff will head up sales and marketing at LovinıEnterprises. The dollar amount of the deal was not disclosed.
We intend to grow the business through design leadership, and by
broadening our product offering and increasing our new product
introductions,² said new owner Scharff. ³While at the same time
offering an increased level of value and customer service to our
accounts.
We plan to aggressively expand our international and domestic
distribution. Scharff brings twenty years of apparel manufacturing
and marketing experience to this new project. He began his
career in the intimate apparel industry at Lanz Inc, the
manufacturer of sleepwear and dresses founded by his father
Werner Scharff in 1938.
Most recently Scharff was Vice President for the BCBG Max
Azria International Group, a leading international manufacturer
and retailer of womenıs contemporary designer apparel and
accessories.
At BCBG, Scharff focused his efforts on raising funds from
outside investors, venture capital funds and investment banks
to support ongoing operations.
Scharffıs position prior to this was Vice President International
for the Movado Group, a leading manufacturer and designer of
fine Swiss watches,jewelry and accessories.
Scharff was responsible for the management of the
Movado Brandıs international sales subsidiaries headquartered
in Switzerland including the Movado Watch Company S.A.
and Montres Movado Bienne S.A. From 1995 to 1999,
Scharff was Vice President International for St. John Knits,
the womenıs fine designer knitwear, shoes, handbags,
and jewelry company. Scharff managed all international sales,
marketing, and operational functions and tripled St. Johnıs
international sales in four years.
From her Southern California kitchen, Patricia Fischer --
who previously had a successful career at Playgirl Magazine --
started Lovinı Lingerie Distributors as a home party business
she could manage while staying at home with her six year old son.
The company grew as she began to sell to small specialty stores
and boutiques. In 1986 Fischer unveiled Lovinı Enterprises first
branded lingerie line Dreamgirl, which led to the companyıs
domestic and international expansion.
In the stock transaction, Jeffrey Kapor at Buchalter, Nemer,
Fields and Younger represented Fischer, while Scharff was
represented by investment banker John Taylor of John F. Taylor and Associates.
The corporate offices of Lovinı Enterprises dba Dreamgirl is at
10117 Jefferson Blvd in Culver City, CA.
The phone number is 310.838-6761.
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West Coast
Watch
by Mara Susskind Kalcheim
LoveFiFi.com
What fun I had last week visiting with my old friend Amanda Diaz at the
new offices in Burbank, California.
Just like Amanda herself there was nothing "Vanilla" about her
operation.
LoveFiFi.com is more than just fabulous, sexy, oh-so-deliciously
sensual lingerie. LoveFiFi.com is an online destination for women
who want more, more hot 'n' spicy, more excitement, more glamour.
Fifi herself will gently guide you each step of the way.
Created
by Amanda, fashion expert with 30 years of Industry experience, along with
e-commerce guru, Gary Landry, LoveFifi.com encourages women to
take a break from their 
everyday fashion choices and to experience sexy,
sensual and liberating clothing and lingerie.
FiFi, like the great Erma Bombeck, shares with her readers her witty
insights into real issues faced by all women everyday, Readers can also
ask FiFi any of those questions that might raise an eyebrow with their
friends about love, sex, fashion and fantasy.
Her products include panties, lingerie, clothes, hosiery, shoes, costumes,
"love stuff" and men's. Also bridal, beauty, gifts, cards,
horoscope as well as romance 101. Amanda & her savvy partner and staff have it all going for them.
Its a special blend of people who are devoted to this new online
apparel
boutique of dramatic clothing and intoxicating lingerie.
Amanda, who is a connoisseur of love and fashion by day,
mother of five
and wife of a Superior court judge by night
has an alter ego character
called FiFi, who's philosophy is,
Sexy is not about age or size. Gorgeous
is gorgeous."
She is like the best friend you ever met.
Partner Gary Landry is the perfect balance for Amanda.
Born in Lafayette Louisiana, his background includes a BS in
Civil Engineering, an
MS in Engineering Systems and an
Executive MBA from the University of
South Florida.
And has a wide background in online & print
publications
such as USA Today.com, Business Week, Einstein Magazine
and more
Gary's outside interests are cooking up culinary
delights, colorful
contemporary art, relaxing to a little Led Zeppelin and spending time with
his wife Katheryn and 2 children.
If you would like additional information or would like to arrange
an interview with Amanda Diaz or Gary Landry, just e-mail them
at information@marichcom.net
1/6
My wife invited some people to dinner.
At the table, she turned to our six- year-old daughter and said,
"Would you like to say the blessing?"
I wouldn't know what to say," she replied.
"Just say what you hear Mommy say," my wife instructed.
Our daughter bowed her head and said:
"Dear Lord, why on earth did I invite all these people to dinner"!
"Ask Andy"
Andy Weinstock has been in the fabric and textile business all his life, but professionally since 1969. 
"I love what I do, selling fabrics around the globe. I've met lots of interesting, creative, dynamic
folks; some have become dear friends. I love to help new businesses find the things they need to become successful. It works for everyone."
You can ask Andy questions about Fabrics at
Andy@mcpetesez.com
The "Ask Andy" Column is an opinion Column and may
not necessarily reflect the views of
McPete Sez
Hey Sales Reps !!!
Would you like to write an article for this newsletter? we are
looking 
for information for our readers and if you have anything to
contribute please e-mail me.
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