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In This
Issue

Frangi Pangi

Eldorado

Intimate Payments

NandoVision

Risque Wigs

Gozooko

Studio Time

Tia Lyn 
Lingerie

International Lingerie Shows

McPete Sales

The Underfashion Club

Styles Fashion

Articles Of Interest

US, Colombia Trade Pact
Take Effect 
Page 1

EU Suspends Most of Sanctions Against Burma
Page 1

California Exotic Novelties   
Presents a Social Media   
Webinar
Page 1

Textile Sector Exempt 
from Power Cuts
Page 1

Bra La Mode presents “A Celebration of Women” in Honour of 
Mother’s Day
Page 2

The New York Intimate Apparel Boutique Show
Page 2

Intimate Graphics: 
Vice Merchants Bedding Collection
Page 2

Business and Technology: Peak your Pinterest!
Page 2

Target Launches Sizing
Survey in Australia
Page 2

McPete Sez
Mailbag
Page 2

Lipgloss & Lace
Page 3

Fab Foundations: N Natori Embraces Full-Busted Bras
Page 3

Lingerie Designer Showcase
Page 3

Three Reasons to Create 
Your Press Kit 
(And Dump Your Outdated  
Press Releases)
  Page 3

Ask the Gozooko Guys
Page 3

Ask Andy
Page 3

Esty Lingerie Launches Louise Ferdinand Lingerie
Page 4

Male Power Dominates 
the Fetish Field
Page 4

The Addict Expose -
National Lingerie Day: Why  Lingerie Matters
Page 4

Selftemptation.com Launches in US with Baci Lingerie
Page 4

Intensity by JOPEN 
Honored with Most Innovative
Product Award
Page 5

Hot Products
Page 5

MCPETE SEZ CLASSIFIEDS
Page 5

The Buzz
Page 5

Reps Corner
Page 5

Shows & Events
Page 5

McPete Sez Print Page

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Esty Lingerie Launches Louise Ferdinand Lingerie
Luxury, handmade lingerie in 28DD to 38J
Esty Lingerie is delighted to announce the launch of the newest addition to their range of independent designer brands, Louise Ferdinand. Hand-crafted in the UK by designer Sandra Palmer, the collection aims to fill a gap in the market that the high street does not cater to - luxurious styles available down to a 28 band size and up to a J cup size.
Louise Ferdinand lingerie is created with both style and comfort in mind. Designed especially to cater to DD+ bust sizes, the lingerie fits your curves perfectly. Matching briefs are available from a UK size 8 to a UK size 22.
The Angelina bra set is a simple but sexy black taffeta creation, adorned with a contrasting yellow bow, that is the perfect day-to-night lingerie. The Dolcie set is a high-class, navy blue satin design with a sexy, sheer mesh back for the ultimate boudoir-inspired luxury. Finally, Grace is a beautiful Nottingham lace bra set in cream that is the perfect, luxurious choice for brides who want to look glamorous and elegant on their wedding night.
Prices are £45.50 for a brief and £65.00 for a bra. View the collection at  http://www.estylingerie.com/louise-ferdinand  


050107               

Male Power Dominates 
      the Fetish Field
Male Power continues to manufacture the finest in fetish. Ten new and innovative styles have been added to the company’s provocative Fetish collection, designed to stimulate your senses and show off your stuff.
This line of shorts, thongs, g-strings and jocks is made from soft, four way stretch Lycra. The material is given a cire treatment to simulate the look of leather, with much greater comfort and breathability at far less cost.

The garments feature Male Power’s signature, cire covered waistband, and are trimmed with nickel plated studs. All new suspensory styles give that extra lift, and Velcro closures with decorative metal rings create access with a simple tug, for those who want to get right to the point. Certain styles combine a rip off thong with an open short.
These new outfits bring the total number of styles in the collection to nineteen. All are packaged in the newly designed Fetish box, which stands out on any store shelf.
See the entire line, and all the other top selling Male Power products, at the company website:  www.malepower.com 


            
15/24          
The Addict Expose
                                 by Treacle
  National Lingerie Day: Why 
          Lingerie Matters

3 Different Looks from My Boudoir Shoot with 
                           Katrinka's Secret
Today, April 24th, is National Lingerie Day, a holiday I honestly knew nothing about until roughly 11 p.m. last night. But since I am a lingerie blogger, I feel like I should do something appropriate for the day, so I thought I’d write a post about why I started blogging and why lingerie matters and all that other meta-stuff I never really talk about here.
Though it doesn’t sound particularly empowering, I started lingerie blogging because of a guy. It was my first real, adult relationship, and after a steady diet of Victoria’s Secret commercials telling me how much guys thought lingerie was sexy, I decided to buy a set to impress him. The only problem? I had no idea how to buy lingerie. None.
I researched for several hours that first day, looking for lingerie reviews and bra fitting advice and information on how to choose a garter belt, and ending up pretty much empty handed. I mean, there were articles out there, but most of them either copied the exact same information I’d seen in a dozen other places or seemed more concerned with telling me how AWESOME!™ everything was so I’d buy it from their store instead of giving me an honest review.
But I eventually made my decisions and the first three stores I purchased from were La Magia (now specializing in retro swimwear as For Luna), Girdlebound, and Bare Necessities. The first three pieces of lingerie I purchased (from the same stores) were the Kiss Me Deadly Sirena set, the Rago Lacette Corsolette, and the Falke Lunelle Thigh Highs.

                   
Me at Dragon*Con in 2009. That's the Sirena bra.

Looking back, I was extremely lucky because I happened to buy three very well made brands from three stores with very good customer service. It’s no exaggeration to say that had my first few experiences been terrible, I may have given up on lingerie entirely (which is part of why I’m so irritated by shoddy customer service today…but that’s for another blog post).
Even though things didn’t work out with that particular guy, I found that I was still interested in lingerie. I loved the way it made me feel. The lace, the nylon, the satin…I enjoyed splurging on these delicate bits of fabric that felt so luxurious against my skin.
I’m not (and probably never will be) able to afford a designer wardrobe, but lingerie made me feel like I could have a taste of the fashionable life. There were so many styles in so many colors, and I could upgrade my outfits with new pair of fashion tights or a lace trimmed vintage slip for far, far less than money a new dress or jacket might cost. I admit, I went a little lingerie crazy those first couple of years, but I wore many of those pieces until they fell to, well, pieces.
But even more than that, lingerie changed the way I felt about myself. It’s hard to describe exactly what I mean, but I’ll try. When a lot of sites talk about lingerie, they focus on how it makes you look to others. But lingerie is more than just a prelude to sex or way to avoid pantylines. Lingerie is one of the ultimate forms of self-expression.


                   My "Everyday" Lingerie

We don’t always get to present the truest image of ourselves to the outside world. Maybe you’re having a bad hair day or an acne breakout or you have to wear a uniform to work or you’re kitted out in sweats because you’re chasing a toddler or *insert your own scenario here*. But lingerie lets you express who you really are, no matter what you may have to wear on top. And since we’re multidimensional human beings, lingerie lets you express multiple aspects of your personality, even when they don’t always fit with what you need to project to the outside world.
Feeling like a pin-up queen today? Rock those suspender straps. In more erotic mood instead? A 1/4 cup bra and ouvert panty is just the thing. Want to keep things simple? Hello there t-shirt bra and brief. Romantic? A lace trimmed cami and tap pant will do the trick. And the list goes on.
In a world where so many assumptions are made about who and what you are based on the outside, lingerie is a refuge for who you are on the inside. Who you are in all your changing, wonderful, and complex glory.
So…Happy National Lingerie Day. Remember to enjoy those bras and panties. I know I will.

***Treacle is a 25 year old knickers junkie who started writing because her  friends threatened to tape her mouth shut if she didn’t stop talking about her underwear. As a blogger, she interacts constantly with the people this industry needs most—customers. The Addict Expose is all about bringing you, the lingerie store owner, the perspective of the lingerie consumers.  She welcomes lingerie lovers of every nation and persuasion to her blog, The Lingerie Addict. ***


2011
            tyes.by.tara Designs
 Private Label Collection 
    for Chippendales
tyes.by.tara, designer and manufacturer of sexy jewelry and accessories for women has announced that they will be designing a private label collection under the Chippendales brand name.
“After meeting with the Director and Store Manager of Chippendales at the International Lingerie Show in March, we were able plan out a private label collection that’s flirty, fun and fresh,” states Founder Tara Stravinsky.
The first collection is called the Classic Chippendale Collection and consists of rings, hair bows, garters and earrings. Each item is available in 10 colorways, including StripTease Pink, Man Magnet Cherry and Invitation Green. 
“Our goal is to encapsulate the fun and excitement of the Chippendales brand into a wearable that gives customers a feminine way to wear Chippendales all day or all night long,” Tara adds. This versatile collection can be easily integrated into day and eveningwear that is designed to stimulate visual sensory and ignite primitive passion.
The Classic Chippendale Collection will be available for purchase starting in May at the Chippendales Boutique located at the Rio Hotel and Casino, 3700 West Flamingo Road Nevada, Las Vegas, 89103.
For further information, please call 1.877.595.TYES or email retail@tyesbytara.com. 
About tyes.by.tara
tyes.by.tara is a flirtatiously feminine jewelry and accessory brand that elicits confidence, independence and femininity and is located at 277 Broadway, Suite 210, Denver Colorado 80203. 
Visit http://www.tyesbytara.com for further information.

Selftemptation.com Launches in US with Baci Lingerie
                           by Luis Paredes
Selftemptation.com recently launched their new on-line lingerie store this month with the goal and philosophy of offering a wide variety of well-designed high quality lingerie at unbelievably affordable prices.
Selftemptation.com will sell over 2000 items from Baci Lingerie including the brand’s recently launched the ‘Black label Collection’, “which ranges from tantalizing chic European lingerie to exquisitely sexy dresses.”
In addition, Selftemptation.com will offer a cutting edge line of eyelashes from Baci.

The online boutique said, “No expense has been spared in the detail when building the Selftemptation.com on-line store which has extravagant photographs and videos filmed in beautiful locations making the collections come alive. More than just a store, Selftemptation.com is intended to be a destination to be enjoyed for its richness and beauty.”
Selftemptation.com intends to offer a superior service and experience to match their quality products. Each customer should be thrilled when they receive their order in tasteful packaging designed especially for Selftemptation.com. There will be personal customer service and support by a team with strong product knowledge. Selftemptation.com will also offer same day shipping free within the USA from their warehouse in California.

Lille Boutique Celebrates 
        5th Anniversary
Lille Boutique is celebrating its 5 year anniversary with a series of events in the first week of May, including a VIP party, 1st Friday Artist’s Reception, Dance Party and Breast Cancer Fundraiser. On Thursday, May 3rd, Lille will kick off the festivities with a private, invitation-only VIP Party with exclusive discounts from 6-9pm. On Friday, May 4th, from 6-9pm, Lille Boutique will host an artist’s reception for the opening of “Dreams in the Daytime,” a selection of illustrations by Julianna Swaney. The anniversary celebration will culminate on Saturday, May 5, 2012, from 6-9pm at Holocene, where Lille Boutique will be hosting a fundraiser for The National Breast Cancer Foundation. 
The event will include a fashion installation with models displaying the latest Lille collections, video projection of our collaborations with filmmaker Justin Koleszar for Stella McCartney Lingerie, musical entertainment from DJ Hannukah Miracle, and signature cocktails donated by House Spirits. Lille will be giving away $1000 in Gift Certificates throughout the evening, with raffle tickets available for donations to The National Breast Cancer Foundation. Patrons wearing Lille merchandise to the party will get a free raffle ticket, so all attendees will have a chance to win.
Ms. Swaney, a Michigan native, attended the Maine College of Art, where she obtained her BFA in 2005. She has since shown her work in galleries around the country and been published in several magazines, including Martha Stewart Weddings, Uppercase, and Tin House. Her illustrations were featured in the book “Menagerie” by Sharon Montrose. The work on display for “Dreams in the Daytime” was inspired by Swaney’s Midwestern adolescence.
Lille Boutique and Lille Trousseau carry high-end lingerie, swimwear, antiques and accessories, with an emphasis on vintage-inspired garments, independent designers and natural fibers. For more information, email info@lilleboutique.com with “Anniversary” in the subject line.
http://www.ohmycavalier.com/ 
http://www.holocene.org/ 
http://housespirits.com/ 

California Exotic Novelties, 
Romantix and Vivid Present:
Phil Varone's Sex, Toys and Rock 'n Roll Official
                              Launch Party
Announcing the Official Launch Party for Phil Varone’s Sex, Toys and Rock ‘n Roll Collection. The former drummer of Skid Row and Saigon Kick, and Sex Rehab reality show star, is celebrating at Romantix on Melrose in Hollywood, California, May 17, 2012 between 6:30PM and 8:30PM.
“Are you ready to rock?” says an enthusiastic Varone. “We’re gonna have some kicks at Romantix on Melrose. I look forward to seeing everyone there.
The event is free to attend and open to the public. It features an in-store appearance by Phil Varone complete with autographs, photo opportunities, in-store specials, and prize give-a-ways. The first 50 people will receive FREE goodie bags.
“The Sex, Toys and Rock ‘n Roll Collection is taking the country by storm,” says Susan Colvin, President and CEO of California Exotic Novelties. “This event is our way of officially launching Phil’s line with our good friends at Romantix.”
Nine products are featured in The Sex, Toys and Rock ‘n Roll Collection, all of which are available from Romantix. The signature piece is the DR. PHILGOOD, a dong available in a vibrating or non-vibrating version. It is the first product of its kind to come with a removable Prince Albert piercing, just like Phil Varone.
Christina Grant from Romantix, says, “The Phil Varone line has so many cool toys.
We love the Dr. PHILGOOD, the vibrating Sex Sticks, the Backstage Pass, and all the rest. We’re plan on having a lot of fun with Phil and know our customers will enjoy it, too.”
Phil Varone’s latest DVD, Swinging American Style, from Vivid Entertainment, is also newly released, and will be available at Romantix at the event.
For more information visit www.ClubCalExotics.com, the Facebook Event Page, or www.RomantixOnline.com. Space at the party is limited, attendees are asked to arrive early to avoid long lines. 
Media and photographers should register in advance. To be placed on the press list, or for an interview request with Mr. Varone, please contact Desiree@CalExotics.com. 
About California Exotic Novelties
California Exotic Novelties is the nation's leading manufacturer of adult toys and novelties. Since 1994, the company has been at the forefront of research and development of products to enhance the sexual experiences of women, men and couples. From its 200,000 square foot operations center in Chino, California, CalExotics maintains a network of manufacturing and distribution facilities worldwide. Its products are available online and from retailers throughout the world.
About Romantix
Romantix, Inc. is a leading adult retailer with 56 locations across the country. Voted "Sexiest Intimate Boutique" in numerous publications, we are one of the largest retailers of intimate apparel, adult novelties, games, and DVDs. Our mission is to sell the best products and enhance sensual experiences for women, men and couples. Romantix stores outshine the competition with our welcoming atmosphere and knowledgeable sales staff. Visit RomantixOnline.com for a location near you. Like us on Facebook. Follow us on Twitter.

                Going Fast 
A man goes out and buys the best car available in the US or Europe, a 1997 Turbo BeepBeep. It is the best and most expensive car in the world, and it runs him $500,000. He takes it out for a spin and, while doing so, stops for a red light. An old man on a moped, both looking about 90 years old, pulls up next to him. 
The old man looks over the sleek, shiny surface of the car and asks "What kind of car ya got there, sonny?". 
The dude replies "A 1997 Turbo BeepBeep. They cost $500,000." 
"That's a lotta money!" says the old man, shocked. "Why does it cost so much?" 
"Cause this car can do up to 320 miles an hour!" states the cool dude proudly. 
The old man asks "Can I take a look inside?" 
"Sure" replies the owner. 
So the old man pokes his head in the window and looks around. Leaning back on his moped, the old man says "That's a pretty nice car, alright!" 
Just then the light changes, so the guy decides to show the old man what his car can do. He floors it, and within 30 seconds the speedometer reads 320. Suddenly, the guy notices a dot in his rear view mirror. It seems to be getting closer! 
Whhhoooooooooossssshhhhhh! Something whips by him! Going maybe 3 times as fast! 
The guy wonders "what on earth could be going faster than my Turbo BeepBeep?" Then, ahead of him, he sees a dot coming toward him. 
Whooooooooooosh! Goes by again! And, it almost looked like the old man on the moped! Couldn't be thinks the guy. How could a moped outrun a Turbo BeepBeep? Again, he sees a dot in his rearview mirror! 
WhoooooooshhhhhhhhKa-BbbbblaMMMMM! It plows into the back of his car, demolishing the rear end. 
The guy jumps out and, indeed, it is the old man! Of course, the moped and the old man are hurting for certain. The guy runs up to the dying old man and asks "You're hurt bad! Is there anything I can do for you?" 
The old man replies "Yeah. Unhook my suspenders from the side-view mirror on your car!" 

M&S 'Shwopping' Scheme
Retailer Marks & Spencer launched a clothing recycling scheme called "Shwopping, which encourages customers to donate an unwanted piece of clothing when they buy a new one.
The retailer said it will accept unwanted clothing from any brand, all year round, with the garments then being resold, reused or recycled through Oxfam. The aim is to recycle as many clothes as it sells - 350m a year.
Actress Joanna Lumley has also been lined up as the worldwide ambassador of M&S's Plan A eco and ethical program.
"We're leading a change in the way we all shop for clothing, forever," said CEO Marc Bolland. "This is the right, responsible move for the UK's biggest clothing retailer and the ultimate goal is simple - to put a complete stop to clothes ending up in landfill."
He continued: "We want to get back one garment for every one we sell. For us that's 350m a year. It is a big number, but with our customers' help, we will do it."
Shoppers will be invited to leave their old or unwanted clothes in cardboard recycling boxes called ‘Shwop Drops'. There will be over 1,200 Shwop Drops across the UK, at least two per store, alongside till points. 
A TV, print and online marketing campaign will also be launched to support Shwopping. And London College of Fashion's Center For Sustainable Fashion is opening a Shwop Lab pop-up space at the Old Truman Brewery to explore the future of fashion through a series of collaborations.

ASK MARA
......The Lingerie Maven 
I have been in the Intimate Apparel business for 47 years. From shipping, office work and customer service, fit model, showroom and road sales, to national sales manager, upper management, and design....I have done it all! And now, I hope to pass it on to you.
Though close to celebrating 50 years in the same business, of which 25 have been at Shirley of Hollywood, I still feel on the top of my game. I am as excited as ever about the merchandise and the possibility of aiding new and old customers with my wealth of expertise. Owning a retail store should be a wonderful and lucrative experience. In these tough economical times, a few choice pieces of knowledge can maximize your potential sales. After all, we all have to compete with the Macy's and Victoria's Secret Stores that have lured away customers with their sharp merchandising and low prices. There has to be a reason to shop at your store. 
Let me share some of my ideas and experience with you. And, it is all free from Shirley of Hollywood...our gift to you. So email me at my new address: askmara@shirleyofhollywood.com. I will promptly answer and gear my answer to you personally. 
Good selling, 
Mara
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     Try these get-aways..
  Grand Cayman Apts. for Rent
or=Rent a Cabin in the Country     

                                             
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