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Gozooko

Studio Time

Tia Lyn 
Lingerie

Interludes Lingerie

La Lame, Inc

Shirley of Hollywood

Coconut Grove

Tony Shoes

International Lingerie Shows

McPete Sales

Questfinder

Quick Commerce Credit Cards

Internetgazette

Styles Fashion

Articles Of Interest

NRF & RILA 
to Merge
Page 1

Trade Groups Fight Fashion Copyright Bill
Page 1

Wal-Mart Denies Downsizing Talks
Page 1

International Lingerie Fashion Show Preview Page 2

Intimate Graphics
Page 2

 Buyers' Best Sellers
Page 2

McPete Sez
Mailbag
Page 2

New 'Green' T-shirt
Page 3

Business & Technology
Page 3

Ask Kevin
Page 3

Ask Andy
Page 3

The Great Underwear Dash
Page 4

Hanesbrands Cuts 250 
More Jobs 
Page 4

Going Postal
Page 5

The Buzz
Page 5

Reps Corner
Page 5

Shows & Events
Page 5

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New 'Green' T-Shirt
Anvil Knitwear has launched a new "green" t-shirt - with a zero carbon footprint and made using 69% pre-consumer recycled cotton. 
The AnvilRecycled shirt also uses less energy and water during its production, the company said. 
"Our recycled tee is an innovative, affordable product that has less impact on the environment, reuses left-over materials that most apparel makers see as waste, and avoids the dyeing process, saving significant amounts of energy and resources," said Anvil Knitwear CEO Anthony Corsano. 
"Even in these challenging economic times, the demand for environmentally-friendly products has never been stronger." 
As part of Earth Day, Anvil joined forces with the Sierra Club and Carbonfund.org to donate more than 6,000 AnvilRecycled and about 1,500 AnvilOrganic t-shirts to schools, universities and environmental organizations - designed to raise environmental awareness.

                    
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Business and Technology
What we learned at the ILS
     by the Gozooko Guys (Bryan and Karl)
The April International Lingerie Show was great! It was wonderful to see many of our friends and customers, and make some new ones as well. Back home, we are already looking forward to the September ILS! 
The shows give us an opportunity for feedback from current and potential customers. One thing that we heard over and over again by people looking to get an online store was being taken for thousands of dollars by unscrupulous companies. Stories were told how they paid $3,000+ to have a web store developed and received nothing. It is extremely important to make sure the company you hand your hard earned money over to is known in the industry, has a good reputation, and always use a credit card to pay, so you have some method of recourse. 
Other things we heard from people were they would like QuickBooks integration in their online store, an integrated Point of Sale (POS) system, and a complete turn-key online store. We took these comments to heart, right after the show we got started on meeting these needs. Since some of these features take a lot of time to develop we took the approach to look at third party solutions which fit with our model of providing a high quality product along with a great customer experience, all at a fair price. 
We have joined with a third party POS solution which is very thorough with lots of features from a company which has a great reputation. We expect to announce something in the next couple of months as soon as we get everything worked out. It will be a great opportunity for everyone who has a brick and mortar store and would like an online store as well.
To meet the QuickBooks integration need we have found a third party solution which we have begun testing and expect to be announcing within the next month. Our goal is to eventually have this feature integrated within our Gozooko line of products.
Gozooko Complete, our turn-key online store is expected to be part of our product line-up within the next couple of months.
At Gozooko, the customer always comes first. Our lines of products are customer driven, and our goal is to meet your needs and to help your business grow. As always we welcome your comments and suggestions. We look forward to hearing from you.  

If you have any topics you would like to see addressed in this column, or have any questions, please send us an email at GozookoGuys@gozooko.com 

Topco Sales Inks Licensing 
Deal With Sinclair Institute
Leading global adult consumer goods manufacturer, Topco Sales, and the renowned Sinclair Institute sign exclusive licensing agreement. The partnership aims to create a new brand of couples' and relationship enhancing products for expanding sexual health and wellness markets.
"This association boasts all the elements that will ensure a prosperous and successful union: Topco Sales' deep reservoir of talent and creativity and Sinclair's stellar reputation in the sexual health and wellness arena. A winning combination by anyone's definition," says Greg Holdridge, Account Executive.
With the philosophies of the Sinclair Institute as a guiding factor, the new line will reflect the sensibilities of other Sinclair Institute products. Like the Better Sex Video Series®, the Better Sex Synergy Pleasure System®, Natural Contours® vibrators and the Better Sex Essentials® line of lubricants, the new line will be designed to help couples improve their love life and the quality of their relationship so that they can ultimately have better sex.
"Topco Sales has an exceptional track-record for licensing some of the most well-known and respected names in erotic novelty market. We're confident our relationship will be a monumental step for Sinclair to expand the Institute brand," says Peggy Oettinger, from the Sinclair Institute.
The license agreement between Topco Sales and the Sinclair Institute is an exclusive, multi-year arrangement. It is a global contract that covers several product categories and channels of distribution. The products are still in the early phase of development and a launch is expected in early 2010.
Scott Tucker, President and CEO of Topco Sales, says "The alignment with Sinclair Institute is a natural fit for Topco Sales. We're looking forward to a long and fruitful relationship with Sinclair and their Institute line."
Photo from left to right:
Greg Holdridge (Account Executive, Topco Sales), Susan Yeager Montani (VP Sales, Wholesale Operations, Sinclair Insitute), Peggy Oettinger (President, Sinclair Institute), Scott Tucker (President & CEO, Topco Sales)
About Sinclair Institute
The Sinclair Institute was founded in 1991 with a simple idea; people need accurate and engaging information about how to have satisfying sex. With that mission, Sinclair Institute has created ground breaking sexual health programs 's such as the Better Sex Video Series® plus award winning videos and DVD's such as the Kama Sutra, Erotic Dance and Sexual Positions. The Better Sex Synergy Pleasure System® and the Better Sex Essentials® line of lubricants also fall under the Sinclair Institute's list of popular and successful products.  www.sinclairwholesale.com
About Topco Sales
Topco Sales® is a leading global manufacturer for the adult novelty industry. For over 35 years Topco Sales® has based its business model on quality and innovation to create a variety of groundbreaking products and classic designs. With its headquarters in Chatsworth, California, and a factory in Shenzhen, China, Topco Sales® continues to grow with the most popular brand names in the industry: Adam and Eve Signature Toys™, Penthouse Toys™, TLC®, Wildfire®, CyberSkin®, Grrl Toyz®, Climax®, Chi Chi LaRue's Rascal Toys™, Danni's Toy Box™, Jill Kelly Superstars Collection®, Lexington Steele Interracial Toys™, Joanna Angel's Burning Angel Toys™, My First®, Noveltease™, Fetish™, Playtoys™, Hot Shots™, X-Rated®, Sex Tarts® and The 69® Collection. For more information about Topco Sales®, please visit www.topcosales.us

                        Girl Talk
A young married woman was discussing her sex life with a girlfriend.
The girlfriend asked, "Do you talk to your husband when you're making love ?" She thought about it a minute then said, "Well, no. But I could. I mean he has a cell phone and all now."

Allure Lingerie Launches 
          New Website
Allure Lingerie launches its new website www.allurelingerieinc.com along with the new brand Allure Lingerie. Under the Allure Lingerie brand you can find a fantastic new Brocade and leather, rubber look and vinyl collection. The collection will be unveiled at the April 2009 ILS show in Las Vegas.
Allure Lingerie has brought a sense of old Hollywood glamour and sex appeal alive on the pages of these 2009/2010 releases. With these new releases Allure Lingerie maintains its position as the front runner in innovative and exciting lingerie design. 
The new styles unveiled from their Brocade , leather and vinyl collections show that the designers of Allure Lingerie continue to strive for the top. You will find some incredible leather corsets glamed up with vibrant Brocade detailing. 
Allure Lingerie has definitely put together a collection of styles that are sure to cater to every woman’s feminine side.
The owner of Allure Lingerie, George Makar is always thinking of expansion and differentiating his business from others, he recognizes that under the Allure Lingerie brand his company can now introduce their unique designs to a wider market while maintaining the original Allure identity . “Our products will now reach customers in stores where the Brocade, rubber look and vinyl styles will stand out on their own as well as compliment the stores regular product line, because these new items all convey a soft feminine feeling.”
The Brocade, rubber look and vinyl collection includes everything from irresistibly sexy corsets beautifully adorned with ribbon or pleating details to a grouping of sinfully sexy 2 piece bra and g-string sets. The Allure Lingerie catalog also features some sexy new vinyl styles sweetened with tempting touches of red lace.
The feminine styles in this collection are a highlight but the designers. Allure Lingerie haven’t forgotten about the boys…The men’s rubber look and vinyl collection is also a feast for the eyes. This includes thongs and jock straps in eye catching, contrasting colors and sensually suggestive little g-strings such as the “69” g-string. New to this collection men’s’ underwear are now being offered in sizes S/M and L/XL.
Our Rubber look vinyl is produced with a finishing technique, to make it look like the popular rubber, but without the high costs. So the rubber look vinyl has the same properties of vinyl and the same stretch factor.
The styles under this label will continue to display the same high quality and innovation that Allure is known for.
The designers of Allure Lingerie are eagerly working on exciting new styles to be added to this new and exciting Brocade collection.
Keep your eyes peeled for some tantalizing styles from this brand in the coming months. Visit www.allurelingerieinc.com to view the new collections.

ASK Kevin
      For all of your website questions...
Kevin and his wife have been retailing lingerie and adult products since 1988. They believe that a large portion of their business success came from the  addition of their websites to their retail store and that in today's fast paced market, internet marketing goes hand in hand with any business.
Kevin's personal site design experiences include all levels of internet marketing and design including secure server ordering processes, merchant account integration, HTML editing, photo editing, graphic design and banner advertisements. All of which are needed on a business style website.
Kevin also designs websites and consults clients who want to do more business online.
Kevin welcomes your questions and comments regarding website design, internet marketing, photo editing, domain registrations hosting and more. For serious website entrepreneurs, he recommends this course for complete Internet marketing training. Internet Marketing & Site Optimization Tips: http://www.marketingtips.com/t.cgi/848190
You can ask Kevin your questions at Kevin@mcpetesez.com

The "Ask Kevin" Column is an opinion Column and may not necessarily  reflect the views of  McPete Sez. 

                       "Ask Andy"
Andy Weinstock has been in the fabric and textile business all his life, but professionally since 1969. 
"I love what I do, selling fabrics around the globe. I've met lots of interesting, creative, dynamic folks; some have become dear friends. I love to help new businesses find the things they need to become successful. It works for everyone." 
You can ask Andy questions about Fabrics at
               Andy@mcpetesez.com 



The "Ask Andy" Column is an opinion Column and may not necessarily  reflect the views of  McPete Sez  


     The McPete Sez Lingerie Newsletter & Women's Wear Journal           
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