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EU's Counterfeit Raids
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Odorless Undergarments
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The Bra's 100th Birthday
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Page 2
LG Fashion Signs Chinese
Distribution Agreement
South Korean apparel maker LG Fashion Corp is to make inroads into the Chinese market after signing a distribution agreement with
Chinese garment company Baoxiniao Group.
Under the terms of the deal, LG Fashion plans to open about 160 outlets in China by 2012.
9/13
The Bra Celebrates
100 Years
Let's celebrate, the brassiere was 100 years in April.
The man who invented the bra and "freed the bust", French couturier Paul Poiret, would be shocked at the uplifting seduction and daring of today's designs.
His revolutionary designs abandoned the traditional corset and in his words "freed the bust."
Those early designs in 1907 were functional and not very flattering. But thankfully, all that has changed and today the choice is phenomenal – spellbinding, alluring,
tantalizing, cute, cheeky, sexy, the modern bra comes in hundreds of styles.
And if our taste in undies has changed so too have our bodies. We're getting bustier. As one well-endowed friend told me: "I could get the shopping in my bra."
What a challenge she would be for Sadie the Bra lady, who can tell at a glance what size bra you need.
So many of us are in the wrong size, whereas Sadie's bespoke fitting method, which she developed 30 years ago, promises the perfect fit.
"It doesn't just lift their bust, it lifts their spirits." says Sadie, now 70, whose bra empire boasts 48,000 customers, all who have been personally fitted.
As for Sadie, she says: It's given me a lift knowing that I can help people."
As for retirement she is adamant: "They'll have to carry me out feet first."
The bra has a come long way in a century. Among the historical highlights:
1907: The word "brassiere" appears in Vogue for the first time. Paris couturier Paul Poiret opens a fashion house and creates the modern brassiere to fit better with his dress designs than the old-fashioned corset.
1913: Socialite Mary Phelps Jacobs fashions a bra from two handkerchiefs and ribbon and is granted a United States patent for the brassiere the following year.
1923: Russian immigrant Ida Rosenthal and her husband, William, create Maidenform. Rosenthal masterminded the idea of different cups sizes and gained a patent for the bra-strap fastener.
1925: The shaped bra comes onto the scene. The Kestos bra is fashioned from two triangular pieces of fabric and boasts elastic shoulder straps and a crossover back.
1935: Bra manufacturer Warner's creates the cup-sizing system.
1957: Howard Hughes designs a seamless push-up bra for actress Jane Russell to wear under a form-fitting silk blouse in the film "The Outlaw." She never wore it.
1959: DuPont scientists develop Lycra fibers, which became part of bra fabrications, improving fit and preserving shape.
1964: Canadelle whips up the Wonderbra, which was made to "lift and separate" the bust.
1967: In an act of seduction, Anne Bancroft flashes her black lace bra to Dustin Hoffman in "The Graduate."
1977: Hinda Miller, Lisa Lindahl and Polly Smith sew two jockstraps together and create the Jogbra, the first sports bra.
1977: Embarrassed about buying his wife lingerie in a department-store setting, Stanford University Business School grad Roy Raymond opens the first Victoria's Secret store, in California.
1990: Madonna dons a Jean Paul Gaultier cone-shaped bra during her "Blonde Ambition" tour and stirs up the fashion world.
1997: Italian manufacturer Santoni develops a machine that knits a bra in one go, instead of individual pieces cut and sewn together. This was a precursor to today's seamless, tagless bras.
2007: Joining white and black bras today are "green ones" with companies eco-friendly fabrics in bras.
11/12
Buyers' Best Sellers
Attention
All Buyers, Boutique
and Online Store Owners
McPete Sez wants to know what is your hottest selling garment. What is selling out
because McPete Sez readers want to know. Please send an email to info@mcpetesez.com
and include your name, your store's name, city and state along with a phone number
and email, stating your best seller, and who the manufacturer is.
If you would rather keep your best selling item a secret..... please
just tell us who the manufacturer is.
If your email is chosen, you will be contacted and
your email will be posted in McPete Sez, along with your store
information.
10/24
Entrepreneur Helps Teens
“Cover Up” with Innovative
Lingerie High Tieds
Kerri Renae began her company when she was just eighteen years old, “Technically I started when I was 17, but the business was legally registered
once I became legal,” she laughs. The Brooklyn native is just finishing up her final semester at Parson’s School of Design and wonders if this business will be enough to sustain her after graduation. With her innovative lingerie designs unlike anything else on the market, why not?
First named after its creator, Kerri Renae, the lingerie company was re-branded in 2006 with a hand drawn logo, bright colors, and the name Tease Lingerie. The concepts behind the Tease designs are exactly what the name suggests, underwear that peeks out, “adding a cute accessory to any old outfit”.
Kerri began with the design of High Tieds, the high  tied panties for low rise
jeans, that gives girls a belt-like accessory while giving moms the ability to
allow their daughters out of the house. “With low-rise jeans you bend over
and show your underwear. With this, you show your underwear purposely,” says Maureen Brody, owner of Foot Fetish, where High Tieds sell.
New for the spring Kerri is adding bras and more styles of panties with the same concept of showing off your underwear. The bras include a t-shirt, bandeau, and sports bra and panties are in thong, brief, and boy short styles. “The T-Shirt bra addresses another fashion pitfall for every woman: the visible bra strap. There are tons of products out there to help you hide your strap away, but Renae decided instead to celebrate the strap,” says Danae Shell at the Knickers
Weblog.
Tease Lingerie recently debuted in the May 2006 FAME tradeshow at the Jacob Javits Center and is looking to do Lingerie Americas this August. Kerri Renae has been featured in BODY magazine and the GO Brooklyn newspapers. The company has received the Fleet entrepreneurship award and grants from Fleet and the Trickle Up business program. The innovative High Tied panties have sold at ten international retail stores, such as Chicago’s Habit Boutique and NY Pull, are well received by consumers which results in many re-orders. Kerri Quigley hopes to expand the Tease line for young girls and women to provide a brand that allows them to buy fun, well made lingerie designed for their bodies, needs, and styles.
Blonde & The Elmo Factory
Once there was a blonde who really needed some money. She saw an ad in the newspaper for a job at an Elmo factory. She went down and applied, but the manager told her that she wouldn't want the job because it was so boring. The blonde begged him and told him she would do anything because she needed the money really bad. After long consideration the manager hired her.
After a few hours the manager looked at the video-monitor showing the factory floor and saw that the conveyer belt was backed up. The manager went downstairs to find out what the problem was. When he
arrived there the blonde was sewing two marbles into the crotch of every Elmo.
The manager said, ''I said to give each Elmo two test tickles; not two testicles!''
"Ask Andy"
Andy Weinstock has been in the fabric and textile business all his life, but professionally since 1969. 
"I love what I do, selling fabrics around the globe. I've met lots of interesting, creative, dynamic
folks; some have become dear friends. I love to help new businesses find the things they need to become successful. It works for everyone."
You can ask Andy questions about Fabrics at
Andy@mcpetesez.com
The "Ask Andy" Column is an opinion Column and may
not necessarily reflect the views of
McPete Sez
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The McPete
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From our Readers
To our Readers
For our Readers
Inquiries:
Some of our readers will have the answer.
Remember, our readers are in the same
Industry.
Retailers, Manufacturers and Sales Representatives
Does anyone know of a maker of crotchless pants for guys ? Please send
me details
Alan M awedding@paradise.net.nz
Gilligan & O’Malley is in Target. Is it only a Target brand or do they manufacture for anyone else?
Judy Judy_IA@delsol.net
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2007? If so please e-mail them to me for posting
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