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In This
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Sensual Mystique
Studio Time
Tia
Lyn
Lingerie
Interludes Lingerie
La
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Shirley
of Hollywood
Delicate
Illusions
Coconut
Grove
JWS
Intimates
Tony Shoes
International
Lingerie Shows
McPete
Sales
Questfinder
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Articles Of Interest
Underwear Bill Before Senate
Page
1
16,000 Workers Strike
Page
1
Lingerie Made of Wood
Page
1
CurveNY
Page 2
Buyers' Best Sellers
Page 2
Ask Andy
Page 2
McPete Sez
Mailbag
Page 2
CurveNY Continued
Page 3
Lingerie Sales Still Strong
Page 3
Ask Kevin
Page 3
CurveNY Continued
Page 4
Hanesbrands Joins FLA
Page 4
Window Display Regulations
Page 4
CurveNY Continued
Page 5
The Buzz
Page 5
Reps Corner
Page 5
Shows & Events
Page 5
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Page 4 .
Hanesbrands Joins the FLA
T-shirt and hosiery maker Hanesbrands Inc has joined the Fair Labor Association and will now undergo the two-year implementation process for accreditation of its global social compliance program.
The Fair Labor Association, headquartered in Washington, DC, works with industry, civil society
organizations and colleges and universities to protect workers' rights and improve working conditions in factories around the world.
Hanesbrands chief executive officer Richard A Noll, said the company is confident that the FLA's external monitoring process will confirm "that Hanesbrands is a leader in providing workers with a safe, clean and productive work environment."
Participating companies in the FLA are required to fulfill ten company obligations, including conducting internal monitoring of facilities, submitting to independent monitoring audits and verification, and managing and reporting information on their compliance efforts.
The FLA conducts unannounced independent external monitoring audits of a sample of a participating company's plants and suppliers, and publishes the results of those audits and any corrective action plans that may be needed, for the public to review.
Hanesbrands has around 50,000 employees in more than 25 countries, and brands that include Hanes, Champion, Playtex, Bali,
JustMySize, Barelythere and Wonderbra.

3/12
The CurveNY Show
Continued

The Bamboo Nights team: Bill Howland, Joy Van Leeuwen,
Louis Van Leeuwen and Luis Kahn. info@coolblossom.com

John Flynn is surrounded by hosiery by Levante.
johnflynn@levanteusa.com

Jane Webb holds the Panty Pack while standing in front
of her display of Bra Bags by Bra(g). info@bra-g.com

Juliana Lutzi stands next to her display of great accessories
for every woman by Pure
Style Girlfriends.
info@purestylegirlfriends.com

In the Smart Ass booth, Cindy Ball and Alix Cameron smile
for the
camera. sales@smartassgals.com

Amy Pedersen and Jennifer Daniels stand next to "Have
Nots" design by Slimpressions which is for sleevage control
without the cleavage compromise. info@slimpressions.com

Giovanni D'Amico stands next to Christina who is modeling
a beautiful set by Giovanni D'Amico.
giovannidamico@videotron.ca

Patrick Ng of Ruby Pink stands
next to David Wampler of
Mystique Intimates.
CurveNY continued on
Page 5

10/15/05
More Teens Buying Lingerie
More retailers, including Abercrombie & Fitch, are noticing the trend toward lingerie and loungewear for teens.
"Welcome to Gilly Hicks!" proclaim pretty sorority girls clad in lounge pants and tight tank tops when customers enter the alluring new Mall of America store. "We're the cheeky cousin of Abercrombie & Fitch."
That one chipper line, echoed over and over and over as shoppers wind through dimly lit rooms filled with bras, thong underwear and boy shorts, explains it all: the elaborate storefront designed to look like an Australian manor with big white columns and plush lounge chairs on the mahogany porch out front, the loud music, the sketches of nearly naked men on the walls, the $13 silk panties marketed to teens.
Abercrombie & Fitch is notorious for creating controversy, but this time, the retailer is following the trend. Lingerie and loungewear for teens is one of the hottest emerging retail categories. Last year, 13- to 17-year-olds spent $1.4 billion on intimate apparel, a more than 8% increase over 2006, according to market research company NPD Group. In all other age groups, sales declined.
Overall, teens spent $176 billion in 2007, according to Teenage Research Unlimited. Teenagers are constantly looking for something new to buy — something to wear underneath those hoodies and low-rise jeans. Revealing fashions have made undergarments more of a focal point as it has become commonplace to show a peek of underwear or a bra strap.
Victoria's Secret has led the charge, pulling in a younger customer with its Pink brand, which has reportedly generated $900 million in sales since its launch four years ago. Stand-alone Pink stores are the next step for Victoria's Secret. Meanwhile, American Eagle followed suit with the introduction of its Aerie intimates collection. Thirty-nine Aerie by American Eagle stores have since opened, including one at Mall of America, and another 70 are planned for this year.
"Our customer told us that she loved AE undies, boxers and dorm pants and she wanted more of it," says American Eagle spokeswoman Beth Barney. "But she wanted it to be more special and in an environment just for her."
Teens don't want to buy underwear at stores where their mothers shop. "It's one of the reasons department stores are showing softness among teens," says trend director Rob Callender of Teenage Research Unlimited.
Aerie targets 15- to 25-year-olds. The stores are brightly lit, and the merchandise, including heart-print tank tops, polka-dot bras, workout gear, beach bags and boxer shorts, comes across as more sweet than sexy. Likewise, Pink differentiates itself from Victoria's Secret with colorful, casual intimates and loungewear that are more cotton than lace.
Even at Gilly Hicks, the merchandise seems somewhat tamer than the jaw-dropping "18 and older" video on the brand's Web site, which features models wearing very little product. Romantic silk panties and thongs are available, but more shelf space is devoted to logo T-shirts, boy shorts, lounge pants and bath and body products. The intent, Gilly Hicks senior vice president and general manager Beverly House told Women's Wear Daily, is to create "that boy-girl tension" with more of a sexy-casual vibe than the traditional lingerie approach. Gilly Hicks has opened five stores so far, including the one at Mall of America.
The early verdict among shoppers: It's cool. "The setup is amazing," gushed 15-year-old Nikkita Ayde of Hugo after her first visit. "Really cute pajamas and sweat shirts."
AF pegs the Gilly Hicks customer at 18 to 22, but younger girls have been swarming the new store. Thirteen-year-old Addie Rust of Coon Rapids bought cotton shorts, specifically picking a pair with the Gilly Hicks logo, which has instant cachet because it is part of Abercrombie. Her mom approved. "I think these are actually longer than some of the shorts she wants to wear."
Contrary to common perception, teens do look at price tags. Ellis Lichtfuss, 14, of Eagan was one of several young shoppers to comment that while she liked the Gilly Hicks merchandise, prices were too high — especially on underpants. "I go to Victoria's Secret for panties because they have the five for $25 deal." Gilly Hicks' best offer was three for $24.
Whichever the brand, it's clear teens care very much about what they wear under their jeans.
"Teens today are more mature, more worldly," Callender says. "They don't have any interest in being told something good enough for their parents isn't good enough for them. So, even if they have no one in particular to show (intimate apparel) off to, they don't want to be deprived."
050107
Window Display
Regulations Sought
North Aurora, Illinois officials want to regulate how naughty the mannequins at the Lover’s Lane lingerie store can be.
The village is looking at implementing rules that would put restrictions on store window displays.
Under the new rules, adult products and adult displays would be restricted to an area of the store not in plain view of the public or to children younger than 18.
“We received some complaints about the mannequins on display at Lover’s Lane,” Village Administrator Sue McLaughlin said.
Trustees for the most part voiced support for the proposed rules. They are set to vote on the rules at their regular board meeting.
“If this gives us the authority to address a situation we consider not in the best taste, then I would be in favor of it,” Trustee Max Herwig said.
Trustee Mark Gaffino also spoke in favor the new rules, although he was disappointed that the village was forced to enact them.
“I think it is a good thing,” Gaffino said. “I think it is sad we have to put all this stuff in writing.”
Lover’s Lane, which sells lingerie and adult fare, recently opened a store at 487 S. Randall Road. The store is near the Goddard School.
Paul Savill, owner of the preschool, has said he would prefer “tasteful displays” in the windows.
The village requires that adult businesses be in industrial parks. But Lover’s Lane is not considered an adult business.
“Less than 25 percent of what they sell are adult products,” McLaughlin said. “Otherwise, they would have to be in an industrial park.”
McLaughlin said the new rules should help, given its proximity to Goddard School. In addition, Wild Orchard – considered a family restaurant – is set to open before Easter in the same shopping center as Lover’s Lane.
Lover’s Lane has a policy not to admit anyone younger than 18 years old.
“Due to the nature of some of our merchandise, this policy ensures that minors do not have access,” the policy states. “It is our policy to make no exceptions, including infants and even small children in arms.”
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Gravity-Defying Tequila
A guy is sitting at a bar in a skyscraper restaurant high above the city. He's slamming tequila left and right. He grabs one, drinks it, goes over to a window and jumps out.
The guy who was sitting next to him couldn't believe that the guy had just done that. He was more surprised when, ten minutes later, the same guy, unscathed, comes walking back into the bar and sits back down next to him.
The astonished guy asks "How did you do that? I just saw you jump out that window and we're hundreds of feet above the GROUND!".
The jumper responds by slurring, "Well, I don't get it either. I slam a shot of tequila and when I jump out the window, the tequila makes me slow down right before I hit the ground. Watch."
He takes a shot, slams it down, goes to the window and jumps out. The other guy runs to the window and watches as the guy falls until right before the ground, slows down and lands softly on his feet. A few minutes later, the guy walks back into the bar.
The other guy has to try it too, so he orders a shot of tequila. He drinks it and goes to the window and jumps. As he reaches the bottom, he doesn't slow down at all...SPLAT!
The first guy orders another shot of tequila and the bartender says to him, "You're really an asshole when you're drunk, Superman."
Carrefour Launches TeX
Carrefour launches TeX - a collection of clothes for the entire family; casual wear, sportswear, lingerie and nightwear - all featured by the new TeX range at Carrefour’s.
The TeX collection is designed by a team trained in Spain, comprising 13 designers and five stylists. The collection accommodates international fashion trends but is
customized to the local Romanian market.
The fabrics are resistant to wear. The new Carrefour label comes in several styles: TeX Basic - comfortable day wear, TeX Casual – for people looking for comfort, TeX Sport – sportswear using high quality fabrics, TeX Lingerie for ladies, men and children, and TeX Nightwear. The quality of the products is permanently monitored by tests performed in the Carrefour own labs, and it is confirmed by the International ISO standards. The products are developed in compliance with the Group’s Ecological Guidebook. Even the packaging is made of recyclable cardboard whenever possible. The TeX clothes brand will be sold by all the Carrefour hyper-markets in Romania.
Carrefour invests EUR six m in the rehabilitation of Artima supermarkets
Carrefour Romania will invest EUR six M in 2008 in the rehabilitation of the 21 Artima supermarkets taken over last year from the investment fund Enterprise Investors, the shops being called in the future Carrefour Express. “The average investment in the rehabilitation of a shop is around EUR 300,000, but it differs subject to the surface of each supermarket,” declared the General Manager of the company, Jacobo Caller Celestino. The same added that they intend to inaugurate at least ten supermarkets next year.
End of page 4
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