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Underwear Bill Before Senate
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16,000 Workers Strike
Page
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Lingerie Made of Wood
Page
1
CurveNY
Page 2
Buyers' Best Sellers
Page 2
Ask Andy
Page 2
McPete Sez
Mailbag
Page 2
CurveNY Continued
Page 3
Lingerie Sales Still Strong
Page 3
Ask Kevin
Page 3
CurveNY Continued
Page 4
Hanesbrands Joins FLA
Page 4
Window Display Regulations
Page 4
CurveNY Continued
Page 5
The Buzz
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Page 3
Lingerie Sales Still Strong
One of the strongest retail categories today is all but unmentionable. Women are plunking down big dollars for something most other people may never see: their underwear.
“It’s definitely been one of the more popular categories,” said Kelly Tackett, a senior analyst with TNS Retail Forward, a Columbus, Ohio-based retail consulting firm.
The intimates category, Tackett said, is seeing a lot of activity as retailers try to figure out how to get a larger share of their existing customer’s wallet.
“The category has been dominated so long by Victoria’s Secret, and there really haven’t been a lot of competitors with an appealing offer, so a lot of these retailers have decided to stop giving Victoria’s Secret the whole category,” Tackett said.
Among retailers hoping to cash in on ladies’ undies are American Eagle Outfitters, which has expanded its intimates label, aerie, into freestanding stores. The company opened its first aerie boutique in Greenville in 2006.
Kohl’s department stores also has unveiled a new lingerie label, Moments, and JCPenney introduced its Umbrielle line last spring.
“With the launch of Umbrielle, we have been updating our fitting rooms and doing what we call boutique upgrades,” said JCPenney spokeswoman Nicole Falagrady.
Ron Worley, manager of Charleston’s newest JCPenney store at Citadel Mall, said the store’s intimate apparel section is a good 25% to 30% larger than the section would have been in a typical JCPenney five years ago.
“The word we like to use is ‘seductive,’ ” Worley said. “It’s got purple drapes and big square mirrors and round ottomans for the customers to sit on as opposed to a chair or bench.”
The store also has nine certified bra fitters specially trained by the company to help women in the fitting rooms. Lingerie is among the top five categories in terms of sales for the store, Worley said.
“I think the entire category is a ‘feel good,’ ’’ Worley said. “It’s one of the areas of the store where the customer is more engaged. Of course, you have to look at the popularity of Victoria’s Secret and say, ‘I want to do some of that business.’ ”
Ruth Brennan, owner of Bits of Lace on King Street, is someone who knows all about the appealing niche of lingerie. The store has been growing sales consistently since 1976, long before Victoria’s Secret opened in the neighborhood.
“It’s a very strong industry. That’s probably why I’ve experienced the growth I’ve experienced,” Brennan said. “I think that lingerie is one of those niches that is almost recession proof. Women’s bodies change significantly
throughout their growth and development and throughout maturity. That niche is there and people are not going to find what we sell everywhere because most of the product I bring in is from Europe.”
10/12
The CurveNY Show
Continued
Voula Koumoutsakis and Sabrina Capogrosso of Montelle
Intimates smile for the camera. sales@montelle.ca
In the Flora Nikrooz booth, Rochelle Beyda stands next to
Lynn Lacava. Lynn@agegroupltd.com
Ph: 212-532-1555
Abe Grunspan stands with Ann Huang in the AFAP booth.
sales@afapfashion.com
Danielle Dowrich and Linda Hartman hold up an item
by Linda Hartman. lindahartman@mindspring.com
Martha McEvoy holds a cotton nightie by
April Cornell for Martha M.
martham1@mainstate.rr.com
Ph: 207-774-4512
Dennis Murphy holds sleepwear by Softies by Paddi Murphy
dmurph007@aol.com
Ph: 952-926-7226
Sherri Steiner holds a garment by Eileen
West.
askus@eileenwest.com
Ph: 212-725-1500 Ex 461
In the Vera Wang booth, Jennifer Terrone smiles for the
camera. hshieh@komar-ny.com
CurveNY continued
on Page 4
14/24 www.delicateillusions.com
"Ask Kevin"
For all of your website questions...
Kevin and his wife have been retailing lingerie and adult products since 1988. They believe that a large portion of their business success came from the
addition of their websites to their retail store and that in today's fast paced
market, internet marketing goes hand in hand with any business.
Kevin's personal site design experiences include all levels of internet marketing and design including secure server ordering processes, merchant account integration, HTML editing, photo editing, graphic design and banner
advertisements. All of which are needed on a business style website.
Kevin also designs websites and consults clients who want to do more business online.
Kevin welcomes your questions and comments regarding website design, internet marketing, photo editing, domain registrations hosting and more. For serious website entrepreneurs, he recommends this course for complete Internet marketing training. Internet Marketing & Site Optimization Tips:
http://www.marketingtips.com/t.cgi/848190
You can ask Kevin your questions at
Kevin@mcpetesez.com
The "Ask Kevin" Column is an opinion Column and may
not necessarily reflect the views of
McPete Sez.
Bad Car Day
A police officer pulled over a driver and informed him that because he was wearing his seat belt, he had just won $5,000 in a safety competition.
"What are you going to do with the prize money?" the officer asked.
The man responded, "I guess I'll go to driving school and get my license."
At that moment, his wife, who was seated next to him, chimed in, "Officer, don't listen to him. He's a smart aleck when he's drunk."
This woke up the guy in the back seat, who, when he saw the cop, blurted out, "I knew we wouldn't get far in this stolen car."
At that moment, there was a knock from the trunk and a voice asked, "Are we over the border yet?"
Hey Sales Reps !!!
Would you like to write an article for this newsletter? we are
looking 
for information for our readers and if you have anything to
contribute please e-mail me.
End of page 3
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