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16,000 Workers Strike
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Lingerie Made of Wood
Page
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CurveNY
Page 2
Buyers' Best Sellers
Page 2
Ask Andy
Page 2
McPete Sez
Mailbag
Page 2
CurveNY Continued
Page 3
Lingerie Sales Still Strong
Page 3
Ask Kevin
Page 3
CurveNY Continued
Page 4
Hanesbrands Joins FLA
Page 4
Window Display Regulations
Page 4
CurveNY Continued
Page 5
The Buzz
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Page 2
 Balloon Bikinis
An American designer has come up with an entirely unique lingerie range made of balloons.
Rather than sexy satin or silk, Jones creates clothes out of balloons twisted together.
He has now come out with distinctive range of bikini with its straps made of rubber.
He revealed that it took him nearly 10 hours to make the balloon dresses.
4/13
CURVENY
After only a year in business and two excellent shows on the west coast, CURVENY
concluded its first show in New York City.
Despite Curve’s efforts to consolidate the intimate apparel market in the time frame allotted by the IAC for
market week, CURVENY is not immune to the economic downturn and other extraneous events such as the
Super Bowl, the ticker-tape parade and Super Tuesday. December sales were slow and the January figures
confirmed the decline in consumer confidence. Still serious retailers had to view the new collections during
market week to sustain their business.
Attendance with a total of 1,190 visitors, was of very high quality as attested by the presence of major
buyers representing the best in retail, department stores, and specialty stores.
To name a few leading department stores, Macy’s, Saks Fifth Avenue, Bergdorf Goodman, Henri
Bendel, Bloomingdale’s, Neiman Marcus, Nordstrom, Van Maur, Barneys, J.C Penney and Dillard’s were spotted on
the floor. Holt Renfrew came from Canada.
CURVENY was visited by destination stores from all over the world including: Canada, Australia, Sweden,
The Netherlands, and Lebanon. They were Faire Frou-Frou from Studio City, CA, Lulu’s from Manhattan
Beach, La Mode Lingerie (Texas), By George (Austin, Texas), Ladybird (Rhode Island), A Tropical Affair (
Santa Barbara ,CA) , Black Parrot, G Boutique (Chicago), Jane’s Vanity (Oregon), Intimacy of Atlanta, La
Petite Coquette and Lingerie on Lex (both from New York City), Nancy Meyer (Seattle), and Night & Day
Lingerie. All these high-end stores came to shop the 171 brands worthy of their image and reputation.
They shopped the Boutique Lingerie section, a boutique environment for luxurious designer brands such as
Carine Gilson, Damaris, Myla London, Guia La Bruna, Skin, Lizalde, among others, and the main floor for
leading brands, such as Le Mystère, Betsey Johnson, Lejaby, Prima Donna, Elle Macpherson, On
Gossamer, Cosabella, Hanky Panky, Diesel, Spanx, Vera Wang and the myriad brands emblematic of the
main categories: NK iMode for sleepwear/homewear, Claire Pettibone for bridal, Arianne and Mary Green
for daywear, Diamond Tea for loungewear to name a few.
Buyers came also for the quality of services offered by a team that is liked and respected in the industry:
Jean-Luc Teinturier, Laurence Teinturier, and their new partner Samantha Chang. Perfection is in the
details, from the booth settings to the complimentary gourmet lunch and informative seminars. Tango
Intimo, a surprise tango demonstration by Broadway dancers brought an innovative touch to the lingerie
scene. In addition to the current season’s trends, attendees were offered a preview of the upcoming
season, Spring-Summer 2009 by CARLIN INTERNATIONAL. Never before had the preview been made
available in North America.
CURVENY co-sponsored together with Montreal Collections and Best of Intima a reception and fashion
show on Sunday, February 3. The participating Canadian brands were Body wrap, Hanna Elita, Montelle,
Giovanni D’Amico, Blush, Diamond Tea...
Under the tents at Bryant Park, CURVENY teamed up with LYCRA to present “The Foundation of
Fashion”, a lingerie display of top brands incorporating Lycra fibers. This display remained on view for the
entire duration of fashion week (Feb 1 thru Feb 8). It is the first time lingerie is so prominently featured
during the Mercedes Benz New York Fashion Week. Participating brands were: La Perla, Lejaby, Wacoal,
Natori, Spanx, Chantelle, Le Mystère, Badgley Mischka, and Calvin Klein. A large crowd representing all
industry majors, Brands, and retailers flocked to the party celebrating Lingerie as the new player of the
fashion world on February 6; Live models mingled with the crowd in their bare essentials.
Next session of CURVENY is scheduled for August 3, 4, 5 and will present the Spring-Summer 2009
collections. The following session for the Fall-Winter 2009 collections has already been scheduled and will
again coincide with the Intimate Apparel Market week: Sunday, February 1, Monday, February 2 and
Tuesday, February 3, 2009.
CURVENV will open its doors in Las Vegas on February 14 thru 16, 2008 at the Venetian with 145 Brands
and will return on August 25, 26, 27, 2008 on the dates retained for Las Vegas Fashion week.
CURVENY NEW YORK Feb 3,4,5 2008 , as experienced by its Exhibitors:
“ We were very happy with our participation in the Curve show. The set up of the show was very easy to
navigate and the staff was extremely helpful. Our customers were happy with the new show and were
upbeat about their Hanky Panky business. The show was a success for us and we are excited about the
Las Vegas show next week as many of our customers are attending.”
Brenda Berger Vice President of Sales HANKY PANKY
“The CurveNY show was very pleasant…the overall atmosphere was positive. The staff was so helpful and
my clients (old and new!) had a nice working environment and also enjoyed the seminars and entertainment“
Hsin-Yi Shieh Specialty stores -Account executive VERA WANG
"Myla had a great show with Boutique Lingerie at CURVENY. We will definitely be doing the show again.
Well done to Samantha Chang for a well organized show"
Sonia Vara, international Sales Director MYLA
"An amazing and extremely busy show from Boutique Lingerie at CURVENY .Great start to the selling
season. We saw and wrote orders from all the top stores and boutiques... "
Robyn Goodman US Sales Manager MYLA
“ We were pleased to be part of CURVExpo’s premier NY Show where we were among the most exceptional
lingerie brands in the industry
When paired with CURVE’s Intimate atmosphere and personal touches it brought us an exceptional level of
buyers who were able to relax and focus on the product Overall it was a very successful show for us and we look forward to more success in Vegas “
Jessica Pfister Director f Marketing & Sales LE MYSTERE
“I was pleased with the Buyers and the quality of buyers who showed up. They came to see the New Show .
They came to see their vendors and meet new vendors An this is the right thing to do to support the industry and one’s individual business.
I am please with CURVENY and will do it again “
Chris Arlotta President ARLOTTA Inc
“ We would like to let you know that we are quite satisfied with this first experience at CURVENY. We made
few new contacts and all were good quality customers. Thanks again for your amazing service”
Mehdi, Sandra and Souad ABSOLUTELY LINGERIE
Sonia Rykyiel, Christian Lacrois, John Galliano, Kenzo
Millesia, Nina Ricci, Le Chat, Meido Claudie Song, Nuits de Satin
"We had a very successful market at the new venture CURVENY. It started slow but picked-up beautifully
The high-quality stores that visited was remarkable . Everyone enjoyed the venue , the food and all personal
touches and attention from the promoters of the show . This was not just any static trade show , the tango
dancing was spectacular Our new Ultra-Lift collection was very well received. CURVE
was the perfect showcase for it . Of this is an indication of what to come from CURVE, bravo !”
Marianne Gimble President VA BIEN
Note: by clicking on
the photo's below, it will bring you to their web-site. or to their
e-mail if no web-site exists.
Remember
to tell them you saw them here.
Photos by Heather Briggs
Vivi Baril and Tina Goodman hold up garments by
Lavit Lingerie.
info@lavitlingerie.com
In the Classy Bride booth, Bridget Mohr and Linda Suib
smile for the camera. info@classybride.com
Iris Deutsch stands next to Inima modeling Whisper by
Bisikay.
iris@bisikay-lingerie.com
Shirley Romano is holding up Bra Discs and standing in
front of Bezi Sport. shirlromano@earthlink.net
The Va Bien team smiles for the camera: Greg Gimble,
George Hardy, Marianne Gimble, Richard Gimble and Agi Turek.
georgeh4@bellsouth.net
Charlotte Almaguer and Mollie Cutillo are busy reviewing
orders in the Donna Nadeau booth.
mcutillo@komar-ny.com
Megan Arterberry and Tara Spilman of Carol Malony hold
the Ultra Modernity Award they received at the Salon
International de la Lingerie in Paris. sales@carolmalony.com
Diane Benko of Ke' Koqueta stands with Nancy Enz of
Elenor's Boutique. sales@kekoqueta.com
CurveNY
continued on Page 3
8/12
Bragel Debuts Lighter
Version of NuBra
by Luis Paredes
Bragel debuted a new, lighter version of its popular Nubra - NuBra Lite - at Lingerie Americas. The new version is 35 percent lighter than its predecessor. Made from a proprietary formulation of lightweight silicone gel, Nubra Lite will be available starting in May 2008. NuBra Lite is available in sizes
A,B, and C in one color, nude.
"Each ultra smooth, soft and supple feeling bra cup blends with the contours of the body and provides a natural look and feel without the added weight," said Daren
Peng, VP of Operations for Bragel International Inc (makers of NuBra). "Lightweight, Natural and Seamless – there is no doubt that NuBra Lite is becoming the most comfortable, versatile and must-have self-adhesive, strapless and backless bra in every woman's wardrobe."
Peng also noted that NuBra Lite will come in very upscale packaging that's a more elegant offering than past versions and will resemble more of a gift box. More info on Bragel at
www.bragel.com
-Luis Paredes is a freelance journalist and graphic designer with
extensive trade experience in the intimate apparel industry. His work
focuses on the marketing and communication design efforts of intimate
apparel companies. His design studio, Seven
Hills Graphic Design, creates Catalogs, Ads, and Brochures
with a focus on attracting buyers.
Sensual Mystique is looking for sales reps. Please
contact us
22/24
Buyers' Best Sellers
Attention
All Buyers, Boutique
and Online Store Owners
McPete Sez wants to know what is your hottest selling garment. What is selling out
because McPete Sez readers want to know. Please send an email to info@mcpetesez.com
and include your name, your store's name, city and state along with a phone number
and email, stating your best seller, and who the manufacturer is.
If you would rather keep your best selling item a secret..... please
just tell us who the manufacturer is.
If your email is chosen, you will be contacted and
your email will be posted in McPete Sez, along with your store
information.
"Ask Andy"
Andy Weinstock has been in the fabric and textile business all his life, but professionally since 1969. 
"I love what I do, selling fabrics around the globe. I've met lots of interesting, creative, dynamic
folks; some have become dear friends. I love to help new businesses find the things they need to become successful. It works for everyone."
You can ask Andy questions about Fabrics at
Andy@mcpetesez.com
The "Ask Andy" Column is an opinion Column and may
not necessarily reflect the views of
McPete Sez
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For our Readers
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Remember, our readers are in the same
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2002
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2008? If so please e-mail them to me for posting
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End of Page 2
 
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