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Zazendi 

Sensual Mystique

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Tia Lyn 
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Interludes Lingerie

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Shirley of Hollywood

Delicate Illusions

Coconut Grove

JWS Intimates

Tony Shoes

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Articles Of Interest

US Appeals Cotton Subsidies Dispute
Page 1

Countries Oppose Duty Free Trade Bill
Page 1

Brazil's National Underwear Day 
Page 1

The BRAvery Campaign
Page 2

Buyers' Best Sellers
Page 2

Ask Andy
Page 2

McPete Sez
Mailbag
Page 2

New Bra Sizing System
Page 3

Hilfiger Signs Deal with 
Delta Galil
Page 3

Ask Kevin
Page 3

TV Benefits Shapewear Market
Page 4

Klum Designs Bra
Page 4

Naked Cowboy Wins Battle
  Page 4

Ban Being Ignored
Page 5

The Buzz
Page 5

Reps Corner
Page 5

Shows & Events
Page 5

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                                    Page 2                    
Apparel Prices Increase in
          January
Retail prices for apparel rose 0.4% in January, the fifth consecutive monthly advance, according to figures from the Labor Department's Consumer Price Index. 
Prior to seasonal adjustment, apparel prices declined 2.1%, the data showed, largely as a result of post-holiday discounting. 
On a seasonally adjusted basis, the consumer price index for all products increased 0.4% in January.


3/13  
The BRAvery Campaign
The BRAvery Campaign which took place in early February was a great success. The goal was to gather at 11am on the weekend before Valentine's Day and make a bra chain the length of Main Street, beginning outside the ICC building and ending outside Convent Place. An hour and a half later, and after tying together one thousand three hundred and sixty four bras, the chain was extended to the gates at the entrance of town and saw its conclusion at Referendum Gates. The organizers, Mark Montovio of Mount Productions, and Aimée Montovio, from AiméeJay Intimates, had hoped to get together as many people as possible to raise funds and create awareness in support of Sonia Golt’s message – Early detection equals survival. A total of £1466.94 was raised throughout the campaign.
The event was supported by Breast Cancer Support Gibraltar, Cancer Research and the Gibraltar Women's Association 
'Breast Cancer Support Gibraltar was delighted to support an event which raised breast awareness,' said Isobel Ellul-Hammond, Chairman of Breast Cancer Support Gibraltar. 'They are grateful to their members for helping out and to those who distributed the 'Be Breast Aware' postcards from Breast Cancer Care UK. Breast Cancer Support Gibraltar were happy to promote the BRAvery Campaign and for them to use its logo to raise the profile of the event. It was very positive to see different organizations working together on the day and we are delighted with the response and the awareness created on the day and throughout the many months of preparation.' 
Competing with the fierce winds on the day and the bitter cold, the chain grew slowly but efficiently as ladies tied a representative balloon every nine bras to indicate the fact that one in nine women will be diagnosed with the disease. 
'We were delighted with the response on the day,' said Mark Montovio. 'The evening before I had taken several phone calls suggesting I postpone because of the weather but I felt that if we took that decision the real purpose would be defeated. The BRAvery Campaign was about BRAVERY in every sense of the word. A diagnosis of cancer can be devastating and the strength, willpower and determination necessary to overcome the disease is not easy to muster. Women diagnosed with breast cancer would also be publicly making a statement. The stigma and shame associated with the illness for many years has no place in our society and important steps would be made to acknowledge this and put the message across that no one need suffer in silence because there were people who could share their stories. So the BRAvery Campaign could not be postponed. Our worst battle on the day was ensuring we didn't get our bras in a twist!'
Campaign instigator Aimée Montovio from AiméeJay Intimates, who also promoted the event at the Paris lingerie show several weeks ago, was very clear about her message. 'It is very important to make ladies aware of their general breast health. Part of this is making sure they wear a correctly fitted bra. Bras are not meant to hurt the breast but support the breast tissue, but very often women put up with the discomfort of wearing a small cup that can cause breast tenderness and even fluid filled cysts in the breasts. An important part of the BRAvery campaign aims to see women ditching those ill-fitting bras in favor of a professionally fitted bra.' 
Now that the event is over, the bras will be washed and then donated to a charity working with disadvantaged women in Morocco. 'The event is still really not over until we see the bras that are still wearable put to good use,' added Mark. 'Together with Mayra Zayas, who was instrumental in ensuring that the BRAvery Campaign became a reality, we will make the arrangements to take the bras over to Tangier.'
Mount Productions and AiméeJay Intimates would like to thank all those people who supported the event and ensured that the message was heard loud and clear.


7/12          
  Fleur T Introduces New 
           Additions
                 by Luis Paredes
Fleur T debuted two new shapes to its Very Berry Autumn/Winter ‘08/’09 collection – a silk cross-over camisole and an elegant backless silk kimono. “They’re a bit sexier than what we’ve done before,” said Fleur T’s assistant designer, Rachel Gregory. The company describes the collection as, “…a deliciously festive collection designed to sweeten your holiday.” The company is based in the UK and all of their products are designed and manufactured in England. More information at www.fleurt.com.
-Luis Paredes is a freelance journalist and graphic designer with extensive trade experience in the intimate apparel industry. His work focuses on the marketing and communication design efforts of intimate apparel companies. His design studio, Seven Hills Graphic Design,  creates Catalogs, Ads, and Brochures with a focus on attracting buyers.


Sensual Mystique is looking for sales reps. Please contact us
21/24       
 Buyers' Best Sellers  
Attention All Buyers, Boutique
  and Online Store Owners 
McPete Sez wants to know what is your hottest selling garment. What is selling out because McPete Sez readers want to know. Please send an email to info@mcpetesez.com and include your name, your store's name, city and state along with a phone number and email, stating your best seller, and who the manufacturer is. 
If you would rather keep your best selling item a secret..... please just tell us who the manufacturer is.  
If your email is chosen, you will be contacted and your email will be posted in McPete Sez, along with your store information.     

Little Johnny Stands Up 
A new teacher was trying to make use of her psychology courses. She started her class by saying, "Everyone who thinks you're stupid, stand up!" 
After a few seconds, Little Johnny stood up. The teacher said, "Do you think you're stupid, Little Johnny?" 
"No, ma'am, but I hate to see you standing there all by yourself!" 

                     "Ask Andy"
Andy Weinstock has been in the fabric and textile business all his life, but professionally since 1969. 
"I love what I do, selling fabrics around the globe. I've met lots of interesting, creative, dynamic folks; some have become dear friends. I love to help new businesses find the things they need to become successful. It works for everyone." 
You can ask Andy questions about Fabrics at
               Andy@mcpetesez.com 

Hello,
We are an emerging clothing design label, currently in the process of picking fabrics for our spring collection, and looking for wholesale fabric manufacturers to work with. We are looking for a company that can supply us a with sample swatch book of their fabric swatches. Specifically we are looking for:
Silk/spandex
Polyester/spandex
cotton/spandex
nylon/spandex
cotton
cotton/polyester
sheer Silks
spring prints that hang nicely and are soft to the touch
denim
In quantities of at least 25yards. Any help on this would be greatly appreciated thank you!
Jacqueline Worley
Head Designer & Producer, By Audrey Designs 


Jacqueline: I don't know about a 'swatch book" but you can definitely find the fabrics you need at www.spandexhouse.com.
In addition, consider attending some wholesale fabric shows. Visit www.material-world.com, to register to attend the upcoming show, April 8-10, at the Miami Beach Convention Center.
I will be there, wearing my Ask Andy badge.
Good Luck,
Andy

The "Ask Andy" Column is an opinion Column and may not necessarily  reflect the views of  McPete Sez

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Retailers, Manufacturers and Sales Representatives

As a store owner, what kinds of sizes and pieces do customers ask for but have trouble finding (specific numbers appreciated)? Anything you think there's too much of? 
lorynhatch@gmail.com

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                               Do you have any show dates for 2002 
Do you have any show dates or events that you would like posted for  2008?   If so please e-mail them to me for posting in our  show section.  Thank You           

                              
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