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In This
Issue
Allure
Leather
Chance
TV
Eldorado
Intimate
Payments
NandoVision
Risque
Wigs
Gozooko
Studio Time
Tia
Lyn
Lingerie
International
Lingerie Shows
Esty Lingerie
McPete
Sales
The Underfashion Club
Styles Fashion
Articles Of Interest
Garment Workers in
Cambodia Strike
Page 1
ILS & Las Vegas Halloween Show Video Shoot
Page 1
The International Lingerie
Show Overview
Page 1
Honduras Labor Complaint
Page
1
A Look at Alegro
Page
2
The International
Lingerie Show
Page
2
Intimate Graphics:
Gold Tattoos by Temporary Tattoo MFG
Page
2
Business and Technology: What’s the value of Facebook to
your business?
Page
2
Hanesbrands New Plans
Page
2
McPete Sez
Mailbag
Page
2
Lipgloss & Lace: Uh oh, H&M's in trouble again!
Page 3
Fab Foundations:
The New Age of Shapewear
Page 3
Four Ways to Improve
Your Lingerie Blog
Page 3
The Las Vegas
Halloween Show
Page 3
Ask the Gozooko Guys
Page 3
Ask Andy
Page
3
The International Lingerie
Show Continued
Page 4
Honey's Place Now
Carrying NS Novelties
Page 4
The Addict Expose -
Why Start a Lingerie Boutique? – An Interview
with Sarah Wizemann of Lille Boutique
Page 4
Adult Wholesale Distributors Releases 2012 Generic Party
Plan Catalog
Page 4
Phil Varone Rocks Romantix
Page 5
Hot Products
Page 5
MCPETE SEZ CLASSIFIEDS
Page 5
The Buzz
Page 5
Reps Corner
Page 5
Shows & Events
Page 5
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Page 2
Business and
Technology
by
the Gozooko Guys
(Bryan and Karl)
What’s the value of Facebook to your business?
Yes, another article on Facebook, but we aren’t talking about the stock price value. We want to know what the value of Facebook to your business is, what are you getting out of updating your Facebook page and engaging with customers on Facebook (if you are). There is no doubt that there is some value in being on Facebook, but the question is how much time should you invest in it? You can only answer that question if you know how much sales revenue it is driving in your business. Unless you are a business such as Zynga, which makes money from selling games on Facebook, you probably aren’t getting direct revenue. A recent survey from
eVOC insights showed that for those who have “liked” a brand on Facebook, 47% said it had no influence purchasing and 41% said they were somewhat more likely to purchase, and 13% said they were much more likely to purchase, (yes, that is 101%, but that is because they rounded the numbers). So with these numbers in hand we started asking businesses we know who use Facebook what they have been getting out it. These businesses each generate respective revenue, they simply could not tie any of the likes or comments directly to a customer they did not have before being “liked” or commented on Facebook. Our impromptu survey was not scientific, but nonetheless interesting. While some businesses may be getting revenue out of their Facebook page (and we would love to hear from those who are), you need to take a look at what your business investment spends on Facebook and see if it is worth what you are spending, (remember, your time is not free.) One thing we know for sure, all those investors who purchased Facebook stock are not getting what they expected from their investment. Make sure you are.
At
Gozooko, the customer always comes first. Our lines of products are
customer driven, and our goal is to meet your needs and to help your
business grow. As always we welcome your comments and suggestions. We look
forward to hearing from you.
GozookoGuys@gozooko.com
The International
Lingerie Show
The International lingerie show was held March 26-28, 2012
concurrently with the Las Vegas Halloween Show at the Rio Hotel. 
This was the best show yet with even higher traffic then ever before. Buyers browsed the aisles and kept the exhibitors busy in their booths.
The video below is just a small glimpse into what the show offered; from the models, exhibitors and fashion show, to the video photo shoot NandoVision held in the Miranda Room.
The next International Lingerie Show will be held September 10-12, 2012. For more information go to
www.spectrade.com
Note: by clicking on the photo's below, it will
bring you to their web-site. or to their e-mail if
no web-site exists.
Remember to tell them you saw them here.
Photos
by Heather Briggs
Sabrina and Angelica model iCollection.
tony@icollectionlingerie.com
Olesea is wearing Maison Close
www.maison-close.com
The busy Escante booth. escante@escante.net
The beautiful Shirley of Hollywood
booth.
sales@shirleyofhollywood.com
Amber is wearing
Minor Creations.
steve@minorcreations.com
John is wearing
Underwear Station.
sales@underwearstation.com
The very busy Eldorado booth. sales@eldorado.net
Alex and Caitlin are modeling Music Legs.
sales@musiclegs.com
James is wearing Male Basics.
buyer@malebasics.com
Alysson is modeling Girlfriends
Bikinis.
girlfriendsbikinis@yahoo.com
Brandi is wearing Chica Rica Bikini Company.
chicarica@chicaricabikini.com
The Fantasy Lingerie booth.
mike@fantasylingerie.net
Gemma-lee wearing Dreamgirl.
cscharff@dreamgirldirect.com
Greg Avakian of Tony Shoes with customers.
info@tonyshoesinc.com
The Xotic Eyes booth. cassidy@xoticeyes.com
The International Lingerie
Show
continued on page 4
Intimate Graphics
by Luis Paredes
Gold Tattoos by Temporary Tattoo MFG
Known as the “Shopping capital of the Middle East”, Dubai is known
for spawning trends related to gold and the latest accessory trend for the fashion-conscious citizens of Dubai is a temporary tattoo made of real gold. These gorgeous hand applied tattoos are made with 24-carat gold.
Now a US company, Temporary Tattoo Mfg., inspired by this Dubai trend, has developed a simulated Gold Tattoo that will apply in just seconds and lasts for days, even while swimming and bathing…but can be easily removed with rubbing
alcohol.
The look is identical to the hand applied Dubai tattoos that cost hundreds of dollars, but at a fraction of the cost.
The US product is offered in packages for retail that include a stunning collection of designs in each of the 3 versions. The company also provides Store Displays to retailers as well.
“These tattoos look absolutely gorgeous on the skin with lingerie and swimwear and are a fun accessory for any occasion,” said Joyce Bordelon, owner of Temporary Tattoo Mfg.
The Gold Tattoos come in attractive packaging and hold between 2 – 4 tattoo sheets, depending on the styles. Wholesale price points for the Gold Tattoos are extremely competitive for their quality and attractive packaging emphasized the company.
Private Label
Joyce also emphasized that Temporary Tattoo Mfg. also designs and produces custom designs and private label packaging.
Wholesale Questions
For more information on wholesale pricing, please contact Joyce
Bordelon email: info@temporarytattoofactory.com
phone: 619-522-9009 website: http://www.temporarytattoofactory.com/wholesale.htm
**Intimate Graphics is a column by Luis Paredes on what's trending in the Intimate Apparel Industry. His design studio, Seven Hills Multimedia,
LLC focuses on the design and communication needs of the Lingerie Industry and
publishes The Lingerie
Journal, a business resource for Lingerie Retailers. **
A Look at Alegro
Affordable luxury; contemporary yet sophisticated styling; matched to unquestionable fit and comfort, Alegro has been designed for the full busted and plus sized woman and her need for femininity, comfort, fit and style. Alegro is a quality, very affordable foundation line that incorporates fine fabrics of laces, embroideries, and prints with feminine detailing, and form fitting design and construction technique.
The bras are highly constructed with quality support features for a comfortable, confident fit. A more sophisticated look and color palette, uncommon for this size range, Alegro has captured the full busted consumer's interest to build a most unique lingerie wardrobe. Apart from others, the brand's continuity of attention and dedication to proper fit and support has enticed the intended target customer to return satisfied for more. The core basic collections extended size ranges include bra band sizes 30-46, cup sizes, C-J, and panties sizes, S - 3XL.
 
Alegro has become the recognized comfort brand for superior foundation support for that curvy and difficult to fit woman and at a most affordable price that guarantees to stock her lingerie drawers with luxury. This is a brand that is a complement to any retail assortment.
For more information email info@alegrolingerie.com
or go to www.alegrolingerie.com
Hanesbrands New Plans
Hanesbrands has revealed plans to cut the production of basic apparel used in screen printing, exit its private
label business, the Outer Banks sportswear brand and sell its European operations in order to improve margins.
The clothing manufacturer will sell its European imagewear division to an affiliate of Smartwear for EUR15m
(US$18.6m).
"We are a branded company. That includes being committed to branded printwear in the United States where we can
partner with our wholesale customers to take advantage of our strong consumer brands and product differentiation,"
said Hanes chairman and CEO Richard Noll.
"With our exit from Europe, we can devote all of our energies to growing our branded portfolio in core
geographies in the Americas and Asia."
The imagewear division accounts for some 8% of company revenue. It said that it expects to incur pre-tax charges
of $85-95m, in the write off of intangibles, the loss on the sale of the European business, inventory markdowns,
and other related items to the imagewear actions.
While it expects the move will reduce net sales by approximately $60m in the second half of the year, it will
have an "insignificant impact on operating profit".
The company will rename its imagewear operations as branded printwear, which will be focused on Hanes and
Champion branded products in the US.
Energy Efficient Nylon
Technology
Nylon polymer producer Invista has invested more than $40m in research and development spanning four years on two
continents to develop what it describes as "a revolutionary technology" to produce adiponitrile (ADN), a
key ingredient for nylon 6,6.
While full details have yet to be released, the company claims benefits of the new technology include improved
product yields, reduced energy consumption, lower CO2 emissions, enhanced process stability and reduced capital
intensity compared to existing technologies.
Another environmental bonus is that it virtually eliminates benzene from the production process, resulting
in significant benzene reductions.
"We believe this new generation of ADN technology represents a significant improvement versus the
proprietary technology we operate today," said Bill Greenfield, executive vice president of Invista's nylon
intermediates business.
The new technology has been operating for more than two years at a pilot-scale facility at its research and
development center in Orange, Texas. Invista is now looking at installing it at its existing facilities in
Orange and Victoria, Texas, as well as a plant being built in China.
"We are now ready to deploy the new technology at a commercial scale," added Greenfield.
Pretty Lights
Judi was sitting at the defendant table while the state trooper was being cross-examined on the witness stand.
The lawyer asked, "When you stopped Judi, were your red and blue lights flashing?"
"Yes, sir, they were."
"Did the defendant say anything when she got out of her car?"
"Yes, sir, she did."
"And," looking at Judi, "what was it she said?"
"She said, 'What disco am I at?'"
Hey Bloggers, Sales Reps
and Store Buyers!!!
 Would you like to write an article for this newsletter? we are looking for information for our readers and
if you have anything to contribute
please e-mail us.
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The McPete Sez Mail Bag
From our Readers
To our Readers
For our Readers
Inquiries:
Some of our readers will have the answer.
Remember, our readers are in the same Industry.
Retailers, Manufacturers and Sales Representatives
*Disclaimer - The McPete Sez Mail Bag is a comment column, and does not necessarily reflect the views of McPete Sez. Vulgar or offensive language will not be posted.
If you have the answer.....Give it"
If you have something to say.."Say it".
If you have a question......"Ask it"
Do you have any show dates or events that you would like posted for 2012? If so please e-mail them to me for posting in our show section. Thank You
End of Page 2
The McPete Sez Lingerie Newsletter & Women's Wear Journal
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