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In This
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StorErotica
Gozooko
Studio Time
Tia
Lyn
Lingerie
Interludes Lingerie
La
Lame, Inc
Shirley
of Hollywood
Coconut
Grove
Tony Shoes
International
Lingerie Shows
McPete
Sales
Questfinder
Quick Commerce Credit Cards
Internetgazette
Styles Fashion
Articles Of Interest
US Lawmakers Submit Bill to Offset Export Taxes
Page 1
New UK Association Launched
Page 1
April Retailers' Sales Review
Page 1
International Lingerie Show
Page 2
Intimate Graphics
Page 2
Buyers' Best Sellers
Page 2
McPete Sez
Mailbag
Page 2
International Lingerie Show Continued
Page 3
Malaysia Launches MySize Project
Page 3
Ask Kevin
Page 3
Ask Andy
Page 3
International Lingerie Show Continued
Page 4
Husband-Hunting Bra
Page 4
International Lingerie Show Continued
Page 5
The Buzz
Page 5
Reps Corner
Page 5
Shows & Events
Page 5
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Page 3
Malaysia Launches MySize
Project
Malaysia is set to become the first predominantly Muslim country to
carry out a national sizing survey with the launch of the MySize project in July.
Organized by The University of Malaya in Kuala Lumpur, the survey is being
modeled on the Size UK, Size USA, and Size Thailand studies that have been carried out in the past few years.
It aims to scan between 10,000 and 15,000 people between August and December, with researchers visiting all of the country's main
regions.
The survey will use the NX-16 3D Body Scanner from [TC]2 in the US, and the resulting information will form a database of whole body
measurements that represents a cross-section of the population.
This information will then be used to create a national size designation and standard (Malaysian Standard) for the clothing and
other relevant industries.
The team intends to scan a cross-section of the Malaysian population based on gender, ethnicity, geographical location,
socio-economic income, and age (children, teenagers, adults and senior citizens).
The project is a flagship of the University's Center of Research for Computational Sciences and Informatics in Biology,
Bioindustry, Environment, Agriculture and Healthcare (CRYSTAL).
3/12
International Lingerie
Show Continued
Zaneta, wearing La Fresca, stands between Diego Mayne
and Silvana Mayne. lafresca@lafresca.com
Roylin Downs of Kama Sutra Closet stands with Houman
Salem of Delicious Sexywear, Lisa Morel of Adam & Eve,
Mark Behar and Jaclyn White of Delicious Sexywear.
info@deliciouSexywear.com
Roy Schlobohm holds a garment by 100% Babe, by Shirley
of Hollywood, with Steve Boxer and
Rick Butts.
sales@shirleyofhollywood.com
Sam Harouni and Clark Paige of Donna di Capri Lingerie
smile for the camera. sales@donnadicapri.com
Gina Laughlin holds up Camobooty.
customerservice@camobooty.com
Rebel Lieberman and Amber Henson model Corset Creations.
info@corsetcreations.com
The International Lingerie Show
continued
on page 4
Coquette Reveals What
Happened in Vegas…
What happens in Vegas isn’t staying in Vegas! Coquette International Inc. recently celebrated their 30th anniversary at Lucky Strike Lanes inside the RIO in Las Vegas, during the International Lingerie Show (ILS). The event was absolutely spectacular and a huge hit with Coquette’s customers.
With the attendance of 140 guests for this event, Marcus Horea, VP of Sales and Marketing, says, “The overall consensus was amazing! All the staff at Lucky Strike did an incredible job with the set up, Hors d’oeuvres and were exceptionally accommodating with all of our requests.” This event went from 8:30pm until 12:00am, “Everyone appeared to be having a great time and that was our main focus. People said we should make this an annual event!” Horea proudly added.
Eddie Goldstein, a New York Independent Sales Rep, won $200.00 for being the best bowler of the evening. Coquette also gave away exclusive bowling shirts to everyone at the event with their 30th anniversary logo printed on the back.
Penthouse Pet of the Year 2009 & Rock of Love winner, Taya Parker, made a ‘striking’ appearance at Coquette’s party as well. Parker also signed
autographs in Coquette’s booth at ILS on April 22nd. Along with Parker, Brittany Lee and Anne Riviera attended this event shaking things up in Coquette’s sexiest outfits, complete with bowling shoes and moves you probably wouldn’t see the average bowler attempt.
“It wouldn’t have been such a huge hit without all of our exceptional customers coming out to celebrate 30 years of success together. It is always a pleasure and I look forward to sharing the ongoing success in the future.” Dave George, National Sales Manager of Coquette, says.
Apart from their evening event, Coquette also held a contest at their booth during ILS, offering the winner a trip for two to Hawaii. Brittany Lee announced Casey Lozano, Director of Store Operations at Pricilla’s, Patricia’s/ Directors Inc., the lucky winner of a week long Hawaiian vacation.
For pictures from this event join us on our Facebook Fan page: www.coquette.com/facebook
About Coquette International Inc.
Coquette offers seven unique collections, each individually adorned and tailored with the highest fashion-forward modernizations. The collections each entail an intense diversity of styles while captivating a realistic feminine appeal. Coquette continues to maintain their strong successful reputation while providing you with the premier brand that’s been there for you since 1979.
Male Power Goes to the Extreme
Male Power continues to be an industry pacesetter, constantly introducing new and exciting products that appeal to a wide variety of tastes. Their latest collection, Extreme, could be one of their hottest collections ever.
These G-strings, thongs and shorts are characteristic of all Male Power apparel: unique, comfortable, and well crafted from top quality materials. The line uses three of our best-selling fabrics: sheer stretch mesh, cire leather look and stretch fishnet. All of them offer a distinctively soft feel and excellent fit. Most are made with our specialty, cire covered elastic waistbands. Some, like our Grip and Rip Thong, feature easy access tear aways; just one pull and you’re “out and about.”
The Extreme line is made in black only, and offers 20 unique styles. Various styles have special features, such as peek-a-buns, floating pouches and o-rings. All come in two sizes, small/medium and large/xlarge, and will be available for shipment in August. Prices range from $5.95 - $12.95. As always, the packaging will command attention: boxes adorned with images of our sexiest models, and eye catching holographic, micro glitter highlights.
“This is only the beginning of our expansion” according to Marybeth Onken, vice president of Male Power. “The brand will continue to grow, on the strength of innovative design and consistent positive product reviews on the Web. We have isolated our top selling styles with in each collection to better guide our customers towards successful sales.”
And now that Male Power has joined forces with Magic Silk, creators of such best selling lines as Exposed, Cheap Thrills and Exposed for Couples, customers can go to one source for all their lingerie merchandising needs. Top quality undergarments, attractive design, superior comfort and low price points; no wonder Male Power and Magic Silk have become the first names in intimate apparel.
For more information please call 631-300-1035 or e-mail info@malepower.com.
ASK Kevin
For all of your website questions...
Kevin and his wife have been retailing lingerie and adult products since 1988. They believe that a large portion of their business success came from the
addition of their websites to their retail store and that in today's fast paced
market, internet marketing goes hand in hand with any business.
Kevin's personal site design experiences include all levels of internet marketing and design including secure server ordering processes, merchant account integration, HTML editing, photo editing, graphic design and banner
advertisements. All of which are needed on a business style website.
Kevin also designs websites and consults clients who want to do more business online.
Kevin welcomes your questions and comments regarding website design, internet marketing, photo editing, domain registrations hosting and more. For serious website entrepreneurs, he recommends this course for complete Internet marketing training. Internet Marketing & Site Optimization Tips:
http://www.marketingtips.com/t.cgi/848190
You can ask Kevin your questions at
Kevin@mcpetesez.com
The "Ask Kevin" Column is an opinion Column and may
not necessarily reflect the views of McPete Sez.
"Ask Andy"
Andy Weinstock has been in the fabric and textile business all his life, but professionally since 1969. 
"I love what I do, selling fabrics around the globe. I've met lots of interesting, creative, dynamic
folks; some have become dear friends. I love to help new businesses find the things they need to become successful. It works for everyone."
You can ask Andy questions about Fabrics at
Andy@mcpetesez.com
The "Ask Andy" Column is an opinion Column and may
not necessarily reflect the views of McPete Sez
The McPete Sez Lingerie Newsletter & Women's
Wear Journal
End of page 3
 
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