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Illusions
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Online
Sales Soar
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Solar Bra
Page
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Adult Halloween Show
Page 2
West Coast Watch
Page 2
Buyers' Best Sellers
Page 2
Ask Andy
Page 2
McPete Sez
Mailbag
Page 2
Adult Halloween Fashion Show
Page 3
Victoria's
Secret Suing Over "Sexy"
Page 3
Ask Kevin
Page 3
Trashy Party
Page 4
Right to Wear Underwear
Page 4
Hanes New Ads
Page 4
Adult Halloween Fashion Show Continued
Page 5
The Buzz
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Page 3
Invasan RCD
Huntsman Textile Effects has launched a new, naturally derived technology to impart garments with long-lasting
freshness.
Invasan RCD is derived from sugar and consists of small capsules which are bonded to cotton during fabric
processing and get charged with the scent from detergent or fabric softener during laundering.
As moisture and temperature increases during wear, these scents are slowly released providing the wearer
with a lasting, freshly laundered scent. The effect continues after each home laundering.
Invasan RCD can be used in active wear, casual wear and intimate apparel.
3/12
The Adult Halloween Fashion
Show
Photos by
Studio Time
Rubie's Costume Co Inc
Rubie's Costume Co Inc
Rubie's Costume Co Inc
Rubie's Costume Co Inc
Rubie's Costume Co Inc
Rubie's Costume Co Inc
Rubie's Costume Co Inc
Rubie's Costume Co Inc
Rubie's Costume Co Inc
FunWorld
FunWorld
FunWorld
FunWorld
FunWorld
Adult Halloween Fashion Show
continued on Page 5
19/24 www.delicateillusions.com
Victoria's Secret Suing Over
"Sexy"
Victoria's Secret has revved up its legal fight over the word "sexy" with a
California-based hair products company.
The latest round in the sexy wars came when Victoria's Secret filed court
papers challenging a federal Trademark Trial and Appeal Board ruling in favor of Sexy Hair Concepts LLC.
The board concluded in April 2007 that consumers were likely to confuse the lingerie giant's "So Sexy" trademark for
hair care items with Sexy Hair Concepts' various trademarks using the word "sexy" for its coiffure line.
In papers filed in Manhattan Federal Court, Victoria's Secret said it wants the court to consider a study it conducted.
The survey found only five of 308 people who bought hair care products associated the word "sexy" with a single company and made any reference to Sexy Hair Concepts and its offerings.
Victoria's Secret, which also introduced the Very Sexy bra, said its study proves "that the word 'sexy' has not acquired distinctiveness among purchasers of hair care products."
In court papers filed earlier this month, Sexy Hair Concepts said it had used "Sexy Hair" to describe hair care items since 1998.
The company said it packages and promotes the "sexy" family of products to give "sexy" a distinctive commercial impression.
Sexy Hair Concepts applied to protect its trademarks for the "sexy" product line in November 2001, well before Victoria's Secret began testing some of its "So Sexy" coiffure products in April 2003, said Sexy Hair Concepts, based in Chatsworth, California.
"Ask Kevin"
For all of your website questions...
Kevin and his wife have been retailing lingerie and adult products since 1988. They believe that a large portion of their business success came from the
addition of their websites to their retail store and that in today's fast paced
market, internet marketing goes hand in hand with any business.
Kevin's personal site design experiences include all levels of internet marketing and design including secure server ordering processes, merchant account integration, HTML editing, photo editing, graphic design and banner
advertisements. All of which are needed on a business style website.
Kevin also designs websites and consults clients who want to do more business online.
Kevin welcomes your questions and comments regarding website design, internet marketing, photo editing, domain registrations hosting and more. For serious website entrepreneurs, he recommends this course for complete Internet marketing training. Internet Marketing & Site Optimization Tips:
http://www.marketingtips.com/t.cgi/848190
You can ask Kevin your questions at
Kevin@mcpetesez.com
The "Ask Kevin" Column is an opinion Column and may
not necessarily reflect the views of
McPete Sez.
Hey Sales Reps !!!
Would you like to write an article for this newsletter? we are
looking 
for information for our readers and if you have anything to
contribute please e-mail me.
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