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In This
Issue
Lingerie
Co. UK
StorErotica
Gozooko
Studio Time
Tia
Lyn
Lingerie
Interludes Lingerie
La
Lame, Inc
Shirley
of Hollywood
Coconut
Grove
Tony Shoes
International
Lingerie Shows
McPete
Sales
Questfinder
Quick Commerce Credit Cards
Internetgazette
Styles Fashion
Articles Of Interest
US Calls For Burma Import Ban Renewal
Page 1
Triumph Defends Severance Deals
Page 1
May Retailers' Sales Review
Page 1
International Lingerie
Fashion Show
Page 2
Intimate Graphics
Page 2
Buyers' Best Sellers
Page 2
McPete Sez
Mailbag
Page 2
International Lingerie
Fashion Show Continued
Page 3
Business & Technology
Page 3
Ask Kevin
Page 3
Ask Andy
Page 3
International Lingerie
Fashion Show Continued
Page 4
Britain's Bra Recycling Program
Page 4
$670,000 Raised for Below the Waist Cancers
Page 4
International Lingerie
Fashion Show Continued
Page 5
The Buzz
Page 5
Reps Corner
Page 5
Shows & Events
Page 5
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Page 3
Business and Technology 
What are Keywords and
why are they important.
by the Gozooko Guys (Bryan
and Karl)
Keywords are the words people type into their search engine browsers to find what they are looking for. If you don’t use the right keywords on your site, people who are looking for what you have will have a tough time finding you.
One of the best ways to find good key words is by talking to your customers, friends, family, and employees. Do a little brainstorming and come up with a set of words to start with. Take that set of initial words and use one of the keyword tools we have listed.
As an example we will use the word “clubwear” which N-Fini Playwear uses on their site. I put the word clubwear into the first tool on the list,
http://freekeywords.wordtracker.com.
Looking at the list that comes up, it seems that N-Fini Playwear might drive more traffic to their site by adding the keywords “sexy clubwear”, “dancewear clubwear”, “glamour clubwear”, as well as a few others.
Once you define the keywords the next question is where you should use them. You should use the keywords in the content of your site where applicable, and usually within the first 200 words of any page or description. You should use them in the Meta keywords, titles, descriptions, and in your navigation links. This will allow the search engines to find them when your site is getting crawled, and in turn a person using them in a search to find you.
One thing you will want to be careful not to do is what is called “keyword stuffing”, which is simply overloading your pages with keywords. Keyword stuffing will most likely decrease the traffic to your site, which is the exact opposite of what we are attempting to do. So be forewarned and keep the content relevant with the use of the proper keywords.
After you have added some keywords to your site you can test the keyword density. A good density is somewhere between 5 and 8. If you go higher than 8 you will be flirting with diminishing returns, any lower than 5 and you are probably missing out on some good traffic.
Here is a short list of keyword tools that can be helpful in getting started on finding the best keywords for your site:
http://freekeywords.wordtracker.com
http://www.wordstream.com/products
https://adwords.google.com/select/KeywordToolExternal
http://www.keyworddiscovery.com/search.html
http://www.digitalpoint.com/tools/suggestion/
http://tools.seobook.com/keyword-tools/seobook/
Keyword Density tools:
http://www.creatingonline.com/site_promotion/keyword_density.htm
http://www.articleunderground.com/webmaster/keyword-density-tool.html
http://www.gorank.com/analyze.php
If you have any topics you would like to see addressed in this column,
or have any questions, please send us an email at GozookoGuys@gozooko.com
6/12
The International Lingerie
Fashion Show Continued
Photos by Jerome Hamilton
IAM DABOSS
IAM DABOSS
IAM DABOSS
IAM DABOSS
IAM DABOSS
Shirley of Hollywood - garment
Classic Erotica - lotion
Le Dame Footwear
Le Dame Footwear
N-Fini Playwear
N-Fini Playwear
N-Fini Playwear
Body Zone Apparel
Body Zone Apparel
See The International Lingerie
Fashion
Show
on page 4
Ride Friendly Lingerie
New Ultimo lingerie may save you from nasty mishaps on rides!
A new style of Ultimo lingerie is being tested to ensure that girls don't suffer nasty exposures while enjoying a ride.
The firm has collaborated with Alton Towers to check that their bras kept everything in tact during fast rides, thus avoiding accidental exposures.
"Many women across the UK wear ill-fitting bras, which can not only cause discomfort and long-term health problems, but also accidental exposure at inappropriate times,"
Ultimo's Michelle Mone was quoted as saying.
"We're working with Alton Towers to advise which styles of bras riders should be wearing, proving that thrills
don't necessarily have to mean spills," she added.
Coquette Featured in Bruno.
With the core of fashion design stemming from Hollywood, among various other celebrity induced trends, it’s no surprise that Coquette International is set to be featured within the upcoming movie Bruno. Coquette’s five piece G.I. Girl costume, style M573, includes a sexy camouflage cropped jacket top, short hugging-shorts, lycra bikini top, army hat and of course dog tags to complete the sexy G.I. Girl appearance.
Sexy costumes were the foundation in which evoked the rising success of Coquette International’s widely recognized Masquerade Collection. Coquette was one of the first lingerie
 companies to breakthrough the public taboos of sexy, revealing and suggestive costumes, established in the 80’s. With each costume originally tailored and embellished with passion by Catherine Horea, the company has since grown tremendously and developed its own Design Team consisting of four creative youthful perceptions for the future success of Coquette International.
The LA premiere of Bruno began with Cohen’s grand entrance; riding atop his gigantic hybrid fashionable army tank, followed by an entourage of stunning G.I. Girl’s sporting Coquette’s sexy Masquerade costume. “Getting the opportunity to watch your passion being projected on the big screen is beyond words,” Catherine Horea, Senior VP of Coquette gracefully stated. “It means so much to have your work chosen for so many others to enjoy the benefits of, especially when it’s something you’ve worked so hard to accomplish,” Horea added.
Set to be outrageously funny, Bruno hit theatres Friday July 10th, and is predicted to draw in millions at the box office. Cohen’s controversial sense of humor rests within his latest character, a gay Austrian fashionista/TV reporter. Cohen humorously alleged that Bruno is, “The most powerful documentary since the lion king.”
For further information in regards to the LA Premiere, Bruno trailer and Coquette’s featured costume check out Coquette’s blog:
http://www.coquette.com/blog.
Photo Credits: Harrison, Kevin Winter/Getty Images North America
www.coquette.com
Look Different
A kindergarten teacher at age 30 was talking to the children seated on the
floor around her, absentmindedly she removed her glasses to clean them.
"Wow, Miss Collins!" one child exclaimed. "You look really different without
your glasses on !"
Another child piped up, "I bet she looks different when she takes her teeth
out, too!"
ASK Kevin
For all of your website questions...
Kevin and his wife have been retailing lingerie and adult products since 1988. They believe that a large portion of their business success came from the
addition of their websites to their retail store and that in today's fast paced
market, internet marketing goes hand in hand with any business.
Kevin's personal site design experiences include all levels of internet marketing and design including secure server ordering processes, merchant account integration, HTML editing, photo editing, graphic design and banner
advertisements. All of which are needed on a business style website.
Kevin also designs websites and consults clients who want to do more business online.
Kevin welcomes your questions and comments regarding website design, internet marketing, photo editing, domain registrations hosting and more. For serious website entrepreneurs, he recommends this course for complete Internet marketing training. Internet Marketing & Site Optimization Tips:
http://www.marketingtips.com/t.cgi/848190
You can ask Kevin your questions at
Kevin@mcpetesez.com
The "Ask Kevin" Column is an opinion Column and may
not necessarily reflect the views of McPete Sez.
"Ask Andy"
Andy Weinstock has been in the fabric and textile business all his life, but professionally since 1969. 
"I love what I do, selling fabrics around the globe. I've met lots of interesting, creative, dynamic
folks; some have become dear friends. I love to help new businesses find the things they need to become successful. It works for everyone."
You can ask Andy questions about Fabrics at
Andy@mcpetesez.com
The "Ask Andy" Column is an opinion Column and may
not necessarily reflect the views of McPete Sez
The McPete Sez Lingerie Newsletter & Women's
Wear Journal
End of page 3
 
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