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In This
Issue
Lingerie
Co. UK
StorErotica
Gozooko
Studio Time
Tia
Lyn
Lingerie
Interludes Lingerie
La
Lame, Inc
Shirley
of Hollywood
Coconut
Grove
Tony Shoes
International
Lingerie Shows
McPete
Sales
Questfinder
Quick Commerce Credit Cards
Internetgazette
Styles Fashion
Articles Of Interest
US Calls For Burma Import Ban Renewal
Page 1
Triumph Defends Severance Deals
Page 1
May Retailers' Sales Review
Page 1
International Lingerie
Fashion Show
Page 2
Intimate Graphics
Page 2
Buyers' Best Sellers
Page 2
McPete Sez
Mailbag
Page 2
International Lingerie
Fashion Show Continued
Page 3
Business & Technology
Page 3
Ask Kevin
Page 3
Ask Andy
Page 3
International Lingerie
Fashion Show Continued
Page 4
Britain's Bra Recycling Program
Page 4
$670,000 Raised for Below the Waist Cancers
Page 4
International Lingerie
Fashion Show Continued
Page 5
The Buzz
Page 5
Reps Corner
Page 5
Shows & Events
Page 5
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Page 2
Intimate Graphics
Rubies
Offers New Playboy Costume Collection
by Luis
Paredes
Rubies, with its new
Playboy Costume Line is offering what no other Playboy Licensee has been
able to offer before - high quality and a reasonable price point at $25.
Mark Behar of Rubies explained that, "others have had the Playboy
license in the past and they tried capitalizing on it and really basically
- the only word I
can say - is gauging or charging a real premium for it."
"We have kept our prices low and the quality high. Every style in our
collection is $25 with the exception of the men's jacket. And at $25, it
really introduces a lot of people who wanted to buy Playboy in the past.
Now they can afford it. The retailer can make money and the end consumer
can run around with a Playboy outfit. It's a tremendous draw."
The new Playboy line includes a variety of styles including a Gangster
outfit and, of course, the iconic Heff Jacket for men and women.
"So far the response has been really strong," said Behar.
"The line will be available in August which gives people plenty of
time to merchandise it, set it up and get it ready for Halloween."
**Intimate Graphics is a column by Luis Paredes on graphic design,  business
and marketing for the intimate apparel industry.
Paredes is a freelance journalist and graphic designer with extensive
trade experience in the intimate apparel industry. His work focuses on the
marketing and communication design efforts of intimate apparel companies.
His design studio, Seven
Hills Graphic Design, creates Catalogs, Ads, and Brochures with a
focus on attracting buyers.**
1013
International Lingerie
Fashion Show
by Luis
Paredes
After months of doom and gloom on the news about the economy, poor retail sales, and job layoffs, buyers and exhibitors had high hopes (and fears) for this edition of the International Lingerie Show and Las Vegas Halloween Show in Las Vegas last month.
It's safe to say that hopes were fulfilled, even energized, and fears were
quashed as exhibitors noted increased numbers of buyers, more orders and an upbeat, fun, hopeful mood.
Buyers enjoyed a variety of deals from manufacturers and Specialty Trade Shows even printed a "Recession Fighter Show Special" book as a guide to all the great deals.
Both buyers and exhibitors were treated to a spectacular Fashion Show that drew a record number of viewers this year and lasted over two hours. "We had such a great response to the fashion show," said Michael Moreira of Specialty Trade Shows, Inc. "It was the biggest crowd we ever had and one of our best."
Warden Neil, designer for J'Taime, had one of his company's pieces displayed during the fashion show and said, "We were so happy at the response and lucky to have such a large crowd see our product."
New exhibitors to the show this year included Lingerie Belimages, Inc., Sweet Panties, and United Brands. In addition, there were some very unique exhibitors including Mask Venezia which makes handmade Venitian masks; professional make-up manufacturer Kryolan exhibiting airbrushed body paint and Dead Batteries, manufacturers of batteries wrapped in artistic and naughty coverings.
Moreira expects an even better show next year and promised to grow the Halloween section.
The International Lingerie Show will run again September 21 -23, 2009. The next edition to include the Adult Halloween
Costume show will be April 12-14, 2010.
More info at www.spectrade.com
Photos by Jerome Hamilton
Corset Creations
Eldorado
Ellie Shoes
Ellie Shoes
Forplay Inc
Forplay Inc
Forplay Inc
Forplay Inc
Forplay Inc
Forplay Inc
IAM DABOSS
IAM DABOSS
IAM DABOSS
The International Lingerie
Fashion
Show continued on
page 4
16/24
Rubies Obtains License for
"Bruno"
written by Sam
Rubies Costume Company has obtained the costume and accessory license for Sasha Baron Cohen’s latest satire film “Bruno” hitting movie theaters this July 10th. The movie inspired four costumes styles which will be available in sizes S through L or standard and extra large, depending on the style. These costumes will be available starting in September.
Based on the incredible success of “Borat” Rubies expects the” Bruno” Film to have even greater success at the box office. Costumes and accessories will have a very significant impact on Halloween retail sales for the 2009 season. For further information about the styles you can visit
Rubies.com in the upcoming weeks.
UK Lingerie Sales Up
Recession-hit UK couples are increasingly heading towards lingerie shops, and have boosted the sales of racy underwear by almost 50% ever since the economy has slumped. New figures have revealed that fishnet stockings, suspenders,
basques, and cleavage-boosting bras are all selling at a "record rate".
Department store Debenhams, which conducted the survey, has said that with the increased unemployment rates, thousands of British couples are now rediscovering the benefits of nights in.
"Losing a job is never good news, but our lingerie sales suggest that many people are using the opportunity to become fully employed at home,” Annette
Warburton, the store's head of lingerie buying was quoted as saying. Traditionally Christmas happens to be the peak season for sales of sexy underwear, with men being the biggest buyers as they choose
risqué clothing, which their partners may not think to buy for themselves.
However, for the first time, figures have shown that the Christmas peak has continued till May. In fact, initial figures for June have indicated that the upward trend is still on. Sales of fishnet stockings are up 83%, suspenders by 50%, and basques by 45%. Garters are also up by 71% and cleavage-boosting bras up 61%. Silk, satin, black lace and animal print are the most popular materials.
Feel Better
Mary was having a tough day and had stretched herself out on the couch to do a bit of what she thought to be well-deserved complaining and self- pitying.
She moaned to her mom and brother, "Nobody loves me.. the whole world hates me!"
Her brother, busily occupied playing a game, hardly looked up at her and passed on this encouraging word: "That's not true, Mary. Some people don't even know you."
Pakistani Textile Plants Closed
Many textile plants in Pakistan have closed their production in the
northern part of the country due to the law & order problems, high transportation costs, energy crisis and high production cost in the
country.
Around 10,000 people have lost their jobs due to the closure of Dewan Salman Fibers, Khyber Spinning Mills, Latif Shakir Textile
Mills, Tariq Textile Mills, Sahibzada Silk Mills during the past year.
Former central chairman of Pakistan Garment Manufacturers and Exporters Association (PRGMEA), Ijaz Khokhar, said that many
textile plants in the northern part of the country have become unviable due to very high
transportation cost from mills to the seaport and other logistics and geographical disadvantages.
Buyers' Best Sellers
Attention
All Buyers, Boutique
and Online Store Owners
McPete Sez wants to know what is your hottest selling garment. What is selling out
because McPete Sez readers want to know. Please send an email to info@mcpetesez.com
and include your name, your store's name, city and state along with a phone number
and email, stating your best seller, and who the manufacturer is.
If you would rather keep your best selling item a secret..... please
just tell us who the manufacturer is.
If your email is chosen, you will be contacted and
your email will be posted in McPete Sez, along with your store
information.
**Retailers only - No manufacturers or wholesalers
please**
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Hey Sales Reps and Store Buyers!!!
Would you like to write an article for this newsletter? we are
looking 
for information for our readers and if you have anything to
contribute please e-mail me.
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The McPete
Sez Mail Bag
From our Readers
To our Readers
For our Readers
Inquiries:
Some of our readers will have the answer.
Remember, our readers are in the same
Industry.
Retailers, Manufacturers and Sales Representatives
Hi Everyone,
Do you know where/how I can buy or find a consumer email list for a retail
lingerie site? hm71976@aol.com
*Disclaimer - The McPete Sez Mail Bag is a comment column,
and does not necessarily reflect the views of McPete Sez. Vulgar or
offensive language will not be posted.
If
you have the answer.....Give
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Do you have any show dates for
2002
Do you have any show dates or events that you would like posted for
2008? If so please e-mail them to me for posting
in our show section. Thank
You
End of Page 2
The McPete Sez
Lingerie Newsletter & Women's Wear Journal
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