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Page 1
Groups Push to End
Child Labor
Page 1
2012 International Lingerie Design Competition Winner
Announced
Page 1
Sex Toys and Rock ‘N’ Roll!
Page
1
The Las Vegas Halloween Fashion Show
Page
2
Intimate Graphics:
CLAUDETTE SS13 PREVIEW
Page
2
Business and Technology
Page
2
Allure Leather Celebrates
the Corset
Page
2
McPete Sez
Mailbag
Page
2
Lipgloss & Lace
Page 3
The Las Vegas Halloween Fashion Show Continued
Page 3
Fab Foundations: Actually, You’re Not Selling Lingerie
Page 3
Baci Lingerie Revamps
Sales Team
Page 3
Ask the Gozooko Guys
Page 3
Ask Andy
Page
3
The Las Vegas Halloween Fashion Show Continued
Page 4
Intensity by JOPEN
Featured on Bethenny TV
Page 4
The Addict Expose -
Small Bust Bras: An Interview with By Baby’s Rules & 32AABra, pt. 1
Page 4
Sportsheets, Sex & Mischief Honored with 2 StorErotica Awards Nominations
Page 4
California Exotic Novelties Releases Travel Grippers
Page 5
Hot Products
Page 5
MCPETE SEZ CLASSIFIEDS
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The Buzz
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Reps Corner
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Page 3
Fab Foundations
by Ali Cudby
Actually, You’re Not Selling Lingerie
Recently, I received an email from a woman who had been unhappy with her breasts for years. She had been considering a breast reduction when she stumbled onto the fit methodology outlined in my book, Busted! [link to
After learning more about bras that fit
and getting a fitting, she was amazed to find bras in her size that were attractive, flattering and comfortable. She wasn’t sure she would ever truly love her G-cup figure but decided – at least for the moment – to wait on surgery.
What struck me most about this woman’s email was the emotion that came through every sentence; and while the particulars of this story may be specific, the theme is universal. How a woman feels about her bust directly affects her shopping mentality. I hear over and over again about women walking into lingerie boutiques, carrying personal stories that make them feel insecure in the fitting room. As Sarah Wiener, owner of Trousseau in Vienna, Virginia, observes, “You're not really fitting just the bra, you’re fitting a woman's self-image, her body image…and that comes with a lot of baggage.”
Every woman may not bring emotional baggage with her, but there are enough customers who could use a little support (of all kinds) that it becomes an important aspect to consider when thinking about how to approach customers. When you are able to boost a woman – literally and emotionally – you end up helping much more than sales. You give a woman empathy that goes directly to her self-image. The emotional support aspect of that conversation in the fitting room is a critical factor for retailers to understand, embody and embrace.
Understanding this reality and addressing it in the store environment can be two different things. When we talk to our customers about issues that go beyond the items we want them to buy, it’s called consultative selling. We become more than fitters and more than sellers, we become trusted allies – and that’s where the magic can happen for a store’s relationship with their customers.
Yes, consultative selling takes longer. And it’s more complicated. But when women feel heard, valued and respected they become more willing to purchase and more loyal – in other words, you invest in your customers, and gain benefit in numerous ways. Customers buy more, they return to buy again, and they tell their friends to come to you.
Paying attention to each individual woman’s needs may take more time and effort, but when women feel heard and valued, the result is even more beneficial to everyone than finding a great fitting bra.
 Ali Cudby is the author of the book Busted! The Fab Foundations™ Guide to Bras That Fit, Flatter and
Feel Fantastic (December 2011), and CEO of Fab Foundations™, an intimate apparel consulting company.
Ali can be found on Twitter @alicudby, and you can be a fan of the Ali Cudby’s page on
Facebook. To learn more about bras that fit, download a free chapter of
Busted!
Lipgloss & Lace
by Mandie Mutchie
Happy Birthday iPhone!
Right before this article went "to press," the iPhone
celebrated its fifth birthday. Can you believe it?
The iPhone is five! I remember being at a party at an NBA player's house when a local DJ hooked his iPhone
to an iPhone dock to play music at the party. I thought it was SO STUPID. Who needs a cell phone that
costs $500? And the thing kept interrupting the music
when his friends would call or text! Plus, a touch screen?! Who wants to use that. How are you supposed
to text without looking?
Well, here I am now. I am on my third iPhone, and couldn't love it more. I am not kidding when I say
that I SLEEP with it. It is like an appendage - if you're with me, chances are it's in my hand. It even
became my gateway drug into becoming a bit of a Mac Fan Girl, and led to me being the
Mac Chick of the
Month.
At this point, you may be wondering, "Why is this relevant for me?" It is SUPER relevant for you. I
can assure you that I am not the only person who is so attached to their smartphone. Is your business
keeping up with this aspect of our times?
By that, I mean, is your website smartphone friendly? Do you have a separate mobile site, or do you have to
expand your site huge and scroll all over it? Or is it flash and impossible to view on our birthday
boy/girl iphones?
Are you taking advantage of apps? Does your lingerie boutique reward its customers for checking in on
FourSquare or Facebook? A check-in on facebook basically advertises your shop to everyone on that
customer's friend's list. Are you doing anything to encourage check-ins? A salon that I went to to get my
hair done for a fashion show once had a month in which all facebook and foursquare check-ins would translate
to that salon donating $1 to a breast cancer charity.
You better believe I checked in on both!
There are also other rewards programs that you can use like Belly, which is a company that you can sign up
with to get an iPad in your store and QR code keychains that customers can use to check in at your
store to earn rewards and discounts for loyalty...
Take a look at your business from the standpoint of a smartphone user, and make sure that you are maximizing
the capabilities available readily and easily with this technology that has become so commonplace and
necessary. If you're not a smartphone user, ask a
teenager (or me!).
As smartphones become more and more commonplace, it is just as important to make sure that your technology
offerings are up to snuff as it is that your inventory is with this season's styles!
Amanda
Mutchie began her professional modeling career nearly ten years ago, and
has appeared in many national and international publications, and
commercials. Over the course of her modeling
 career,
she worked with many acclaimed makeup artists, learning from them along
the way. She eventually became a makeup artist herself and started
FaceScape Artistry. Now she works with incredible photographers, models,
brides, and other clients to create glamorous as well as natural makeup
looks. She also channels her passion for fitness and nutrition and desire
to help others into her work as a beachbody coach, and is pursuing her
Master’s degree in Curriculum and Instruction.
For more information on Mandie go to www.MandieM.com, www.facescapeartistry.com,
email Mandie at mandelicious@gmail.com or
follow her on Twitter @mandelicious. Don't forget to
"like" her pages on facebook, too! www.facebook.com/MandieLM
& www.facebook.com/FaceScapeArtistry
www.lipglossnlace.com
*Photo by Rafal Krolik of Seville Media
The Las Vegas Halloween
Fashion Show Continued
Photos by Jerome Hamilton
Rubie's Costume Co. Inc
Rubie's Costume Co. Inc
Rubie's Costume Co. Inc
Rubie's Costume Co. Inc
Rubie's Costume Co. Inc
Rubie's Costume Co. Inc
Rubie's Costume Co. Inc
Foothills Creations
FunWorld
FunWorld
FunWorld
FunWorld
FunWorld
FunWorld
Ellie Shoes
Elope Inc
Elope Inc
Elope Inc
Shirley of Hollywood
Shirley of Hollywood
Shirley of Hollywood
Smiffy's
Smiffy's
Smiffy's
The
Las Vegas Halloween Show
continued on page 4
Baci Lingerie Revamps
Sales Team for Elite
Customer Service
Product Knowledge & Display Expertise Helps Retailers Maximize Profits!
Baci Lingerie is proud to introduce retailers and media to its new, revamped sales team. In order to provide elite customer service, the team is composed of sales veterans from internationally popular clothing retailers and distributors. Equipped with extensive product knowledge and trained in Baci’s expert display system, the sales team is available around the clock to assist retailers maximize profits.
To schedule a phone call with a representative of the Baci sales force, email sales@bacilingerieusa.com.
Baci invites consumers and retailers to get to know the sales team through social media. Members of the team will be profiled regularly, and there are ample opportunities to win exciting prizes from all the Baci lines. Follow Baci on Twitter and like Baci on Facebook.
“There’s always more to learn,” states Baci Lingerie USA’s National Sales Director Alicia Sinclair. “It’s with this in mind that our sales team prides itself on continual improvement. As Baci’s lines expand, it’s our job to keep up with the newest fashions and share them with retailers. We’re also constantly staying up to date on market research and consumer studies, so we can help produce increased visibility and sales.”
Working directly under Alicia are Baci sales reps Tori Mazakas, Jessica Luna, Nancy Levine, Joe Sternberg, Jim Davis, and Dev
Steiger.
Sales Coordinator Tori Mazakas says, “Our sales team is always available to discuss the elegant new styles releasing from Baci. It’s important to believe in the produce you sell, and we are all Baci enthusiasts. We hope our passion for Baci carries over into each of our sales calls, so retailers and customers become equally enthusiastic.”
Baci recently announced the expansion of its White Label collection of lingerie. The moderately priced White Label appeals to the playful, erotic nature of those with seduction on their mind. In turn, the Black Label collection is luxurious and classy for women with refined yet sexy taste.
Whether in the mood to be fun and flirty or dramatic and intense, Baci’s plethora of easy-to-apply natural, fashion and glamour eyelashesare a stunning compliment to every face. Eyelash sub-collections include Natural Look, Starlight Edition, Magic Colors, Glamour, and Paradise Dreams.
Coming in July, Baci’s new Dreams collection of bedroom costumes is essential for those looking to spice up their love lives with some role-playing. The first costumes released in the collection will include nurses, schoolgirls, flight attendants, secretaries, cops, and more.
Retailers attending the 2012 ANME Founders Show in Los Angeles are invited to see the all the lines in person at Baci’s booth 121 in the City Ball Room. To book an appointment, retailers may contact their Baci representative directly or email
info@bacilingerieusa.com.
About Baci Lingerie
Baci Lingerie, which gets its name from the Italian word "kiss," is the new name for exquisite, highly luxurious ladies’ lingerie. Officially presented to the public in 2010 at the International Lingerie Show in Las Vegas, Nevada, Baci made waves long before. Media headlines profiled the high-quality lingerie company for producing one of the most expensive and prestigious photo and video marketing shoots in the industry. Renowned fashion models, directed by a celebrated production team, present the initial 500 styles in beautiful photos and videos. Two chic and stylish showrooms in the U.S. display the extraordinary brand – on the East Coast in the heart of the Fashion District of Miami and on the West Coast in Sherman Oaks, a swanky Los Angeles suburb. Available in leading retail outlets around America, Baci Lingerie is winning over consumers with its stunning styles. Featuring something for everyone and every occasion, Baci is the brand to wear! For more information, visit
www.bacilingerieusa.com,
www.facebook.com/BaciBrandUSAFanPage, and
www.Twitter.com/BaciKiss.
For sales information, please contact:
sales@bacilingerieusa.com
For general information, please contact:
info@bacilingerieusa.com
818-783-6300
News of Curvy Kate’s Star
in a Bra USA Competition
Reaches Millions
Curvy Kate is celebrating yet another hugely successful Star in a Bra model competition. Their inaugural USA
contest reached new heights, gaining thousands of new fans across the Atlantic.
The brand’s infectious feel-good body philosophies, bra fit awareness and curve celebration received an
overwhelming level of positive feedback, gaining international media coverage, television appearances,
newspaper articles, blogs and social media interaction.
Curvy Kate has attracted a legion of new fans to their American Facebook page, which has grown extensively since
its launch in March 2012. Just four months later the page boasts 6,000 fans, 225,000 Star in a Bra app views and a
‘friends of fans’ reach of over 2,200,000.
TV coverage included appearances on much-loved American daytime TV show The Today Show - on Kathie Lee Gifford and
Hoda Kotb’s famous ‘Favourite Things’, and as part of ‘Bobbie’s Style Buzz’ with top US stylist Bobbie Thomas.
In her article on TODAY.com, Bobbie Thomas stated: ‘Curvy Kate creates bras with stylish straps that are too pretty
to conceal, so slip into an off-the-shoulder top and fear peek-a-boo moments no more.’
Finalists appeared in both regional, national and international press - contestants Danielle White and
Tiffany Schmidt were on KVAL News, Brittany Jencks was interviewed on Fox Carolina and Chandler Jade appeared on
PBS So Cal - to name but a few.
Finalist Chandler Jade stated during her television interview: ‘This is an amazing step forward for America.
Considering the ‘skinny’ ideal has been around for so long, I think it’s great that curvier women are now in the
spotlight. There are girls like me who are slim but naturally busty and there’s just absolutely nothing in the
bra market that caters to me. I had to go shop in the old ladies’ department or get really expensive custom bras and
I’m just so glad that Curvy Kate has come to America: it’s saved my life!’
The brand will be taking its curve-celebration mission to Australia for the second time, where their edition of this
year’s Star in a Bra will be launched next week. Last year’s winner Julia McLean has featured on the front cover
of Take 5 Magazine to promote the latest contest.
Ultimo, Chantal Thomass and
Velda Lauder Choose Pure London Launch
19th-21st August 2012, London Olympia
This August sees the hottest names in intimate wear unveiling their collections at the launch of Pure London’s brand
new section, Pure Body. Housing the very best in directional and designer lingerie, swimwear, shapewear and
loungewear, Pure Body will be located in the newly opened West Hall Level 1, upstairs in Olympia from 19th – 21st
August.
Brands not to be missed include Ultimo, the underwear brand launched by Michelle Mone OBE in 1999, which will
be showcasing its latest collection. Since its launch, Ultimo has become one of the most well-known lingerie brands
in Europe due to its high-profile media campaigns and famous celebrity models, having risen to fame thanks to its
innovative use of silicone gel in its bras.
Their Spring Summer 2013 collection draws inspiration from the iconic 70’s Charlie’s Angels, creating a beautiful
fusion between true femininity with the slight scent of peril. The collection borrows vintage glamour by using muted
pinks, blues and nudes. It is edged with bold piping, bright corals, and chiffon animal, finished with acid lime to
entertain the intrepid season of summer!
Founder and co-owner of Ultimo’s MJM International, Michelle Mone OBE is also confirmed to deliver a keynote
speech at the show on Monday 20th August where she will be divulging her top tips on how to carve a multi-million
pound empire and overcome adversity.
Also showing is Velda Lauder Corsetiere, favourite among celebrities including Dita Von Teese, Pamela Anderson,
Tulisa Contosavlos and Courtney Love, and a brand which has devoted nearly two decades to sculpting the female
form into beautiful hourglass proportions. Designer Velda Lauder’s love of 40's and 50's cinema ignited her
infatuation with curve-creating garments that intensify and empower. Velda has refined and evolved the traditional
craft of corsetry to comfortably reduce the waist of her clients by four inches without oppressing the ribs or hips.
Swimwear brand, CrisBerry will be showing its bright and cheerful collection inspired by the freshness of the
Californian coasts. The range consists of colourful motifs and patterns, each of which are conceived and designed
entirely by the two creators, Cristel and Romina Carrisi. The collection finds inspiration in 1980’s cartoons, dreams,
Roald Dahl’s books and vintage music stores in Hollywood.
Other brands to watch include one of Britain's most luxury lingerie and body wear brands, Made by Niki, which will
offer some of the world's most covetable pieces, created by a team of underwear obsessives in the heart of the
English countryside. The ResultWear collection, which was created to meet the demand for beautiful shapewear
that creates a smooth silhouette without the need for bra or underwire, features contoured bands and breathable
performance fabrics that firm and shape problem areas while enhancing a woman's best assets, whilst
Maternity brand, HOTmilk brings a range of sensual nursing bras, camisoles and nightwear. Other unmissable labels
joining the line up include Claudette, Doro Design and, one of the leading proponents of glamorous lingerie, French
name Chantal Thomass.
Pure Body will also be launching a series of show-stopping lingerie, swimwear, shapewear and loungewear catwalk
scenes on the new dedicated catwalk in the West Hall Level 1. A must-attend for all, these will provide buyers with
an opportunity to discover the trends first-hand and brought to life on stage.
About Pure London
Pure London, the UK’s favorite fashion buying destination, takes place twice yearly (February – A/W edition and
August – S/S edition) at London Olympia. Home to over 1,000 contemporary and premium womenswear, young
fashion, footwear and accessories brands, Pure London attracts over 12,000 visitors to each edition. The show also
offers 6+ catwalks each day, a full seminar program with the chance to hear from leading industry speakers
including Brix Smith-Start, Nicky Hambledon-Jones, Zandra Rhodes and Boxpark CEO Roger Wade, and inspirational
trends from market-leading magazine Drapers and global trend forecaster WGSN. New for August 2012 are new
sections, Pure Body and Pure Junior (dedicated to childrenswear brands) and an additional stage of content and
catwalks, with the show offering three stages in total. Pure London is delighted to be supporting the Fashion Textile
Children’s Trust for August 2012.
Dates for August 2012 are 19th – 21st August. This season Pure London has moved its dateline to ensure brands and
buyers can visit the Olympics and Paralympics whilst still enjoying the UK’s leading fashion buying event. Further
information can be found at www.purelondon.com
where all buyers can register for free for tickets.
Contact Lens
The teenager lost a contact lens while playing basketball in his driveway. After a fruitless search, he told his mother the lens was nowhere to be found.
Undaunted, she went outside and in a few minutes, returned with the lens in her hand.
"How did you manage to find it, Mom?" the teenager asked.
"We weren't looking for the same thing," she replied.
"You were looking for a small piece of plastic. I was looking for $150."
'Ask the
Gozooko Guys'
Gozooko.com is a business technology and web hosting company. With over 20 years experience working with Fortune 500 companies the Gozooko Guy’s design, develop, deploy, and manage business technology solutions. Gozooko’s core focus is to provide affordable and efficient hosted ecommerce solutions to small and medium businesses. The past 3 years they have been working with manufacturers, wholesalers, and retailers in the apparel industry. Gozooko has data centers in the western and central US, and services customers around the globe. The Gozooko Guy’s goal is to provide our customers with easy and affordable ecommerce solutions that allow them to spend time focusing on their core business and sales, instead of working on their ecommerce solution.”Please send your questions about business and technology to
gozookoguys@gozooko.com
"Ask Andy"
Andy Weinstock has been in the fabric and textile business all his life, but professionally since 1969.
"I love what I do, selling fabrics around the globe. I've met lots of interesting, creative, dynamic folks; some have become dear friends. I love to help new businesses find the things they need to become successful. It works for everyone."
You can ask Andy questions about Fabrics at
Andy@mcpetesez.com
The "Ask Andy", "Ask Mara" & 'Ask Goozoko Guys' Columns are opinion Columns and may not necessarily reflect the views of McPete Sez
The McPete Sez Lingerie Newsletter & Women's Wear Journal
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