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Lingerie
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Gozooko
Studio Time
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Lingerie
Interludes Lingerie
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Shirley
of Hollywood
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Grove
Tony Shoes
International
Lingerie Shows
McPete
Sales
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Internetgazette
Styles Fashion
Articles Of Interest
Climate
Change Bill
Page 1
Skin Friendly Fabric Testing
Page 1
TJX Pays 9.75M Settlement
Page 1
International Lingerie
Fashion Show
Page 2
Waterproofing Tape
Page 2
Buyers' Best Sellers
Page 2
McPete Sez
Mailbag
Page 2
International Lingerie
Fashion Show Continued
Page 3
Business & Technology
Page 3
Ask Kevin
Page 3
Ask Andy
Page 3
International Lingerie
Fashion Show Continued
Page 4
Tag-less Labels
Page 4
International Lingerie
Fashion Show Continued
Page 5
The Buzz
Page 5
Reps Corner
Page 5
Shows & Events
Page 5
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Page 3
Business and Technology 
Rough times? Economic woes? Bad economy? 5 Rules to help
you through it all.
by the Gozooko Guys (Bryan
and Karl)
Rule #1: Don’t panic. If your team sees you panic they will too. Stay calm and cool, unless you are a frantic worry wart, in which case just act normal. Communicate with your staff and let them know where the business stands. Ask them for ideas to help get through the rough spots. Many times you will be surprised what they will come up with.
Rule #2: Continue to market your business. While your competitors are cutting their marketing budgets you shouldn’t. Now is a great time to market your products and get more for less. Most marketing venues are giving great deals just to keep the lights on, so think twice before you pay full price for any marketing, but don’t go for the jugular either because you want them to be there for you when things get better.
Rule #3: Don’t deep discount. Deep discounting de-values your brand and sets low cost expectations for wholesalers and consumers. Yes ,it gets a few dollars in the door today, but it will break you tomorrow. If you value your brand don’t deep discount.
Rule # 4: Communicate with your customers. Let them know you are still there. Most people are glad to hear a friendly voice. Contact customers who you have not heard from in a while. Don’t make it just about the sale, make it about them too. This is a great time to build or rebuild relationships. Remember. Out of sight… out of mind. So stay in touch with your customers.
Rule #5: Cut out the waste. This is something you should always be doing, but when times are good we forget to focus on it. Look at areas in your business where there is waste. Waste in a process causes work to take too long. Waste in services does not bringing the value you expected or that you are paying for but not using . At Gozooko we use waste eliminating processes in everything we do and we continue to build these waste eliminating processes into our Gozooko 1 product line. The Gozooko 1 product line helps our customers reduce the time it takes to process orders, drop ship orders, update products, and more. Look for services that will add value to your business and cut out the ones which don’t.
If you have any topics you would like to see addressed in this column,
or have any questions, please send us an email at GozookoGuys@gozooko.com
5/12
The International Lingerie
Fashion Show Continued
Photos by Jerome Hamilton
Forplay Inc
Forplay Inc
Roma Costumes Inc
Roma Costumes Inc
Roma Costumes Inc
Funworld
Funworld
Funworld
Ellie Shoes
Funworld
Funworld
Funworld
Funworld
Funworld
Rubies Costume Co Inc
Rubies Costume Co Inc
Rubies Costume Co Inc
Rubies Costume Co Inc
Rubies Costume Co Inc
Rubies Costume Co Inc
Rubies Costume Co Inc
Rubies Costume Co Inc
See The International Lingerie
Fashion
Show
on page 4
Summerville Wins Texas' 
Next Top Designer
photos
by JWG
Photography
Megan Summerville the Austin-based lingerie  designer, CEO of her own company Sew Sister, beat out 22 other finalists for the title of Texas’ Next Top Designer.
Working as a Middle Eastern dance instructor, Summerville created fitted dance pieces, which ultimately led to a career as an intimate apparel designer. She specializes in the creation of foundation pieces and specialty garments for women of all sizes.
Organizers held a special gala at Victory Park’s former LFT space for an evening of fashion and fun. Models sauntered out to “Lady Marmalade” in peek-a-boo girly bras, panties, garters and
nighties.
Summerville will receive a prize package worth $40,000 that includes, cash, a studio space, mentorship from industry pros and more.
Castor Oil Fiber
French technology firm Arkema has developed a new polymer derived
from castor oil, which it says can be used to produce high performance textile
fibers for use in clothing and footwear.
The bio-sourced technical polymer, called Rilsan PA11, is of 100% vegetable origin - and the
fibers spun from it are said to be light weight with a soft touch, bacteriostatic properties and abrasion
resistance.
As well as being renewable, Rilsan PA11 production uses lower fossil fuel and has lower CO2 emissions than synthetic, oil-based
polymers.
Triumph To Cut 3616 Jobs
German lingerie maker Triumph International has confirmed it will
cut thousands of jobs in the Philippines and Thailand, as the downturn reduces demand.
Under a new restructuring plan, the company will cease manufacturing and distribution
center operations in the Philippines, affecting 1,686 employees, and reduce manufacturing in
Thailand, causing 1,930 redundancies.
In a statement, Triumph said it was affected by the global recession, and the general downturn in consumer demand and
wholesale orders.
"Triumph is therefore reducing over-capacity in order to match business requirements and customer orders," the company said.
The company will retain it's sales and marketing center in the Philippines and the factory in Thailand will remain operational, it
added. There are no plans of factory closures in Thailand, Vietnam or China.
Triumph added: "The company deeply regrets that any job losses are necessary, but is making every possible effort to ensure that all
affected employees are being treated fairly and with respect for their contributions to the company."
ASK Kevin
For all of your website questions...
Kevin and his wife have been retailing lingerie and adult products since 1988. They believe that a large portion of their business success came from the
addition of their websites to their retail store and that in today's fast paced
market, internet marketing goes hand in hand with any business.
Kevin's personal site design experiences include all levels of internet marketing and design including secure server ordering processes, merchant account integration, HTML editing, photo editing, graphic design and banner
advertisements. All of which are needed on a business style website.
Kevin also designs websites and consults clients who want to do more business online.
Kevin welcomes your questions and comments regarding website design, internet marketing, photo editing, domain registrations hosting and more. For serious website entrepreneurs, he recommends this course for complete Internet marketing training. Internet Marketing & Site Optimization Tips:
http://www.marketingtips.com/t.cgi/848190
You can ask Kevin your questions at
Kevin@mcpetesez.com
The "Ask Kevin" Column is an opinion Column and may
not necessarily reflect the views of McPete Sez.
"Ask Andy"
Andy Weinstock has been in the fabric and textile business all his life, but professionally since 1969. 
"I love what I do, selling fabrics around the globe. I've met lots of interesting, creative, dynamic
folks; some have become dear friends. I love to help new businesses find the things they need to become successful. It works for everyone."
You can ask Andy questions about Fabrics at
Andy@mcpetesez.com
The "Ask Andy" Column is an opinion Column and may
not necessarily reflect the views of McPete Sez
The McPete Sez Lingerie Newsletter & Women's
Wear Journal
End of page 3
 
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