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In This
Issue
Lingerie
Co. UK
StorErotica
Gozooko
Studio Time
Tia
Lyn
Lingerie
Interludes Lingerie
La
Lame, Inc
Shirley
of Hollywood
Coconut
Grove
Tony Shoes
International
Lingerie Shows
McPete
Sales
Questfinder
Quick Commerce Credit Cards
Internetgazette
Styles Fashion
Articles Of Interest
Climate
Change Bill
Page 1
Skin Friendly Fabric Testing
Page 1
TJX Pays 9.75M Settlement
Page 1
International Lingerie
Fashion Show
Page 2
Waterproofing Tape
Page 2
Buyers' Best Sellers
Page 2
McPete Sez
Mailbag
Page 2
International Lingerie
Fashion Show Continued
Page 3
Business & Technology
Page 3
Ask Kevin
Page 3
Ask Andy
Page 3
International Lingerie
Fashion Show Continued
Page 4
Tag-less Labels
Page 4
International Lingerie
Fashion Show Continued
Page 5
The Buzz
Page 5
Reps Corner
Page 5
Shows & Events
Page 5
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Page 2
Waterproofing Tape
A new seam sealing tape specifically designed to waterproof sewn
seams on lightweight, 2-layer fabrics and give a soft finish has been launched by Bemis Associates.
The product, ST-804, is a thermoplastic adhesive film applied to sewn seams of fabrics to prevent water from leaking through the
seams.
It has an engineered texture that gives a matte finish when sealed, and is also said to be suitable for use with popular stretch
fabrics used by brands and manufacturers.
Bemis has dedicated warehouse facilities in Asia, Europe, and the US which deliver seam tape to over 22 countries every year.
9/13
International Lingerie
Fashion Show
by Luis
Paredes
After months of doom and gloom on the news about the economy, poor retail sales, and job layoffs, buyers and exhibitors had high hopes (and fears) for this edition of the International Lingerie Show and Las Vegas Halloween Show in Las Vegas last month.
It's safe to say that hopes were fulfilled, even energized, and fears were
quashed as exhibitors noted increased numbers of buyers, more orders and an upbeat, fun, hopeful mood.
Buyers enjoyed a variety of deals from manufacturers and Specialty Trade Shows even printed a "Recession Fighter Show Special" book as a guide to all the great deals.
Both buyers and exhibitors were treated to a spectacular Fashion Show that drew a record number of viewers this year and lasted over two hours. "We had such a great response to the fashion show," said Michael Moreira of Specialty Trade Shows, Inc. "It was the biggest crowd we ever had and one of our best."
Warden Neil, designer for J'Taime, had one of his company's pieces displayed during the fashion show and said, "We were so happy at the response and lucky to have such a large crowd see our product."
New exhibitors to the show this year included Lingerie Belimages, Inc., Sweet Panties, and United Brands. In addition, there were some very unique exhibitors including Mask Venezia which makes handmade Venitian masks; professional make-up manufacturer Kryolan exhibiting airbrushed body paint and Dead Batteries, manufacturers of batteries wrapped in artistic and naughty coverings.
Moreira expects an even better show next year and promised to grow the Halloween section.
The International Lingerie Show will run again September 21 -23, 2009. The next edition to include the Adult Halloween
Costume show will be April 12-14, 2010.
More info at www.spectrade.com
Photos by Jerome Hamilton
Glitz-Teaz Pasties
Je'Taime
Je'Taime
Je'Taime
Je'Taime
Corset Creations
Carrie Amber Intimates Inc
Carrie Amber Intimates Inc
BodyZone Apparel
Shirley of Hollywood & Revel Books
Ellie Shoes
Ellie Shoes
Shirley of Hollywood
Shirley of Hollywood
Le Dame Footwear
Le Dame Footwear
Shirley of Hollywood
Shirley of Hollywood
Forplay Inc & Ellie Shoes
Forplay Inc
The International Lingerie
Fashion
Show continued on
page 4
15/24
McPete Sales Expands Territory
for Body Zone Apparel
McPete Sales increases territory for Body Zone. As of July 1st, McPete Sales will now handle all accounts in Pa, De,
Md, and Washington DC. This is in addition to NY and NJ which has been handled by McPete Sales since
January 2007.
Neal Fersht, President of McPete Sales explains how Body Zone has experienced great growth as the leader in Dancewear for the industry.
In addition, Body Zone has just launched a new line of packaged dancewear which is
creating excitement and expanding the retail environment able to sell this leading line. Shipping for this new box line has just started.
The entire BodyZone collection can be seen at their permanent showroom located at 180 Madison Ave, Suite 1000, NY NY 10016.
If you have any questions or would like to see the line please contact McPete Sales at
212-213-1330 or info@mcpeteinc.com.
Limited Brands Trying to
Raise $500M
Limited Brands Inc, operator of the Victoria’s Secret, Pink and La
Senza stores, hopes to raise $500m in a private offering.
The Columbus, Ohio-based company says it intends to use the proceeds of the offering to repurchase or repay existing debt and
for general corporate purposes.
It said the notes will be guaranteed by certain of the company's subsidiaries and will be due 2019.
Last month the retailer said its first quarter profit tumbled 92.8% to $2.6m as sales fell 10.4% to $1.76bn.
Lingerie Boutique Featured on Late Show with David Letterman
A West Virginia lingerie boutique was recently featured on a national late-night television talk show.
The Late Show with David Letterman featured an advertisement by the Lewisburg business, Little Black Black Box Lingerie, on June 9 during his
recurring skit called “Small Town Town News,” where the talk-show host
king pokes fun at newspaper clippings from across the United States.
Letterman held up a Little Black Box advertisement which ran in a local newspaper called The Pocahontas Times. Among lingerie items, the advertisement also said “located Behind Applebees.”
The advertisement prominently featured a model wearing a Shirley of  Hollywood Asian tapestry corset that appears in Shirley’s “Big Book 2009.”
“Guess what? Located behind Applebees,” Letterman quipped. “That’s right, take mom and the kids to Applebees and then swing by and get a little something for yourself.”
Little Black Box owner Ginger Steele said she first heard about the business being on Letterman’s show when a man from Iowa contacted her on the Little Black Box MySpace Website page,
myspace.com/little_black_box_lingerie.
“It really took us by surprise to hear we were on the Letterman show,” Steele, who will celebrate her second-year anniversary this fall, said. “We’re unsure who sent our ad to them, but we would like to find out and thank them.”
Letterman was recently married and Steele wants to send his new bride a gift from her shop.
“We just want to say ‘thanks’ for showcasing our shop on national television,” Steele said. “It’s been a lot of fun. Letterman is a very private person, so I doubt if we will hear back from him.”
The skit runs about 17 minutes into the show and can be seen on CBS.com.
Buyers' Best Sellers
Attention
All Buyers, Boutique
and Online Store Owners
McPete Sez wants to know what is your hottest selling garment. What is selling out
because McPete Sez readers want to know. Please send an email to info@mcpetesez.com
and include your name, your store's name, city and state along with a phone number
and email, stating your best seller, and who the manufacturer is.
If you would rather keep your best selling item a secret..... please
just tell us who the manufacturer is.
If your email is chosen, you will be contacted and
your email will be posted in McPete Sez, along with your store
information.
**Retailers only - No manufacturers or wholesalers
please**
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Hey Sales Reps and Store Buyers!!!
Would you like to write an article for this newsletter? we are
looking 
for information for our readers and if you have anything to
contribute please e-mail me.
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The McPete
Sez Mail Bag
From our Readers
To our Readers
For our Readers
Inquiries:
Some of our readers will have the answer.
Remember, our readers are in the same
Industry.
Retailers, Manufacturers and Sales Representatives
Hi Everyone,
Do you know where/how I can buy or find a consumer email list for a retail
lingerie site? hm71976@aol.com
*Disclaimer - The McPete Sez Mail Bag is a comment column,
and does not necessarily reflect the views of McPete Sez. Vulgar or
offensive language will not be posted.
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Do you have any show dates for
2002
Do you have any show dates or events that you would like posted for
2008? If so please e-mail them to me for posting
in our show section. Thank
You
End of Page 2
The McPete Sez
Lingerie Newsletter & Women's Wear Journal
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