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Trade Groups Push for Burma Import Ban Renewal
Page
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Intimate Apparel Sales in Russia Soar
Page
1
May Retailers' Sales Review
Page
1
April International Lingerie Show
Page 2
Intimate Graphics
Page 2
Buyers' Best Sellers
Page 2
Ask Andy
Page 2
McPete Sez
Mailbag
Page 2
April International Lingerie Show Continued
Page 3
Victoria's Secret Partners
with CLC
Page 3
Ask Kevin
Page 3
April International Lingerie Show Continued
Page 4
Dogi's Sun Blocking Fibers
Page 4
Macy's Launches Skineez Skincarewear
Page 4
International Lingerie
Fashion Show
Page 5
The Buzz
Page 5
Reps Corner
Page 5
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Page 2
Etam Aquires Jessica
& MG Boutique
Clothing and lingerie retailer Etam has acquired French firms Jessica and MG Boutique who run six stores under
the Secrets Dessous women's underwear brand.
The company said the acquisition is part of a strategy to expand its store network under the Etam Lingerie and
Undiz brands and strengthen its leadership position in women's lingerie in France.
Etam Lingerie has a total of 558 stores, of which 279 are located in France.
Undiz, which was set up by Etam at the end of last year, currently has five outlets, situated at shopping
centre sites and a further five openings are planned for this year.
Undiz specializes in women's and men's underwear targeting the 15-25 age bracket.
Two Secrets Dessous stores will be transformed into Undiz outlets with the remaining ones being integrated
to Etam Lingerie.
11/13
The April 2008 International
Lingerie Show
Photos by Heather Briggs
Note: by clicking on the
photo's below, it will bring you to
their web-site. or to their e-mail if no web-site exists.
In the Because I Can booth, Norma Rivera stands next to
Ramon Sanchez. shelsy924@yahoo.com
Ph: 305-562-5152
Steve Kimberling of Humboldt Merchant Services stands
with Ben Goretsky of USA Epay. SKimberling@hbms.com
Arianny models Miss
Fifi. robyn@biatta.com
In the G Bangers booth, Fotini and Laura Sanchez smile
for the
camera. sales@gbangers.com
Megan Simmons stands with Heathyr Lawrence in the
Tera Patrick's Mistress Couture
booth.
sales@mistresscouture.com
Rebekah Sternberg and Nicholas Abdouche stand in front
of their display of dancewear and clubwear by Body
Language Fashions. blfashions@aol.com
Shona is modeling Beer Babe by 7 Til Midnight by
Carrie Amber Intimates. sales@seventilmidnight.com
Charlie Saponara and Brynn Hemans smile for the camera in
the Desire Fashions booth. desirefashions@att.net
Deb Gibson is surrounded by beautiful non piercing jewelry
by Arabesque Body Creations.
arabesque@nonpiercingjewelry.com
The International Lingerie Show continued on
page 3
3/12
Intimate Graphics
Somethingsexyonline.com
Gives Back
by Luis Paredes
Somethingsexyonline.com
is a new online lingerie retailer intent on making a difference in the lives of women. The site premiered in June and Donna Minkel, one of the founders of Something Sexy explained that the company makes a donation to women's or family charities for every purchase made.
"Most women have had the frustrating experience of buying a bra, putting it on, and not feeling all that great about it. Lingerie is supposed to make you feel beautiful, not uncomfortable and definitely not worse!," said Minkel. "Something Sexy is completely dedicated to getting women into the best lingerie with the best fit possible. For purchases to directly benefit charity, is a wonderful result of doing something good for yourself."
The site features a full-range of products from leading manufacturers including Le Mystere, Fleur't, Lavit and others, and offers education, fitting tools and couture-level service that Minkel says, "…will ensure a satisfying experience and product match."
Additionally, Dianna Minkel, Donna Minkel's daughter and partner, has been working on finalizing a number of charitable relationships and options for the site.
"The difference in the Something Sexy experience has nothing to do with one purchase of lingerie. It's a relationship we're building with our clients; it's our ability to be a resource to them for purchases that they may not have had access to before. And, it's our jointly held desire to make purchases matter. We really do believe that Good Is Beautiful. For every single purchase on Something Sexy, the company will make a donation to a number of family and women's charities. Something Sexy makes it easy to do something good," said Dianna.
Something Sexy products include Lavit, Dalia, and Le Mystere as well as the charitable brands THEA, SOAK, and DIMR. THEA (Thread of Hope for Economic Advancement Foundation) is a non-profit corporation established in the Philippines. Their primary objective is to improve the situation of economic disadvantaged families in Manila. SOAK uses only the purest of ingredients to make their soap and works with communities in fundraising as well as providing a great product for our environment and DIMR gives 20% of proceeds to an orphanage in Tijuana, Mexico.
In the future, the company plans brick & mortar stores. More information at
www.somethingsexyonline.com
or call (866) 439-5883.
**Intimate Graphics is a column by Luis Paredes on graphic design, business and marketing for the intimate apparel industry.
Paredes is a freelance journalist and graphic designer with extensive trade experience in the intimate apparel industry. His work focuses on the marketing and communication design efforts of intimate apparel companies. His design studio,
Seven Hills Graphic
Design, creates Catalogs, Ads, and Brochures with a focus on attracting buyers.**
Sensual Mystique is looking for sales reps. Please
contact us
5/24
Buyers' Best Sellers
Attention
All Buyers, Boutique
and Online Store Owners
McPete Sez wants to know what is your hottest selling garment. What is selling out
because McPete Sez readers want to know. Please send an email to info@mcpetesez.com
and include your name, your store's name, city and state along with a phone number
and email, stating your best seller, and who the manufacturer is.
If you would rather keep your best selling item a secret..... please
just tell us who the manufacturer is.
If your email is chosen, you will be contacted and
your email will be posted in McPete Sez, along with your store
information.
My best sellers so far have been by Konrad, made in Poland! They're really nice!
Chesterfield Soft Wear www.ChesterfieldSoftWear.com/shop
Greg Wishart ph:703-475-4734 info@ChesterfieldSoftWear.com
"Ask Andy"
Andy Weinstock has been in the fabric and textile business all his life, but professionally since 1969. 
"I love what I do, selling fabrics around the globe. I've met lots of interesting, creative, dynamic
folks; some have become dear friends. I love to help new businesses find the things they need to become successful. It works for everyone."
You can ask Andy questions about Fabrics at
Andy@mcpetesez.com
The "Ask Andy" Column is an opinion Column and may
not necessarily reflect the views of
McPete Sez
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The McPete
Sez Mail Bag
From our Readers
To our Readers
For our Readers
Inquiries:
Some of our readers will have the answer.
Remember, our readers are in the same
Industry.
Retailers, Manufacturers and Sales Representatives
From a concerned buyer-
I wanted to write to let you know what retailers have been dealing with since this adult costume industry has exploded into the market………….,….
Three seasons ago there were manufactures with great designs that were made with quality material and good workmanship. These were a pleasure to sell and created excitement in our customers for the next season’s costumes.
As retailers our concerns buying from manufactures are; price point, desirability, and quality.
During the next season we had a few companies that had major problems with assembly and workmanship and many returns. We really thought there would be improvement in the next year.
In everyone’s frenzy to be the biggest and have the most it has only gotten worse and I have now learned also to ask if their products are manufactured in the USA or overseas, and if overseas did they have someone supervising the production. I ask this because it seems that this is where the biggest problem lies.
While I will not name specific manufactures (and there were many) some issues were jewels on crowns falling off or missing completely, rows of lace which had been cut so badly it almost resembled “ric rac”. This “ric rac” was sewn on in terrible uneven lines around the bottom of dresses. Some of these ruffles were not even ruffled and just lay flat around the bottom of the dress. Many companies did not have elastic thread at top or bottom of dresses so some costumes would not even go over our customer’s shoulders or hips to try them on. If the customer were to wear these outfits the stitching would snap and strips of fabric would begin to fall off and drag behind them when they walked, sat or reached.
We had a beautiful costume that had a corset style top that the boning worked its way right through the fabric and out onto the floor of the dressing room as they tried it on. Some of the dresses and tops have lace in front and back but no way to get in and out of it alone. A zipper might have been good thought. This makes be wonder if the designers have ever tried to dress themselves in one of their own designs. Speaking of zippers, how can they can think that a sexy, curve hugging, form fitting costumes with fitted waistlines only need the smallest nylon zippers. We have paid to have more than a few dozen broken zippers replaced that never made it out of the dressing room. We’ve had to scrap a few designs that faded on themselves inside the package and have had patent leather costumes stick so badly to themselves that they cannot be separated….snaps that don’t un-snap but instead pull through the fabric….dozens of packages that have assorted pieces missing. Oh and here’s a funny…..Boot covers that don’t even pull over a size 5 foot! Ha, the highlight of the defective outfits was the costume that would allow for automatic flashing at Fantasy Fest because the shirt was cut too short in error and would not stay down over the smallest of bra size.
My thoughts to manufactures that are going to continue to have their products made outside of the USA are that I would like to see them send at least 1 if not a few employees overseas to supervise the sewing and assembly, as well as inspecting the finished product and packaging before the product is shipped to us. Without this supervision the only winners during the season are UPS and FedEx as costumes are shipped and returned over and over throughout the season.
How many times have we all put on a new pair of jeans or slacks and reached in the pocket only to find a little round inspection sticker. Has anyone ever seen one of these on a costume?
I would like them to consider the outcome of the costume and not just set a price that the costume has to be made within. Zippers should be tested for stress before it is considered for a fitted waist costume. Fabrics should be tested for colorfastness or they will never last the season in a plastic costume bag and production through packaging should be carefully monitored.
I would also like them to understand that for many of us the “Season” starts in August and sometimes sooner. Costumes that are promised in July and not shipped to us until October are not acceptable. Please do not make promises you cannot keep.
Did I mention Quality? Last season several companies seemed to expanded so fast and have moved into massive production that they cut corners by no longer hemming or rolling the edges on the majority of their costumes. While some costumes such as Tinkerbelle, witches and pirates can justify torn or raw edges as part of the overall characteristics, we, in the meantime must explain to our customers why the costume this year looks like a sexy discount store costume (or as one customer put it ‘paper dresses’) and costs much more. Please tell me what to tell my customers. Why should they buy these costumes?
While I understand the idea of saving money by manufacturing overseas maybe they should consider keeping the manufacturing in our own country where they can oversee the entire process of making and packaging a quality costume. Yes, there was a day not long ago where finding employees in this country to manufacture outfits was a slight challenge, but I believe times are changing. People today have gas and houses to pay for and during these trying times I believe priorities are being re-evaluated. I would hope that all manufactures pay as much attention to our citizens here and their desire to work as they do their bottom lines. Many Americans would love to have jobs that these manufactures can supply and I would really like to sell a more consistent product as well.
Reply to the above comment:
Three cheers for the "Concerned Buyer" comment!!!
It says it all!!!!!!
If
you have the answer.....Give
it"
If
you have something to say..
"Say it".
If you have a question......"Ask
it"
Do you have any show dates for
2002
Do you have any show dates or events that you would like posted for
2008? If so please e-mail them to me for posting
in our show section. Thank
You
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