January 15, 2012              Issue #305

the mcPete Sez Lingerie Newsletter & Women's Wear Journal          
                              Intimate Apparel
Sleepwear-Daywear-Foundations-Loungewear-Hosiery-
           Lingerie-Swimwear-Dancewear-Clubwear 
                              Ready-to-Wear
*************************************************
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Cotton Stockpiles Expected
            to Grow
The US Department of Agriculture raised its estimates for world cotton stocks at the end of the 2011/12 season, due to lower production and exports and purchases by the Chinese government.
The forecast echoes figures from the inter-governmental group the International Cotton Advisory Committee, which earlier this month also said efforts to rebuild the Chinese national reserve are likely to lead to a recovery in world cotton stocks.
The USDA believes the 2011/12 season, which began on August 1, is likely to end with world cotton stocks of 58.4m bales, up from earlier estimates of 57.67m.
In the US, the largest cotton exporter, "production is lowered 153,000 bales, as a reduction for upland cotton in Texas is partially offset by higher estimated extra long staple (ELS) cotton production," its monthly supply/demand report said.
"Domestic mill use is unchanged. Exports are reduced 300,000 bales to 11.0m due to lower US supplies and strong competition from foreign exports."
Globally, it sees production reduced mainly in India and the US. 
Consumption is estimated 1.0m bales lower for China, as the substantial accumulation of cotton in the national reserve is expected to support prices and constrain mill use. Consumption also is reduced for Thailand.

8/24 Watch Tia Lyn's NY Fashion Show with beautiful models of ALL SIZES!
  
       New IRS Reporting
       Requirements
   by Steve Kimberling of Intimate Payments
A new Federal Regulations requiring credit card processors and acquirers to report merchant electronic payments transactions to the IRS could have major implications for retailers. The requirements originated when Congress passed the Housing and Economic Recovery Act of 2008 and was intended to help the IRS identify under-reported sales. This is an unfortunate and additional piece of legislation imposed by the Federal Government to capture income which may not be correctly reported. The US Treasury believes they can collect an additional $10 Billion over 10 years.
These new requirements will apply to transactions beginning in January 2011. 
All merchant acquiring entities must collect and verify the Tax ID number of each merchant by performing a Tax Identification Number (TIN) match with the associated legal business name for each merchant on file. This can be difficult because differences in spelling or punctuation could cause a mismatch. 
The word “AND” for example may be displayed as ‘and’ or with a character such as + or &. Despite these challenges, in January 2012, the merchant bank must file a Form 1099-K with the IRS and provide a copy to each merchant for which it filed. Included transactions are credit, debit and gift card. American Express will file a separate Form 1099-K. 
If a merchant only receives information from their processor electronically, then they may also receive their Form 1099-K electronically.
Merchant banks can be fined $250 for each error so they will take pains to ensure their information is accurate. Should a merchant’s TIN not match the IRS records, the Treasury advises the merchant bank they may be responsible for withholding merchant funds and allows the payment processor 30 days total to correct the deficiency.
If a merchant has two processors during a given year because they closed one relationship and opened a new one during the year, they will have two separate filings and reporting. Even more problematic, beginning in 2013, if the TIN or legal business name combination that was provided to the merchant processor does not match the information the IRS has on file then the merchant processor must withhold a portion of the merchant’s processing if they are not able to reconcile the mismatch. The merchant processor must withhold 28% for the IRS plus the states’ applicable withholding requirements. Worse, after the mismatch is identified and corrected 
any withholding paid to the IRS or state must be recovered through the merchant’s tax filing at the time they file their taxes which could severely harm a merchant’s planned cash flow. Imagine if your cash flow is interrupted at the beginning of the year, for example and your first two month’s card payments are withheld at the 28% rate! This could be devastating for any business, let alone a florist that relies on heavy spending around Valentine Day. Those withholdings may not be reconciled with the merchant until they file their taxes after the end of the year.
The new reporting law was opposed by businesses, banks and payment professionals before it was signed into law, yet the industry must respect and adhere to it. The amount reported is gross sales which includes sales that are returned or charged back and is before any fees are deducted. Merchant’s should pay attention to requests from merchant processors to reconcile their TIN and legal business name and work with them immediately if there is a mismatch. The reconciliation is easy but must be done promptly to avoid withholdings and any fee for such withholding.

**Steve Kimberling is Executive Vice President of Intimate Payments / Eureka Payments, a California based payment processing ISO. Kimberling is an expert in the payments industry and frequent contributor to several industry publications.
For more information on Intimate Payments, please call 877-476-0570, email steve@intimatepayments.com or visit www.intimatepayments.com 

  Fashion Photo
        
Kimama models J. Valentine
photo by Stephen Cupp of Studio Time Photography
If you would like more information about Fashion Photo 
or would like to be included in the McPete Sez Fashion 
        Photo contact Jerome Hamilton at 
Studio Time Photography jerome@studiotime.us  

    Van de Velde Reports 
    2011 Sales Growth
Belgian lingerie group Van de Velde saw 2011 turnover rise by 8.2% to EUR197.9m (US$254.1m).
The company, which acquired Rigby & Peller last year, said that organic turnover growth was 2.2%. US lingerie chain Intimacy recorded 8.1% growth for the year to reach US$38.4m.
The company added that it expects that turnover for the first half of 2012, excluding retail turnover for Intimacy and Rigby & Peller will show a "very slight growth" against the same period of the previous year.


5/24    CLICK HERE to watch Risque's Video on YouTube

Lejaby's Fate Awaits Court
               Hearing
The fate of insolvent French lingerie maker Lejaby is set to be decided at a court hearing on January 17.
Just before Christmas, the commercial court in Lyon ordered the 
liquidation of Lejaby but allowed the company to continue trading until January 20. Candidates for the takeover of Lejaby had until yesterday to improve their offers.
According to sources close to the negotiations, only two of the bids submitted are considered to be viable.
One is from a consortium made up of Lejaby's Tunisian sub-contractor Isalys, Christian Bugnon (the son of Lejaby's former owner), Alain Prost, the ex-CEO of Italy's La Perla and previously MD of French lingerie brand Chantelle, and Italian investment fund Fiduciaria San Babila. It makes provision to retain 194 of the company's 450 staff in France.
The other bid is from French nightwear specialist Canat, which plans to keep 160 workers.

              
       A model wearing Bristols 6 at The 
  International Lingerie Fashion Show, 
       The Rio Hotel, September 2011
                    Photo by Jerome Hamilton


1/12
David Beckham Underwear
                 Range
H&M has announced that a range of men's underwear designed by footballer David Beckham will go on sale on 2 February.
The company said that the range will comprise nine underwear styles for men, which will form the basis of the "long term unique partnership between David Beckham and H&M". H&M said the the range's focus is on fit, function, comfort and design, avoiding overt branding to present a range of new classics, comprising of briefs, boxers, vests, T-shirts, pajamas and long johns. 
"The David Beckham Bodywear collection for H&M is full of pieces that men will love. It's an amazing debut collection, with so much attention paid to the function and quality of the garments. David Beckham is one of the most respected men in the world today, and I can't wait to see how the range will grow and evolve in the seasons ahead." said H&M head of design Ann-Sofie Johansson.


 
Ellie Shoes Donates 1000 Shoes to Soles4Souls
Soles4Souls is delighted to announce that Ellie Shoes, Inc. donated more than 1000 pairs of shoes for their international relief efforts. The Ellie Shoes, Inc. donation will be sent to the more than 1.5 billion individuals around the globe who do not own shoes.
"It warms our hearts to be able to contribute to this amazing charity. We take a lot of pride in creating fun and outgoing shoes for our customers. It is exciting to be able to share these shoes beyond the retail level and make a difference!" said Ellen Renger owner of Ellie Shoes, Inc.
Soles4Souls has distributed more than 16 million pairs of shoes around the world with the help of partners like Ellie Shoes. Most recently, they have distributed thousands of shoes to the victims of the devastating tornadoes in the Southeast, as well as millions of shoes to the residents of Haiti.
"We are thankful to our friends at Ellie Shoes for recognizing the global need for footwear," said Wayne Elsey, Founder and CEO of Soles4Souls. "Their donations will be used to bring hope to people around the world who can now look forward to a brighter day."

Carbon Footprint Labeling
            Scheme
SGS Consumer Testing Services has launched its first Product Carbon Footprint program, which offers marks that can be applied to products manufactured and sold on international markets to validate environmental claims.
The initiative is also said to be the first to offer a progressive three-label scheme demonstrating continuous improvement in reducing and offsetting a product's environmental impact.
Unlike carbon footprint mark schemes that are limited to a state, a country or a single phase in a product's carbon journey, SGS' program offers a global approach that covers all geographies with a single label, as well as recognizing multiple levels of environmental achievement.
The three different marks are SGS Carbon Footprint, SGS Carbon Reduction, and SGS Carbon Neutral.
The Carbon Footprint level conveys a brand's environmental commitment by attesting that SGS has calculated the total greenhouse gas emissions over the product's lifecycle, using internationally accepted standards and listing the results on the label.
Carbon Reduction signifies that the product's carbon footprint has been reduced in a 12-month continuous improvement scheme established after the initial carbon footprint calculation.
And the Carbon Neutral grade indicates a significant reduction has been achieved and that remaining emissions have been offset through programs such as renewable energy credit purchase systems run by certified third-party organizations.
A carbon reduction strategy based on a product lifecycle analysis can include steps such as raw material reductions, energy management, implementation of best available technologies and supply chain optimization. These techniques can also help drive savings in production costs.

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                                     Page 2        
Business and Technology by the Gozooko Guys 
      (Bryan and Karl)  
Win Internet Traffic and Sales with a Social Media Trifecta 
Using social media can help drive traffic to your online store, that’s no mystery. But one thing that is important, and actually makes it easier, is to use multiple social media channels together. Using blogging, Twitter, and Facebook together will help you drive traffic to each of them as well as your online store. You can use other social media as well, but Twitter and Facebook are a must. We use the word “trifecta” because you should use a minimum of three social media channels to optimize the effect and be successful with your social media efforts.
Some people are using different content on each social media venue, which can be a time consuming process. To save time, and actually have more content on each venue, you can post something on your blog. Tweet about it with a link to your blog. Post it on your Facebook page with a link to your blog or add your blog to Facebook with a blog feed then it will automatically show up on your Facebook page. WHEW! But doing this will ensure that users of each venue will know that you have posted new content and have a reason to visit your Facebook page, Twitter page, your blog and your site.

At Gozooko, the customer always comes first. Our lines of products are customer driven, and our goal is to meet your needs and to help your business grow. As always we welcome your comments and suggestions. We look forward to hearing from you. GozookoGuys@gozooko.com  
            Intimate Graphics
                           by Luis Paredes
SEVEN TIL MIDNIGHT 2012 VIDEO
For Seven Til Midnight’s new 2012 collection, the company reaches back a few decades and returns with a collection that “encapsulates the sensuous Sixties era” with over 800 lingerie styles for the season.

“A steamy scene in a backseat, casual flirting over cocktails, a secret affair… the Sixties era was a liberating and exuberant time evocative of fantasy and glamour,” said the company. “With the new 2012 collection, Seven ‘til Midnight captures the alluring sensuality we now identify with the decade.”
It’s an impressive line up and the company did an extraordinary job in the photo shoot to promote the collection. Seven Til Midnight sent us a great selection of images that we’ve put together in a video slide show for our readers to enjoy.
The brand continues to expand its bustier, bridal, packaged lingerie, tutus and Baby Got Curves plus size offerings. These fashion forward styles are competitively priced, with lingerie ranging from $1.50 to $20.00 wholesale. 






The collection will premier at the Salon International de la Lingerie in Paris, January 21-23, 2012.
For details and wholesale orders, sales@seventilmidnight.com or call 626-371-1980
Or visit: www.seventilmidnight.com 


**Intimate Graphics is a column by Luis Paredes on what's trending in the Intimate Apparel Industry. His design studio, Seven Hills Multimedia, LLC focuses on the design and communication needs of the Lingerie Industry and publishes The Lingerie Journal, a business resource for Lingerie Retailers. **

The International Lingerie
       Fashion Show
              Photos by Jerome Hamilton
The International Lingerie Show was held September 19-21, 2011, at the Rio Hotel in Las Vegas.
Buyers came from all over to shop, see hot products, meet new companies, reconnect with familiar faces and enjoy Las Vegas.
The exhibitors left with on a positive note, saying that buyers who traveled from their store in September, were serious shoppers.
The next session of the International Lingerie Show will be held March 26-28, 2012, concurrently with the Las Vegas Halloween Show. 

For more information go to www.spectrade.com  

         Xotic Eyes

For more information go to www.xoticeyes.com 

    Dynashape Intima

For more information go to www.dynashapeintima.com 


      Shibue Couture

For more information go to www.shibuecouture.com 

           Honey B

For more information go to www.honeybcostumes.com 

          *videos by NandoVision  www.nandovision.com 

           
                        Michael Moreira

            
            
            
                                   Dreamgirl 
            
                                   Dreamgirl 
            
                                   Dreamgirl 
            
                                   Dreamgirl 
            
                                   Dreamgirl 
            
                                   Dreamgirl 
            
                                   Dreamgirl 
            
                                   Dreamgirl 
            
                               Oh la la Cheri 
            
                               Oh la la Cheri 
            
                               Oh la la Cheri 
            
                               Oh la la Cheri 
               
                             Oh la la Cheri 
                 
                               Oh la la Cheri 
            
                               Oh la la Cheri 

The International Lingerie Fashion
   Show Continued on page 3

LINDA HARTMAN is Proud to Introduce MADE IN THE USA!
For the past 15 years, LINDA HARTMAN has been offering styles designed in the United States. Now, they are finally bringing manufacturing home! 
“We pledge to maintain our high standard of excellence as we pursue our goal of producing all styles in the United States,” said Linda Hartman, president and CEO of LINDA HARTMAN. “Ask us which of our various collections are made here in the USA!” 
About LINDA HARTMAN
LINDA HARTMAN, founded in 1998 is a lingerie and loungewear design company that specializes in silk and silk blends. Each garment embodies a special look and feel that is unique to Linda Hartman. With quality garments, flattering fit, and impeccable customer service, Linda Hartman strives to capture the excitement of lingerie made for the modern woman. 
For more information go to www.lindahartmancollections.com or email lindahartman.e-news@mindspring.com or visit booth #120 at CurveNY, Jacob Javits Center, February 21-23.  

Bra La Mode’s Debut 
     Intimate Affair
    with Bra*Tenders
Intimate Apparel resource site, Bra La Mode, is hosting her debut Intimate Affair! Bra La Mode presents an in-store Bra Fit Event at the appointment-only Bra*Tenders on January 29, 2012 in collaboration with renowned French lingerie brand, Chantelle Paris.
Lingerie professional Moira Nelson, founder of the intimate apparel resource site www.BraLaMode.com is hosting her first Intimate Affair -- an in-store Bra Fit Event on January 29, 2012 from noon to 4pm. The event will provide women of all ages, shapes, and sizes the opportunity to receive a free bra fitting in an exclusive appointment-only environment as well as education on the importance of a proper fit courtesy of Bra*Tenders. Various designers, authors, photographers, and “Bra-lebrities” will also be on hand to showcase everything from newly released books to the classic white work shirt. Attendees will snack on champagne and cupcakes while they mix and mingle with the hottest lingerie professionals in the New York area. The event will be held at the uniquely fabulous appointment-only Bra*Tenders, and is sponsored in collaboration with the world- renowned French lingerie brand, Chantelle Paris, and in association with the leading lingerie trade publication, The Lingerie Journal. 
The event will include a trunk show by Darlene Campbell of the full-busted clothing company Campbell and Kate. Darlene will be showcasing her innovative“CEO Shirt for D.E.F. Women” which ensures that all women can own a classic white shirt that fits them beautifully all over. Author and bra-fit expert Ali Cudby will be signing copies of her recently released book “Busted: The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic.” Professional photographer Michael Steele who is known for “capturing the female form” will be snapping candid shots of guests enjoying the soiree. Guests will be treated to champagne and cupcakes courtesy of M Squared Sweet and Chic Treats. All sponsors of the event have generously contributed product for giveaways and/or gifts with purchase.
The highlight of the Intimate Affair will be the raffle for a Grand Prize basket that is estimated as having a value of over $600. Contributors to the raffle prize include Bra La Mode, Chantelle Paris, The Lingerie Journal, Campbell and Kate, author Ali Cudby, Ann Deal of Fashion Forms, international intimate apparel brand Anita, photographer Michael Steele, and “Bra-lebrity” Jene’ Luciani. Additional sponsors of the event include the wholesale buying platform Monkey N Middle and guitarist Alan Brace. All guests at the event will receive one entry into the raffle and guests that make a purchase of a bra at the event will receive a second entry into the raffle. Attendees can purchase a third entry for the raffle by donating to pediatric rehabilitation at a prominent NYC medical center, supporting the non-profit Intimate Apparel Square Club and their fundraising efforts. 
Moira Nelson is a proud member of the non-profit Intimate Apparel Square Club (IASC) and works hard to promote the organization’s work. The IASC raises funds to support a variety of charitable organizations, with pediatric rehabilitation and treatment being the primary beneficiary of its fundraising activities. The IASC’s annual fundraiser, the H.U.G. (Help Us Give) Award is presented to well-respected, high-profile companies, organizations and individuals at the IASC’s annual gala fundraiser in support of pediatric rehabilitation. Ann Deal of Fashion Forms was the 2011 H.U.G. Award recipient. Ann has made a very generous contribution to this bra fit event. At Bra La Mode’s debut Intimate Affair, guests will be invited to make a monetary donation to support the “Kids.” 
When asked about Bra La Mode’s recent foray into live events, Moira Nelson said, “I am really excited about Bra La Mode’s upcoming debut Intimate Affair. I have been writing intimate apparel industry event reports on Bra La Mode for several months now-- providing my readers with an intimate look inside the glittery world of lingerie! It only seemed natural that Bra La Mode should start hosting or sponsoring her own Intimate Affairs. Leveraging my relationships in the industry, I have assembled a great line-up of sponsors and participants. Everyone was thrilled to have been invited to participate in the Intimate Affair. I couldn’t be more pleased and really look forward to bringing together consumers, intimate apparel professionals, independent lingerie designers, influential lingerie bloggers, public relations reps, press and media as well as “Bra-lebrities!”
More About Moira: 
Moira Nelson has worked in the wholesale Intimate Apparel industry for over a decade and is the founder of Bra La Mode, a resource for professionals in the Lingerie industry and related fields. Bra La Mode takes an Intimate look inside Intimates, featuring event coverage of Intimate Affairs, intimate interviews with Intimate Insiders, and opinion pieces providing Intimate Insights.
More About Bra*Tenders:
Bra*Tenders is one of the most exclusive and experienced lingerie shops in New York. Their cozy and colorful shop contains thousands of styles and brands of undergarments. Aside from their expertise in theatrical, bridal, and full-busted custom-fittings and sales, every woman can find products that will undoubtedly enhance her figure and make that little black dress look 1000 times sexier. In addition to walls and racks filled with every type of bra imaginable, Bra*Tenders has an overflowing stockroom containing a plethora of panties, accessories, and hosiery ranging in prices from $5 to $175.
Co-founders and co-owners Alan and Lori Kaplan put it best. “We've never let a customer walk out of Bra*Tenders without the right-fitting bra for her body”, they say, “and we never will. It's our sincere vow to help you find the undergarments you need to look and feel your best.”
More About Chantelle Paris:
Chantelle Paris has been designing couture lingerie since 1876. Today, Chantelle draws inspiration from this heritage and confirms their desire to create undergarments that are a perfect fit, made with the purest fabrics and the most delicate lace. All of these little secrets of the Chantelle creators, with their invaluable skills, imperceptibly transform women and give them that elegance, that little “je ne sais quoi” which embodies a unique Parisian style.
Please contact Moira Nelson for more information at bralamode@gmail.com or www.BraLaMode.com 
Bra*Tenders is located at:
630 Ninth Avenue at 44th Street, Suite # 601
New York City, NY

Eldorado Wins 2012 XBIZ Award for Distributor of 
           the Year
Dynamo distributor receives top prize at the 
               2012 XBIZ Awards Ceremony
Eldorado Trading Company won the coveted Distributor of the Year award at the 10th Annual XBIZ Awards Show on January 10th. Eldorado always goes above and beyond to provide excellent customer service while offering the best of the best products in the industry.
"Receiving the Distributor of the Year award is thrilling for myself and my team," says Eldorado CEO and founder Larry Garland. "Wecontinue to focus on giving our customers what they want -– quality products and outstanding customer service."
Eldorado strives to deliver customers "only the best" to ensure their total satisfaction. For over 35 years, the Colorado distributor has taken pride in maintaining high fillrates, providing a massive selection, keeping retailers well informed, and always going the extra mile for their customers to help them grow and prosper. 
"On behalf of the XBIZ Awards committee, we're very pleased to honor the reputable company that Larry Garland has built," says XBIZ's Sales Director Sara Sazzman. "The decision was primarily based on the majority of votes submitted by Eldorado's supporters and industry colleagues, and I couldn't agree more with their choice. Congratulations to the entire Eldorado team!"
XBIZ's star-studded event recognized industry leaders from the world of adult film, novelties, pleasure products, and the web. One of the evening's many highlights included a memorable speech by Industry Icon Award winner and freedom of speech champ,Larry Flynt. 
Eldorado thanks our customers, industry peers, and all those who voted for us.
Eldorado is also nominated for AVN's 2012 Best Adult Distributor Award and hopes to bring home the gold once again.

About Eldorado
An award-winning distributor of adult toys and novelties, Eldorado is committed to providingproducts that enhance special occasions for adults everywhere. Eldorado prides itself on sensational service, outstanding product selection, and unsurpassed delivery to and for its customers. For more information please contact Eldorado's sales department at 800-525-0848, or sales@eldorado.net or visit www.Eldorado.net or www.EldoradoParty.com.

Real Girls is the Perfect Choice for Valentine’s Day
Real Girls offers specialty lingerie in silk and ultra-soft mesh making it the perfect choice for a Valentine’s Day purchase. The signature Real Girls chemise is made from 100% charmeuse silk. The Peony Chemise is available in a variety of prints and colors including Floral Pink which is ideal for the romantic evening.
Real Girls also carries the supremely sexy Mesh Dessous bra from Claudette. These mesh bras come in electrifying colors and are lined with black trim. Supportive seaming and superior construction make them a comfortable and sexy option for Valentine’s Day. 
About Real Girls Lingerie:
Real Girls is lingerie is designed with support in mind. Our chemises, camisoles, and babydolls are perfect if you have a curvy figure, busty bustline, or desire that extra support without sacrificing style. All Real Girls items are available in missy sizing medium, large, and x-large with bust sizing B, C, D, DD, F, G.
Their Peony collection features 100% charmeuse silk chemises with A-line silhouettes and princess seams. A soft cup underwire bra is built into each chemise to gently shape and support each woman’s curves. 

The Real Girls Zinnia collection is made up of flirty and fun mesh camisoles and panties that flatter and support a woman’s curves. Each camisole features a triangle top design that gives extra support and is paired with comfortable and flirty underwear. Customers can choose from either boyshort or panties to complete the set. 
Real Girls Lingerie is an independent lingerie company based out of Belmont Shore, California. Real Girls lingerie is available exclusively on their website at: www.realgirlslingerie.com. In addition to their own collections, Real Girls carries other designers such as Claudette and Fashion Form.
Found on Facebook: www.facebook.com/realgirls 
Found on Twitter: www.twitter.com/realgirlssarah

           The Wall 
A funeral service is being held for a woman who has just passed away. At the end of the service the pallbearers are carrying the casket out when they accidentally bump into a wall, jarring the casket. 
They hear a faint moan. They open the casket and find that the woman is actually alive! She lives for ten more years, and then finally dies. A ceremony is again held at the same place, and at the end of the ceremony the pallbearers are again carrying out the casket. As they are walking, the husband cries out, 
"Watch the wall!" 

Sexcies Intimacy Shapewear
Listen up, ladies...totally unique on the market today, this in-demand sexy and sophisticated lingerie is made to be worn during intimate
times to hide and flatten the tummy fat, folds, and puckering caused by childbirth, weight loss/gain, or abdominal surgeries. Women who
are unhappy with the appearance of their tummy are re-gaining their self-confidence and thrilled with this new innovative lingerie!
Meet Suzy Mac, Founder of Who’s Your Mommy, LLC
A busy mother of three, Suzy is an inspirational authority on post-partum and post-surgical body issues and sexuality, and has helped countless new parents regain their intimate lives. Deciding she has enough of suffering her own body-image issue due to two C-sections, her company Who’s Your Mommy, LLC was born, and she made her dream of feeling sexy in the bedroom again a reality with “Shapewear for the Bedroom.” She has taught workshops on post-partum sexuality, self-esteem, acting, and entrepreneurship and has been a sought-after public speaker, spokesperson and author.



Shapewear Lingerie
Ladies, it’s time to feel sexy again! The unique CorCelette has the control of shapewear, the look of lingerie…and the comfort of fleece pajamas! Comprised of top-quality imported Satin D’hauteur, with high performance stretch knit fabric and underlying powernet,
this garment is made sturdy but looks delicate and feminine… he will never know it’s really shapewear!
Unique Features
• The Fold Flattener™ – special material that flattens your abdominal fat folds, excess skin as well as any stretch marks or scars.
• Removable Panty – allowing you to continuously wear your CorCelette with your tummy remaining covered.
• Luxurious Faux Fur Lining – an extremely comfortable feature
eliminates any rough scratches of regular intimate apparel, and is
especially soothing for after C-section or with other scars.
• Adjustability – invest your money just once, with the accommodation of a weight gain or loss up to 15 lbs!
Proudly made in the USA with expert craftsmanship and high quality fabric and trim.
Testimonial
“I was the lucky winner of one of the sexcie’s corcelletes and let me just say…I AM IN LOVE. It is so well crafted and luxurious. I was so sad to see so much terrible quality underwear and lingerie crafted for women with c-sections — I was horrified. They make you feel bulky and embarrassed to undress in plain sight. This is MUCH different however...the perfect mix of class and sexy. It’s a true delight to wear. There is NOTHING like this on the market and
Suzy has carved out quite the niche. Contemplating buying one of these? Don’t. Just do it! This is a purchase that you’ll be hard pressed to regret!” Suzy Mac wearing the SexCies CorCelette
Shapewear for the Bedroom
For more information go to  www.shapewear-lingerie.com or email suzymac@shapewear-lingerie.com 

Hey Bloggers, Sales Reps
     and Store Buyers!!!
Would you like to write an article for this newsletter? we are looking for information for our readers and if you have anything to contribute please e-mail us.  


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The McPete Sez Mail Bag
                                
    From our Readers  
       To our Readers
      For our Readers
               Inquiries:
    Some of our readers will have the answer.  
  Remember, our readers are in the same Industry.    
Retailers, Manufacturers and Sales Representatives


*Disclaimer - The McPete Sez Mail Bag is a comment column, and does not necessarily reflect the views of McPete Sez. Vulgar or offensive language will not be posted.
       If you have the answer.....Give it"
   If you have something to say.."Say it".  
        If you have a question......"Ask it"  
 
                              

Do you have any show dates or events that you would like posted for 2012? If so please e-mail them to me for posting in our show section.  Thank You           
                              

  
  The McPete Sez Lingerie Newsletter & Women's Wear Journal                                  

                             
                 
                  
                                    Page 3
Fab Foundations
                           by Ali Cudby
Fully Supportive Swimwear – 
The New Elomi Swim Collection 

For far too long, women busty women were challenged when shopping to hit the pool - particularly when it came to finding something that fit properly on both the top and bottom halves.

Seeing an opportunity in the market, lingerie manufacturers began making bra-sized swimwear in order to help women find garments that fit their curvaceous forms. Full-busted brands such as Panache, Freya and Anita have led the way in creating lines to meet the obvious demand from women who want bathing suits that are as supportive and stylish as the bras they love.

This spring, another familiar brand will make a splash in swim, Elomi. The new collection incorporates not only bra-sized tops, but also the shapewear elements that have become so popular in recent seasons – and all for the full-figured woman. Like many of the bra-sized swim lines, Elomi Swim is mix-and-match, with three pieces designed to work in concert. 

Every one of the looks begins with a swim bra. This underwire design has all of the elements Elomi generally builds into its lingerie for curvier women. The swim bra is made from firm materials in order to ensure proper fit. First, the outer fabric itself is strong. It is further enforced with a sheer, inner layer of non-stretch fabric. These two textiles work together. Proper fit demands that the band be anchored to the body in the narrowest part of the ribcage, which means a firm fit. A wide backband helps achieve the necessary support to keep a full-figured woman’s bust lifted. Extra width is also beneficial for maintaining smooth lines across a woman’s back, as a too-narrow design would likely dig into softer flesh. The swim bra comes in band sizes ranging from 36 to 46 and cups DD-HH.

The bottoms come in three patterns – classic, skirted and high-waisted briefs. All three incorporate aspects of shapewear in order to provide a slimmer silhouette and hide the trouble spots that thicker women traditionally want to minimize. The classic brief is cut up to the waistline, and is designed with “firm support heavyweight fabric for control and hold,” according to the promotional materials. The high-waisted brief is on-trend, mimicking the retro lines seen so extensively recently in both lingerie and swimwear. Another benefit of the high-waisted brief, 
particularly for fuller figures, is the ability to pull the bottom to the narrower part of the ribcage and allow customers to enjoy the control-effects over the entire torso. Sizes for the briefs all range from 16-26 (UK).

The third component in the swimwear outfit is the tankini, which is optional. When women choose to include a tankini in their look, it is designed to be worn over the swim bra, in a way that hides the bra layer. Two styles – ruched and flared – allow for aesthetic variety. While these pieces are essential to a full collection, the real draw is the promise of bra-like support and shaping elements for full-figured women.


It’s interesting to note that while Elomi lingerie focuses on women with larger bodies and goes up to a K-cup in some styles, the swimwear currently stops at HH. It’s the full-busted lines that actually provide the largest cup sizes, with Freya extending to JJ-cup and Panache up to K-cup for some designs. As this is Elomi’s maiden voyage in the water, perhaps the line will expand over time to accommodate a wider range of sizes.

Even without an expanded size range, the Elomi Swim collection marks a body- and style-positive entrant into the swimwear arena, and for a body shape that is often underserved.


Ali Cudby is the author of the book Busted! The Fab Foundations™ Guide to Bras That Fit, Flatter and Feel Fantastic (December 2011), and CEO of Fab Foundations™, an intimate apparel consulting company. 
Ali can be found on Twitter @alicudby, and you can be a fan of the Ali Cudby’s page on Facebook. To learn more about bras that fit, download a free chapter of Busted! 


Three Simple Things You 
     Can Add To Your 
Lingerie Website to Increase
         Your Sales      
                     by Holly Jackson
I spend at least four hours a day looking at lingerie. Sometimes it's research for a column or a client, and sometimes it's for my own personal collection. There are some lingerie boutique sites I could probably talk you through with my eyes shut. The copywriter part of my brain sees lots of lingerie boutiques and brands making the same sorts of mistakes, and the consumer part of me then rebels and doesn't want to buy from them. Since we're all preparing for Valentine's Day, I thought I'd spend today talking about the three most common mistakes that I see boutiques and brands make on their websites, and how to fix them. 

1. Unhelpful size charts.
Almost every boutique or brand website has a section on how to find your bra size, but that's only one element of buying lingerie that will fit. Size charts need to have at minimum hip, waist, and bust measurements for each brand or item. Ideally, these measurements will also be listed in the product description, along with any tips for buying specialized items such as shapewear. 

Remember that your audience has no reference point for items that are sized with generic sizes like small, medium, or large. These items always need to be accompanied by exact measurements. Some consumers will be willing to guess at sizes, but many more simply won't buy or return if they don't find enough information. 

2. Not indicating an item is made to measure. 
I'm a huge fan of made to measure designers, and I almost always buy from them when I can. I've also missed out on buying items from several because they didn't make a note of their made to measure services in the product description. Most made to measure designers offer standard sizing and custom sizing, but many forget to mention custom sizing prominently. If you're a made to measure designer (or a boutique who sells their amazing creations), make sure that you let people know what their options are. 

3. Not leaving a way to continue the conversation.
This tip is particularly aimed at high end boutiques, but is worth keeping in mind for everyone. If you're selling luxury items, potential customers will want to ask you questions about them. It's a rough economy, and even people with plenty of money want to know that they're spending it wisely. Make sure that you let people know how to contact you, and return their email in a timely matter. One email can be the difference between someone who never comes back to your website and a customer for life. 

Holly Jackson owns The Full Figured Chest Copywriting, and specializes in lingerie writing and online content creation for lingerie companies. Her work can be found on lingerie boutique websites across the world as well as in national level campaigns. She currently writes six regular lingerie and marketing columns, and is a regular contributor to The Lingerie Addict and The Lingerie Journal as well as McPeteSez. In 2011, The Lingerie Journal named her their number one copywriter in the lingerie industry. 
Holly can be found tweeting @thefullfigurechest, here on Facebook, and reviewing the newest full-busted lingerie at her blog,  www.thefullfiguredchest.com. Her list of copywriting services can be found here. 
            
SheMakes Holiday Festival
The Daily Muse, Saatchi & Saatchi, 85Broads, and News on Women partnered together to host the first annual SheMakes Holiday Festival on December 3, 2011 in New York City. 
The goal was to celebrate and encourage women who create. From food to clothing, accessories and everythig in between, holiday shoppers were able to discover emerging talent and find unique gifts for the holidays. 

Love & Dream was chosen to participate. M by Mary Margrill, FlowerDetails, Baking for Good and more were also present. To see a complete list of vendors go to http://www.thedailymuse.com/shemakesfestival/vendors/ 
About Love and Dream
Love and Dream is a New York based intimates brand that debuted Fall 2011.
The line includes mix and match separates in rich plum and sensual mercury. All products are manufactured in New York's garment district. 


            
For more information go to www.shoploveanddream.com or email sales@shoploveanddream.com  

    Lingerie Trade Show 
Designer Showcase Returns
            to NYC
                           by Luis Paredes
The second edition of the Lingerie Designer Showcase returns this coming February as NY's premiere venue for independent lingerie designers and emerging brands. Show dates are February 21 - 23, 2012 at the AKA Hotel Residences (on 44th street between 6th and 7th avenues) in New York City. 
Newcomers to the Designer Showcase include Priscilla Jade Lingerie by Priscilla Codinach; Toad Lillie, a handcrafted lingerie collection by Laurie Shapiro; Dottie’s Delights by Stephanie Kuhr; Good Night Gilda by Whitney Galitz; the luxury Sleepwear brand Ann Vogue by NYC-based designer Asi Efros and Frances Smiley Lingerie.
Also, returning to the show is the eco-conscious lingerie line, Clare Bare Lingerie and Ombrato Sleepwear by Masako Shirokawa.   
“We’re incredibly thrilled to have all of our new and returning exhibitors,” said Luis Paredes, the show’s organizer. “Buyers will absolutely love the designers we have on board and they will have the chance to really get to know them and their collections through the Lingerie Journal in the next two months and finally at the show.” 
The Lingerie Designer Showcase is a new lingerie trade show designed to give independent designers and emerging brands the opportunity to meet and do business with buyers in an intimate setting. The show is free for buyers to attend.
“It’s rare in the tradeshow world to get the opportunity to really get to speak directly to designers in such an intimate setting. Some of our newest products are from two of the companies we met at the Showcase and it is absolutely at the top of our ‘must attend’ list for 2012,” said Nicole Cordova of the online boutique GiseleLima.com
It's a small, affordable and effective show for designers explained Paredes. "Our goal to is to help them succeed by putting the designers first." 
Participating brands are supported at the show by the Lingerie Journal through a mix of aggressive marketing, PR and buyer outreach. On twitter, the show has a dedicated account - @TLJ_Showcase
"Our first show was a huge success for our exhibitors Clare Bare Lingerie, Ombrato Sleepwear and Fun Factory" said Paredes. "We were able to promote and raise awareness of their brands and each of the exhibitors were able to do business with visiting buyers at or after the show." 
One of the reasons for the show’s success explained Paredes, is how affordable the show is to designers looking for a venue that will not eat up their entire yearly budget. Rooms can be shared and costs divided between designers as well. 
Luna Logo, owner of the online boutique, mylunakiss.com added, "I think this is wonderful. It's great that designers get a chance to meet with buyers in this intimate setting. At a lot of convention shows, you don't get a chance to do that and I think it's great they get one-on-one time."
Also on schedule for the show is a seminar for buyers and a networking social at the show to bring together designers and brands. More details will be announced soon said Paredes. 
Buyers interested in attending can stop in any day of the show or schedule an appointment on the show’s site: http://lingeriedesignershowcase.com/attendee-registration/  
Interested Designers can also get and request more information: http://lingeriedesignershowcase.com/participate/  
"We have limited spaces and are almost sold out so if you'd like to join us, please let us know soon," noted Paredes. "We're going to make this the best show yet." 
The Show is being sponsored by Eucalan Lingerie Wash; the online lingerie directory, Directory-Sexy.com and Love Me Sugar, a line of vintage inspired sleep masks and accessories.

Red Daisy at CurveNY
Created by New York-based entrepreneur and fitness buff Phylise Sands, Red Daisy™ provides impeccable support and style in contemporary designs crafted from the finest materials sourced throughout the world. Red Daisy combines the engineered support of a performance sports bra and coordinate bottoms with the high-fashion allure of European lingerie in unique designs setting a new standard in luxury sports bras and coordinates. Red Daisy celebrates inspirational women who pursue their personal best. Today’s woman lives her life to the fullest and Red Daisy active intimates and active wear are designed to support and flatter her every step of the way. The collection is designed to be active wear, with lingerie styling and can be worn as inner wear or outer wear

The Cups: Support Beyond Compare 
Red Daisy sports bras offer athletic women comfortable support through cups engineered with a three-layer fabric construction to provide superior bounce control. 
Their molded cups support the breast in bra designs available with or without under wires. For women who prefer a more body conforming fit, they offer a European-style pull-over bra that delivers maximum bounce control.
The Bottoms: Made to match 
To compliment the bras and allow for a fashionable coordinate look, the collection also has a low rise Capri pant, a long tight, a low rise brief and boy short all with light compression and body moisture system for breathability and freshness.
The Fabric: Luxurious to the Touch
Red Daisy sports bras; workout tights and intimates have an enviable luxe feel in patented Sensitive® Fabrics by EuroJersey SPA, one of the finest mills in Italy, combined with Lycra® spandex for enhanced comfort and freedom of movement during all types of fitness activities. Patented Sensitive® Fabrics have a thin construction that is light and soft against the skin, offering excellent resistance to abrasion and enhanced breathability to maximize comfort and performance.

To help with the initial launch of the product, Red Daisy has teamed up with George Hardy Sales and Marketing, a consulting firm with a long history in the lingerie and intimate apparel industry. Their President, George Hardy was quoted as saying, “I’m really excited to be working with a great brand and very talented team starting with the creator and owner, Phylise Sands. Right now there is nothing like Red Daisy in the marketplace and the initial “buzz” in the industry from Women’s Wear Daily and other media confirms this.”
See booth Red Daisy at CurveNY  BOOTH 105
FEBRUARY 21 TO FEBRUARY 23 2012
Contact information- Website- www.red-daisy.com George Hardy- 919.676.8190 Email- George@red-daisy.com Website- www.georgehardysales.com  

The International Lingerie
Fashion Show Continued 
              Photos by Jerome Hamilton
            
                             Tia Lyn Lingerie 
            
               Intymen by Underwear Station 
            
               Intymen by Underwear Station 
            
                            Tia Lyn Lingerie 
            
                        Seven 'til Midnight

                        Seven 'til Midnight
            
                        Seven 'til Midnight
            
                        Seven 'til Midnight
            
                        Seven 'til Midnight
            
                        Seven 'til Midnight
            
                        Seven 'til Midnight
            
                        Seven 'til Midnight
            
                               Seven 'til Midnight
            
                                 Raveware 
            
                                 Raveware 
            
                                 Raveware 
            
                                 Raveware 
The International Lingerie Fashion
       Show Continued on page 4

Eldorado Releases 2012
    Valentine's Catalog 
Distributor's customers get in the mood… for sales
Award-winning adult distributor Eldorado is proud to release its 2012 Valentine's catalog. The latest catalog from the Colorado company hits the streets this week and is stocked with the latest couples toys, mood-enhancers, lingerie and novelties from the adult industry.
"Team Eldorado is proud to release another effective Valentine's catalog," says Eldorado CEO and founder Larry Garland. "We’re excited and ready to help our customers kick off 2012 with a profitable Valentine's season."
"Eldorado catalogs always make my job as a storeowner easier," says Sharon McElwee of Friends 4 Ever in Corpus Christi. "The new Valentine's catalog is an invaluable tool that makes ordering the best-sellers my customers want -- a snap," McElwee remarks.
The 2012 Valentine's catalog from Eldorado features a tremendous selection with items from Kama Sutra, Pipedream, Cal Exotics, Extase, Icon Brands, LELO, JOYA, Liberator, Earthly Body, Avelli, Sportsheets, OhMiBod, Classic Erotica, Kheper Games, Doc Johnson, and Hott Products, just to name a few. Plus sexy and seductive lingerie from Dreamgirl, Rene Rofe, Fetish Fantasy, Queen of Hearts, Pink Lipstick, Elegant Moments, Seven 'til Midnight, Coquette, Magic Silk, Fantasy Lingerie, and so much more. 
Contact your account manager today at 800-525-0848 to get your copy.
About Eldorado
An award-winning distributor of adult toys and novelties, Eldorado is committed to providing products that enhance special occasions for adults everywhere. Eldorado prides itself on sensational service, outstanding product selection, and unsurpassed delivery to and for its customers. For more information please contact Eldorado's sales department at 800-525-0848, or sales@eldorado.net or visit www.Eldorado.net or www.EldoradoParty.com. 

         Electric Lingerie Inks Exclusive Deal With Starnet
 for European Distribution
Electric Lingerie has partnered with one of the most innovative lingerie distributors in the world, France-based Starnet, which has picked up Electric Lingerie for European distribution.
We’re excited to welcome the New Year with expanded distribution in Europe. With Starnet’s new structure and the fusion with its French partner company, they become the biggest European company for sexy lingerie.
Involved in the sexy fashion market since 1995, Starnet is specialized in the Import/ Export business of luxury lingerie items.
Parallel to its importer activity, Starnet, which is immersed in the new technologies since its creation, has always used innovative techniques of marketing and commercialization to allow its distributors to be several lengths ahead.

Since 2001, Starnet is one of the first European companies to invest massively in the “affiliation system” in a B2C market (sponsoring system allowing a partner company to get commissions on every sale made). In 2003, the membership system used to represent 40 % of the global turnover of the company. 
With Starnet’s global reach, Electric Lingerie furthers its position as a top label for sexy lingerie all over the world.
Electric Lingerie is currently in the running for a prestigious 2012 AVN Award in the Best Lingerie category.
Electric Lingerie is constantly debuting the newest, most exciting designs in lingerie. Offering everything from bras and panties, Electric Lingerie also offers beautiful body stockings that are perfect just in time for the winter.
Electric Lingerie is constantly debuting the newest, most exciting designs in lingerie. Offering everything from bras and panties, Electric Lingerie also offers beautiful body stockings that are perfect just in time for the winter.

Wisdom, from Seniors... 
-- The best way to forget all your troubles is to wear tight shoes. 
-- The nice part about living in a small town is that when you don't know what you're doing, someone else does. 
-- The older you get, the tougher it is to lose weight because by then your body and your fat are really good friends. 
-- Amazing! You hang something in your closet for awhile and it shrinks two sizes! 
-- I read this article that said the typical symptoms of stress are: eating too much, impulse buying, and driving too fast. Are they kidding? That is my idea of a perfect day! 

KKR May Acquire Pacific
            Brands
Shares in Australian troubled underwear manufacturer Pacific Brands shot up as the company received an unsolicited approach from private-equity firm Kohlberg Kravis Roberts.
Shares in the retailer jumped 14% to A$0.64 a share after reports of the approach broke.
In an Australian Stock Exchange filing, Pacific Brands confirmed that it is engaged in preliminary discussions with KKR regarding a possible acquisition, but that there is "no certainty that these discussions will lead to any agreement being reached between the parties".
In August, Pacific Brands reported an A$131.5m loss for the financial year as it booked some $235.3m in impairment charges relating to non-cash write-downs, one-off transformational costs and divestments. 
Sales were down 7.3% to $1.6bn.
Pacific Brands is being advised by Flagstaff Partners and Minter 
Ellison.
                'Ask the 
Gozooko Guys'
Gozooko.com is a business technology and web hosting company. With over 20 years experience working with Fortune 500 companies the Gozooko Guy’s design, develop, deploy, and manage business technology solutions. Gozooko’s core focus is to provide affordable and efficient hosted ecommerce solutions to small and medium businesses. The past 3 years they have been working with manufacturers, wholesalers, and retailers in the apparel industry. Gozooko has data centers in the western and central US, and services customers around the globe. The Gozooko Guy’s goal is to provide our customers with easy and affordable ecommerce solutions that allow them to spend time focusing on their core business and sales, instead of working on their ecommerce solution.”Please send your questions about business and technology to gozookoguys@gozooko.com  

ASK MARA
......The Lingerie Maven 
I have been in the Intimate Apparel business for 47 years. From shipping, office work and customer service, fit model, showroom and road sales, to national sales manager, upper management, and design....I have done it all! And now, I hope to pass it on to you.
Though close to celebrating 50 years in the same business, of which 25 have been at Shirley of Hollywood, I still feel on the top of my game. I am as excited as ever about the merchandise and the possibility of aiding new and old customers with my wealth of expertise. Owning a retail store should be a wonderful and lucrative experience. In these tough economical times, a few choice pieces of knowledge can maximize your potential sales. After all, we all have to compete with the Macy's and Victoria's Secret Stores that have lured away customers with their sharp merchandising and low prices. There has to be a reason to shop at your store. 
Let me share some of my ideas and experience with you. And, it is all free from Shirley of Hollywood...our gift to you. So email me at my new address: askmara@shirleyofhollywood.com. I will promptly answer and gear my answer to you personally. 
Good selling, 
Mara
     "Ask Andy"
Andy Weinstock has been in the fabric and textile business all his life, but professionally since 1969. 
"I love what I do, selling fabrics around the globe. I've met lots of interesting, creative, dynamic folks; some have become dear friends. I love to help new businesses find the things they need to become successful. It works for everyone." 
You can ask Andy questions about Fabrics at
Andy@mcpetesez.com  

The "Ask Andy", "Ask Mara" & 'Ask Goozoko Guys' Columns are opinion Columns and may not necessarily reflect the views of McPete Sez  


   The McPete Sez Lingerie Newsletter & Women's Wear Journal                                  

                             
                 
                  
                                     Page 4        
Lipgloss & Lace
                         by Mandie Mutchie
Happy New Year!  Yeah, I know I am a little over two weeks late with that, but life has been crazy for me!

It has been quite a while since I’ve written this column, but with a new year, new career (sort of), and new motivation, I am ready to take on Lipgloss & Lace in 2012 and take it to new heights!

In the months since my last column (I don’t even want to know how many that has been), I have resigned my position as an educator to focus on modeling and makeup artistry.  I have also developed into somewhat of a fitness professional as a beachbody coach.

This is particularly relevant at this time of year, where many people make New Year’s Resolutions to lose weight, whether it is by dieting, exercise, or a combination of both.  And since we’re two weeks into the new year, I am willing to bet that many people are already struggling to keep that resolution.

Meanwhile, very interesting things are happening in the fashion and lingerie industry in regards to size and body image.  On January 6, 2012, Plus Model Magazine came out with an article that shook the industry, with statistics about how the dimensions of models have changed over time, and how they relate to the average consumer.  According to the article, the average fashion model weighed 8% less than the average person 20 years ago, but that now the average model weighs 23% less.  It states that ten years ago, a plus size model wore between a size 12-18, and that now it is between a size six and fourteen.  Size six is plus?!  I guess that isn’t too shocking when most runway models’ body mass indexes meet the requirements to be labeled anorexic. 

The rest of the article, found here goes on to say that while 50% of women are size 14 or above, the vast majority of clothing stores cater to smaller women, and gives tips on how to tip the scales (pun not intended) in the favor of a more balanced retail environment.  It talks about how women can no longer identify with models in ads, because the disparity between models and reality has become too large.

Well, for the lingerie industry, I beg to differ!  Kudos, lingerie professionals!  In the clothes that many people feel most self-conscious in, I feel that it is this industry that is leading the way in showing that beauty comes in all sizes.  If you’ve ever paged through a Shirley of Hollywood catalogue, you know that our industry is not afraid to show someone larger than a size six!  Recent evidence of the lingerie industry leading the way in showing that everyone should be able to feel sexy can also be found in a recent competition hosted by Ann Summers in the UK, where real women (i.e., not models) were competing to win the ad campaign for the underwear company.  Although the auditions were underrepresented by plus-size women, it was a plus model who won the competition!  See her photos and story here 

As a model who doesn’t have a typical fashion runway body, and who has always joked that my only curves are my butt and biceps, I was particularly relieved that the “real women” campaign included more athletic-looking and healthy people, in addition to the standard skinny minnies and plus models.  A while back, Dove made a campaign for real women that made me wonder if I was, for some reason, not real.  I felt like I had to choose between trying to live up to unrealistic standards, or that I wasn’t big enough to be special.  I think it is important to be careful not to alienate anyone based on size, whether it is the size someone naturally is, or a size they’ve worked hard to achieve.  That feeling has been echoed in many people’s reactions to the articles I’ve mentioned above – that perhaps promoting larger sizes is just as dangerous as glamorizing anorexic-looking models. 

That’s where moderation and being healthy comes into play.  It isn’t about a number on a scale or on the tag of your panties, but about how you feel, both mentally and physically, and that should always be SEXY.  Embrace your curves, if you have them.  If you don’t embrace what you do have!  Stay healthy! 

If you’re happy with your health and fitness, find the right clothes and lingerie for you and work it.  If you feel like you need a little help or guidance, I’m here to help!  You can either use my contact info that is with the byline of all of my articles, or check out www.honeybadgerfit.com for more info!

Once again, three cheers to the lingerie industry for being ahead of the curve in regards to women with curves!

Amanda Mutchie began her professional modeling career nearly ten years ago, and has appeared in many national and international publications, and commercials. Over the course of her modeling career, she worked with many acclaimed makeup artists, learning from them along the way. She eventually became a makeup artist herself and started her FaceScape Artistry. Now she works with incredible photographers, models, brides, and other clients to create glamorous as well as natural makeup looks. By day, she is also a middle school Math and English teacher, and is pursuing her Master’s degree in Curriculum and Instruction. 
For more information on Mandie go to www.mandelicious.com, www.facescapeartistry.com, email Mandie at mandelicious@gmail.com or follow her on Twitter @mandelicious
*Photo by Rafal Krolik of Seville Media  


050107               
Where's the Wife? 
A man left work Friday afternoon, but, instead of going home, he stayed out the entire weekend, hunting with the boys and spending his paycheck without telling his wife. 
When he appeared at home, Sunday night, he was confronted by his very angry spouse, who barraged him for two hours with a tirade of yelling. 
Finally, she stopped the nagging and simply said to him, "How would you like it if you didn't see me for two or three days?" 
To which he replied, "That would be fine with me." 
So, Monday went by and he didn't see his wife. 
Tuesday and Wednesday came and went with the same results. 
On Thursday, the swelling went down just enough where he could see her a little out of the corner of his left eye. 


            
8/24          
The Addict Expose
                                 by Treacle
Lace Dreams & Crystal Fantasies:
        I.D. Sarrieri F/W 2011
           

I’ve been sitting in front of my keyboard for the last twenty minutes trying to come up with the words to describe this exquisite collection. I.D. Sarrieri’s F/W 2011 collection is like something out of a dream…it’s the epitome of what I envision when I think “luxury lingerie.” 
From the delicate lace to the opulent crystals (Swarovski Elements, no less), I.D. Sarrieri has released a truly breathtaking collection. I don’t think I’ve ever coveted a few ounces of lace quite so much.
I.D. Sarrieri is available from Journelle.







***Treacle is a 25 year old knickers junkie who started writing because her  friends threatened to tape her mouth shut if she didn’t stop talking about her underwear. As a blogger, she interacts constantly with the people this industry needs most—customers. The Addict Expose is all about bringing you, the lingerie store owner, the perspective of the lingerie consumers.  She welcomes lingerie lovers of every nation and persuasion to her blog, The Lingerie Addict. ***

 Sssh.com to Donate Percentage of Monthly 
         Revenue to 
Puppies Behind Bars
– Sssh.com, the erotica and sexuality website designed and maintained for women by women, continues their philanthropic donation program and is pleased to announce that “Puppies Behind Bars” was the organization as voted by the Sssh.com subscriber community for the month of December.
Puppies Behind Bars (PBB) trains prison inmates to raise service dogs for the disabled and explosive detection canines for law enforcement. Puppies Behind Bars, Inc. formally came into existence in July 1997, and initiated the program at the Bedford Hills Correctional Facility in November 1997. They began with five puppies in the Bedford Hills Correctional Facility, New York State's only maximum-security prison for women, and now work in six correctional facilities raising approximately 90 puppies.
PBB strives to meet the current needs of the communities in which they work and has expanded its goals accordingly. 
After the events of September 11, 2001, law enforcement agencies' need for working dogs increased dramatically. To help meet this demand, PBB added the training of explosive detection canines (EDCs) to its program. In 2006, PBB started raising dogs to assist disabled children and adults and launched Dog Tags: Service Dogs for Those Who’ve Served Us, through which we donate fully trained service dogs to wounded soldiers coming home from Iraq and Afghanistan.
Puppies Behind Bars is in need of funds to continue and expand our work. PPB pays 100% of all costs associated with raising puppies in prison, including dog supplies, educational supplies for the puppy raisers, teachers' salaries, and travel.
Sssh.com takes time and consideration that each organization is chosen based on a commitment to excellence, accomplishment of stated goals and ratio of funds distribution (direct application to the cause vs. administrative expense). 
The list of potential beneficiaries includes social, medical and environmental charities that get little attention and deserve so much more. Some are large associations known for touching lives in positive ways. Others are small but cutting-edge research foundations determined to cure debilitating diseases. 
Still others are cultural and community outreach programs devoted to enriching lives.
Sssh.com’s members will select each month’s beneficiary – giving women a voice in ensuring dollars go where they will do the most good.
Each month’s beneficiary will be announced at the beginning of the following month. Organizations and foundations that would like to be included may email editor@sssh.com. 
About Sssh.com
Sssh.com offers an extensive, evolving source of information and entertainment from bold and brassy to tender and traditional. 
Providing a safe place for women to explore their sexuality, the company continues to grow the website's scope in order to reach a wider audience of women interested in high quality, intelligent erotic content.
Because no woman is an island, Sssh.com embodies a community where women can relax, enjoy, learn and feel good about being sexual, sensual beings without sacrificing personal ethics. Sssh.com encourages each member to approach her journey at her own pace: Content is arranged by levels, each clearly annotated with its degree of explicitness. After all, women may be curious about what a guy has, but they’re more interested in discovering how he uses it.
Elle.com, one of the largest and most read women’s fashion and editorial websites in the world, listed Sssh.com as “one of the websites to see,” describing the website as the best place for movies and advice, plus “it has a hunky guy photo gallery.”


2011
  
The International Lingerie
Fashion Show Continued
              Photos by Jerome Hamilton
            
                         Body Zone Apparel
            
                         Body Zone Apparel
            
                           Party Panty, Inc 
            
                           Party Panty, Inc 
            
                           Party Panty, Inc 
            
                           Party Panty, Inc 
            
                                    Bristols 6
            
                                    Bristols 6
                   
                                    Bristols 6
            
                                    Bristols 6
            
                        Chica Rica Bikini 
            
                          Intimate Payments
            
                          Intimate Payments
            
                Intymen by Underwear Station 
            
                Intymen by Underwear Station 
            
                Intymen by Underwear Station 
            
                      Shirley of Hollywood
            
                      Shirley of Hollywood
The International Lingerie Fashion
        Show Continued on page 5

Sportsheets Takes Home
      XBIZ Awards
Specialty brand receives top honor for its fantasy-inspired, couples-focused product lines
Sportsheets and its new brand, Sex & Mischief, took home 2012 awards for BDSM Pleasure Products Company of the Year and Marketing Campaign of the Year at the 10th Annual XBIZ Awards Tuesday night in Burbank. The company was recognized for its best-selling range of fantasy accessories, positioning tools, and couples-inspired romance products.
"On behalf of the entire Sportsheets team I'd like to thank XBIZ and our industry peers for their winning votes," Sportsheets CEO Tom Stewart said. "This style of product is the basis of Sportsheets' design philosophy, mainstreaming fantasy play and providing men, women and couples of all lifestyles with the toys and tools they need to enhance their sex lives."
The BDSM Pleasure Products Company of the Year award is given to manufacturers whose products cater to niche markets, and Sportsheets' work to create fun, friendly and easy-to-try fantasy items strategically straddles the line between the mainstream and fetish product realms. The original Sportsheet sexual positioning and restraint system remains one of the most popular – and top selling – bedroom fantasy accessories since its debut more than 20 years ago.
Sportsheets' newest release, Sex & Mischief, was recognized with the Marketing Campaign of the Year award for its stellar product packaging and accompanying merchandising design. Comprised of high-fashion imagery and display designs, Sex & Mischief has clearly set an industry precedent following the brand's July ANME Founders Show debut.
"It was a true honor to stand on stage with our entire crew to accept this prestigious award," Sportsheets Vice President Julie Stewart said. "It's not every day that you have the chance to get dolled up and celebrate a job well done – and well received – with the talented team who helped make it all possible. Thanks to XBIZ for the unforgettable opportunity!"
The 2012 XBIZ Awards - its 10th anniversary event – took place Jan. 10, 2012, at the infamous Barker Hangar in Santa Monica, Calif.
The highly anticipated 2012 AVN Awards are set for Jan. 21, 2012, at The Hard Rock Hotel's The Joint nightclub. Hosted by adult starlets Bree Olsen and Sunny Leone, it'll be a night of glamour, glitter and a whole lot of sex toys.

For more information, please visit http://sexandmischief.com, email info@sportsheets.com or call (800) 962-4606.
Sportsheets International® has helped ordinary couples find new pleasure and explore new positions together with specialized "relationship tools" since 1995, when the Sportsheet Bondage Bed Sheet sexual positioning and restraint system broke into the market. The company now offers more than 300 specialty items, including the Sportsheets Premium restraints, sexual positioning products, and strap-on harnesses; the Manbound collection for gay couples; Naughty Night Out bachelorette line; Tease the SeasonTM Christmas novelties; XOXO2U Collection of Sportsheets-inspired romance; and the award-winning Sex in The Shower collection. All of the company's brands individually and collectively support its goal of Keeping Couples Connected!"
For more information, please visit http://sportsheets.com 

EEL Enterprises Ltd. 
to Exhibit at Asia Adult
          Expo 2012  
Asia Adult Expo (AAE) is pleased to announce that the world class sexual lingerie & adult novelties brand – EEL Enterprises Ltd. has signed on as 5year consecutive exhibitor in AAE 2012, the premium adult expo in Asia set for 17-19 Aug at The Venetian, Macau.

As a consecutive participant of Asia Adult Expo, AAE has built up a good relationship with EEL Enterprises. AAE Fairs Director Wilson Tong felt encouraging about the early confirmation and the commitment from EEL, “AAE Team is encouraged by the news.” He said, “EEL will have a great exposure at one of the most important annual adult expo in the world.”
EEL will take 252 sqm in the coming AAE EEL Enterprises, AAE consecutive exhibitor since 2008, increased their investment towards AAE year by year. They took 36sqm in AAE 2008. And now, they will have 252sqm exhibiting area in the 2012 show, which is two times larger than AAE 2011.
For more information, please click their video about AAE 2011 as below:(International): 

Must-attended event for sourcing quality products; Free Business Matching Service 
As the premier adult show in Asia, AAE gathers top class vendors, brands in Asia which want to expand their volume of international trade. They will gather in Asia Adult Expo thus to impress international buyers. In order to encourage the interaction between sellers and buyers, AAE is established to promote a decent trade platform for buyers and suppliers. AAE will provide free business matching services for registered industry players. Once the registered buyers provide us your interested products/ services categories, like adult novelty, sexual lingerie, lubricant, video on demand, game, new media, trade services, etc, the show organizer will arrange appropriate information for the enquiry.

For Show Visiting and Free Business Matching Service, please Download the registration form and return to aae@verticalexpo.com accordingly.
AAE2012- 17-19 August 2012, Venetian, Macao
The 5th Asia Adult Expo will be held from Aug 17-19, 2012 at The Cotai Strip Convention and Exhibition Center at The Venetian Macao again. It believed that the show will keep on improving along with the rise of Asia adult industry. For more information, please check www.asiaADULTexpo.com. 

               The Haircut
*A teenage boy had just passed his driving test and inquired of his father as to when they could discuss his use of the car. ** **His father said he'd make a deal with his son, "You bring your grades up from a C to a B average, study your Bible a little, and get your hair cut.
Then we'll talk about the car."**
**The boy thought about that for a moment, decided he'd settle for the offer, and they agreed on it.**
**After about six weeks his father said, "Son, you've brought your grades up and I've observed that you have been studying your Bible, but I'm disappointed you haven't had your hair cut."** **The boy said, "You know, Dad, I've been thinking about that, and I've noticed in my studies of the Bible that Samson had long hair, John the Baptist had long hair, Moses had long hair, and there's even strong evidence that Jesus had long hair."** **(You're going to love the Dad's reply)** **"Did you also notice that they all walked everywhere they went?"***

Alshaya to Acquire La Senza 
                 Stores
Kuwait-based retail franchise operator Alshaya Group is to acquire 60 La Senza stores from the troubled retailer's administrators KPMG.
The pre-pack administration deal is set to save some of the retailers jobs. 
La Senza warned it would close 81 UK stores and, as part of the sale, a further three stores and 18 concessions will close, resulting in some 1,300 job losses.
While the value of the deal was not revealed, a spokesperson for the Alshaya Group said that the deal and subsequent plans for the business represent a planned investment of around GBP100m in the UK over the next two years.
"We are delighted to have reached agreement to buy these La Senza stores - saving jobs, protecting a great brand for consumers and strengthening our UK presence and links," said Alshaya Group executive chairman Mohammed Alhaya. 
"This is a strategic investment for us and a positive addition to our extensive international retail portfolio. This is the first step in a long-term commitment to developing the La Senza UK business, which we believe has great potential."

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   The McPete Sez Lingerie Newsletter & Women's Wear Journal  
                             
                 
                  
                                     Page 5         
MCPETE SEZ CLASSIFIEDS
      For $5 per line*.. you can advertise here!!
 
             email advertising@mcpetesez.com or go to www.mcpetesez.com/advertising.htm  for more information
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                 California Exotic 
Novelties Declares Success
          at ANME Show
Other Highlights Include XBIZ Retail Show and XBIZ Awards 
California Exotic Novelties declares success at the ANME Show. The XBIZ Retail Show and the XBIZ Awards were also highlights for the world’s largest pleasure product manufacturer. 
“The ANME Show was once again a huge hit for California Exotic Novelties. We enjoyed showing our newest collections and products to our customers. With a commitment to consumer-centric marketing we’ve developed several new lines that speak to the target demographic, and expanded several existing collections. Those who visited our booth saw how our products can be easily merchandised together,” says Susan Colvin, President and CEO of California Exotic Novelties.
The booth was arranged to show off individual collections and designed to inspire retailers when setting store walls. The company also released 39 plan-o-grams which gives retailers diagrams they can easily follow. Additionally discs featuring the latest product videos were also distributed. All the new products are featured in the California Exotic Novelties Spring 2012 Catalog, titled: Life, Love, Passion. 
California Exotic Novelties unveiled the Phil Varone: Sex, Toys and Rock ‘n Roll Collection to rave reviews during the Phil Varone Meet and Greet. The rock star met show attendees and members of the media during the event. He signed autographs, posed for pictures and toasted to the line of toys.
“Seeing all the products on the wall is amazing,” says Varone. “I had a great time getting to know so many wonderful people from the industry during the meet and greet. This is a dream come true and I’m so happy to have teamed up with CalExotics to make this happen.”
Several new collections from California Exotic Novelties received high praise during the show. The 10-Function Silicone Love Rider, Booty Call, Namaste, Playful in Pearls, and Screw Me are just a few that turned heads. 
Jackie White, Vice President of Sales for California Exotic Novelties, says, “Everyone loved the expanding Tantric Collection. The vibes are beautiful and the fetish play gear makes this line one to watch. We also rounded out our Lia line with fun new shapes and styles, providing moderately priced silicone toys with lots of features.”
As the show shifted into XBIZ Retail mode, California Exotic Novelties continued to experience several notable highlights. Susan Colvin delivered the keynote address to a packed audience on Monday evening. Attended by retailers, distributors and an array of industry people, the speech pinpointed the importance of increasing sales in 2012 by adapting a consumer-centric, mainstream approach to sales and marketing.
The XBIZ Show also featured the popular speed networking event which was attended by Austin Ferdinand, the company's merchandising expert. The popular Merchandising Manual was discussed and distributed to attendees. The format offered a direct link between manufacturers and retailers and was well received.
The pièce de résistance was the XBIZ Awards Show. California Exotic Novelties’ Director of Marketing, Al Bloom, was honored with the Executive Leadership Award – Novelty. 
Bloom says, “The night was truly spectacular and I feel privileged to be honored while surrounded by so many friends and colleagues. Thank you XBIZ for the award and to everyone who worked so hard to put on an amazing show.”
The Life, Love, Passion catalog is available now. Contact your California Exotic Novelties account executive for a copy of the newest product videos. 
About California Exotic Novelties
California Exotic Novelties is the nation's leading manufacturer of adult toys and novelties. Since 1994, the company has been at the forefront of research and development of products to enhance the sexual experiences of women, men and couples. From its 200,000 square foot operations center in Chino, California, CalExotics maintains a network of manufacturing and distribution facilities worldwide. Its products are available online and from retailers throughout the world.

The International Lingerie Fashion Show Continued
              Photos by Jerome Hamilton

                              Forpay Inc
            
                              Forpay Inc
            
                              Forpay Inc
            
                              Forpay Inc
            
                              Forpay Inc
            
                              Forpay Inc
            
                              Forpay Inc
            
                              Forpay Inc
            
             Good Devil by Underwear Station
            
             Good Devil by Underwear Station
            
             Good Devil by Underwear Station
            
             Good Devil by Underwear Station



            
                     Fetish Fantasy Lingerie 
         with Shirley of Hollywood Rose Whip
            
                     Fetish Fantasy Lingerie 
         with Shirley of Hollywood Rose Whip

Look for more coverage from the International
Lingerie Show in upcoming issues of McPete Sez

Sportsheets President 
Advises Esquire Readers 
How to Be 'Sex In the 
 Shower' Aficionados 
Sex column suggests 'Sex In the Shower' products for safe, secure bath-time fun
Sportsheets® acclaimed Sex In The Shower was featured in the latest issue of Esquire magazine as a solution for foolproof-and bruise-proof bath-time sex. The collection of handles, waterproof toys and other suction-cup sexcessories makes it safe and easy for couples to enjoy each other in even the most slippery situations.
An Esquire reader wrote to the Sex Q&A column asking for tips, tricks and advice for having sex in the shower without risk of injury, and Sportsheets President Tom Stewart was called to save the day.
"The sexually wise will tell you that cold, hard, wet locations like showers, pools, and Buffalo (New York) are about the worst places to have sex," columnist Stacey Brenrock wrote. "However, if you or your partner must have sex in the shower for religious reasons, I suggest you log on to sexintheshower.net. The site has a lot of innovative shower-sex aides."
Stewart suggests Sex In the Shower handles that suction to any surface, as well as the shower step and foam knee pads to give the body a well-deserved cushion. Without these water-safe sex aides, positioning in even the most basic sex moves can prove painful, especially during prolonged action.
"These suction-cup handles, you can put them anywhere," Stewart said. "It gives you something to hang on to. And the shower step that we've got is a lot more versatile than the corner of your bathtub. We've got foam kneepads that will absolutely save your life."
This kind of mainstream media exposure proves that sex outside the bedroom is more than just a trend for kinky couples, and tools like those from Sex In the Shower make it easy, fun and safe to see how an ordinary shower can change your sex life forever!
Sportsheets and its Sex&Mischief fantasy accessory collection are up for multiple 2012 XBIZ awards, including BDSM Pleasure Products Company of the Year, Marketing Campaign of the Year, and Excellence in Product Packaging. The awards show will culminate the ANME Founders and XBIZ trade shows Jan. 10, 2012, at the Barker Hangar in Santa Monica, Calif.
The company is also up for Best Sex Toy Company Large, Best Fetish Product, Best Sex Toy for Couples, and Best Packaging at the upcoming 2012 AVN Awards. The event is set for Jan. 21, 2012, in Las Vegas at The Hard Rock Hotel's The Joint nightclub. Hosted by adult starlets Bree Olsen and Sunny Leone, it'll be a night of glamour, glitter and a whole lot of sex toys.
The ANME Founders Show will take place Jan. 7-8, while the XBIZ Retail Expo is scheduled Jan. 9-10, both at the Burbank Marriott. The Sportsheets team can be found at booths 38, 39 and 54.
For more information, please visit http://sportsheets.com, email info@sportsheets.com, or call (800) 962-4606.
For more information, please visit http://sexintheshower.net, email info@sportsheets.com, or call (800) 962-4606.
Sportsheets International® has helped ordinary couples find new pleasure and explore new positions together with specialized "relationship tools" since 1995, when the Sportsheet Bondage Bed SheetTM sexual positioning and restraint system broke into the market. The company now offers more than 300 specialty items, including the Sportsheets Premium restraints, sexual positioning products, and strap-on harnesses; the Manbound™ collection for gay couples; Naughty Night Out® bachelorette line; Tease the SeasonTM Christmas novelties; XOXO2U Collection of Sportsheets-inspired romance; and the award-winning Sex in The Shower® collection. All of the company's brands individually and collectively support its goal of Keeping Couples Connected!®"

Vanity by JOPEN Reigns
 as Luxury Toy Line of 
            the Year
Setting a New Standard for Luxury Pleasure 
               Products during XBIZ Awards
Vanity by JOPEN is honored with Luxury Toy Line of the Year Award. The honor was bestowed upon the luxury pleasure products company Tuesday, January 10th, at the annual XBIZ Awards. 
“We are beyond thrilled about this esteemed recognition,” says Susan Colvin, President and CEO of JOPEN. “As a fairly young company, only two years old, JOPEN has made a huge impact on the market and changed the landscape of luxury adult toy brands. We are proud to set a new standard for luxury pleasure products. 
Thank you to XBIZ for recognizing Vanity with this prestigious accolade.”

Since Vanity’s introduction to the market it quickly grew to a predominant position in the luxury pleasure product arena. 
Rave reviews, strong sales, and outstanding customer feedback are what make Vanity a winner. 
“People love Vanity,” says Jackie White, Vice President of Sales for JOPEN. “This recognition is a testament to why the public adores these amazing pleasure products. Thank you XBIZ for such an 
honor.”
Just prior to the Awards Show JOPEN announced the release of four new Vanity styles. The new pieces were seen for the first time during the ANME Show and the XBIZ Retail Show, January 7th through the 
10th.
The new Vr4.5, Vr5.5, Vr6.5, and Vr10.5 have all the important functions people have come to expect from Vanity by JOPEN. 
The new pleasure products are: rechargeable, waterproof, made of premium silicone, and are virtually seamless. 
To celebrate the new products, JOPEN gave its website a new look. With brighter colors and easier navigation, the website reflects the company’s style and commitment to excellence.
In addition to unveiling the new Vanity items, JOPEN participated in the 3-Minute Show Offs at the XBIZ Retail Show. 
Intensity by JOPEN was one of the winning presentations, taking third place.
“This is a great way for JOPEN to kick off 2012,” says Al Bloom, Director of Marketing for JOPEN. “Watch for more exciting products, promotions, and news, from the new standard in luxury pleasure products—JOPEN.”



About JOPEN, LLC
JOPEN is a global luxury pleasure product company with a business model focused on form and function. An expert team of women drives the creation of JOPEN’s best-selling collection: Vanity, as well as the revolutionary Intensity. They understand the luxury market and fashion JOPEN products with the features that women want. JOPEN is affiliated with an established distribution channel that guarantees efficient, accurate and rapid delivery, so retailers always have readily available stock of JOPEN products. JOPEN provides pleasure with outstanding customer service, one of the best warranty programs in existence, and products that are designed to please. 
Visit www.JOPEN.com. Encounter the new standard in luxury pleasure objects.   
California Exotic Novelties
  Introduces New Dr. Joel  
            Kaplan Items
The Original Size Doctor Expands Popular Collection
California Exotic Novelties introduces several new Dr. Joel Kaplan Items. Known as the “Original Size Doctor”, Dr. Joel Kaplan’s line consists of items to enhance, enlarge, support, and satisfy men.
“Dr. Joel Kaplan is a trusted name that consumers go to when seeking enhancement products,” says Susan Colvin, President and CEO of California Exotic Novelties. “We’re sure the new items will develop a big following.”
New to Dr. Joel Kaplan’s line are the Reversible Masturbators in Clear and Smoke. Super stretchy and soft, this tight masturbator reverses for either ridges or nodules.
Jackie White, Vice President of Sales for California Exotic Novelties, says, “Dr. Joel’s products are a must-have for any retailer. They look great merchandised together and I suggest filling an entire wall with products endorsed by Dr. Joel Kaplan.”
The Adjustable Extension with Added Girth is also available in Clear or Smoke. It is a soft and stretchy sleeve that adds girth and length. The nubbed texture creates extra stimulation.
“Men look for variety when shopping, and since all men are not created equal, offering something for everyone is a savvy way to do business,” says Al Bloom, Director of Marketing for California Exotic Novelties. “Take the Support Master series, there are three different styles which gives men the ability to experiment and find the one he likes best.”
The Support Master Double Pleasure, Triple Smooth, and Triple Ticklers are stretchy and comfortable erection enhancers that provide testicular and penile support. Each has a unique design and offers affordable variety.
The new items endorsed by Dr. Joel Kaplan are all available now from California Exotic Novelties. 
About California Exotic Novelties
California Exotic Novelties is the nation's leading manufacturer of adult toys and novelties. Since 1994, the company has been at the forefront of research and development of products to enhance the sexual experiences of women, men and couples. From its 200,000 square foot operations center in Chino, California, CalExotics maintains a network of manufacturing and distribution facilities worldwide. Its products are available online and from retailers throughout the world.  www.CalExotics.com 

Honey's Place & Doc 
  Johnson Team Up
Distributor and Manufacturer Team Up for 
             Valentine’s Day Prep
To help retailers prepare for the upcoming Valentine’s Day shopping season, Honey’s Place and Doc Johnson have joined forces to offer special discounts on select Doc Johnson Valentine’s Day themed products, through February 14th.
“Since Honey’s Place founding almost two decades ago Doc Johnson has been one of our most valued partners.” Says Honey’s Place President and CEO Bonnie Feingold. “During these very competitive times, we want to give our clients every advantage possible and this special promotion reflects that.”
Retailers and e-tailers wishing to take advantage of the special promotion should contact at 800-910-3246 or visit www.HoneysPlace.com. 
Honey’s Place carries more than 15,000 items from more than 120 different manufacturers, making them one of the leading distributors for lotions, vibrators, lingerie, lubes and novelties.
 www.honeysplace.com   www.honeysplacelive.com 

Fleshlight Releases Flight
The world’s number one selling male sex toy company, Fleshlight has launched Flight. Fans of Fleshlight can join the Mile High Club in the comfort of the bedroom or other land-based lairs.
Sleek, compact, discreet are just some of the characteristics of the brand new Flight by Fleshlight. Key features of Flight include a new sleek body, refined texture, and an incredible compact design. No baggage fees, easy check-in, and your Flight attendant is as sweet as pie.
Flight will be taking off in mid-to-late February. People should visit www.fleshlight.com/flight where fans can sign up to receive email updates on the Flight product, as well as a coupon code for 15% off the Flight product that will be emailed out when Flight sets to take off! Wholesale customers will have the opportunity for pre-orders at the XBIZ and AVN shows this month. 
"I'm more excited about this product than I've been about any product since Fleshlight's inception,” says Brian Shubin, COO of Fleshlight. “I believe the size, portability, price point and sleek design of the "Flight" product will boost sales to record levels. We have seen tremendous response from B2B customers, already."
Flight has exclusive new texture is all its own that is sure to become of the most popular in the Fleshlight family! The texture of Flight was created using the best parts of all of Fleshlight’s top sellers.
Fasten your seatbelts and enjoy your Flight!
About Fleshlight:
Fleshlight was started in 1995; patents were received in 1998. The company made its large online retail venture in 2001. 
Before Fleshlight went online, product creator, founder and mastermind Steve Shubin was molding the individual Fleshlight himself and hand delivering the final products to retail stores like Good Vibrations. By taking the product online, the company became one of the first adult manufacturers who took their product direct to consumers. In 2006, Fleshlight started molding adult stars and launched the Fleshlight Girl Division, which has grown into the power house brand with exclusive molds of the world’s most famous and respected adult film stars. As the number one selling male sex Toy Company, Fleshlight offers patented Real Feel SuperskinTM texture toys. The company’s line of adult toys includes the Fleshlight Original, Ice, Stamina Training, Sex-in-a-Can, Fleshlight Vibro, FleshJack, and the World Famous Fleshlight Girls Toys. The company is based in Austin, Texas. Over 4 million Fleshlight toys have been officially sold, around the world.

Paradise Marketing Now
    Booking Orders for 
TROJAN® Midnight CollectionTM
Highly anticipated luxury vibrator line officially available to Adult retail market 
Big-brand distributor Paradise Marketing has announced that TROJAN® Midnight CollectionTM - the most highly anticipated new line of luxury vibrators from iconic sexual wellness brand TROJAN® - is ready for shipment. Paradise Marketing is now accepting orders.
The new line of ergonomic and powerful vibes is available with matching display merchandisers and ongoing promotions for retailers and distributors in the adult industry, including counter-top and free-standing units.
"Paradise Marketing is proud to be the direct distribution channel for 
TROJAN® Midnight CollectionTM, a game-changing line featuring the kind of technology, design and quality construction that the public expects from such a renowned name," Paradise Marketing CEO Dennis Paradise said. "This level of brand recognition appeals to current adult product shoppers and - most importantly - brings in new buyers who trust the TROJAN® name. It's an honor to provide the adult retail market with this opportunity."
Paradise is officially accepting orders for the line, which includes a series of personal vibrators and intimate stimulators featuring a range of styles, shapes and materials with suggested retail price points of up to $99.
"TROJAN® Midnight CollectionTM appeals to current adult store shoppers and brings new buyers into the channel thanks to the big-brand recognition of the TROJAN® name and a strong performing product line that is associated with high quality," Paradise said. 
Three different display units are available according to retail stores' 
unique needs: A counter-top display measuring 23.5 inches wide, 16 inches deep and 20.75 inches high; a promotional floor display measuring 22 inches wide, 15 inches deep, and 65 inches high; and a permanent floor display measuring 30.11 inches wide, 18 inches deep, and 72 inches high.
The counter-top and permanent floor displays come with tester products. The promotional display features a $40 mail-in rebate offer. 
For more information about TROJAN® Midnight CollectionTM and its ongoing promotional opportunities, contact your Paradise Marketing representative or email tmcgowan@paradisemarketing.com.
For other product details, please visit http://www.ParadiseMarketing.com.  
Paradise Marketing is the preeminent leader in the marketing and distribution of condoms, lubricants and other health-related items in the United States. Founded in 1978, the company markets the industry's best-known and most-trusted brands globally and is proud 
to work with such brands as TROJAN®. 
Paradise Marketing's staff collectively holds a half-century of industry 
experience with unique insight into sales and marketing of health- and sex-related disposable products.

Sssh.com Releases 'Inner Goddess' eBook for Kindle 
The first Sssh.com eBook to be released in partnership
            with Blushing Books is available now!
Sssh.com, the erotic website designed and maintained by women for women, is pleased to announce the release of a Kindle-optimized eBook titled Sex and the Inner Goddess. Available on Amazon.com in partnership with eBook publisher Blushing Books, Sex and the Inner Goddess is a sex guide for women that draws on close to twelve years of the best columns, quizzes, articles and editorials published on Sssh.com.
Just in time to meet the post-holiday desires of the thousands of new Kindle Fire owners just itching to experience the best eBook erotica available today, Inner Goddess provides a wealth of original content, including practical (i.e. embarrassing) questions women are too embarrassed to discuss with their girlfriends, easy decorating tips for a relaxing (and romantic) home environment and tasty menus for sex-inspiring meals, to name but a few. It's all in the New Year spirit of passionate good fun.
"We are so happy to be able to offer both existing and new fans of Sssh.com Sex and the Inner Goddess as an eBook-reading experience," said Sssh.com founder Angie Rowntree. "As an avid reader, I've taken to the Kindle and other digital readers like a fish to water, and have been eager for quite a while to get our content into eBook form. This may be our first eBook publishing venture, but it will not be our last!" 
Blushing Books is one of the Internet's longest-running romance erotica publishers, and was a pioneer in eBook publishing. Since 2001, Blushing Books has released more than 500 erotic and romantic fiction titles. Blushing Books has partnered with Sssh.com for many years to produce numerous creative film projects. This joint publishing venture with Sssh.com is the first in a long line of many planned female friendly erotic publications.
About Sssh.com
On the web for over 10 years, Sssh.com offers an extensive, evolving source of information and entertainment from bold and brassy to tender and traditional. Providing a safe place for women to explore their sexuality, the company continues to grow the website's scope in order to reach a wider audience of women interested in high quality, intelligent erotic content.
Because no woman is an island, Sssh.com embodies a community where women can relax, enjoy, learn and feel good about being sexual, sensual beings without sacrificing personal ethics. Sssh.com encourages each member to approach her journey at her own pace: Content is arranged by levels, each clearly annotated with its degree of explicitness. After all, women may be curious about what a guy has, but they’re more interested in discovering how he uses it.
Elle.com, one of the largest and most read women’s fashion and editorial websites in the world, listed Sssh.com as “one of the websites to see,” describing the website as the best place for movies and advice, plus “it has a hunky guy photo gallery.”

Cold Water Cleaning 
John went to visit his 90 year old grandfather in a very secluded, rural area of Georgia. 
After spending a great evening chatting the night away, John's grandfather prepared breakfast of bacon, eggs and toast. However, John noticed a film like substance on his plate, and questioned his grandfather asking, "Are these plates clean?" 
His grandfather replied, "They're as clean as cold water can get them. Just you go ahead and finish your meal, Sonny!" 
For lunch the old man made hamburgers. Again, John was concerned about the plates as his appeared to have tiny specks around the edge that looked like dried egg and asked, "Are you sure these plates are clean?" 
Without looking up the old man said, "I told you before, Sonny, those dishes are as clean as cold water can get them. Now don't you fret, I don't want to hear another word about it!" 
Later that afternoon, John was on his way to a nearby town and as he was leaving, his grandfather's dog started to growl, and wouldn't let him pass. John yelled and said, "Grandfather, your dog won't let me get to my car". 
Without diverting his attention from the football game he was watching on TV the old man shouted ... 
"COLDWATER, GO LAY DOWN!!!!" 

        ************************************************* 
                  The Buzz
Do you or one of your co-workers have an announcement to make? A birthday, promotion, new baby, engagement, or wedding? 
Email their name, store name and city and state 
          to buzz@mcpetesez.com   Its Free!!
If you would like to include a picture, please send it as a JPG or GIF.


       Al Bloom to Receive 
Executive Leadership Award
California Exotic Novelties Director of Marketing 
               Honored at XBIZ Awards
Al Bloom, the Director of Marketing for California Exotic Novelties, will be honored with the prestigious Executive Leadership Award at the annual XBIZ Awards held January 10th in Santa Monica, California. With a career that spans 42 years, Bloom has been an integral leader in the adult industry.
Susan Colvin, President and CEO of California Exotic Novelties, says, “Al’s contribution to our industry is legendary. He was instrumental in creating the Free Speech Coalition, he spoke out on behalf of the industry in many media platforms, and his creative mind has contributed to the making of numerous innovative intimacy products. 
He is very deserving of this honor and I commend him for the achievement.” 
Bloom graduated from Kent State University in 1970 with a BBA in Marketing. During the early part of his career he was the General Manager of two different adult distribution companies, Capitol News Agency and Sovereign News Company (now Transworld News, Inc.). 
From 1979 to 1993 he was the President and co-owner of Caballero Home Video, once the largest film producer in the industry. He also was the Vice President and co-owner of Vidco Entertainment, an adult film producer from 1987 to 1993.
From 1993 to 1998 he was the Director of Marketing at Doc Johnson Enterprises and from 1998 to 2003 he was a partner in M&M Sales, a now defunct major novelty distribution company. Bloom also served on the Board of Directors for the Adult Film Association, the Adult Video Association and was instrumental in creating the Free Speech Coalition in 1992.
“This award is a huge honor and I thank XBIZ for the recognition,” says Bloom.   “I look forward to seeing many friends and colleagues on Awards night!”
Al Bloom has been honored many other times for his contributions. He was the 1989 recipient of the Joel Warner "Good Guy" award by the Adult Video Association, and in 2003 he was honored with the "Industry Founder's Award" by the Free Speech Coalition. Bloom was inducted into the Adult Video News Hall of Fame in January 2009. He served on the Board of Directors of the Adult Film Association, Adult Video Association, and the Free Speech Coalition. In the spring of 2011 Bloom was honored with the degree of Honoris Causa Doctor of Arts from the Institute for Advanced Study of Human Sexuality. 
The XBIZ Awards will be held January 10th at the Barker Hanger at the Santa Monica Airport. For details and ticket information visit www.XBIZAwards.com. 
About California Exotic Novelties
California Exotic Novelties is the nation's leading manufacturer of adult toys and novelties. Since 1994, the company has been at the forefront of research and development of products to enhance the sexual experiences of women, men and couples. From its 200,000 square foot operations center in Chino, California, CalExotics maintains a network of manufacturing and distribution facilities worldwide. Its products are available online and from retailers throughout the world.   www.CalExotics.com 



      " Reps. Corner" 
                            Hey Sales Reps!.
Take on a new line?   E-Mail us for your Complimentary Listing.
                                    for 4 issues Free.
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Rep name           E-mail contact,           Name of the line

     Women's Wear & Textile Shows & Events for 
   January & February

Jan 14-15   BrideWorld Wedding Expo
                            www.brideworld.com 
Jan 15-17  The Lingerie Collective
                   www.thelingeriecollective.com 
Jan 15-18    New England Apparel Club
                       rkeyes277@earthlink.net 
Jan 16-17    Metropolitan NY Footwear, Apparel 
                           & Accessories Market 
                       www.marketplaceny.com 
Jan 16-18                  Texworld USA
                       www.messefrankfurt.com
Jan 16-18  International Apparel Sourcing Show
                    www.apparelsourcingshow.com 
Jan 18-21          Adult Entertainment Expo    
                    www.adultentertainmentexpo.com
Jan 18-21               Adult Novelty Expo
                          www.avnnoveltyexpo.com
Jan 20-22             Le Meilleur Salon  
                                 Montreal
                 www.everythingtodowithsex.com
Jan 21-23   Salon International de la Lingerie
                         www.lingerie-paris.com
Jan 24-26                 Colombiatex 
             www.colombiatex.inexmoda.org.co 
Jan 26-29            Dallas Market Center
                       lslingerie@comcast.net
                   www.dallasmarketcenter.com 
Jan 28-29            Dallas Bridal Show
                   www.dallasmarketcenter.com 
Jan 28-31    Halloween & Party Expo
                 www.halloweenpartyexpo.com    
Jan 27-29      Everything to do with Sex Show
                           Halifax, Nova Scotia
                  www.everythingtodowithsex.com
Feb 11-13                  CurveNV
                            www.curvexpo.com 
Feb 21-23                    CurveNY
                            www.curvexpo.com 
Feb 21-23      Asia Apparel Expo-Berlin
                 www.asiaapparelexpo.com/EN


 Please contact the show before going in case of date 
                        changes or cancellations.        


For a complete list of 2012 shows click here! 
Note: We are still filling in show dates as we get them....
If you have a show in your territory please let us know.

                For Pete's Biography, Click Here

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All ads must be received by 4:00PM Eastern Time, four days prior to the 1st & 15th of each month to be included in the next issue (if advertising space exists) ads received after this time may be included, as determined by the editors.
You are receiving this Letter because you have subscribed at our WebSite or, at one of our many subscribe areas throughout the net or have attended one of the many Lingerie shows that we cover.
McPete-Sez  L.L.C.  86 Devon Rd, Mays Landing, NJ 08330
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Thanks to our Contributors:  
Andy Weinstock  (Ask Andy)
Mara Susskind Kalcheim (West Coast Watch)
Ginette Provost Flatow  (The Canadian Corner)
Patricia Fieldwalker (Undercover)
Deborah McGuffey (Exotic Fashion News)
Mercedes R. Gonzalez (What's Hot In Market)
Doug Churchill  (E-Tailored Rants)
Rodger Knights (Rodger's Ramblings)
Bubba  (Bubba Sez)
Kevin Everett  (Ask Kevin)
Russell Van Brocklen (Photographer)
Jerome Hamilton (Photographer)
Luis Paredes  (Intimate Graphics)
The Gozooko Guys ( Business & Technology)
Treacle (The Addict Expose)
Mandie Mutchie (Lipgloss & Lace)
Serene Martinez (Pink Bunny Pleasures)
Kerri Renae (Create Lingerie)
Fernando Cuestas (Videographer)
Ali Cudby  (Fab Foundations)
Alexandra Cage (In the Toybox) pinkmynx@gmail.com 
Hazel   (Lingerie Drawer) 
Holly Jackson www.thefullfiguredchest.com 

The contents of this newsletter do not necessarily reflect the opinions of McPete Sez LLC. 
McPete Sez LLC makes no warranties, either expressed or implied, about the truth or accuracy of the contents of information provided. 
McPete Sez L.L.C. Owner & Editor: Heather Briggs
Any part of this publication "may" be reproduced in whole, or in part, with the express written consent of the Editors. All rights reserved. (c) 1999-2011  The McPete-Sez  Newsletter

                             
                 
                  
      Thanks for Coming,          
          See you again 
        February 1, 2012