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In This
Issue

Intimate Payments

NandoVision

Risque Wigs

Gozooko

Studio Time

Tia Lyn 
Lingerie

International Lingerie Shows

McPete Sales

The Underfashion Club

Styles Fashion

Articles Of Interest

New IRS Reporting
Requirements
Page 1

Ellie Shoes Donates 1000 Shoes to Soles4Souls
Page 1

Cotton Stockpiles Expected
to Grow
Page 1

Eldorado Takes a Bite 
Out of Holiday Hunger
Page 1

David Beckham Underwear
Range
Page 1

The International Lingerie
Show Videos - Xotic Eyes, Dynashape Intima, Shibue Couture, Honey B
Page 2

The International Lingerie Fashion Show
Page 2

Sexcies Intimacy Shapewear
Page 2

Business and Technology:Win Internet Traffic and Sales with a Social 
Media Trifecta 
Page 2

Intimate Graphics: SEVEN TIL MIDNIGHT 2012 VIDEO
Page 2

McPete Sez
Mailbag
Page 2

Fab Foundations:
Fully Supportive Swimwear – The New Elomi Swim 
Collection 
Page 3

Three Simple Things You 
Can Add To Your Lingerie Website to Increase
Your Sales 
Page 3

The International Lingerie Fashion Show Continued
Page 3

Ask the Gozooko Guys
Page 3

Ask Andy
Page 3

The International 
Lingerie Fashion Show Continued
Page 4

Lipgloss & Lace
Page 4

The Addict Expose -
Lace Dreams & Crystal Fantasies:I.D. Sarrieri F/W 
2011
Page 4

Sportsheets Takes Home
 XBIZ Awards
Page 4

The International Lingerie
Fashion Show Continued
Page 5

Fleshlight Releases Flight
 Page 5

MCPETE SEZ CLASSIFIEDS
Page 5

The Buzz
Page 5

Reps Corner
Page 5

Shows & Events
Page 5

McPete Sez Print Page





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                                     Page 4        
Lipgloss & Lace
                         by Mandie Mutchie
Happy New Year!  Yeah, I know I am a little over two weeks late with that, but life has been crazy for me!

It has been quite a while since I’ve written this column, but with a new year, new career (sort of), and new motivation, I am ready to take on Lipgloss & Lace in 2012 and take it to new heights!

In the months since my last column (I don’t even want to know how many that has been), I have resigned my position as an educator to focus on modeling and makeup artistry.  I have also developed into somewhat of a fitness professional as a beachbody coach.

This is particularly relevant at this time of year, where many people make New Year’s Resolutions to lose weight, whether it is by dieting, exercise, or a combination of both.  And since we’re two weeks into the new year, I am willing to bet that many people are already struggling to keep that resolution.

Meanwhile, very interesting things are happening in the fashion and lingerie industry in regards to size and body image.  On January 6, 2012, Plus Model Magazine came out with an article that shook the industry, with statistics about how the dimensions of models have changed over time, and how they relate to the average consumer.  According to the article, the average fashion model weighed 8% less than the average person 20 years ago, but that now the average model weighs 23% less.  It states that ten years ago, a plus size model wore between a size 12-18, and that now it is between a size six and fourteen.  Size six is plus?!  I guess that isn’t too shocking when most runway models’ body mass indexes meet the requirements to be labeled anorexic. 

The rest of the article, found here goes on to say that while 50% of women are size 14 or above, the vast majority of clothing stores cater to smaller women, and gives tips on how to tip the scales (pun not intended) in the favor of a more balanced retail environment.  It talks about how women can no longer identify with models in ads, because the disparity between models and reality has become too large.

Well, for the lingerie industry, I beg to differ!  Kudos, lingerie professionals!  In the clothes that many people feel most self-conscious in, I feel that it is this industry that is leading the way in showing that beauty comes in all sizes.  If you’ve ever paged through a Shirley of Hollywood catalogue, you know that our industry is not afraid to show someone larger than a size six!  Recent evidence of the lingerie industry leading the way in showing that everyone should be able to feel sexy can also be found in a recent competition hosted by Ann Summers in the UK, where real women (i.e., not models) were competing to win the ad campaign for the underwear company.  Although the auditions were underrepresented by plus-size women, it was a plus model who won the competition!  See her photos and story here 

As a model who doesn’t have a typical fashion runway body, and who has always joked that my only curves are my butt and biceps, I was particularly relieved that the “real women” campaign included more athletic-looking and healthy people, in addition to the standard skinny minnies and plus models.  A while back, Dove made a campaign for real women that made me wonder if I was, for some reason, not real.  I felt like I had to choose between trying to live up to unrealistic standards, or that I wasn’t big enough to be special.  I think it is important to be careful not to alienate anyone based on size, whether it is the size someone naturally is, or a size they’ve worked hard to achieve.  That feeling has been echoed in many people’s reactions to the articles I’ve mentioned above – that perhaps promoting larger sizes is just as dangerous as glamorizing anorexic-looking models. 

That’s where moderation and being healthy comes into play.  It isn’t about a number on a scale or on the tag of your panties, but about how you feel, both mentally and physically, and that should always be SEXY.  Embrace your curves, if you have them.  If you don’t embrace what you do have!  Stay healthy! 

If you’re happy with your health and fitness, find the right clothes and lingerie for you and work it.  If you feel like you need a little help or guidance, I’m here to help!  You can either use my contact info that is with the byline of all of my articles, or check out www.honeybadgerfit.com for more info!

Once again, three cheers to the lingerie industry for being ahead of the curve in regards to women with curves!

Amanda Mutchie began her professional modeling career nearly ten years ago, and has appeared in many national and international publications, and commercials. Over the course of her modeling career, she worked with many acclaimed makeup artists, learning from them along the way. She eventually became a makeup artist herself and started her FaceScape Artistry. Now she works with incredible photographers, models, brides, and other clients to create glamorous as well as natural makeup looks. By day, she is also a middle school Math and English teacher, and is pursuing her Master’s degree in Curriculum and Instruction. 
For more information on Mandie go to www.mandelicious.com, www.facescapeartistry.com, email Mandie at mandelicious@gmail.com or follow her on Twitter @mandelicious
*Photo by Rafal Krolik of Seville Media  


050107               
Where's the Wife? 
A man left work Friday afternoon, but, instead of going home, he stayed out the entire weekend, hunting with the boys and spending his paycheck without telling his wife. 
When he appeared at home, Sunday night, he was confronted by his very angry spouse, who barraged him for two hours with a tirade of yelling. 
Finally, she stopped the nagging and simply said to him, "How would you like it if you didn't see me for two or three days?" 
To which he replied, "That would be fine with me." 
So, Monday went by and he didn't see his wife. 
Tuesday and Wednesday came and went with the same results. 
On Thursday, the swelling went down just enough where he could see her a little out of the corner of his left eye. 


            
8/24          
The Addict Expose
                                 by Treacle
Lace Dreams & Crystal Fantasies:
        I.D. Sarrieri F/W 2011
           

I’ve been sitting in front of my keyboard for the last twenty minutes trying to come up with the words to describe this exquisite collection. I.D. Sarrieri’s F/W 2011 collection is like something out of a dream…it’s the epitome of what I envision when I think “luxury lingerie.” 
From the delicate lace to the opulent crystals (Swarovski Elements, no less), I.D. Sarrieri has released a truly breathtaking collection. I don’t think I’ve ever coveted a few ounces of lace quite so much.
I.D. Sarrieri is available from Journelle.







***Treacle is a 25 year old knickers junkie who started writing because her  friends threatened to tape her mouth shut if she didn’t stop talking about her underwear. As a blogger, she interacts constantly with the people this industry needs most—customers. The Addict Expose is all about bringing you, the lingerie store owner, the perspective of the lingerie consumers.  She welcomes lingerie lovers of every nation and persuasion to her blog, The Lingerie Addict. ***

 Sssh.com to Donate Percentage of Monthly 
         Revenue to 
Puppies Behind Bars
– Sssh.com, the erotica and sexuality website designed and maintained for women by women, continues their philanthropic donation program and is pleased to announce that “Puppies Behind Bars” was the organization as voted by the Sssh.com subscriber community for the month of December.
Puppies Behind Bars (PBB) trains prison inmates to raise service dogs for the disabled and explosive detection canines for law enforcement. Puppies Behind Bars, Inc. formally came into existence in July 1997, and initiated the program at the Bedford Hills Correctional Facility in November 1997. They began with five puppies in the Bedford Hills Correctional Facility, New York State's only maximum-security prison for women, and now work in six correctional facilities raising approximately 90 puppies.
PBB strives to meet the current needs of the communities in which they work and has expanded its goals accordingly. 
After the events of September 11, 2001, law enforcement agencies' need for working dogs increased dramatically. To help meet this demand, PBB added the training of explosive detection canines (EDCs) to its program. In 2006, PBB started raising dogs to assist disabled children and adults and launched Dog Tags: Service Dogs for Those Who’ve Served Us, through which we donate fully trained service dogs to wounded soldiers coming home from Iraq and Afghanistan.
Puppies Behind Bars is in need of funds to continue and expand our work. PPB pays 100% of all costs associated with raising puppies in prison, including dog supplies, educational supplies for the puppy raisers, teachers' salaries, and travel.
Sssh.com takes time and consideration that each organization is chosen based on a commitment to excellence, accomplishment of stated goals and ratio of funds distribution (direct application to the cause vs. administrative expense). 
The list of potential beneficiaries includes social, medical and environmental charities that get little attention and deserve so much more. Some are large associations known for touching lives in positive ways. Others are small but cutting-edge research foundations determined to cure debilitating diseases. 
Still others are cultural and community outreach programs devoted to enriching lives.
Sssh.com’s members will select each month’s beneficiary – giving women a voice in ensuring dollars go where they will do the most good.
Each month’s beneficiary will be announced at the beginning of the following month. Organizations and foundations that would like to be included may email editor@sssh.com. 
About Sssh.com
Sssh.com offers an extensive, evolving source of information and entertainment from bold and brassy to tender and traditional. 
Providing a safe place for women to explore their sexuality, the company continues to grow the website's scope in order to reach a wider audience of women interested in high quality, intelligent erotic content.
Because no woman is an island, Sssh.com embodies a community where women can relax, enjoy, learn and feel good about being sexual, sensual beings without sacrificing personal ethics. Sssh.com encourages each member to approach her journey at her own pace: Content is arranged by levels, each clearly annotated with its degree of explicitness. After all, women may be curious about what a guy has, but they’re more interested in discovering how he uses it.
Elle.com, one of the largest and most read women’s fashion and editorial websites in the world, listed Sssh.com as “one of the websites to see,” describing the website as the best place for movies and advice, plus “it has a hunky guy photo gallery.”


2011
  
The International Lingerie
Fashion Show Continued
              Photos by Jerome Hamilton
            
                         Body Zone Apparel
            
                         Body Zone Apparel
            
                           Party Panty, Inc 
            
                           Party Panty, Inc 
            
                           Party Panty, Inc 
            
                           Party Panty, Inc 
            
                                    Bristols 6
            
                                    Bristols 6
                   
                                    Bristols 6
            
                                    Bristols 6
            
                        Chica Rica Bikini 
            
                          Intimate Payments
            
                          Intimate Payments
            
                Intymen by Underwear Station 
            
                Intymen by Underwear Station 
            
                Intymen by Underwear Station 
            
                      Shirley of Hollywood
            
                      Shirley of Hollywood
The International Lingerie Fashion
        Show Continued on page 5

Sportsheets Takes Home
      XBIZ Awards
Specialty brand receives top honor for its fantasy-inspired, couples-focused product lines
Sportsheets and its new brand, Sex & Mischief, took home 2012 awards for BDSM Pleasure Products Company of the Year and Marketing Campaign of the Year at the 10th Annual XBIZ Awards Tuesday night in Burbank. The company was recognized for its best-selling range of fantasy accessories, positioning tools, and couples-inspired romance products.
"On behalf of the entire Sportsheets team I'd like to thank XBIZ and our industry peers for their winning votes," Sportsheets CEO Tom Stewart said. "This style of product is the basis of Sportsheets' design philosophy, mainstreaming fantasy play and providing men, women and couples of all lifestyles with the toys and tools they need to enhance their sex lives."
The BDSM Pleasure Products Company of the Year award is given to manufacturers whose products cater to niche markets, and Sportsheets' work to create fun, friendly and easy-to-try fantasy items strategically straddles the line between the mainstream and fetish product realms. The original Sportsheet sexual positioning and restraint system remains one of the most popular – and top selling – bedroom fantasy accessories since its debut more than 20 years ago.
Sportsheets' newest release, Sex & Mischief, was recognized with the Marketing Campaign of the Year award for its stellar product packaging and accompanying merchandising design. Comprised of high-fashion imagery and display designs, Sex & Mischief has clearly set an industry precedent following the brand's July ANME Founders Show debut.
"It was a true honor to stand on stage with our entire crew to accept this prestigious award," Sportsheets Vice President Julie Stewart said. "It's not every day that you have the chance to get dolled up and celebrate a job well done – and well received – with the talented team who helped make it all possible. Thanks to XBIZ for the unforgettable opportunity!"
The 2012 XBIZ Awards - its 10th anniversary event – took place Jan. 10, 2012, at the infamous Barker Hangar in Santa Monica, Calif.
The highly anticipated 2012 AVN Awards are set for Jan. 21, 2012, at The Hard Rock Hotel's The Joint nightclub. Hosted by adult starlets Bree Olsen and Sunny Leone, it'll be a night of glamour, glitter and a whole lot of sex toys.

For more information, please visit http://sexandmischief.com, email info@sportsheets.com or call (800) 962-4606.
Sportsheets International® has helped ordinary couples find new pleasure and explore new positions together with specialized "relationship tools" since 1995, when the Sportsheet Bondage Bed Sheet sexual positioning and restraint system broke into the market. The company now offers more than 300 specialty items, including the Sportsheets Premium restraints, sexual positioning products, and strap-on harnesses; the Manbound collection for gay couples; Naughty Night Out bachelorette line; Tease the SeasonTM Christmas novelties; XOXO2U Collection of Sportsheets-inspired romance; and the award-winning Sex in The Shower collection. All of the company's brands individually and collectively support its goal of Keeping Couples Connected!"
For more information, please visit http://sportsheets.com 

EEL Enterprises Ltd. 
to Exhibit at Asia Adult
          Expo 2012  
Asia Adult Expo (AAE) is pleased to announce that the world class sexual lingerie & adult novelties brand – EEL Enterprises Ltd. has signed on as 5year consecutive exhibitor in AAE 2012, the premium adult expo in Asia set for 17-19 Aug at The Venetian, Macau.

As a consecutive participant of Asia Adult Expo, AAE has built up a good relationship with EEL Enterprises. AAE Fairs Director Wilson Tong felt encouraging about the early confirmation and the commitment from EEL, “AAE Team is encouraged by the news.” He said, “EEL will have a great exposure at one of the most important annual adult expo in the world.”
EEL will take 252 sqm in the coming AAE EEL Enterprises, AAE consecutive exhibitor since 2008, increased their investment towards AAE year by year. They took 36sqm in AAE 2008. And now, they will have 252sqm exhibiting area in the 2012 show, which is two times larger than AAE 2011.
For more information, please click their video about AAE 2011 as below:(International): 

Must-attended event for sourcing quality products; Free Business Matching Service 
As the premier adult show in Asia, AAE gathers top class vendors, brands in Asia which want to expand their volume of international trade. They will gather in Asia Adult Expo thus to impress international buyers. In order to encourage the interaction between sellers and buyers, AAE is established to promote a decent trade platform for buyers and suppliers. AAE will provide free business matching services for registered industry players. Once the registered buyers provide us your interested products/ services categories, like adult novelty, sexual lingerie, lubricant, video on demand, game, new media, trade services, etc, the show organizer will arrange appropriate information for the enquiry.

For Show Visiting and Free Business Matching Service, please Download the registration form and return to aae@verticalexpo.com accordingly.
AAE2012- 17-19 August 2012, Venetian, Macao
The 5th Asia Adult Expo will be held from Aug 17-19, 2012 at The Cotai Strip Convention and Exhibition Center at The Venetian Macao again. It believed that the show will keep on improving along with the rise of Asia adult industry. For more information, please check www.asiaADULTexpo.com. 

               The Haircut
*A teenage boy had just passed his driving test and inquired of his father as to when they could discuss his use of the car. ** **His father said he'd make a deal with his son, "You bring your grades up from a C to a B average, study your Bible a little, and get your hair cut.
Then we'll talk about the car."**
**The boy thought about that for a moment, decided he'd settle for the offer, and they agreed on it.**
**After about six weeks his father said, "Son, you've brought your grades up and I've observed that you have been studying your Bible, but I'm disappointed you haven't had your hair cut."** **The boy said, "You know, Dad, I've been thinking about that, and I've noticed in my studies of the Bible that Samson had long hair, John the Baptist had long hair, Moses had long hair, and there's even strong evidence that Jesus had long hair."** **(You're going to love the Dad's reply)** **"Did you also notice that they all walked everywhere they went?"***

Alshaya to Acquire La Senza 
                 Stores
Kuwait-based retail franchise operator Alshaya Group is to acquire 60 La Senza stores from the troubled retailer's administrators KPMG.
The pre-pack administration deal is set to save some of the retailers jobs. 
La Senza warned it would close 81 UK stores and, as part of the sale, a further three stores and 18 concessions will close, resulting in some 1,300 job losses.
While the value of the deal was not revealed, a spokesperson for the Alshaya Group said that the deal and subsequent plans for the business represent a planned investment of around GBP100m in the UK over the next two years.
"We are delighted to have reached agreement to buy these La Senza stores - saving jobs, protecting a great brand for consumers and strengthening our UK presence and links," said Alshaya Group executive chairman Mohammed Alhaya. 
"This is a strategic investment for us and a positive addition to our extensive international retail portfolio. This is the first step in a long-term commitment to developing the La Senza UK business, which we believe has great potential."

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     Try these get-aways..
  Grand Cayman Apts. for Rent
or=Rent a Cabin in the Country     

                                             
   The McPete Sez Lingerie Newsletter & Women's Wear Journal  
                             
                 
                  

                                 End of page 4