Business and Technology by
the Gozooko Guys
(Bryan and Karl) Win Internet Traffic and Sales with a Social Media Trifecta Using social media can help drive traffic to your online store, that’s no mystery. But one thing that is important, and actually makes it easier, is to use multiple social media channels together. Using blogging, Twitter, and Facebook together will help you drive traffic to each of them as well as your online store. You can use other social media as well, but Twitter and Facebook are a must. We use the word “trifecta” because you should use a minimum of three social media channels to optimize the effect and be successful with your social media efforts.
Some people are using different content on each social media venue, which can be a time consuming process. To save time, and actually have more content on each venue, you can post something on your blog. Tweet about it with a link to your blog. Post it on your Facebook page with a link to your blog or add your blog to Facebook with a blog feed then it will automatically show up on your Facebook page. WHEW! But doing this will ensure that users of each venue will know that you have posted new content and have a reason to visit your Facebook page, Twitter page, your blog and your site.
At
Gozooko, the customer always comes first. Our lines of products are
customer driven, and our goal is to meet your needs and to help your
business grow. As always we welcome your comments and suggestions. We look
forward to hearing from you.
GozookoGuys@gozooko.com Intimate Graphics
by Luis Paredes
SEVEN TIL MIDNIGHT 2012 VIDEO
For Seven Til Midnight’s new 2012 collection, the company reaches back a few decades and returns with a collection that “encapsulates the sensuous Sixties era” with over 800 lingerie styles for the season.
“A steamy scene in a backseat, casual flirting over cocktails, a secret affair… the Sixties era was a liberating and exuberant time evocative of fantasy and glamour,” said the company. “With the new 2012 collection, Seven ‘til Midnight captures the alluring sensuality we now identify with the decade.”
It’s an impressive line up and the company did an extraordinary job in the
photo shoot to promote the collection. Seven Til Midnight sent us a great selection of images that we’ve put together in a video slide show for our readers to enjoy.
The brand continues to expand its bustier, bridal, packaged lingerie, tutus and Baby Got Curves plus size offerings. These fashion forward styles are competitively priced, with lingerie ranging from $1.50 to $20.00 wholesale.
The collection will premier at the Salon International de la Lingerie in Paris, January 21-23, 2012.
For details and wholesale orders, sales@seventilmidnight.com
or call 626-371-1980
Or visit: www.seventilmidnight.com
**Intimate Graphics is a column by Luis Paredes on what's trending in the Intimate Apparel Industry. His design studio, Seven Hills Multimedia,
LLC focuses on the design and communication needs of the Lingerie Industry and
publishes The Lingerie
Journal, a business resource for Lingerie Retailers. **
The International Lingerie
Fashion
Show
Photos by Jerome Hamilton
The International Lingerie Show was held September 19-21, 2011, at the Rio Hotel in Las Vegas.
Buyers came from all over to shop, see hot products, meet new companies, reconnect with familiar faces and
enjoy Las Vegas.
The exhibitors left with on a positive note, saying that buyers who traveled from their store in
September, were serious shoppers.
The next session of the International Lingerie Show will be held March 26-28, 2012, concurrently with the
Las Vegas Halloween Show.
Michael Moreira
Dreamgirl
Dreamgirl
Dreamgirl
Dreamgirl
Dreamgirl
Dreamgirl
Dreamgirl
Dreamgirl
Oh la la Cheri
Oh la la Cheri
Oh la la Cheri
Oh la la Cheri
Oh la la Cheri
Oh la la Cheri
Oh la la Cheri
The International Lingerie Fashion
Show Continued on page 3
LINDA HARTMAN is Proud to Introduce MADE IN THE USA! For the past 15 years, LINDA HARTMAN has been offering styles designed in the United States. Now, they are finally bringing manufacturing home!
“We pledge to maintain our high standard of excellence as we pursue our goal of producing all styles in the United States,” said Linda Hartman, president and CEO of LINDA HARTMAN. “Ask us which of our various collections are made here in the USA!” About LINDA HARTMAN LINDA HARTMAN, founded in 1998 is a lingerie and loungewear design company that specializes in silk and silk blends. Each garment embodies a special look and feel that is unique to Linda Hartman. With quality garments, flattering fit, and impeccable customer service, Linda Hartman strives to capture the excitement of lingerie made for the modern woman.
For more information go to www.lindahartmancollections.com
or email lindahartman.e-news@mindspring.com
or visit booth #120 at CurveNY,
Jacob Javits Center, February 21-23.
Bra La Mode’s Debut
Intimate Affair
with Bra*Tenders
Intimate Apparel resource site, Bra La Mode, is hosting her debut Intimate Affair! Bra La Mode presents an in-store Bra Fit Event at the appointment-only Bra*Tenders on January 29, 2012 in collaboration with renowned French lingerie brand, Chantelle Paris.
Lingerie professional Moira Nelson, founder of the intimate apparel resource site
www.BraLaMode.com is hosting her first Intimate Affair -- an in-store Bra Fit Event on January 29, 2012 from noon to 4pm. The event will provide women of all ages, shapes, and sizes the opportunity to receive a free bra fitting in an exclusive appointment-only environment as well as education on the importance of a proper fit courtesy of Bra*Tenders. Various designers, authors, photographers, and “Bra-lebrities” will also be on hand to showcase everything from newly released books to the classic white work shirt. Attendees will snack on champagne and cupcakes while they mix and mingle with the hottest lingerie professionals in the New York area. The event will be held at the uniquely fabulous appointment-only Bra*Tenders, and is sponsored in collaboration with the world- renowned French lingerie brand, Chantelle Paris, and in association with the leading lingerie trade publication, The Lingerie Journal.
The event will include a trunk show by Darlene Campbell of the full-busted clothing company Campbell and Kate. Darlene will be showcasing her innovative“CEO Shirt for D.E.F. Women” which ensures that all women can own a classic white shirt that fits them beautifully all over. Author and bra-fit expert Ali Cudby will be signing copies of her recently released book “Busted: The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic.” Professional photographer Michael Steele who is known for “capturing the female form” will be snapping candid shots of guests enjoying the soiree. Guests will be treated to champagne and cupcakes courtesy of M Squared Sweet and Chic Treats. All sponsors of the event have generously contributed product for giveaways and/or gifts with purchase.
The highlight of the Intimate Affair will be the raffle for a Grand Prize basket that is estimated as having a value of over $600. Contributors to the raffle prize include Bra La Mode, Chantelle Paris, The Lingerie Journal, Campbell and Kate, author Ali Cudby, Ann Deal of Fashion Forms, international intimate apparel brand Anita, photographer Michael Steele, and “Bra-lebrity” Jene’ Luciani. Additional sponsors of the event include the wholesale buying platform Monkey N Middle and guitarist Alan Brace. All guests at the event will receive one entry into the raffle and guests that make a purchase of a bra at the event will receive a second entry into the raffle. Attendees can purchase a third entry for the raffle by donating to pediatric rehabilitation at a prominent NYC medical center, supporting the non-profit Intimate Apparel Square Club and their fundraising efforts.
Moira Nelson is a proud member of the non-profit Intimate Apparel Square Club (IASC) and works hard to promote the organization’s work. The IASC raises funds to support a variety of charitable organizations, with pediatric rehabilitation and treatment being the primary beneficiary of its fundraising activities. The IASC’s annual fundraiser, the H.U.G. (Help Us Give) Award is presented to well-respected, high-profile companies, organizations and individuals at the IASC’s annual gala fundraiser in support of pediatric rehabilitation. Ann Deal of Fashion Forms was the 2011 H.U.G. Award recipient. Ann has made a very generous contribution to this bra fit event. At Bra La Mode’s debut Intimate Affair, guests will be invited to make a monetary donation to support the “Kids.”
When asked about Bra La Mode’s recent foray into live events, Moira Nelson said, “I am really excited about Bra La Mode’s upcoming debut Intimate Affair. I have been writing intimate apparel industry event reports on Bra La Mode for several months now-- providing my readers with an intimate look inside the glittery world of lingerie! It only seemed natural that Bra La Mode should start hosting or sponsoring her own Intimate Affairs. Leveraging my relationships in the industry, I have assembled a great line-up of sponsors and participants. Everyone was thrilled to have been invited to participate in the Intimate Affair. I couldn’t be more pleased and really look forward to bringing together consumers, intimate apparel professionals, independent lingerie designers, influential lingerie bloggers, public relations reps, press and media as well as
“Bra-lebrities!” More About Moira: Moira Nelson has worked in the wholesale Intimate Apparel industry for over a decade and is the founder of Bra La Mode, a resource for professionals in the Lingerie industry and related fields. Bra La Mode takes an Intimate look inside Intimates, featuring event coverage of Intimate Affairs, intimate interviews with Intimate Insiders, and opinion pieces providing Intimate Insights. More About Bra*Tenders: Bra*Tenders is one of the most exclusive and experienced lingerie shops in New York. Their cozy and colorful shop contains thousands of styles and brands of undergarments. Aside from their expertise in theatrical, bridal, and full-busted custom-fittings and sales, every woman can find products that will undoubtedly enhance her figure and make that little black dress look 1000 times sexier. In addition to walls and racks filled with every type of bra imaginable, Bra*Tenders has an overflowing stockroom containing a plethora of panties, accessories, and hosiery ranging in prices from $5 to $175.
Co-founders and co-owners Alan and Lori Kaplan put it best. “We've never let a customer walk out of Bra*Tenders without the right-fitting bra for her body”, they say, “and we never will. It's our sincere vow to help you find the undergarments you need to look and feel your best.” More About Chantelle Paris: Chantelle Paris has been designing couture lingerie since 1876. Today, Chantelle draws inspiration from this heritage and confirms their desire to create undergarments that are a perfect fit, made with the purest fabrics and the most delicate lace. All of these little secrets of the Chantelle creators, with their invaluable skills, imperceptibly transform women and give them that elegance, that little “je ne sais quoi” which embodies a unique Parisian style. Please contact Moira Nelson for more information at bralamode@gmail.com
or www.BraLaMode.com Bra*Tenders is located at: 630 Ninth Avenue at 44th Street, Suite # 601
New York City, NY
Eldorado Wins 2012 XBIZ Award for Distributor of
the Year Dynamo distributor receives top prize at the
2012 XBIZ Awards Ceremony Eldorado Trading Company won the coveted Distributor of the Year award at the 10th Annual XBIZ Awards Show on January 10th. Eldorado always goes above and beyond to provide excellent customer service while offering the best of the best products in the industry.
"Receiving the Distributor of the Year award is thrilling for myself and my team," says Eldorado CEO and founder Larry Garland.
"Wecontinue to focus on giving our customers what they want -– quality products and outstanding customer service."
Eldorado strives to deliver customers "only the best" to ensure their total satisfaction. For over 35 years, the Colorado distributor has taken pride in maintaining high
fillrates, providing a massive selection, keeping retailers well informed, and always going the extra mile for their customers to help them grow and prosper.
"On behalf of the XBIZ Awards committee, we're very pleased to honor the reputable company that Larry Garland has built," says XBIZ's Sales Director Sara
Sazzman. "The decision was primarily based on the majority of votes submitted by Eldorado's supporters and industry colleagues, and I couldn't agree more with their choice. Congratulations to the entire Eldorado team!"
XBIZ's star-studded event recognized industry leaders from the world of adult film, novelties, pleasure products, and the web. One of the evening's many highlights included a memorable speech by Industry Icon Award winner and freedom of speech champ,Larry
Flynt.
Eldorado thanks our customers, industry peers, and all those who voted for us.
Eldorado is also nominated for AVN's 2012 Best Adult Distributor Award and hopes to bring home the gold once again. About Eldorado An award-winning distributor of adult toys and novelties, Eldorado is committed to providingproducts that enhance special occasions for adults everywhere. Eldorado prides itself on sensational service, outstanding product selection, and unsurpassed delivery to and for its customers. For more information please contact Eldorado's sales department at 800-525-0848, or
sales@eldorado.net or visit www.Eldorado.net
or www.EldoradoParty.com.
Real Girls is the Perfect Choice for Valentine’s Day
Real Girls offers specialty lingerie in silk and ultra-soft mesh making it the perfect choice for a Valentine’s Day purchase. The signature Real Girls chemise is made from 100% charmeuse silk. The Peony
Chemise is available in a variety of prints and colors including Floral Pink which is ideal for the romantic evening.
Real Girls also carries the supremely sexy Mesh Dessous bra from Claudette. These mesh bras come in electrifying colors and are lined with black trim. Supportive seaming and superior construction make them a comfortable and sexy option for Valentine’s Day. About Real Girls Lingerie: Real Girls is lingerie is designed with support in mind. Our chemises, camisoles, and babydolls are perfect if you have a curvy figure, busty bustline, or desire that extra support without sacrificing style. All Real Girls items are available in missy sizing medium, large, and x-large with bust sizing B, C, D, DD, F, G.
Their Peony collection features 100% charmeuse silk chemises with A-line silhouettes and princess seams. A soft cup underwire bra is built into each chemise to gently shape and support each woman’s curves.
The Real Girls Zinnia collection is made up of flirty and fun mesh camisoles and panties that flatter and support a woman’s curves. Each camisole features a triangle top design that gives extra support and is paired with comfortable and flirty underwear. Customers can choose from either boyshort or panties to complete the set.
Real Girls Lingerie is an independent lingerie company based out of Belmont Shore, California. Real Girls lingerie is available exclusively on their website at:
www.realgirlslingerie.com. In addition to their own collections, Real Girls carries other designers such as Claudette and Fashion Form.
Found on Facebook: www.facebook.com/realgirls
Found on Twitter: www.twitter.com/realgirlssarah
The Wall
A funeral service is being held for a woman who has just passed away. At the end of the service the pallbearers are carrying the casket out when they accidentally bump into a wall, jarring the casket.
They hear a faint moan. They open the casket and find that the woman is actually alive! She lives for ten more years, and then finally dies. A ceremony is again held at the same place, and at the end of the ceremony the pallbearers are again carrying out the casket. As they are walking, the husband cries out,
"Watch the wall!"
Sexcies Intimacy Shapewear Listen up, ladies...totally unique on the market today, this in-demand
sexy and sophisticated lingerie is made to be worn during intimate times to hide and flatten the tummy fat, folds, and puckering caused by childbirth, weight loss/gain, or abdominal surgeries. Women who
are unhappy with the appearance of their tummy are re-gaining their self-confidence and thrilled with this new innovative lingerie!
Meet Suzy Mac, Founder of Who’s Your Mommy, LLC
A busy mother of three, Suzy is an inspirational authority on post-partum and post-surgical body issues and
sexuality, and has helped countless new parents regain their intimate lives. Deciding she has enough of suffering her own body-image issue due to two C-sections,
her company Who’s Your Mommy, LLC was born, and she made her dream of feeling sexy in the bedroom again a reality with “Shapewear
for the Bedroom.” She has taught workshops on post-partum sexuality, self-esteem, acting, and entrepreneurship and has been a
sought-after public speaker, spokesperson and author. Shapewear Lingerie
Ladies, it’s time to feel sexy again! The unique CorCelette has the control of
shapewear, the look of lingerie…and the comfort of fleece pajamas! Comprised of top-quality imported
Satin D’hauteur, with high performance stretch knit fabric and underlying powernet,
this garment is made sturdy but looks delicate and feminine… he will never know
it’s really shapewear! Unique Features • The Fold Flattener™ – special material that flattens your
abdominal fat folds, excess skin as well as any stretch marks or scars.
• Removable Panty – allowing you to continuously wear your CorCelette
with your tummy remaining covered.
• Luxurious Faux Fur Lining – an extremely comfortable feature
eliminates any rough scratches of regular intimate apparel, and is
especially soothing for after C-section or with other scars.
• Adjustability – invest your money just once, with the accommodation
of a weight gain or loss up to 15 lbs!
Proudly made in the USA with expert craftsmanship and high quality fabric and trim. Testimonial “I was the lucky winner of one of the sexcie’s corcelletes and let me just say…I AM IN LOVE. It is so well crafted and luxurious. I was so sad to see so much
terrible quality underwear and lingerie crafted for women with c-sections —
I was horrified. They make you feel bulky and embarrassed to undress in plain sight. This is MUCH different however...the perfect mix of class and
sexy. It’s a true delight to wear. There is NOTHING like this on the market and
Suzy has carved out quite the niche. Contemplating buying one of these? Don’t. Just do it! This is a purchase that you’ll be hard pressed to regret!”
Suzy Mac wearing the SexCies CorCelette
Shapewear for the Bedroom For more information go to www.shapewear-lingerie.com
or email suzymac@shapewear-lingerie.com
Hey Bloggers, Sales Reps
and Store Buyers!!! Would you like to write an article for this newsletter? we are looking for information for our readers and
if you have anything to contribute
please e-mail us.
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Newsletter, reach over 7,600 Lingerie Retailers twice monthly.
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The McPete Sez Mail Bag
From our Readers
To our Readers
For our Readers
Inquiries:
Some of our readers will have the answer.
Remember, our readers are in the same Industry.
Retailers, Manufacturers and Sales Representatives
*Disclaimer - The McPete Sez Mail Bag is a comment column, and does not necessarily reflect the views of McPete Sez. Vulgar or offensive language will not be posted.
If you have the answer.....Give it"
If you have something to say.."Say it".
If you have a question......"Ask it"
Do you have any show dates or events that you would like posted for 2012? If so please e-mail them to me for posting in our show section. Thank You
End of Page 2
The McPete Sez Lingerie Newsletter & Women's Wear Journal
Would you like to write an article for this newsletter? we are looking for information for our readers and
