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Page 2
Playboy Concept Boutique
Playboy Enterprises Inc. announced that it will open a freestanding Playboy Concept Boutique on London's popular Oxford Street in Spring 2007.
Reflecting the global fashion-lifestyle brand's retail strategy to launch at least three stores per year over the next few years, Playboy's upscale shopping destination will be owned and operated under license by Global Designer Brands.
"Historically, Playboy has had a longstanding relationship with London, one of the biggest fashion capitals in the world," said Christie Hefner, chairman and CEO of Playboy Enterprises.
"Playboy's growing retail success at London's preeminent retailers has demonstrated consumer demand to expand confidently to a freestanding Playboy Concept Boutique in this desirable market."
The Playboy Concept Boutique in London will be the eighth in the world, following store openings in Tokyo (2002), which was recognized as one of 40 top stores in the world by the Retail Leaders Association; Las Vegas (May 2005), the first U.S. retail location at The Forum Shops; Melbourne, Australia (September 2005); Hong Kong (January 2006); Kuala Lumpur, Malaysia (July 2006); Bangkok, Thailand (August 2006); and Auckland, New Zealand (Spring 2007).
The Playboy Concept Boutiques emphasize a design-driven look, inspired by the spirit of Playboy and representing concepts inherent to the iconic brand. Their fixturing is purpose-developed for Playboy, making the architectural elements "concepts" unto themselves, with furniture and fixtures inspired by Playboy iconography, enhancing the shopping experience. Offering men's and women's collections of Playboy apparel, jewelry, accessories, footwear and swimwear, the new location also will feature the high-end "Playboy Intimates" white-label lingerie and Playboy "Icon" collection of evening dresses.
2/13
New Guidelines for Models
The American fashion industry says it wants models to be healthy, not anorexic, bulimic or chain-smokers. And to help them achieve that, the Council of Fashion Designers of America has released a list of recommendations as part of a new health initiative.
The guidelines were issued Friday, three weeks before designers start showcasing their fall collections during New York Fashion Week, which starts February 2. The guidelines, which are suggestions and not binding, include:
• Keep models under 16 off the runway and don't allow models under 18 to work at fittings or photo shoots past midnight.
• Educate those in the industry to identify the early warning signs of eating disorders.
• Require models identified as having an eating disorder to receive professional help and only allow those models to continue with approval from that professional.
• Develop workshops on the causes and effects of eating disorders, and raise awareness of the effects of smoking and tobacco-related disease.
• During fashion shows, provide healthy meals and snacks, while prohibiting smoking and alcohol.
What's missing - aside from a means of enforcement - is any mention of the Body Mass Index. In September, Madrid Fashion Week banned models with a body mass index of less than 18. The standard accepted by the World Health Organization is that anyone with an index under 18.5 is underweight.
Italian government officials also got involved in the too-skinny model debate, apparently prompted in part by Spain's move and by the death of Brazilian model Ana Carolina Reston, who weighed approximately 88 pounds when she died. In a December deal with the Italian fashion industry, designers agreed not to hire models younger than 16 and to require all models to submit medical proof that they don't suffer from eating disorders.
The panel that formulated guidelines for American fashion designers included CFDA President Diane von Furstenberg, nutritionist Joy Bauer, modeling agent Louis Chaban, fitness trainer David Kirsch and Dr. Susan Ice, vice president and medical director of Philadelphia's Renfrew Center, which is dedicated to eating disorders.
"The CFDA Health Initiative is about awareness and education, not policing. Therefore, the committee is not recommending that models get a doctor's physical examination to assess their health or body-mass index to be permitted to work," the CFDA said in a statement. "Eating disorders are emotional disorders that have psychological, behavioral, social and physical manifestations, of which body weight is only one."
CFDA Executive Director Steven Kolb said that the designers' understanding of the issue is that BMI is just one factor in a long list of criteria to identify eating disorders.
"A lot of the girls who work the runway are genetically thin. You go backstage and you see a lot of girls eating a lot of food and they're not gaining weight," Kolb said.
However, he anticipated the question about whether voluntary guidelines would turn around the too-thin models trend.
"As an industry, fashion has always been concerned about health. Here at the CFDA, we've been in the forefront in terms of efforts (such as) Fashion Targets Breast Cancer and HIV/AIDS awareness," he said. "As the issue of underweight models became global, we, as a group, outside of what other countries have done, decided to do something. I actually think it was a really responsible move."
Michael Vollbracht, the creative director at Bill Blass, which will stage its next runway show Feb. 6, agrees that the industry needs to showcase apparel models who are also role models. But he also expects it will take time for industry eyes to adjust to a less-thin thin model.
"Thin is always in, it's how you show clothes," Vollbracht said. But then those size 0 styles are plucked by stylists for Hollywood actresses who then feel fat — and then diet — when they can't fit into the tiny garments, and there are so many girls and women who then look up to the stars. It's a perpetual cycle, he said.
Vollbracht said that in the 1980s and early '90s, supermodels Claudia Schiffer and Cindy Crawford had more curvaceous figures. "Heroin chic changed a lot of things," he said. "It'll take some time to change back."

4/12
Buyers' Best Sellers
Attention
All Buyers, Boutique
and Online Store Owners
McPete Sez wants to know what is your hottest selling garment. What is selling out
because McPete Sez readers want to know. Please send an email to info@mcpetesez.com
and include your name, your store's name, city and state along with a phone number
and email, stating your best seller, and who the manufacturer is.
If you would rather keep your best selling item a secret..... please
just tell us who the manufacturer is.
If your email is chosen, you will be contacted and
your email will be posted in McPete Sez, along with your store
information.
3/24
Pregnancy, Estrogen &
Women
Q: Should I have a baby after 35?
A: No, 35 children is enough.
Q: I'm two months pregnant now. When will my baby move?
A: With any luck, right after he finishes college.
Q: What is the most reliable method to determine a baby's sex?
A: Childbirth.
Q : My wife is five months pregnant and so moody that sometimes she's
borderline irrational.
A: So what's your question?
Q: My childbirth instructor says it's not pain I'll feel during labor, but
pressure. Is she right?
A: Yes, in the same way that a tornado might be called an air current.
Q: When is the best time to get an epidural?
A: Right after you find out you're pregnant.
Q: Is there any reason I have to be in the delivery room while my wife is in labor?
A: Not unless the word "alimony" means anything to you.
Q: Is there anything I should avoid while recovering from childbirth?
A: Yes, pregnancy.
Q: Do I have to have a baby shower?
A: Not if you change the baby's diaper very quickly.
Q: Our baby was born last week. When will my wife begin to feel and act normal again?
A: When the kids are in college.
"Ask Andy"
Andy Weinstock has been in the fabric and textile business all his life, but professionally since 1969. 
"I love what I do, selling fabrics around the globe. I've met lots of interesting, creative, dynamic
folks; some have become dear friends. I love to help new businesses find the things they need to become successful. It works for everyone."
You can ask Andy questions about Fabrics at
Andy@mcpetesez.com
The "Ask Andy" Column is an opinion Column and may
not necessarily reflect the views of
McPete Sez
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