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Brand Affair Lingerie Fashion Show & Seminar in
Fatla Elected to Board
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The Value of Quality
New Bondage Rope
Comes to New England
The International Lingerie Fashion Show
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Lingerie Fashion Show Party Pics Continued
Lipgloss & Lace: To Shop or Not to Shop?
That is the Question!
The Addict Expose -
The Salon International de la Lingerie
Presents: A Brief History of French Lingerie
Baci Lingerie USA
Launches New B2B Website
The International Lingerie
Fashion Show Party Pics Continued
JOPEN Announces Intensity
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Lipgloss & Lace
by Mandie Mutchie
To Shop or Not to Shop?
That is the Question!
And no, I don't mean to question whether or not you should hit the mall (or better yet, local boutique). What I am questioning, of course, is photoshop!
In my first article of the year (link to first article), I delved into the subject of body image, and how a whole size range of bodies should be appreciated and displayed in ads.
Now, my question leads another direction... Whether you're sticking with the stick-thin models, or exploring more into average, athletic, curvy or plus models, what are your thoughts on Photoshop?
Most of the photographer I've worked with definitely take the time and state their case - that they'd like the image to be as perfect in the camera as possible, so they can minimize the time they spend editing in the post-production (read -photoshop). Now, it is extremely rare to even have a photographer part with images before they've been retouched in some way - be it color/lighting adjustments, cropping, or fixing something on a model.
As a makeup artist, sometimes I am expected to provide unretouched pictures, since as this
humorous mock ad shows, it is easy to change things in photoshop to perfect them (such as making a lipstick line straighter, evening out shadow, covering blemishes, etc).
Models are also often asked for polaroids, so that it is clear that is what the model REALLY looks like, so that the client knows exactly what to expect when the model walks through the door. I am so accustomed to seeing my chicken pox scar that is in the middle of my forehead shopped out that sometimes I am astonished when I see candid pictures of myself and it's there!
So where does it stop? As lingerie designers, do you feel any guilt when you ask for a waist to be slimmed? Do you want your potential customers to see the dream experience of what your lingerie would be on a "perfect body," or do you want them to feel like they can identify with your models and feel confident it will look good on them, too?
As much as choosing extra thin models could hurt the self-esteem of females, and expectations of males in our society, what about when we see everyone through a lens of perfection, powered by photoshop? There is definitely a level of deception, too... So what makes it ok? Or what doesn't?
It would seem as though there would be a fine line between the two, and I would love to hear from you on where you stand with your brand! Just don't get TOO photoshop happy - you may end up on this
though I suspect that some of those are just lighting/posing issues and not photoshop-related!
I look forward to hearing from you and learning about where you draw your photoshop line!
Mutchie began her professional modeling career nearly ten years ago, and
has appeared in many national and international publications, and
commercials. Over the course of her modeling
she worked with many acclaimed makeup artists, learning from them along
the way. She eventually became a makeup artist herself and started
FaceScape Artistry. Now she works with incredible photographers, models,
brides, and other clients to create glamorous as well as natural makeup
looks. She also channels her passion for fitness and nutrition and desire
to help others into her work as a beachbody coach, and is pursuing her
Master’s degree in Curriculum and Instruction.
For more information on Mandie go to www.MandieM.com, www.facescapeartistry.com,
email Mandie at email@example.com or
follow her on Twitter @mandelicious. Don't forget to
"like" her pages on facebook, too! www.facebook.com/MandieLM
*Photo by Rafal Krolik of Seville Media
-Media images, news releases, publicity, portfolio
and blog within website-
Coquette announced the launch of their new public relations website today that can be found within their company’s current page through the ‘news’ button. The site features all their media shots, news, upcoming events, publicity, portfolio and
The new informational section of their webpage will showcase everything the international lingerie manufacturer is and has been doing. With constant monitoring and updating this site offers retailers, buyers and individuals a medium to interact with Coquette by learning about the company.
“We wanted to create an outlet to better educate our retailers and the general public about who we are as a business,” said vice president of sales and marketing Marcus Horea. “This is a significant stage in our company’s rebranding strategy that opens the door to cultivate relationships with our existing and potential customers offering them a platform to interact with us on a more personal level.”
Viewers can find where Coquette has been published, plugged and shown throughout mainstream media and industry magazines. The site includes a section where the logos of the top retailers and suppliers with the company can be found and an area on the main site that will link to their various websites.
The website will also house the current and archived news releases, upcoming events and tradeshows, and will allow readers to view the most recent newsletter. Coquette wants to provide its clientele with the most up-to-date information on the company while building excitement about the changes and events taking place. Visitors can link to the social media sites that Coquette frequents and connect through those platforms where they can chat, get quick updates or simply check out the, ‘Look of the Day.’
“This website will engage our viewership by moving beyond the typical information overload to encompassing an educational, approachable and reader-friendly environment,” explained web designer Shawn Steinman. “The site is image oriented which is more visually appealing, while presenting company information in a variety of methods that allow the individual to choose how they interact and acquire their news about Coquette.”
In a more informal discussion the site features a blog that will contain interviews, behind-the-scenes photos, lingerie and costume trending, and fun facts about the business.
Coquette is pleased to announce the launch of this new section of their website and encourages feedback from its viewers. As a continual way to improve on customer service, company knowledge and the Coquette brand, the company is enthusiastic of having introduced the newest strategy of their communications and marketing plan. Please visit,
www.coquette.com/news to have your first sneak peak at their website.
COQUETTE INTERNATIONAL INC.
Coquette is an international distributor of lingerie and costumes founded in Canada. Since 1979, the company has delivered high quality collections that entail diversity of styles while captivating a realistic feminine appeal.
Coquette has become the largest manufacturer and wholesaler of lingerie in Canada and has expanded into the international market as a major distributor of intimate apparel, serving over 64 countries.
What makes Coquette unique is the diversity of styles featured in its collections that fit any lifestyle, occasion, figure or taste. Coquette is proud to offer delicate and uniquely designed lingerie in its collections, ranging in styles from romantic to risqué.
Coquette’s Main collection is comprised of a wide variety of lingerie styles, including a full bridal collection, club, lounge and novelty wear.
Coquette’s Masquerade Collection is comprised of Halloween and special occasion costumes. Unique to Coquette, the collection also features role-play costumes which are costumes that include an interactive element with sexy lingerie underneath.
Coquette’s Darque Collection is comprised of an array of sleek, stylish club wear with a playful fetish flare.
The Holiday Collection includes Christmas, Valentine’s Day and New Years themed lingerie, available in holiday colors and a variety of styles.
For more information on Coquette and its products, visit us online at www.coquette.com.
California Exotic Novelties Introduces New Plan-o-Grams
Branded Merchandising Solutions for Retail Stores
California Exotic Novelties introduces a new series of plan-o-grams
that outline store merchandising options. Featuring 39 collections in all, the plan-o-grams can be used as a quick reference guide for
setting a wall, merchandising an end cap, and for displaying entire California Exotic Novelties’ brands together.
Susan Colvin, President and CEO of California Exotic Novelties, says, “Providing plan-o-grams is part of our commitment to helping retailers with their merchandising needs. We are dedicated to working with retailers to make the most effective in-store marketing solutions possible.”
California Exotic Novelty plan-o-grams feature all-time favorite collections like Basic Essentials, COLT, Precious Metal, Shane’s World, and Tantric, just to name a few. New collections such as, Booty Call, The 10-Function Love Rider Complete Strap-On System, Phil Varone’s Sex, Toys and Rock ‘n Roll, and Playful in Pearls are also included.
Jackie White, Vice President of Sales for California Exotic Novelties, adds, “The expert sales team at CalExotics is here to help retailers merchandise their stores. Austin Ferdinand is our traveling retail relations expert. He is available to help stores set up plan-o-grams and utilize mainstream merchandising techniques.”
The plan-o-grams not only feature the collections, but include possible signage options. All are professionally designed to make the most of wall space and to have a strong visual impact.
“CalExotics understands that our success starts with the retailer, and that is why we are committed to their success,” says Al Bloom, Director of Marketing for California Exotic Novelties. “In-store marketing that includes attractive walls and displays is a sure-fire way to merchandise like a mainstream store and increase profit margins.”
There is a downloadable plan-o-gram PDF available in the Product Information section of the California Exotic Novelties website. Or interested retailers may contact their account executive for more information.
About California Exotic Novelties
California Exotic Novelties is the nation's leading manufacturer of adult toys and novelties. Since 1994, the company has been at the forefront of research and development of products to enhance the sexual experiences of women, men and couples. From its 200,000 square foot operations center in Chino, California, CalExotics maintains a network of manufacturing and distribution facilities worldwide. Its products are available online and from retailers throughout the world.
Who Wants To Be A
My wife and I were watching Who Wants To Be A Millionaire while we were in bed.
I turned to her and said, 'Do you want to have Sex?'
'No,' she answered.
I then said, 'Is that your final answer?'
She didn't even look at me this time, simply saying, 'Yes..'
So I said, "Then I'd like to phone a friend."
And then the fight started......
The Addict Expose
The Salon International de la Lingerie
Presents: A Brief History of French Lingerie
This week I’m in Paris attending the Salon International de la Lingerie
as the only lingerie blogger and the only member of the consumer press invited. I can’t wait to share my observations of F/W 2012's upcoming collections with you, but in the meantime, here’s a brief history of French lingerie, reprinted with kind permission of Lingerie
Francaise and Eurovet.
The history of French lingerie sheds light on the evolution of how women were perceived in each era. It is a story punctuated by women’s conquests, industrial visions or innovations, beautiful fabrics, minute craftsmanship, talents, creations, models, daring, social metamorphoses, know-how, excellence, seduction, elegance, refinement. All speak of an art of seduction “a` la franc¸aise”… the art of pleasing others, pleasing oneself, evoking complicity, attracting glances and nurturing the flames of a love of women.
Eight centuries of Ancient Rome hid women’s lingerie under long draperies that were too geometric to be sensual. The Middle Ages didn’t succeed in freeing women’s bodies. The Renaissance stimulated the soul more than the body. Magnificent 17th century grooming masked modesty almost too well.
The debauchery which arrived with the Enlightenment, its accompanying gallantry and games of pretext, painted the canvas of a new relationship between men and women. The silks, satins and ruffles of low-cut dresses lightened up the paintings of Jean Honore´
Fragonard. The century’s grandiose spirit didn’t prevent Denis Diderot from writing love letters to Sophie Volland against a background of transparency and lightness.
In the first half of the 19th century, France forgot about women’s bodies, being too occupied by Napoleon’s conquests, overseas trade, its colonies and the return of the monarchy.
At the beginning of the 20th century, sitting on Thonnet chairs, the joke circulated that the recently built Eiffel Tower represented a woman’s leg in a fishnet stocking and its four pillars were garter belt fasteners. The Guimard metro stations emerged from the ground. The “S curve” became fashionable. Paul Poiret arrived at Worth in 1901. Garter belts succeeded garters. Stockings were black.
Silent movies arrived in the French capital, while the Ballets Russes oscillated between scandal and success. Paul Poiret banished the corset, replacing it with an inside waistband for his Empire dresses. Mario Fortuny’s legendary pleats appeared.
More women replaced their corsets by an elastic waistband. Rubberized springs replaced whalebone in corsets. Bandeaus and brassieres flattened the bust. The word “bra” entered the dictionary. In 1913, a bra separating the two breasts was invented. At the same time, a bra made of two triangles crossed in front and back was introduced. The first bras were in linen before being produced, in the 1920’s, in silk, chiffon or batiste.
World War I tolled the bell for a 19th century which couldn’t seem to disappear. The 20’s attempted to forget the war. Everyone danced the Charleston. Jazz inspired improvisation. The surrealists published their first manifesto. Freudian theses invaded the spirits. The period kicked off the decorative arts. In a search for unrestricted movement, women topped off their boyish silhouette with a bob hair cut. The flattening bra,
floaty, split slip dresses and silver or flesh-toned silk stockings were a hit with garc¸onnes.
In the 1930’s, an overly-sensual Marlene Dietrich in “the Blue Angel”, clad in a corset, black stockings and garter belt, pushed Hollywood censors to forbid women’s removing their stockings on the big screen. Closed panties and tap pants replaced open, pre-war underpants. The bra-cup size system was perfected.
The long dress and bias cut became omnipresent. A neoclassic silhouette was reinvented. The deceptively seductive bust was back. Nylon was invented. The word “panties” became popular. Lejaby’s first “bra a` la
Gaby” was produced in the backroom of the Bellegarde movie theater near Lyon under the watchful eye of Gabrielle
Viannay. In 1935, Mademoiselle Simone Pe´re`le received a diploma in corset-making. The same year, the beautiful Josephine Baker delighted the hearts of Tout-Paris in the movie “Princess Tam-Tam”, which later inspired the company founded by the Hiridjee sisters.
Exhausted by World War II, France slowly came back to life. French women obtained the right to vote. Simone de Beauvoir was praised for her book “Le Deuxie`me
Sexe”. The “New Look” appeared. Underneath it, the Chantelle girdle softly, lightly tapered the hips. Breasts were pointy, the waist tiny, the skirt a corolla. The petticoat trend took off while the wasp- waist corset was invented. The bikini was launched.
Simone Pe´re`le defined itself by following current esthetics to create satin bras, cut and assembled in their rue Montyon workshop. Charles
Fossez, an astrologer and star of Tout-Paris, also known as the “Burmese Fakir” sold Barbara girdles by mail. Andre´ Fuller had already been Lucienne’s pygmalion for a number of years, together they created Lou. Look and comfort were associated with a barely- felt
underwire. Lou was already one of France’s leading lingerie companies. Empreinte did their most famous launch : pointy bras with a “revolutionary lifting effect”.
Brigitte Bardot nurtured fantasies while across the Atlantic, Marilyn Monroe let the immodest wind from a New York subway grate bare her legs to a still-Puritanical America. Gabrielle Chanel’s tweed suits confronted Christian Dior’s “New Look”. The baby doll nightie and Lycra appeared.
Lejaby, still very avant-garde, negotiated sixty exclusivities for the Lycra fiber in France. Stiletto heels were worn with no-seam stockings.
A, B and C cups anticipated the D and E to follow, perfected by Madame Tardivelle and Madame
Haug. During this period, Simone Pe´re`le created dozens of bra models, some that lasted for 20 years. By bringing together comfort and estheticism, the company launched the “Soleil” darted bra and “Sole
Moi”, the first Lycra bra. Lou made their first underwear in prints with extremely supple stretch and produced “Pantylou” – invisible under pants.
The 1970’s were synonymous with new conquests for women’s rights. The film Emmanuelle symbolized the wave of erotic movies. A new generation of designers was confirmed. Pants were accepted and panties abandoned. T-shirts hit their stride by being worn alternatively under or over. Underwear revealed the body even more :
low-waisted panties, preformed, transparent, even absent bra cups.
Ten years after creating “Soleil”, the pared down model “Petale” with no lace, became Simone Pe´re`le’s second best seller and the company launched “Papillon” among the first lingerie sets in the market. Lou’s famous Filet and V met the needs of women who wanted freedom. Chantelle signed their first molded bra revealing a perfectly held-in-place, natural bust. Lejaby followed the Women’s Lib movement : the company’s “Liberty” line was a true revolution, since it had no underwire and came in six acidic colors. Aubade launched the first backless bra, and followed with creations which let women tease men : the Agrafe Cœur, the
Tanga. The House of Dior gave Gerbe the exclusivity to manufacture its pantyhose and stockings.
The 1980’s inaugurated the cult of the body, the arrival of high-tech and the emergence of new idols. With Like a Virgin, Madonna stood up to Michael Jackson who had already redone his face. Superwomen appeared.
Paddings, leggings, bodysuits and fitted dresses invaded the windows of many brands’ new ready-to-wear stores. The bra celebrated its 100th anniversary. Lycra was everywhere. Charming lingerie followed in the direction of the camisole, thong, wasp-waist corset and garter belt. Lou’s Rio line incarnated the art of seductive shifting and carefree elegance. Chantelle offered active women “charming hold”. Gerbe multiplied collaborations with big names in “French haute couture”.
Siliconed lips, liposuction and top models were front page news in the 1990’s. Perfumes invaded the fashion houses. International brands exploded. A generation of fashion enfants terribles brought new life to haute couture. Wonderbra won the award in the push-up bra category. Full figures showed up on the runways. Buttock-boosting tights gained ground. Simone Pe´re`le’s microfiber bra, “Amelia” was a success. Molded models which gave the bust a natural look became the must-haves of their collections. Microfiber knits were a success at Chantelle with
“Essensia”. “Nuage” by Lejaby also used this very new fabric. With “Divine”, Chantelle confirmed their innovative mastery of bra cups and became the world’s leading high-end French lingerie brand. The Aubade “Lessons of Seduction” saga began, a harbinger of ready-to-seduce lingerie.
In the first decade of the new century, heels went sky-high. The stiletto even established a record. Slip dresses and layers were worn with transparencies and tattoos. The era was about excessiveness. The night world overtook a daytime clarity. Microfibers confirmed their presence. Active, sport lingerie became democratic. The second skin effect emerged in intangible lingerie : seamless, invisible bras with molded cups and almost-transparent bandeaus. Empreinte gave “full-figured” women the depth of G cups while Aubade launched the world’s tiniest thong. Gerbe received the “One Hundred Years or More of a Living Heritage Company” award from the French government for their quality, “Made in France” product.
is a 25 year old knickers junkie who started writing because her
friends threatened to tape her mouth shut if she didn’t stop talking
about her underwear. As a blogger, she interacts constantly with the
people this industry needs most—customers. The Addict Expose is all
about bringing you, the lingerie store owner, the perspective of the
lingerie consumers. She welcomes lingerie lovers of every nation
and persuasion to her blog, The
The International Lingerie
Show Party Pics
Photos by Edward E Stiglitz of
Studio Time Photography
The International Lingerie Fashion
Show Continued on page 5
Baci Lingerie USA
Launches New B2B Website
by Luis Paredes
“Our goal was to make as complete and comprehensive of a B2B website as
possible,” - Alicia Sinclair, Baci Lingerie USA’s National Director of
Baci Lingerie USA has launched a new B2B website
created to streamline its customers ordering experience. The new online interface includes downloads,
online ordering with automatic tracking of orders, invoicing, improved search functions and browsing options.
“It’s been in beta testing for several months,” says Alicia Sinclair,
Baci Lingerie USA’s National Director of Sales. “We started with in-house testing and in recent months opened it up to select
customers to test, get their general feedback and make improvements. We are proud
to say it is ready to use and are sure it will simplify the ordering process for our customers.”
The new B2B website allows customers to search by category as well as collection, and includes a download area for all images, marketing
materials and important forms. Additionally, BaciLingerieUSA.com allows for customers to place orders directly on the site where an immediate
copy of the order will be emailed automatically, allowing customers to track the progress of the order and obtain an electronic copy of their
“Our goal was to make as complete and comprehensive of a B2B website as possible,” Sinclair continues. “We invite all of our customers to sign
up for an account and see how BaciLingerieUSA.com can save time and make life easier when placing orders. We are of course available to
help with any needs along the way and welcome feedback as to how we can continue to improve the site to fit the needs of our customers.”
How to Sign Up
To sign up for a customer account visit BaciLingerieUSA.com. Customers
who have any questions or who need a Baci Lingerie USA Sales Representative assigned to them may contact Alicia Sinclair
Alicia@bacilingerieusa.com, (888) 688-BACI (2224), Mobile: (818)
427-2667, or fax: (855) 329-BACI (2224), www.bacilingerieusa.com.
Hirdaramani Factory Awarded CarbonNeutral Certification
A Sri Lankan firm's eco-friendly garment factory has been awarded
CarbonNeutral certification - making it the first apparel plant in Asia to achieve this accolade and helping shore up the country's
reputation as a leader in ethical and sustainable manufacturing.
The Hirdaramani Group's 'Mihila' factory was assessed by The CarbonNeutral Company, a global provider of carbon reduction
The process required a detailed greenhouse gas assessment from the Carbon Consulting Company, a comprehensive
program of internal energy efficiency measures, and external carbon offsets to compensate for the
"Social responsibility has always been an essential philosophy at the Hirdaramani Group and the environment has become a major part of this
agenda," said Nikhil Hirdaramani, director of the Hirdaramani Group.
"Working with the Carbon Consulting Company has enabled us to quantify the gains and identify the key issues and implement systems that more
directly reduce each factories emissions."
The CarbonNeutral factory adds to Sri Lanka's competitive edge against other regional providers, the company also notes.
'Mihila,' which translates to 'Earth', also holds the accolade of being the world's first custom built green apparel factory. A LEED Gold
certified building it features an evaporative cooling system, prismatic skylights, and solar panels to help power the factory and reduce energy
The Group is also rolling out some of the processes and systems implemented here to its other factories.
"Mihila has set the standard on making sustainable manufacturing work," adds Arjuna Kuruppu, CEO of the Hirdaramani CKT Cluster.
The Group operates 28 manufacturing facilities across Sri Lanka,
Bangladesh and Vietnam, as well as product development, design,
printing, embroidery, washing and packaging facilities.
California Exotic Novelties Introduces Love Diamond
Two New Dual Stimulators Features Diamond-Like Gem
California Exotic Novelties introduces the Love Diamond, a dual stimulator that features a diamond-like gem in the shaft. With
200 intense patterns, the Love Diamond is designed to be a girl’s best
Susan Colvin, President and CEO of California Exotic Novelties, says,
“The Love Diamond is an exquisitely crafted rabbit style vibrator.
Women are sure to love its many functions and features.”
The Love Diamond features a strategically located diamond-like gem for the G-spot. The shaft is bendable and delivers eight levels of
rotation. With eight levels of vibrations, three functions of pulsation, and dual motors, the Love Diamond is designed to please.
“Dual stimulators are one of the best-selling sex toy categories. The new Love Diamond is destined for high volume sales, stock this one
heavily,” says Jackie White, Vice President of Sales for California Exotic Novelties.
The Love Diamond is available in pink and black. It has EZ touch controls with LED lights, is made with safe and pure materials, and is
Al Bloom, Director of Marketing for California Exotic Novelties, says, “The packaging, the price point, and the product are all on target with
the Love Diamond. It merchandises great on the rabbit wall. Place your order now, the Love Diamond is one you don’t want to miss.”
The Love Diamond is available now from California Exotic Novelties.
About California Exotic Novelties
California Exotic Novelties is the nation's leading manufacturer of adult toys and novelties. Since 1994, the company has been at the
forefront of research and development of products to enhance the sexual experiences of women, men and couples. From its 200,000 square foot
operations center in Chino, California, CalExotics maintains a network of manufacturing and distribution facilities worldwide. Its products
are available online and from retailers throughout the world. www.calexotics.com
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