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4500 Vietnamese Laborers Strike
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New .XXX Address
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Ask Andy
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The Miami International Lingerie Show Continued
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Internet Video Marketing
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Ask Kevin
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The Miami International Lingerie Show Continued
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74 Demo Stores to Close
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Trade for America Pushes for TPA Renewal
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Page 3
Man Charged With Arson
A man has been arrested and charged with arson after a fire in an underwear factory killed seven workers on January 21 in south China's Guangdong
Province.
The suspect, Xie, was taken into custody on Monday and has confessed to setting the fire to "achieve personal ends," police said. No further details were provided.
The fire in the underwear factory in Shenzhen City's Baoshan District killed
seven women and injured two others on the morning of January 21.
Eleven people were working in the factory when the fire broke out. Four were
rescued.
Police are still keeping the boss of the privately-owned factory, which had 16 staff members, under surveillance.
8/12
The International Lingerie
Show in Miami Continued
Marvin Dweek stands with the VX Intimates team: Sheri
Ali, Moe Ali & Sanna Nimmo. sales@vxintimate.com
Les Aisenman is busy showing his customers sexy clubwear
by Sharron Leslie Designs. sales@sharronleslie.com
Chris Rollins and Larry Rollins holds up a sexy design from
Fantasy Lingerie's new bridal line to Theresa and Dottie
from TB Jeans. fantasy@fantasylingerie.net
Dora and James Talbot are busy showing their customers
clubwear and dancewear by Sex Symbol.
smdist@sbcglobal.net
Rickie Cohen holds up a very sexy dress by Sexy in Miami
sexyinmiami4you@aol.com
Norisa Glickman of Olaf Benz stands with Gail Randle of
Intimate Essentials. info@prebo.de
The Miami International Lingerie
Show Continued on Page 4
12/24 www.delicateillusions.com
Internet Video Marketing:
How Lights & Camera May Mean Action for Product Sales
Product marketers are beginning to discover Internet video as cost-efficient
branding technique, while also giving shoppers a more illustrative look at items
before an online sale.
Much of the push comes courtesy of YouTube, the website for streaming videos, which went from unknown to household name in less than a year. Its
Cinderella story culminated in October, when search engine giant Google announced it would be acquiring YouTube for $1.65 billion. Real money
means legitimacy, and what had previously been considered a quirky technology that let you run clips of your dormmate dancing at the kegger suddenly caught the attention of the establishment. Internet video for retail (VFRs) have since been increasingly seen by corporations as a marketing tool
ready for prime time -- except better than prime time, as the clips are available 24/7.
The technology comes with natural advantages. They are dramatically cheaper to produce and more targetable than traditional television advertising. Also the effects of online video are more measurable, meaning highly precise return-on-investment (ROI) calculations. Can you tell how many customers who bought Elmo dolls in stores last Christmas had first seen Elmo TV commercials? Not very easily. But if an online video directly leads to an online sale, the Internet protocol address (IP address) evidence is there for the tracking, and manufacturers can know right away how much fruit an Internet video clip has borne.
Kurt Peters, the editor of Internet Retailer (internetretailer.com) points out that YouTube itself has been used with great success as a distribution platform for some product videos, such as those by blender maker Blendtec (although the videos are also streamed from the site:
(WillItBlend.com). The amusing clips led to a 650% increase in traffic to the company website, 10 million page views and more sales in one weekend than the best previous month. Not to mention a deal to conduct live Blendtec demos at Costco stores around the country. Pretty good for a company that could have never bought such attention through traditional means.
"All you have to do is look at some of the actual examples of companies using online video today, and you can see how the Internet has really opened up new opportunities for
marketers," says Peters.
Amid the enthusiasm, however, not all video clips are created equal and production expertise can make a big difference.
It's the premise behind a swath of eager, new companies specializing in Internet video marketing that have sprung up to advise and create VFRs, like Bowdon Media
(bowdonmedia.com), Flixmedia (flixmedia.eu) and Mercury Multimedia
(mercurymultimediainc.com).
The opportunity of online video must not come at the cost of a degraded brand image says Bob Bowdon, President of Bowdon Media.
"It's not about picking up a video camera and hitting record.
Television experience and professional polish are critical. If you can tell the difference between the
Today show and your local cable access program, you can understand the value of production
quality."
By any standard, online video viewership is booming. David Hallerman, eMarketer senior analyst and the author of the new Internet Video Audience report says a majority of Internet users currently watch video regularly, and it will grow to over 80% by the end of 2010.
(bizreport.com)
There are two basic categories of VFR -- storewide and product-specific. A storewide video appears on the homepage of Buy.com
(buy.com), which the company calls BuyTV. Doug Mars, Vice President of Marketing at
Buy.com, said sales jumped 319% in the week after the introduction of the clips.
Product-specific VFRs are proliferating as well, usually as links right on order pages, where a
shopper's impulse buy after the seeing a video is just a click-away. Examples include consumer products like:
- Exercise equipment from The Sharper Image (sharperimage.com),
- Clothing from American Apparel (store.americanapparel.net), and
- Toys from Tower Hobbies (2.towerhobbies.com)
Even industrial products are starting to market with online video, like:
Construction and building materials from Freeman Manufacturing & Supply Company
(.freemansupply.com)
There's yet another reason to create VFRs for your product: if you don't, someone else will. They may anyway, of course, but some new websites are actively soliciting video product reviews from consumers, such as Expo TV
(expotv.com) and ShopWiki (.shopwiki.com).
They're kind of like YouTubes of user reviews, and if this trend takes off, companies may be looking to preempt or outclass video reviews of their products made by consumers.
And if Internet video is the next big thing, what could be the next thing after that? Cell phone video. Some
(imediaconnection.com) are already gearing up for a mobile video explosion -- and once VFRs are produced, it could present just another way to get them before
consumers' eyeballs.
Contact information on this article:
Bowdon Media http://www.bowdonmedia.com
info@bowdonmedia.com
(201) 239-1270
Flixmedia http://www.flixmedia.eu
info@flixmedia.eu +44(0)20 7316 1845
Mercury Multimedia http://www.mercurymultimediainc.com
info@mercury-inc.com (800) 652-6014
5/24
The Elevator
An Amish boy and his father were visiting a nearby mall. They were amazed by almost everything they saw, but especially by two shiny silver walls that moved apart and back together again by themselves.
The lad asked, "What is this, father?"
The father (having never seen an elevator) responded, "I have no idea what it is."
While the boy and his father were watching wide-eyed, an old lady in a wheelchair rolled up to the moving walls and pressed a button. The walls opened and the lady rolled between them into a small room. The walls closed and the boy and his father watched as small circles lit up above the walls.
The walls opened up again and a beautiful twenty-four-year-old woman stepped out.
The father looked at his son anxiously and said, "Go get your mother."
8/12
"Ask Kevin"
For all of your website questions...
Kevin and his wife have been retailing lingerie and adult products since 1988. They believe that a large portion of their business success came from the
addition of their websites to their retail store and that in today's fast paced
market, internet marketing goes hand in hand with any business.
Kevin's personal site design experiences include all levels of internet marketing and design including secure server ordering processes, merchant account integration, HTML editing, photo editing, graphic design and banner
advertisements. All of which are needed on a business style website.
Kevin also designs websites and consults clients who want to do more business online.
Kevin welcomes your questions and comments regarding website design, internet marketing, photo editing, domain registrations hosting and more. For serious website entrepreneurs, he recommends this course for complete Internet marketing training. Internet Marketing & Site Optimization Tips:
http://www.marketingtips.com/t.cgi/848190
You can ask Kevin your questions at
Kevin@mcpetesez.com
The "Ask Kevin" Column is an opinion Column and may
not necessarily reflect the views of
McPete Sez.
Hey Sales Reps !!!
Would you like to write an article for this newsletter? we are
looking 
for information for our readers and if you have anything to
contribute please e-mail me.
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