Page
5

5/24
Braille Slogan T-Shirts
Silkscreen Plus is receiving positive responses from a line of cheeky-slogan Braille T-shirts designed by entrepreneur Kara Euvino.
The clothing line, which also includes tank tops, features sayings on the chest area such as ‘pure trouble’, ‘nothing artificial’ and ‘magically delicious.’
Euvino was quoted as saying: "It's something different. I mean, especially to have it in the breast area. It's a hoot."
Euvino also takes requests for the T-shirts with 15% of the proceeds donated to charity.
The Miami International
Lingerie Show Continued..

Les Aisenmen, owner of Sharon Leslie Designs,
is
working with a customer. sales@sharonleslie.com

In a booth that glitters, Charlie Saponara, is showing
interested buyers rhinestone jewelry and accessories by
Desire Fashions. desirefashions@att.net

Ed Corley stands in front of his display of women's apparel,
lingerie and more by Jasmine
International.
jasmineint@verizon.net

Karo Dzhanikyn, president of Karo's Shoes, smiles for the
camera. karo@karoshoes.com

The Zucker Feather Products booth, where you can find
feather wings, boas and more. mail@zuckerfeather.com

Martha Istefanidis is helping customers in her bright and
colorful booth,
n-fini. bi@n-fini.com

Cheryl Baitcher is showing Gail Randle of Intimate Essentials
her lines of feather accessories by Because We Can.
becausewecan@bellsouth.net

Don't forget to stop by and talk to Juan Pablo Cabrera in
the Boa Novelty Feather Corp for all your feather needs.
boanoveltycorp@aol.com
The End... See you at the next
show!!
Look for pictures from the
International Lingerie and Classique Lingerie Shows at the Rio in
Las Vegas in upcoming issues!!!~
Bra Sizes
Have you ever wondered why A, B, C, D, DD, E, F, G, and H are the
letters used to define bra sizes?
If you have wondered why, but couldn't figure out what the letters
stood for, it is about time you became informed!
(A) Almost Boobs...
(B) Barely there.
(C) Can't Complain!
(D) Dang!
(DD) Double dang!
(E) Enormous!
(F) Fake.
(G) Get a Reduction.
(H) Help me, I've fallen and I can't get up !

2/1/04
Breast Feeding Bill
In a Victoria's Secret store, surrounded by frilly bras and blown-up images of barely covered models, Lori Rueger says she was told to find somewhere else to breast feed.
Rueger's story — told during a hearing in support of a state bill to ensure breast feeding is allowed in public places — so angered a state lawmaker that he's urging women to form a national Mothers Against Victoria's Secret movement.
"It's really kind of subhuman behavior. And subhuman behavior warrants some kind of strong response other than just a little law that we pass in South Carolina," Rep. Walt McLeod, D-Little Mountain, said Wednesday.
Rueger was one of more than a couple of dozen mothers, doctors, lawyers and other breast-feeding advocates who were on hand to urge passage of the bill.
The 29-year-old Charleston mother testified that she was in a Victoria's Secret store in suburban Mount Pleasant and was told by an employee that she could not breast feed her baby in a dressing room and was encouraged to use a restroom in a nearby store instead.
A Victoria's Secret spokesman described what happened with Rueger as a misunderstanding and said it has actually had a positive effect by reopening a dialogue on the issue.
Victoria's Secret has a "long-standing policy to allow nursing in our stores. We are still for and about women," said Anthony Hebron, spokesman for the chain's parent, Limited Brands.
The breast-feeding bill may face a tough time in the House Judiciary Committee from Rep. John Graham Altman, R-Charleston, who says he supports the concept, but not the mandate on businesses.
*
************************************************ 
The Buzz
Do you or one of your co-workers have
an announcement to make? A birthday, promotion, new baby, engagement, marriage?
Email their name, store name and city and state to
buzz@mcpetesez.com
Its Free!!
Congratulations to Melinda
G who is celebrating 20 years of business!
Congratulations to Rob Daniels for his new position with Specialty
Trade Shows!
**************************************************
Fox's Younger Model
The Fox fashion chain has decided to replace Yael Bar Zohar with a younger model - Esti Ginsburg.
"The agreement with Ginsburg is for two years," Fox announced, and the decision to separate from Bar Zohar after four years is part of "a long process that was created along with Bar Zohar herself."
But Fox has a problem. The decision to end the relationship with the model who is the most identified with any fashion chain in Israel put the company into a spin. Only the proper management of its future advertising can pull it out of the spin safely.
One of the biggest advantages Fox had over Castro in the last few years was its unified advertising message, based on the "couple" of Yael Bar Zohar and Yehuda Levy, who were featured together in Fox's campaigns.
A few years ago, Castro was in the same position as Fox: Its premier model, Sandy Bar, left and the chain needed to find a replacement. After two unsuccessful campaigns with two different models, Castro stopped trying to find the female image to lead it, and decided to start a campaign where "the clothing is in the center."
It was clear that the solution was forced on the company after it was unable to find a dominant personality to lead the campaign. Fox needs to be careful not to make the same mistake, and must manage the change perfectly.
Bar Zohar was identified with Fox whenever she appeared anywhere - for good and for bad. Her salary was estimated at $250,000 a year, and she was featured in two big campaigns, winter and summer, as well as photos for the catalog and various spots for the company.
Ginsburg will earn a lot less, but there is a mechanism for raising her wages from season to season; for now, her salary will start in the low five figures.

" Reps.
Corner"
Hey Sales Reps!.
Take on a new line? E-Mail
us for your Complimentary Listing.
for 4 issues Free.
*****************************************************
Rep name
E-mail contact,
Name of the line
Women's
Wear & Textile Shows & Events for
Feb 2006 - April 2006
Please contact the show before going in case of date
changes or cancellations.
Feb 18-20 Bodywear
International Trade Fair
India,
www.bodywearexhibition.com
Feb 21 - 24
Magic
www.magiconline.com
Feb 25- 27,
Lingerie Americas
info@lingerie-americas.com
Feb 26 - 28, Smota South Beach Shoe Market
www.smota.com
Feb 27- Mar 3
Market Week
March
4
Midwest Fashion Expo
www.midwestmodelsexpo.com
March 5 - 7 Northstar Fashion Exhibitors
NorthstarFashion@aol.com
March 23-27 Atlanta Womens Wear Show
jim137@adelphia.net
March 24-26
Trafik Atlanta
www.trafiktradeshow.com
March 25-27 Halloween Show San Antonio TX
jim137@adelphia.net
Mar 30 - April 2, FashionCenterDallas
World Trade Center Dallas, TX
LSLingerie@houston.rr.com
April 2 - 5
New England Apparel Club
Royal Plaza Trade Center, Marlboro, Mass
rkeyes277@earthlink.net
April 3 - 5 Las Vegas International Lingerie Show
www.spectrade.com
April 3 - 5 Las Vegas Lingerie Classique Show
www.spectrade.com
April 4-
6
Material World
Miami Beach, FL www.material-world.com
April 7-10, Denver Apparel &
Accessory Market
Denver Merchandise Mart
www.denvermart.com
April 8 - 11 Northstar Fashion Exhibitors
NorthstarFashion@aol.com
April 25-26, Direction Summer/Transition 2007
The #1 Textile Design Show in America
www.directionshow.com
April 25-26, Surface Summer/Transition 2007
Seminar Series at Direction
www.directionshow.com
For
a complete list of 2006
shows click here!
Note: We are still filling in
show dates as we get them....
If you have a show in your territory please
let us know.
For
Pete's Biography, Click Here

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Thanks to our Contributors:
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Mercedes
R. Gonzalez (What's Hot In Market)
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Rodger Knights (Rodger's Ramblings)
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Kevin Everett (Ask Kevin)
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McPete Sez L.L.C. Owner & Editor: Heather Briggs
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Thanks for
Coming,
See you again
March 1st, 2006