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In This
Issue

Shirley of Hollywood Specials

Gozooko

Studio Time

Tia Lyn 
Lingerie

Interludes Lingerie

Shirley of Hollywood

Coconut Grove

Tony Shoes

International Lingerie Shows

McPete Sales

The Underfashion Club

Questfinder

Quick Commerce Credit Cards

Internetgazette

Styles Fashion

Articles Of Interest

Holiday Retail Sales Beat Expectations
Page 1

 UK's December Retail Sales Up
Page 1

 December Retailers' 
Sales Review
Page 1

Business & Technology
 Page 2

2009 STOREROTICA Awards
 Page 2

 Buyers' Best Sellers
  Page 2

McPete Sez
Mailbag
  Page 2

Retail Sales to Grow 2.5%
Page 3

Hanesbrands Targets Growth
Page 3

Ask Kevin
Page 3

Ask Andy
Page 3

Bamboo Yarn
Page 4

Sexy Eco-Friendly Bra Hunt
Page 4

Subway to Ban No Pants Ride
Page 4

Student Wins Bra Unhooking
Contest
Page 5

The Buzz
Page 5

Reps Corner
Page 5

Shows & Events
Page 5

We Accept all
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Foreign Exchange Rates

International Size Charts

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                                    Page 2   
Business and Technology
      by the Gozooko Guys (Bryan and Karl)
Not another how I weathered the recession, tightened my belt, and fed the family on 10 dollars a day kind of story.
Who’s making money? Are you? 
Not Blockbuster. They closed 276 stores last year and expect to close between 810 and 960 this year. Why?
     o Ignorant complacency .Their brick and mortar strategy carried them through the nineties; it was a strategy that did not leave them flexible to react effectively to changes in the marketplace.
     o Blatant disregard to client wants. A business needs to be responsive and work to fulfill those needs in order to be successful. 
     o Poor customer satisfaction – remember the Blockbuster late fees? They went away and now they’re back. No matter what the business does that is positive, all the consumer can focus on is the negative.
     o Blockbuster attempted to take on Netflix with their Total-Access program. (It took them 9 years to develop an internet-based DVD subscription service.) Splitting their resources while trying to launch a movies-by-mail biz.
Who’s making money?
Netflix. The company's fourth-quarter profit rose 36% to $31 million, related in part to lower costs from acquiring subscribers.
     o They have partnered with other large companies; Microsoft , Sony (movies stream through Xbox 360 and Wii)
     o Regard for client wants. An easy to use by mail DVD rental system. An easier to use streaming video application
What about you? Do you think about your client’s needs and wants? Have you made the process to purchase your product easy for them? Are you looking forward to finding the next trend? 
Here are a few ideas.
     o If you have a brick and mortar store make sure you have a web store. A web store gives your customer the convenience of shopping with you when they don’t have time to stop in the store or maybe live a little too far away.
     o Customer friendly return policy. If a customer purchases a product in our web store give them the option to return it at your brick and mortar store.
     o You can’t carry everything in your store so partner up with your vendors. Use drop shipping. Drop shipping allows you to carry almost every product available so your customer can get that hard to find product from you and not your competition. Allow them to pick it up from you or have it delivered to them. 
     o Gozooko has web store solutions with vendors such as ECN who have over 100,000 products and videos, in addition to other vendors.

If you have any topics you would like to see addressed in this column, or have any questions, please send us an email atGozookoGuys@gozooko.com  


10/13                          
Magic Silk Hits the Runway
for Breast Cancer Awareness
This Valentine’s Day, Magic Silk will be hitting the runway to raise awareness for breast cancer. The New York-based non-profit organization UNITE in Fashion will be staging the Passionately Pink fashion show to benefit Susan G. Komen for the Cure. Magic Silk will be donating styles from its new Pink Leopard and Cupid collections for the models to wear on the runway, and 500 silk g-strings to be placed in goody bags given to attendees. 
Founded in 2005, UNITE in Fashion promotes awareness of various social issues through fundraising events based on the collaboration of art, music, and fashion. These creative events raise funds for well-known nonprofit organizations. During the past five years, UNITE has successfully contributed to causes such as breast cancer awareness and research, health care reform; and natural disaster reconstruction efforts. 
“We are honored to be a part of the UNITE Valentine’s Day fashion show,” stated Jeff Baker, President of Magic Silk. “As a lingerie manufacturer, we feel the responsibility to be involved with efforts to fund breast cancer awareness and research. UNITE has performed wonderful fundraising work for different charities, and we are happy to be supporting such an important cause.”
The fashion show will be held on Sunday, February 14th at 7 pm, at the Maritime Hotel in New York City. The event is open to the public, and admission is a $10 minimum donation per person. All proceeds will benefit Susan G. Komen for the Cure to fund breast cancer research. For more information, please e-mail Jessie@malepower.com. 
About Magic Silk: 
Established in 1992, Magic Silk offers the best in women’s exotic lingerie. With superb quality and unparalleled customer service, the Magic Silk brand has been synonymous with quality and comfort. In addition to its Silk line, Magic Silk offers two lines: Exposed, its popular boxed lingerie collection, and Cheap Thrills, its year-round 
costume collection. Magic Silk is sold at specialty stores and online retailers worldwide. For more information, visit www.magicsilk.com.


2009 STOREROTICA Awards
                   photos by Jerome Hamilton
The 3rd annual STOREROTICA Awards were held on September 21, during STOREROTICA's "What's New Marketplace" and the International Lingerie Show at the Rio Hotel in Las Vegas.
            
Megan Andelloux, otherwise known as Oh Megan, presented 
                          the winners with their awards.
            
                 A model holds one of the awards.

     Lingerie Manufacturer of the Year - Dreamgirl
            
  Accessory Manufacturer of the Year - Ellie Shoes             
            
   Dancewear Manufacturer of the Year - Forplay       
            
           Adult Novelty Manufacturer of the Year -
                         Pipedream Products
            
                 Distributor of the Year - Eldorado
            
  Adult Film Studio of the Year - Wicked Pictures
            
      Smoke Company of the Year - Purple Sticky
            
Hot Product of the Year - We Vibe- Standard Innovations
            
Independent Store of the Year - Taboo - Richmond, VA
            
       Store Chain of the Year - Hustler Hollywood
The 2010 STOREROTICA Awards will be held Tuesday, August 24, at the Mirage Hotel & Casino. 
About the STOREROTICA Awards
The Annual STOREROTICA Awards recognize outstanding achievement in 10 categories that comprise all aspects of the erotic retail industry, including Lingerie, Dancewear, Accessories, Novelties, Adult Film and Smoke Products. There is also an award for the industry’s top Distributor, as well as “Hot Product of the Year,” which distinguishes the most innovate new erotic item sold over the past 12 months. 
In addition to the vendor award categories, there are eight store chains nominated for the prestigious, national award for “Retail Store Chain of the Year.” The other national retailer award category, “Independent Store of the Year,” recognizes the foundation of the erotic retail industry—the individual, single-unit store. 
The STOREROTICA Awards are produced by STOREROTICA Magazine, and the award categories are voted on by STOREROTICA readers exclusively at STOREROTICA.com. www.storerotica.com

Luigi's Restaurant
A group of 40 year old buddies discuss and discuss where they should meet for dinner. Finally it is agreed upon that they should meet at Luigi's Restaurant because the waitresses there have low cut blouses and nice breasts.
10 years later, at 50 years of age, the group meets again and once again they discuss and discuss where they should meet. Finally it is agreed upon that they should meet at Luigi's Restaurant because the food and the wine selection there is very good. 
10 years later at 60 years of age, the group meets again and once again they discuss and discuss where they should meet. Finally it is agreed upon that they should meet at Luigi's Restaurant because they can eat there in peace and quiet and the restaurant is smoke free.
10 years later, at 70 years of age, the group meets again and once again they discuss and discuss where they should meet. Finally it is agreed upon that they should meet at Luigi's Restaurant because the establishment is wheel chair accessible and they even have an elevator.
10 years later, at 80 years of age, the group meets again and once again they discuss and discuss where they should meet. Finally it is agreed upon that they should meet at Luigi's Restaurant since they have never been there before.

Eldorado Announces New Valentines Day 2010 Catalog 
With over one billion valentines given out every year, and $13 billion dollars in purchases, Valentines Day is second only to Christmas when it comes to sales opportunities. 
Eldorado invites you to have your best Valentines Day ever with the best selection of romance products from the best distributor in the industry available now in Eldorado's Valentines Day 2010 catalog.
Eldorado’s product selection is bigger and better than ever before. From novelties and games to party supplies and supplements Eldorado boasts one of the best and most comprehensive inventories of adult products in the industry and is proud to be the exclusive US distributor of the Diamond Collection of packaged lingerie by Dreamgirl – always a Valentines Day favorite.
“Our team at Eldorado has collected the biggest and best selection of products in the industry for retailers to take advantage of and cash in on for Valentines Day,” says Larry Garland, founder and CEO of Eldorado.
Named Distributor of the Year at the 2008 and 2009 StorErotica Awards and recognized as one of the top distributors in the industry by Screaming O, California Exotic Novelties and in top industry publications like AVN and StorErotica magazines, Eldorado’s unsurpassed customer service, fast turnaround, and award-winning drop ship and fulfillment services really satisfy. 
The best selection in the industry together with the best distributor means 2010 just might be the best Valentines Day ever for retailers. 
Eldorado is committed to providing products that enhance the sexual experience, health, and wellness of adults everywhere. For more information about Eldorado or to receive a copy of the 2010 Valentine’s Day catalog, please contact Eldorado’s sales department at 800-525-0848, sales@eldorado.net or visit www.Eldorado.net.


Buyers' Best Sellers  
Attention All Buyers, Boutique
  and Online Store Owners 
McPete Sez wants to know what is your hottest selling garment. What is selling out because McPete Sez readers want to know. Please send an email to info@mcpetesez.com and include your name, your store's name, city and state along with a phone number and email, stating your best seller, and who the manufacturer is. 
If you would rather keep your best selling item a secret..... please just tell us who the manufacturer is.  


If your email is chosen, you will be contacted and your email will be posted in McPete Sez, along with your store information.        
**Retailers only - No manufacturers or wholesalers please**   
******************************************************

Hey Sales Reps and Store Buyers!!!
Would you like to write an article for this newsletter? we are looking for information for our readers and if you have anything to contribute  please e-mail me.  
            

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      The McPete Sez Mail Bag
                                      
            From our Readers  
           To our Readers
        For our Readers
              Inquiries:
        Some of our readers will have the answer.  
   Remember, our readers are in the same Industry.    
Retailers, Manufacturers and Sales Representatives


*Disclaimer - The McPete Sez Mail Bag is a comment column, and does not necessarily reflect the views of McPete Sez.  Vulgar or offensive language will not be posted.
      If you have the answer.....Give it"
           If you have something to say..
                      "Say it".  
     If you have a question......"Ask it"  
                         
                               Do you have any show dates for 2002 
Do you have any show dates or events that you would like posted for  2008?   If so please e-mail them to me for posting in our  show section.  Thank You           

                              
                                     End of Page 2
       The McPete Sez Lingerie Newsletter & Women's Wear Journal