December 15, 2011                  Issue #303

the mcPete Sez Lingerie Newsletter & Women's Wear Journal          
                              Intimate Apparel
Sleepwear-Daywear-Foundations-Loungewear-Hosiery-
           Lingerie-Swimwear-Dancewear-Clubwear 
                              Ready-to-Wear
*************************************************
 To View previous issues, go to  =  Archives 
 For Shows around the World, go
                        to = Shows  
           For Advertising  Click Here 
        

       Enter to Win $200 
  Adult Prize Package
Enter the new giveaway to win a package worth over $200 of an assortment of adult items from Cal Exotics, Doc Johnson, Sport Sheets and more.
Entering is easy, just send an email to win@mcpetesez.com with your name, zip code and if you are a consumer or retailer. 
Entries are accepted from November 1, 2011 to December 31, 2011. Entries must have all required information in order to win.
By entering in this giveaway you agree to have your email added to the McPete Sez mailing list. We do not give out/sell/or redistribute any personal information. 
All giveaway items are brand new and labeled for retail sale.
Giveaway is open to US residents 18 and over. Entries must be received by December 31, 2011 and winner will be announced in the January 1, 2012 of McPete Sez. Prizes subject to change based on winners zip code & on local ordinances related to obscene materials.
Look for more giveaways in upcoming issues of McPete Sez, on Facebook and Twitter.

Additional Gas Cuts for Pakistan's Textile Sector
Pakistan's textile and apparel firms have expressed their concerns at government plans to cut gas supplies to the industry as the start of the winter season puts further pressure on supplies.
Temperatures are already falling in the northern part of the country including Punjab, Khyber Pakhtun Khawa, and Azad Kashmir.
The Sui Northern Gas Pipelines Limited this week said gas supplies will remain suspended for four-days a week - and the industry now fears a complete closure as temperatures drop.
Rana Arif Tauseef, chairman, of the Pakistan Textile Exporters Association, and Chaudhry Salamat Ali, chief coordinator and former chairman of the Pakistan Hosiery Manufacturers and Exporters Association, are to organize protests against the increasing gas cuts for the industry.
Tauseef also warned that shipments worth of US$4m destined to the EU and US are under threat.
Lahore Chamber of Commerce and Industry believes a total shutdown in gas supplies could be imminent - and would put the jobs of over 15m people and exports of around US$14bn at stake.
Seth Muhammad Akber, acting chairman of the All Pakistan Textile Mills Association, is urging the government to honor its commitment of four-days-a-week gas supply to textile industry.
While Dr Asim Hussain, the federal minister for petroleum and natural resources, had earlier assured the industry that there is no intention to completely stop the gas supply to the textile industry during the winter, the government is under no obligation to provide gas during the months of December, January and February.
Around 75% of the textile plants in the northern part of Pakistan run gas fired power plants.

6/24 Watch Tia Lyn's NY Fashion Show with beautiful models of ALL SIZES!
  
FDI Reforms Suspended
India's ruling Congress Party confirmed that plans to allow more foreign investment in the country's retail sector have been suspended.
Speaking in the Indian parliament, Finance Minister Pranab Mukherjee gave official confirmation that the reforms, which have led to fierce opposition among parts of India's political elite, were not going to be forced through.
He said: "The decision to permit 51% FDI in retail trade is suspended until a consensus is developed through consultation among various stakeholders."
It emerged that the Indian government was planning to put its reforms, announced last month, on hold.
On December 3, Mamata Banerjee, chief minister of the state of West Bengal and leader of the All India Trinamool Congress 
party, the second-largest party in India's ruling coalition, said the government had suspended a decision on the reforms "until and unless there is a consensus of all parties on the matter". December 7, however, was the first official confirmation that the reforms were being suspended.
Mukherjee said the Indian government would now consult all stakeholders, including the chief ministers of all states and political parties, before going ahead with the policy.
Under the plans, announced November 24, foreign companies would be able to own 51% of multi-brand retail stores. The Indian government claimed the reforms would create jobs and modernize the country's supply chain. As the ruling was made by the cabinet, it did not to go to a parliamentary vote.
Opponents of greater foreign investment, including key government allies like Banerjee, were furious about the move and began a series of protests that caused parliamentary proceedings to grind to a halt. They claim giving retailers like Wal-Mart Stores, Tesco and Carrefour greater access to Indian's retail market would cripple local businesses.
Sudip Bandhopadhyay, leader of the Trinamool Congress, which strongly opposed the FDI reforms, said after the meeting: "It has been accepted. Whatever you may want to call it, holdback or rollback, it is not being implemented."
Some opposition politicians said it signaled the death knell of 
the proposals.
Jon Copestake, retail industry analyst at the Economist Intelligence Unit, described the move as "a blow" for global retailers.
He also believes that resurrecting the bill could prove difficult given the timing. State elections are looming next year and weak economic signs in September have made opposition voices difficult to ignore.
"Even if this is just a temporary setback it could prove costly," he adds. "Domestic players such as RP-Sanjiv Goenka Group, Future Group and Bharti Retail will have to wait for planned funding or tie-ins with international partners, which will hamper growth plans in the coming year."

  Fashion Photo
    Kimama, Laurie & Karina model
               VX Intimate    
If you would like more information about Fashion Photo 
or would like to be included in the McPete Sez Fashion 
        Photo contact Jerome Hamilton at 
Studio Time Photography jerome@studiotime.us  

Cotton Production to Fall 
The global cotton area is forecast to fall by 8% in 2012/13 Cotton experts have lowered their estimates for cotton production for next season as falling prices lead farmers to focus on alternative crops - but say rising mill use and lower cotton prices could fuel a rebound in world cotton trade.
The forecast from Inter-governmental group the International Cotton Advisory Committee (ICAC) comes after cotton prices jumped to a record high of US$1.64 per pound in 2010/11, but dropped sharply in the current season.
For the first time in three years, it says, the crop is less attractive than the main alternatives. As a result, the Secretariat projects global cotton area to fall by 8% in 2012/13 to 33.3m hectares and production to drop by 6% to 25.1m tons.
Cotton production is expected to decline in most large producing countries, with the exceptions of the US, Uzbekistan, and Australia.
However, after two seasons at depressed levels, global cotton mill use is forecast to start growing again in 2012/13 - providing there is a recovery in global economic growth that boosts purchases of textile products and consumption of raw fibres. Largely driven by demand in Asia, global cotton mill use could rise by 3% in 2012/13 to 25.0m tons.
Together, rising mill use and lower cotton prices could fuel a rebound in world cotton trade in 2012/13.
Imports and exports are expected to jump by 9% to 8.4m tons. As global production and consumption are expected to roughly balance in 2012/13, global cotton stocks are forecast to increase only slightly, to 11.6m tons.


3/24    CLICK HERE to watch Risque's Video on YouTube

             DirectorySexy
Is not your typical online lingerie directory. Included are links to social networks, images, categories of lingerie styles, sizes, and much more all the while including contact and company information. 
Daniel Kraus, owner and creator said, "DirectorySexy grew out of a frustration I had in finding lingerie for my girlfriend. I was tired of web searches that all led to same sites and stores. So I decided to create a site that would list designers and boutiques according to major categories. Along the way I added categories for bra styles, panty styles, corset styles, lingerie styles, shapewear styles, and occasions. 
Designer entries can indicate what countries their designs and products are sold in while boutiques can indicate what designers they carry in stock. There are now over 50 categories any lingerie boutique or designer may be listed under.
In addition, each designer and boutique can list their social networking sites, location, display their logo, supply a description of their company, include a biography and company history, links to their site, a specialty (should they have one), contact information and an image gallery. Currently there are over 200 companies listed on DirectorySexy from over 20 different countries. A set of "Lingerie Services" categories as well as bra sizes, panty sizes, price ranges and average bra price data is also being added.
Lingerie consultants, experts and publications also have their own directories to supply industry professionals with more information and possible networking. Each of these has their own set of categories to make searching and browsing simpler and easier.
Registration on the site requires either a $50.00 one-time fee or a link to DirectorySexy and is performed through a downloadable PDF form. Online registration is currently being worked on as well as user registration, interactions and owner control over their company's directory entry. 
"Directory Sexy is an incredible resource," said Luis Paredes, publisher of The Lingerie Journal. "It's more than just a list of lingerie companies. The way Daniel has built Directory Sexy allows companies to effectively brand their listing, showcase their offerings and make a connection with the customers searching for them."
Directory Sexy: Links   http://directory-sexy.com/ 
CONTACT: http://directory-sexy.com/contact/ 
REGISTRATION: http://directory-sexy.com/contact/registration/ 
ADVERTISING: http://directory-sexy.com/advertise/ 


 
Mislabeled Garments 
          Fail Tests
Spanish retailer Zara has again been accused of selling "sub-standard" clothes in China after tests were said to have found garments labeled with incorrect fiber content.
The claims, reported by China Daily, come seven months after 
parent Inditex admitted that labeling on some Zara men's 
trousers tested by the Beijing Consumer Association (BCA) did not disclose the acrylic and viscose content.
Zara's Quality Control Department is working to correct this and to avoid it for the future," Inditex said at the time.
But now it seems similar tests by the Shanghai Municipal Bureau of Quality and Technical Supervision found the fiber content on a batch of Zara cardigans did not match the label. Other brands including Nautica, CK Jeans and TeenieWeenie were also said to have failed the tests.

Lejaby Receives Second
        Takeover Bid
A second takeover bid submitted for insolvent French lingerie maker Lejaby comes from a UK-registered company, Pacific Junction Corporation, acting on behalf of an unidentified French firm currently being set up.
The bid is said to propose retaining 220 of Lejaby's 450 staff. 
However, given that the deadline for bids passed on November 30, a bankruptcy judge will now consider whether this new offer is receivable.
The other bid comes from Grenoble-based investment fund Abcia, and makes provision to retain 135 staff.
The commercial court of Lyon is scheduled to examine bids for 
Lejaby on December 22.
Lejaby puts its difficulties down to a significant shrinking in the multi-brand retailer channel, the main outlet for its products.
The lingerie firm, which closed three of its four French production sites at the end of last year, posted a loss of EUR2.7m (US$3.6m) for the 2010/2011 financial year. 
Restructuring at the company has also entailed almost 200 jobs cuts and the transfer of production to North Africa.

Men, Fear and Marriage 
The British had an organization that Americans are now considering adopting. 
It seems that in England, they had a men's club, Bachelors' Anonymous. It was highly successful in making men fear or even hate marriage. 
The club provided a unique way to treat the problem of bachelors wanting to marry. They send over a mother-in-law in nightgown, hair curlers, and a mud pack. 

          This Newsletter is Read by an  
    average 24,000 Readers each month,
               over 14,000 subscribers.
          with over 24,000 Hits Per Day

                  

       Subscribe to our mailing list                                               

 

                 

                                    Page 2        
Business and Technology 
by the Gozooko Guys 
      (Bryan and Karl)  
A Jolly Holiday for 
   Online Retailers
According to comScore.com, online holiday spending so far this year is over $25 Billion, up 15% over last year. That is no small number and if you don’t have an online store you’ve missed out on a significant opportunity. Online sales have been increasing significantly over the past 15 plus years. That trend is not going to change anytime soon. Does this mean that brick and mortar is fading away? No, but what it does mean is that if you are a brick and mortar you need to have an online strategy that has synergy with your physical store. They should not be seen as two separate businesses, but should be fully integrated. You should be using an online store to further connect to your brick and mortar store customers and vice versa. You don’t want your brick and mortar customers going to someone else’s online store to shop, as you may lose a customer. Keep your customers by giving them what they want, a way to purchase from you no matter where and when they want the products you sell, an online store will help you do that.

At Gozooko, the customer always comes first. Our lines of products are customer driven, and our goal is to meet your needs and to help your business grow. As always we welcome your comments and suggestions. We look forward to hearing from you. GozookoGuys@gozooko.com   
            Intimate Graphics
                           by Luis Paredes
Ludique NudeBlack Collection
“The NudeBlack collection…underlines the duality of female spirit: both daring and delicate.” designer, Ruxandra Gheorghe
We have a generous (and beautiful) offering of photos from Ludique’s NudeBlack Lingerie Collection. Designer Ruxandra Gheorghe originally developed the collection for Molecule-F, a Romanian design capsule. 
The collection contains light and delicate bras, thongs, bikinis, retro style high-waist and bodysuits as outerwear. The collection is handcrafted as limited edition only with high-quality fabrics and trimmings fine and gentle so that, “[they] can be easily confused with skin.” 
Ruxandra’s collection also incorporates elements of Romanian art. On many of the garments you’ll notice geometrical symbols while “floral embellishment and tulle embroidery bring additional attractiveness and preciosity to lingerie, the most intimate robe which veils our body,” added Ruxandra.



If you’d like to see more of Ludique and/or want more wholesale information, please contact Ludique at ruxandrag@ludique.ro 
More info on http://www.ludique.ro/ 


**Intimate Graphics is a column by Luis Paredes on what's trending in the Intimate Apparel Industry. His design studio, Seven Hills Multimedia, LLC focuses on the design and communication needs of the Lingerie Industry and publishes The Lingerie Journal, a business resource for Lingerie Retailers. **

Larry Garland to be Inducted
    into AVN Hall of Fame 
Eldorado chief honored, humbled, excited
Eldorado is proud to announce its CEO and Founder Larry Garland will be inducted into the AVN Hall of Fame at the2012 AVN Awards Show. 
Over the years Eldorado has become one of the top international distributors in the adult novelty business offering over 14,000 best selling SKUs throughout the world. 
As an entrepreneur and 37-year veteran of most aspects of the adult novelty business, Larry Garland is an invaluable asset to Eldorado and a key ingredient to its longstanding success. "L.G." is a hands-on leader who loves what he does and always puts customers and employees first. Whether it's taking an active role during product meetings, riffing with the marketing team at a brainstorm session, or having the entire company stop on a dime to go above and beyond for a customer in need; setting the example for the Eldorado team is standard operating procedure for Garland.
"This is a real honor and a pleasant surprise," says a humbled and semi-shocked Garland. "This of course means a lot to me and Eldorado – it’s an unbelievable feeling to have this kind of recognition from my peers and I would sincerely like to thank everyone involved. Who knew I’d be inducted into AVN's Hall of Fame for a non-performing role?" Garland says with a chuckle.
In addition to heading up Eldorado since 1974, Garland is a board member of the Free Speech Coalition, and a vocal advocate for his local community. For the last several years, Eldorado has held fundraisers and food drives for the Community Food Share program, helping put Thanksgiving dinner on the table for thousands of Colorado families in need. 
Garland’s AVN Hall of Fame induction follows his 2011 "O" Lifetime Achievement Award from July.
About Eldorado
An award-winning distributor of adult toys and novelties, Eldorado is committed to providing products that enhance special occasions for adults everywhere. Eldorado prides itself on sensational service, outstanding product selection, and unsurpassed delivery to and for its customers. For more information please contact Eldorado's sales department at 800-525-0848, or sales@eldorado.net or visit www.Eldorado.net or www.EldoradoParty.com. 

The International Lingerie
                Show
The International Lingerie Show was held September 19-21, 2011, at the Rio Hotel in Las Vegas.
Buyers came from all over to shop, see hot products, meet new companies, reconnect with familiar faces and enjoy Las Vegas.
The exhibitors left with on a positive note, saying that buyers who traveled from their store in September, were serious shoppers.
The next session of the International Lingerie Show will be held March 26-28, 2012, concurrently with the Las Vegas Halloween Show. 

For more information go to www.spectrade.com  

          Ellie Shoes at ILS
                      www.ellieshoes.com 

Larry Garland of Eldorado at ILS
                        www.eldorado.net 

          *videos by NandoVision  www.nandovision.com 

Note: by clicking on the photo's below, it will 
bring you to their web-site. or to their e-mail if 
                      no web-site exists.
Remember to tell them you saw them here.
                Photos by Heather Briggs
              
Jim Uhryn and Lori Uhryn of Wares & Wear Ventures. 
                    sales@waresandwear.com 

      
        Mary Avery & Amanda Avery of ilovecerise. 
                  ilovecerise@roadrunner.com 

                 
Terrie Hudgins and Miranda Brown of Miss Smarty 
             Pants  info@misssmartypants.com 

               
               Karla wearing Honey B Costumes
              stewart@honeybcostumes.com 

            
Amy, Jesus and Tawny are wearing Serpantz.  
                        mahin@serpantz.com 


Joe Kinnard of Bikini Joe H2oh! with Janet of Block 
                    Party.   joe@bikinijoes.com 

            
          The busy Blue Orchid Exoticwear booth. 
                info@blueorchidexoticwear.com 

            
                  Christiana modeling Smiffy's. 
                  maxineandrews@smiffys.com 


Roger Gurnani of Definitions Inc with a customer. 
                           definc@aol.com 


            The busy Desire Fashions booth. 
                     desirefashions@att.net 

            
Allison and Mandie wearing Tia Lyn Lingerie.  
                               tia@tialyn.com 

The International Lingerie Show
          Continued on page 3

Magic Silk & Male Power: 
A Magical Powerful Offer
              There is absolutely no catch.
Magic Silk and Male Power are making a truly amazing offer. The first 25 new customers who contact them will receive FREE test orders, ranging in value from $250 to $1,000. This means free. No cost for the merchandise, no shipping and handling fee, nothing. No catch, whatsoever.
Magic Silk is utterly confident in their product, its quality and salability.  There is no obligation whatsoever.
Consider this a holiday gift from company president Jeff Baker. “The many brands of Magic Silk have been wildly popular throughout the world,” according to Baker. “Our design team is the finest in the industry. We know what your customers want and we deliver, year after year.”
All collections will be fully stocked by January 1st. They offer the utmost in comfort, creativity and cutting edge design. And you can test them on your retail shelves for free, with no commitment.
Don’t miss this can’t miss opportunity. Call 888-889-8081 and talk to a sales representative. 
"Once you begin selling the Magic Silk and Male Power brands, you will see why our products have become so popular. And you will want to place many future orders. That, of course, will be completely up to you." said Baker.  "We challenge you to find a better offer anywhere. You won’t. And did we mention, there is no catch? "
Visit their websites at www.magicsilk.com and www.malepower.com 

Curvy Kate Launch World’s First J cup Moulded Bra
D plus specialists Curvy Kate have launched what is believed to be the World’s first J cup moulded bra for Autumn/Winter 2012. The Smoothie bra, named so because of the sleek finish and unbeatable shape looks to be the first moulded cup bra to be produced above a HH cup.
With fit at the forefront of every product, the brand is passionate about producing pieces that curvy women enjoy wearing. Although the brand are continuing to grow their fashion ranges each season, Curvy Kate are keen to offer lingerie solutions for everyday wear – with the moulded cup being the first of many new innovations to be launched over the next few years.
Head Designer, Charlotte Davies comments: ‘After two years of development we have produced what we believe is the world’s first J cup moulded bra offering an incredible shape and smooth cut. As this is our first moulded cup we needed to be meticulous with the fit and not stray from our strong brand values to always offer an unbeatable fit.’ 
Product Developer Adriana Olszewska continues, ‘Our Smoothie bra has been developed with the Curvy Kate customer in mind who looks for fashion as well as fit. The new moulded cup offers an amazing lift and gives a smooth curvy silhouette – it is also keeps the Curvy Kate sense of fun with the subtle leopard print. As the bra goes up to a J cup it caters for many women who couldn’t find this smooth look before.’
Curvy Kate’s focus groups see lingerie bloggers, fashion writers, customers and non-customers sampling current and future products. The new moulded bra has been fitted across a variety of sizes and the feedback has been overwhelming, with many wanting to take the piece away on the day.
The new Smoothie bra will launch in store from September 2012. The bra incorporates a two tone leopard print in black/slate, with cute silver center pendant. It will be available through existing retailers and distributed worldwide. The brand is also currently working on their new strapless which is set to launch in Spring/Summer 2013.   http://www.curvykate.com/

         La Senza May Face
         Restructuring
Lingerie retailer La Senza is thought to be the latest victim of tough trading conditions on the UK high street after reportedly calling in accountancy firm KPMG to advise on a range of restructuring options.
The company, which was acquired by private equity firm Lion Capital in 2006, is said to be considering selling some of its assets or even going into administration, news reports say. 
According to Lion Capital, La Senza operates a network of over 200 retail outlets in the UK and Ireland, with franchises in 14 countries across Europe. It employs over 2,600 people and in its most recent fiscal year generated sales of GBP140m.
The private equity firm also has stakes in international fashion brand AllSaints and American Apparel.
The news comes after the owner of the Barratts and Priceless Shoes footwear shops collapsed into administration last week following a downturn in trading, putting nearly 4,000 jobs at risk.
UK clothing and footwear retailer Blacks Leisure is also seeking a buyer for the firm or one of its brands. The company owns the Millets and Blacks Outdoor stores as well as the Peter Storm and Eurohike brands.
And rumors are also circulating that the Peacocks discount fashion chain may close some 200 stores as it looks to restructure around GBP240m (US375m) in debts.

AEE/ANE Announce Show
     Seminar Schedule
AVN Network is pleased to announce that the seminar schedule for January's Adult Entertainment Expo (AEE) and Adult Novelty Expo (ANE) has been released and posted to the website for each event, available here and here. 
Seminars are spread across the four days (Jan. 18-21) that encompass the two shows, which this year take place at the Hard Rock Hotel & Casino in Las Vegas, Nevada. The topics addressed cover an array of subjects with direct relevance to attendees of both shows.
The schedule also includes a first-ever joint keynote address by LFP Executive VP Theresa Flynt and Hustler President Michael Klein, which takes place Friday, Jan. 20 from 2 to 3 p.m.
For attendees from the novelty sector, seminar offerings include Not in My Backyard (Jan 18, 10-11 a.m.), which looks at the current state of brick-and-mortar zoning laws, and What's in Your Sex Toy? (Jan 19, 10-11 a.m.) which explores the ingredients that go into making sex toys.
The Novelty Power Players panel (Jan. 19, 2-3 p.m.) features a group of industry leaders speaking about the current state of their businesses and the industry as a whole. Of course, Theresa Flyntwho has managed the Hustler Hollywood stores since the founding of the boutique chainwill address issues related to the pleasure product sector during her part of the keynote address.
"I'm pleased with the novelty topics on the schedule this year and the level of panelists who have committed to participating," said AVN senior editor Sherri Shaulis. "As the industry continues to evolve, we endeavor as always to address that evolution as directly as possible."
For AEE attendees, the schedule of seminars is equally concentrated on subjects of interest to members of the industry, from legal issues and concerns about piracy and testing for performers to the making of porn parodies and the exploration of new opportunities in mobile. 
Seminars include The Perils and Potentials of Parody Porn, featuring a stellar panel of performers and directors who consistently breathe new creative life into the niche and The Nuts and Bolts of APHSS, which explores the inner working of the industry's newest testing facilities.
The AEE Power Players panel, like its novelty counterpart, features acknowledged leaders in the industry sharing their expertise with others. And of course, Michael Klein brings an astonishing level of hands-on knowledge about broadcast, production and web issues to bear in his part of the AEE/ANE keynote address.
"As always, the January shows will be abuzz with show activity, in exhibit halls as well as throughout the hotel, but we hope that the educational lineup this year will also pique the interest of our attendees and inspire them to take the time to participate in these special events," said AVN senior editor Tom Hymes.
All fan, trade and press attendees may now go to www.AdultEntertainmentExpo.com for information on the 2012 AVN Adult Entertainment Expo (AEE), which will be held at its new home, the Hard Rock Hotel, in Las Vegas, Nevada, this January. AEE will showcase an incredible lineup of the biggest names the adult industry has to offer, the hottest adult stars from around the world, a robust trade seminar program, stage shows, musical performances, and a first look at the cutting-edge technology behind some of the most innovative sex toys and novelties on the market today, and in the future. For the first time in its history, the Hard Rock Hotel will host all facets of the expo, as well as the 2012 AVN Awards Show. The festivities run from Wednesday, January 18 through Saturday, January 21, 2012. All attendees may go to www.AdultEntertainmentExpo.com 
One of the largest adult trade shows in the world, AEE brings together an exciting and unique experience for everyone within the adult entertainment industry. AEE trade registration includes the AVN Novelty Expo (ANE), the industry's leading B2B trade expo for pleasure products; the AEE Trade Show; and for the first time, the AEE Fan Fest, giving fans never-before-seen access to the industry and its participants.
The AVN Adult Entertainment Expo is a one-of-a-kind trade show experience that combines business-to-business transactions, networking, knowledge-sharing, talent appearances, and special presentations for the public. The largest event of its kind, AEE showcases the most comprehensive collection of adult talent, exhibitors and products, which attracts buyers and fans from around the world.
In a first, AEE will be presenting more than 12 official parties held throughout Las Vegas, and attendees of the expo will have the opportunity to upgrade their tickets to attend these events.
Wednesday is restricted to trade attendees only, and special "trade only" hours on Friday and Saturday will restrict access to industry professionals and the media in order to permit exhibitors to make and build business and media contacts before fans are allowed into the Expo.
Trade attendees who register before December 15, 2011, will get a $125 fall discount special. Trade registration provides badge holders access to all AEE and ANE seminars, the main exhibit hall during all show hours, and the AVN Novelty Expo. Special Fan Tickets are also now available at fall discount rates. The VIP Fan Package includes access to the Fan Fest, featuring more than 300 adult stars, separate VIP Entrance, dedicated registration area, AEE Show Directory, and a complimentary T-shirt for $85. General Fan Tickets are available now for $65 before December 15, 2011.
The 2012 AVN Adult Entertainment Expo sets the stage for the 29th annual AVN Awards Show, which will be held Saturday, January 21, 2012, at The Joint at the Hard Rock Hotel & Casino Las Vegas. The annual AVN Awards Show is the premier gala of adult video and recognizes titles, individuals, and companies for contributions to and excellence in the industry. Please note that a separate ticket is required for admission to the AVN Awards Show.
To exhibit at the 2012 AVN Adult Entertainment Expo, please contact aeesales@avn.com or (818) 718-5788.
 
                       Filling In 
A famous professor of surgery died and went to heaven. At the pearly gate he was asked by the gatekeeper: 'Have you ever committed a sin you truly regret?' 
'Yes,' the professor answered. 'When I was a young candidate at the hospital of Saint Lucas, we played soccer against at team from the Community Hospital, and I scored a goal, which was off-side. But the referee did not see it so, and the goal won us the match. I regret that now.' 
'Well,' said the gatekeeper. 'That is a very minor sin. You may enter.' 
'Thank you very much, Saint Peter,' the professor answered. 
'I am not Saint Peter,' said the gatekeeper. 'He is having his lunch break. I am Saint Lucas.' 

New Apparel Sourcing Event 
A new apparel sourcing event is being launched next year for European buyers looking to source made-in-Asia apparel and fashion accessories.
The Asia Apparel Expo-Berlin will take place in Germany from 21-23 February 2012, and will bring together 150 selected Asian manufacturers from mainland China, India, Indonesia and Hong Kong.
The expo intends to offer brand manufacturers, trading companies, wholesalers, multiple retailers, chain stores, department agents, designers, private label and buying offices a new Asian sourcing option in the heart of Europe.
On show will be a range of men's, women's and children's wear, sportswear, lingerie and swimwear, denim wear and industrial wear plus fabrics, embellishments, laces, trims, buttons, zips, labels and other apparel accessories. www.asiaapparelexpo.com/EN


Hey Bloggers, Sales Reps
     and Store Buyers!!!
Would you like to write an article for this newsletter? we are looking for information for our readers and if you have anything to contribute please e-mail us.  


***********************************************
Advertise in the McPete Sez 
Newsletter, reach over 7,600 Lingerie Retailers twice monthly.
We now Accept Major Credit Cards
                 
************************************************   
The McPete Sez Mail Bag
                                
    From our Readers  
       To our Readers
      For our Readers
               Inquiries:
    Some of our readers will have the answer.  
  Remember, our readers are in the same Industry.    
Retailers, Manufacturers and Sales Representatives


*Disclaimer - The McPete Sez Mail Bag is a comment column, and does not necessarily reflect the views of McPete Sez. Vulgar or offensive language will not be posted.
       If you have the answer.....Give it"
   If you have something to say.."Say it".  
        If you have a question......"Ask it"  
 
                              

Do you have any show dates or events that you would like posted for 2012? If so please e-mail them to me for posting in our show section.  Thank You           
                              

  
                                    End of Page 2
   The McPete Sez Lingerie Newsletter & Women's Wear Journal                                  

                             
                 
                  
                          

                                     Page 3
Fab Foundations
                           by Ali Cudby
Warning! The Wrong Bra May Be
     Hazardous To Your Health
Every day like clockwork, Kate got a headache. It usually started during the late morning, as her workday intensified, when she felt as if her chest were being squeezed—which it was. Why? Her bra was too tight—as always. Kate didn’t even realize that her too-small band was the culprit; she just knew that her performance at work was suffering and that she came home every day too drained to play with her three small children. To make matters worse, she went to bed every night feeling exhausted, frustrated, and guilty.
Laura trudged to her chiropractor every Friday to get an adjustment. She was tired of spending the time and money at the doctor each week, but her chronic back pain left her no other option. Her large breasts were heavy, and continuously carrying all of that weight with her shoulders had made her back condition worse. She felt a touch of relief each weekend, but by Monday morning she was hurting again and pining for her Friday appointment. All week long, as her bra straps bit into her shoulders, Laura was reminded of the source of her discomfort.
From high up in the bleachers where no one could detect the dejection on her face, Jennifer watched the girls on her high school basketball team celebrate another win. Part of her wanted to be back on the team with her friends, but thinking about being called “Jiggly Jenny” was even more painful than running up and down the court. Since freshman year, when her basketball skills began being compromised by her growing—and unsupported— chest, Jenny faced increasing flack for her changing physical appearance. As her breasts grew larger and she struggled to find the right bra to support them, even some of her teammates used the hated nickname. Jennifer was not only losing out on the chance to play basketball; she was losing her positive self-image.
Kate, Laura, and Jennifer have all suffered needlessly and prove that wearing the wrong bra can be hazardous to your health for many reasons. Whether it’s too tight, too big, or just doesn’t fit right, the consequences can have a real impact on your physical health. 
The consequences of poor bra fit include tension in the shoulders, upper back, neck, and head. The upper body may become strained to a point that ultimately causes poor posture. If a bra band is too tight, a woman might get headaches or mistakenly put pressure on her lungs. Women who carry the weight of their breasts in the bra straps can cause permanent divots in their shoulders. In extreme cases, a hump in the back, between the shoulders, can arise from improper weight distribution.
Many women report skin irritation, rashes, and infection from sweat and friction. These can be extremely uncomfortable – and are avoidable when wearing a bra that fits properly. 
The most common side effects are the ones most women tend to fear the most, namely, sagging and vertical stretch marks.
The British Chiropractic Association has warned that “wearing the wrong bra size can lead to a number of problems, including back pain, restricted breathing, abrasions, breast pain and poor posture.” Independent medical and scientific studies, both in the United Kingdom and here in the States, have attested to the difficulties of getting the fit right and the implications of getting it wrong.
The good news is that no matter how uncomfortable a woman feels in her bra every day, and even those who have already experienced some of the physical or emotional problems associated with poor fit, it’s never too late to start reversing the process. Finding a bra that fits properly is the first step to positive change, which gives retailers the opportunity to help women both look and feel better. 

Ali Cudby is the author of the book Busted! The Fab Foundations™ Guide to Bras That Fit, Flatter and Feel Fantastic (December 2011), and CEO of Fab Foundations™, an intimate apparel consulting company. 
Ali can be found on Twitter @alicudby, and you can be a fan of the Ali Cudby’s page on Facebook. To learn more about bras that fit, download a free chapter of Busted! 


Five Ways to Improve
     Holiday Sales
                     by Holly Jackson
Creating A Lingerie Description
             Template
Occasionally, I’m hired to come in and organize the writing on a client’s website. Clients are usually interested in optimizing their descriptions: they provide lots of SEO, and actually convince people to buy the item they’ve found. 

In some cases, I end up creating a description template for my client to work with in the future. While you can hire a copywriter to do this quickly and easily, you can also do it yourself. Creating a template for your descriptions will help you analyze what you’re saying and how to make sure you’re putting the right message across each and every time. It can also help you get a handle on your SEO if you feel like you’re swimming in hundreds of potential keywords. 

In this two part series, I’m going to start by talking about product descriptions in general, and then move onto how to create a template for your descriptions. 

Here are some key concepts to keep in mind when you write your product descriptions: 

1. Longer is usually better. 

I have a great SEO friend who always reminds her clients that while you can pack a lot of keywords into a small sentence, you always get better results with longer blocks of text. It also gives you more room to show off your product.

The downside is that longer chunks of text are harder to organize, but we’ll cover how your description template will help with that in the second part of the series. For now, just keep in mind that sometimes using a paragraph when a sentence will do is the right way to go. 

2. Never copy a description from a retailer.

Google’s algorithm is constantly changing, but they’ve begun a shift towards requiring original content on any well-rated site. This means that copying descriptions from a brand or retailer will lead to your site being ranked lower than it would otherwise. As a copywriter, I’m really happy that Google is leading the charge when it comes to creative content, but I also know that many retailers are legitimately worried about the repercussions of this new update. Remember, you don’t have to write like Shakespeare to write a great description. You also don’t have to write an essay. However you decide to go about it, make sure that your descriptions are written with as many of your own words as possible. 

3. Don’t stress out too much about keywords.

SEO is important for a website, but making your keywords work within the context of your content is actually more important than how many keywords you use. If you’re struggling with figuring out which keywords to use, step back and think like a customer. How are they searching for sizes or styles of lingerie? Do they think in terms of knickers or panties? Do they identify as full-figured or full-busted? When you get stuck, let your customers be your guide. 

4. Don’t forget the obvious.

When I optimize descriptions, this is what I spend the most time on. If it’s an underwire bra, you need to say that in the description. Even if the name of the bra makes it absolutely clear, providing that extra detail in the description will give your customers clarity and help you build in an extra keyword. The same rule applies for various styles of bras, colors, and different types of lingerie. It may seem obvious to you, but your customers and the search engines will love you for it. 

Holly Jackson owns The Full Figured Chest Copywriting, and specializes in lingerie writing and online content creation for lingerie companies. Her work can be found on lingerie boutique websites across the world as well as in national level campaigns. She currently writes six regular lingerie and marketing columns, and is a regular contributor to The Lingerie Addict and The Lingerie Journal as well as McPeteSez. In 2011, The Lingerie Journal named her their number one copywriter in the lingerie industry. 
Holly can be found tweeting @thefullfigurechest, here on Facebook, and reviewing the newest full-busted lingerie at her blog,  www.thefullfiguredchest.com. Her list of copywriting services can be found here. 
            
The International Lingerie
       Show Continued 

         The busy Chocolate Walrus booth. 
                  cwchocolates@hotmail.com 

            
                 Sarah wearing Minor Creations. 
                      steve@minorcreations.com 
 
            
             Rob Levin of Risque with customers.
                         info@risquewigs.com 


       Customers in the Outx by Staiano booth.
                                 info@outx.it 

            
Ysania modeling Kookie.  sabi@kookieintl.com 


Sanna Nimmo and Sheri Ali of Vx Intimate with a 
                 customer sales@vxintimate.com 


The busy Bristols 6 booth. trade@bristols6.com 


Willy Zelowitz of Mother Plucker with customers. 
                   motherplucker@earthlink.net 

            
                  Latoya is modeling Floodline. 
              floodline@sight-sound-visions.com 

            
Crystal is wearing Shibue Couture while on
                           Platinum Stages  
 www.platinumstages.com shibuecouture.com
                   info@shibuecouture.com 

The International Lingerie Show
          Continued on page 4
Nookies Pleasure Apparel
Nookies Pleasure Apparel presents a luxury collection of sexy socks, an essential affordable luxury item. It's simple...fashion + science = pleasure!  

FASHION: Nookies Pleasure Apparel combines over 40 years of experience in the sock industry with present day research to give women hosiery that increases their sexual pleasure. This breakthrough collection is meticulously sewn, elegantly designed, naturally soft and scientifically temperature-regulating. 

SCIENCE: Dutch scientists made a ground breaking discovery…women could increase their sexual pleasure simply by keeping their feet warm while making love. Thanks to Nookies Pleasure Sox, women's hosiery now looks stylish, feels sumptuous, and improves sex with soft, feminine silhouettes created specifically for more satisfaction! 

PLEASURE: Nookies Pleasure Sox are knitted with an exclusive blend of natural and naughty yarns, soft as cashmere. They are elegant and unabashedly flirty, packaged with a distinctive boutique quality that is both innocently suggestive and playfully seductive. 

Take a look at Nookies premiere five flirtatious styles; Naughty Nadine, OH! Susannah, Come Hither Christine, Sex-Kitten Sabrina, Luscious LouAnn and bring sizzle to the bedroom and beyond at http://www.nookiespleasuresox.com. 
Nookies Pleasure Sox are the perfect gift for all naturally-consenting adults. From girlfriend gifts and sweetheart tokens, to new bride favors and simple luxuries for the wives,  Nookie makes a great gift to the women in your life.
Nookies has teamed up with George Hardy Sales and Marketing, consultants to the women’s apparel industry to launch the brand to the U.S. market. Owner and President, George Hardy, was quoted as saying, “I couldn’t be more excited to help bring a great new fun concept and brand name to what has traditionally been a very conservative industry. “
Contact Information:  ph 888.304.9990 info@nookiespleasureapparel.com   www.nookiespleasuresox.com  www.nookiespleasureapparel.com    
George Hardy Sales and Marketing- www.georgehardysales.com  ph 919.676.8190

     Priscilla Jade Joins 
Lingerie Designer Showcase
Priscilla Jade Lingerie joins the second edition of the Lingerie Journal's Designer Showcase. Designer Priscilla Codinach will showcase her latest collection to buyers in New York from February 21 - 23, 2012 at the AKA Hotel (44th street between 6th and 7th avenues). 
"We're incredibly thrilled to have Priscilla on board," said Luis Paredes, the show's organizer. "Buyers will absolutely love Priscilla's latest collection and have the chance to really get to know her and her designs through the Lingerie Journal in the next two months and finally at the show."
The Lingerie Designer Showcase is a new lingerie trade show designed to give independent designers and emerging brands the opportunity to meet and do business with buyers in an intimate setting. 

Buyers interested in attending can stop in any day of the show or schedule an appointment on the show's site: http://lingeriedesignershowcase.com/attendee-registration/ 
Designers interested can also get and request more information as well: http://lingeriedesignershowcase.com/participate/ 


About Priscilla
Priscilla Codinach is the company’s owner and head designer. Her fascination with 1940’s cinema and classic retro style inspires her creations. She incorporates theatrical elements and costume into each collection. Born and partially raised a southern Belle, Priscilla acquired the skills of home sewing and hand crafts from her grandmother. Secretly awaiting the rite of passage of being able to wear lingerie, Priscilla’s playful and enticing demeanor surfaced. 
To see more of Priscilla's collection, please visit: 
http://www.lingeriebypj.com/ 

Wal-Mart's Corruption Probe
Wal-Mart Stores has started a probe into bribery allegations in its operations outside the US after an internal investigation.
In a filing to the Securities and Exchange Commission (SEC), the world's biggest retailer said it had begun a "voluntary internal review" of its policies in relation to its global anti-
corruption compliance program. It is not known in which of the 28 countries Wal-Mart operates in the review applies to.
The filing said: "As a result of information obtained during that review and from other sources, the company has begun an internal investigation into whether certain matters, including permitting, licensing and inspections, were in compliance with the US Foreign Corrupt Practices Act."
The law makes it illegal for US citizens to bribe a foreign official. The company added that it has contacted the US Department of Justice and the SEC about its investigation, and that is implementing "remedial measures" and has brought in lawyers and other advisors to assist in the review.
It also added that it does not foresee it having a "a material adverse effect on our business, financial condition, results of operations or cash flows".
Wal-Mart has a "Statement of Ethics" on its website, which states: "We do not tolerate, permit, or engage in bribery, corruption, or unethical practices of any kind. Bribery of public officials in the US and abroad is illegal under both US law and the local law of the countries in which we operate."

Avitera SE Eco-friendly 
      Dyes Expanded
Dyes and chemicals maker Huntsman Textile Effects has expanded its Avitera SE range of eco-friendly dyes so it now features a broad palette color spectrum ranging from the palest to the deepest and the darkest shades.
The polyreactive dyes for exhaust application on cellulosic fibers were initially launched in October 2010.
They help processors reduce water and energy consumption and CO2 emissions by keeping the dyeing and washing-off process below 60°C. And because less than 5% of the unfixed dye needs to be removed - instead of the usual 15-30% - fewer rinsing baths are required to obtain fastness.
Huntsman has calculated that the cotton mills using Avitera SE saved 32m gallons (121m litres) of fresh water - equivalent to 48 Olympic-size swimming pools - in the first six months after its launch.
The savings are significant as up to 26 gallons (100 liters) of water is needed to dye just two pounds (one kilogram) of cotton fabric.

        Catching the Fish 
Jim had an awful day fishing on the lake, sitting in the blazing sun all day without catching a single one. On his way home, he stopped at the supermarket and ordered four catfish. He told the fish salesman, "Pick four large ones out and throw them at me, will you?" 
"Why do you want me to throw them at you?" 
"Because I want to tell my wife that I caught them." 
"Okay, but I suggest that you take the orange roughy." 
"But why?" 
"Because your wife came in earlier today and said that if you came by, I should tell you to take orange roughy. She prefers that for supper tonight." 

       Dassault Launches   
        FashionLab
                      3D FashionLab design by Julien Fournie
Product lifecycle management specialist Dassault Systèmes has 
launched a technology incubator aimed at helping fashion 
designers and stylists explore and test new 3D software 
concepts.
The FashionLab initiative ultimately hopes to generate new tools 
for the fashion industry that integrate design, simulation and 
collaboration so that an entire collection can be produced using 
the technology.
Partners include couture house founder Julien Fournié, JAY AHR 
House artistic director Jonathan Riss, and luxury watch designer 
François Quentin. They will work closely with Dassault Systèmes 
engineers to forge new and innovative solutions for high-end 
fashion design.
"FashionLab will deliver the power of 3D experiences to a new 
audience and develop the next generation of fashion designers. 
This is a totally new approach," explains Jerôme Bergeret, 
director of FashionLab, Dassault Systèmes.
He adds: "Our mission is to develop 3D virtual modeling and 
collaborative tools that meet the needs of this industry and 
will enable it to master the end-to-end creative process, from 
styling to final buyer."

                 'Ask the 
Gozooko Guys'
Gozooko.com is a business technology and web hosting company. With over 20 years experience working with Fortune 500 companies the Gozooko Guy’s design, develop, deploy, and manage business technology solutions. Gozooko’s core focus is to provide affordable and efficient hosted ecommerce solutions to small and medium businesses. The past 3 years they have been working with manufacturers, wholesalers, and retailers in the apparel industry. Gozooko has data centers in the western and central US, and services customers around the globe. The Gozooko Guy’s goal is to provide our customers with easy and affordable ecommerce solutions that allow them to spend time focusing on their core business and sales, instead of working on their ecommerce solution.”Please send your questions about business and technology to gozookoguys@gozooko.com  

ASK MARA
......The Lingerie Maven 
I have been in the Intimate Apparel business for 47 years. From shipping, office work and customer service, fit model, showroom and road sales, to national sales manager, upper management, and design....I have done it all! And now, I hope to pass it on to you.
Though close to celebrating 50 years in the same business, of which 25 have been at Shirley of Hollywood, I still feel on the top of my game. I am as excited as ever about the merchandise and the possibility of aiding new and old customers with my wealth of expertise. Owning a retail store should be a wonderful and lucrative experience. In these tough economical times, a few choice pieces of knowledge can maximize your potential sales. After all, we all have to compete with the Macy's and Victoria's Secret Stores that have lured away customers with their sharp merchandising and low prices. There has to be a reason to shop at your store. 
Let me share some of my ideas and experience with you. And, it is all free from Shirley of Hollywood...our gift to you. So email me at my new address: askmara@shirleyofhollywood.com. I will promptly answer and gear my answer to you personally. 
Good selling, 
Mara
     "Ask Andy"
Andy Weinstock has been in the fabric and textile business all his life, but professionally since 1969. 
"I love what I do, selling fabrics around the globe. I've met lots of interesting, creative, dynamic folks; some have become dear friends. I love to help new businesses find the things they need to become successful. It works for everyone." 
You can ask Andy questions about Fabrics at
Andy@mcpetesez.com  

The "Ask Andy", "Ask Mara" & 'Ask Goozoko Guys' Columns are opinion Columns and may not necessarily reflect the views of McPete Sez  


   The McPete Sez Lingerie Newsletter & Women's Wear Journal                                  

                             
                 
                  
                                      End of Page 3
                   

                                     Page 4        
The Addict Expose
                                 by Treacle
An Interview with Period Corsets®: 
     The Corset Makers For the 
   Victoria’s Secret Fashion Show

While the Victoria’s Secret Fashion Show is often seen as an hour-long commercial for America’s most famous lingerie store, the show also features work from smaller, more independent artisans. While corsets were shown prominently on the runway both this year and last year, Victoria’s Secret isn’t really known for making the kind of authentic, steel boned corsets we know and love. So when Victoria’s Secret wants to use a corset in their annual fashion show, who do they call? They call Period Corsets.
Founded in 1997 by Rebecca Kaufman and Susan Davis, Seattle-based Period Corsets has been the official corsetiere for Victoria’s Secret for three now, and I am incredibly excited to feature these talented designers on the blog in an exclusive Lingerie Addict interview. Please don’t forget check out their Etsy store and take a moment to tell them what you think of their work in the comments! We’ve got lots to talk about right now though, so let’s get started with the interview.

1) I’ve often admired the corset work during the annual Victoria’s Secret Fashion Show, so it’s a real delight to talk to the corset makers behind the beautiful pieces we see on the runway. Thank you for making the time for an interview on The Lingerie Addict. Let’s start with the question that I’m sure is on everyone’s mind…how did you begin working with Victoria’s Secret? Did they approach and how did they first discover your work? 
Thank you for interviewing us. It’s our pleasure.
The Victoria’s Secret Fashion Show approached us! In 2009, a few weeks before the show, their designers needed another outfit for Fergie of the Black Eyed Peas (the musical guest that year) and some options for the runway collection. Their designers were looking for a company they could trust to make high-quality, high-fashion corsets with a quick turnaround.
While Period Corsets® is based in Seattle and we make everything in our studio here, we are part of the network of New York costume houses and regularly partner with places like The Metropolitan Opera in New York City.
The Victoria’s Secret Fashion Show is a hybrid between costume and fashion, bringing together talented artists from all over to create the breathtaking looks you see on the runway – whether that’s 10-foot wings, “million-dollar bras” or one-of-a-kind corsets. Victoria’s Secret retail lingerie is woven throughout the fashion show, and what completes the look of each themed ensemble are the custom-made pieces. That’s where our corsets come in.


2) That’s really interesting…especially since most people don’t know that Victoria’s Secret employs artisans in that way. How many VS fashion shows have you created corsets for and how many corsets have you made for Victoria’s Secret in total? 
We’ve worked on three Victoria’s Secret Fashion Shows, and the number of corsets has varied from 5 to 10 each year.
In 2009, time was of the essence so Victoria’s Secret Fashion Show designer Todd Thomas picked a few styles from our retail line of corsets and sent us the fabrics. He chose our c.1900 Lilly and a c.1860 Julia in emerald green silk taffeta as options for Fergie, and they decided on the under-bust Lilly style to construct a dress around.


                Photo Credits: Jason DeCrow/ AP Victoria Secret Fashion Show 2009

The show also featured two more Lilly under-bust corsets; one in herring bone plaid and the other in a red metallic fabric with an overlay of black lace. We also patterned the under-bust version of our 1880’s Alice corset to be worn with a Victoria’s Secret bra. This corset was made out of an extremely narrow, creamy silver metallic brocade fabric that was so unusually delicate and luxurious, I am certain it was a vintage kimono fabric.



                Photo Credits: Jason DeCrow/AP Victoria Secret Fashion Show 2009

In 2010, we were fortunate to collaborate with Todd Thomas from the early development of the show. That year Heavenly Bodies, Tough Love, and Country were some of the design inspirations for the themed corsets, which were closer to wearable art than functional garments.
Working directly from Todd’s design sketches is a privilege; he is wonderfully creative with both his corset shapes and unconventional fabric choices. We made corsets out of a diamond-woven straw matting, wig lace, and cross-stitch embroidering canvas. It was exciting to find creative solutions for constructing corsets out of these vastly differing fabrics. The straw corset presented the most challenges. When completed, it was more molded into shape than it was sewn – when we finally top-stitched the seams into place, it held its shape so well that it barely needed the boning we put in! You can read about the construction process on our blog.

                     
                               Photo Credit: Period Corsets®

The Heavenly Bodies corset below is made of a wig lace–a sheer, impossibly delicate fabric intended for making wigs. It’s not what you might think would work for a corset, but perfect for a Victoria’s Secret Angel. You can read more about the construction of the wig lace corset here. 
                        
          Photo credit: Bauer Griffin, Victoria’s Secret Fashion Show 2010

The 2011 Victoria’s Secret Fashion Show has been by far the most thrilling and challenging for us. We made 10 corsets for several of the themes: Ballet, Angels Aquatic, and I Put a Spell on You. The designs are closely guarded secrets that are only unveiled on the runway. Once we send our corsets off to the show, there is excitement down to the last minute as we wait to see how things will turn out.
This year, Todd Thomas’ designs and fabric choices evoked the essence of fragility. They are “breath-taking for the moment.” These ephemeral corsets are for one night only like Cinderella at the ball.


Photo Credit: Lucas Jackson/Reuters Victoria’s Secret Fashion Show 2011

This Ballet themed black velvet under-bust corset is made based on our c.1900 Lilly corset.


          Design sketch by Todd Thomas Photo Credit: Photo Credit PA 
                     Photos GQ UKVictoria’s Secret Fashion Show 2011

For Angel’s Aquatic we made a transparent wig lace corset which the Victoria’s Secret design team then encrusted with coral and pearls.


Design sketch by Todd Thomas Photo Credit: Getty Images, Victoria’s Secret Fashion Show 2011

The I Put a Spell on You themed looks embodied the temporality of his designs with this all-in-one corset tailored in cotton eyelet flat-lined to translucent nude organza.


       Design sketch by Todd Thomas Photo Credit PA Photos GQ UK 

        Photo courtesy of Period Corsets ®: all-in-one corset close-up

We created a new under-bust corset style in white cotton eyelet; also flat-lined to nude organza to achieve its delicacy.


Design sketch by Todd Thomas. Photo credit:Period Corsets® Photo Credit: Bauer Griffin,
                                   Victoria’s Secret Fashion Show 2011

Aside from its distinctive shape our Julia c.1860 style corset disappeared under layer upon layer of feathers.


      Photo Credits: Bauer Griffin, Victoria’s Secret Fashion Show 2011

This opaque Swiss dot striped cotton, as sheer as fabric comes was carefully matched with bust cups and a custom enameled front opening.


Photo credit: Period Corsets® Photo Credit: Bauer Griffin, Victoria’s Secret Fashion Show 2011

We will post more of the behind the scenes magic; making these corsets from two- dimensional design sketches on our Facebook page and our blog after the show airs on November 29th.

3) Wow! That is a lot of detail. The wig lace and straw corsets are especially amazing. Which leads me to my next question…what kind of direction does Victoria’s Secret give you when it comes to making the corsets? Do you pretty much have free creative reign or is there a very specific vision you’re asked to stick to? 
It is very much a collaborative process. We design our own products, but when we do custom work, we enjoy combining creative forces with other designers or people with imaginative ideas for their own one-of-a-kind corsets.
For the Victoria’s Secret Fashion Show, Todd Thomas is the designer, and we are the technicians bringing his two-dimensional drawings to life on the runway. He gives us free reign to interpret his design sketches into the physical shapes that take into account how gravity and physics apply to the fabrics and the person wearing them.
We start the process in late spring when he sends us his gorgeous design sketches, and we confer on what corset style might work with each one. He either has a clear vision to use one of the styles in our retail line of corsets, a style we developed for a past show or a new pattern that we create. The collaboration continues right up to the finishing details.
For example, the Tough Love corset from the 2010 show (shown below) was our 18th century shape styled with a ragged hemline. The Victoria’s Secret Fashion Show team accented each bone channel with silver spiked studs.


        Design sketch by Todd Thomas, Photo credit Period corsets ® 
Photo credit Theo Wargo Getty Images,Victoria’s Secret Fashion Show 2010

The Country cross-stitch fabric corset was a pattern we developed to include hip gussets of vintage tatted lace and pleated chiffon. Their team cross-stitched the Victoria’s Secret logo. Whatever the choice of pattern, when you add the custom fabrics and final details you have something completely new and fresh.


                            Photo Credit Period Corsets ® 
Photo credit: Theo Wargo Getty Images, Victoria’s Secret Fashion show 2010

4) It sounds like a complex process. How much time goes into making one of those corsets from start to finish?
Because we hand-make every corset we produce and are meticulous about the details, there are many steps that all take time. We make a sample to fit and critique; we true the pattern and develop a construction method. Only then do we start sewing the final garment. So the time varies based on the complexity and fabrics, but we want each corset to be a work of art.
We also spend a lot of time finding unique solutions for custom work. For example, the corsets in our retail line come with grommets in the back for a lace-up closure. In a fashion show, you don’t have time to unlace each grommet, so for the Victoria’s Secret Fashion Show we developed a quick-change method that we call speed lacing and now use for all of their corsets.
There are also different levels of finishing to the corsets we send to the show. We send the corsets ready to fit and they do the final steps, whether it’s a bit of detailing or an extensive appliqué. Some are complete and they may only add a few accessories. Some get a lot of detail added before the show. For example, with our straw corset, they added sheaves of wheat and straw appliqué over the whole corset. In some cases the corsets are barely recognizable, but our shapes show through.

              
Photo credit: Theo Wargo Getty Images, Victoria’s Secret Fashion show 2010

5) Do you personally fit any of the Victoria’s Secret Angels or is a remote fitting? 
We make a pattern based on the design sketches and send a sample to the Victoria’s Secret Fashion Show team to fit and give us feedback. When using styles we’ve made before, we make the corsets directly in the new fashion fabrics and send them ready for a final fit. All of our corsets have alteration points so they can be let out or taken in, which adds versatility for the final fitting and allows the corset to fit more than one model.

                
Photo Credit Period Corsets ®: fitting mockup in coutil for the straw corset design

6) Amazing. How long have you been making corsets? And are there any other famous clients you can share with Lingerie Addict readers? 
We have been making corsets since 1997. Over the years, Period Corsets’ retail line of historic corsets has grown to include 13 styles; each encapsulates the fashionable look of an era. We developed each corset by researching vintage corsets, historic photos and paintings and distilling a wide variety of examples from the time into one corset with classic simple lines. The distinctive attributes of these corsets are what have attracted the eyes of costume designers and stylists in the fashion world.
We’ve made corsets for celebrities, pop stars, opera singers, dames of the theatre and fashion models, including Madonna’s little lavender waist cincher corset for her “Sorry” video.


Mainly we make corsets for women everywhere who want unique, glamorous corsets of their own. Women all over have figured out they can make an elegant, sexy statement with their own signature corsets.
7) I love that you’re based in Seattle, especially since this isn’t an area many people associate with lingerie and corsetry. Are you very involved in the local lingerie, theatre, or burlesque scene? 
Yes! At Period Corsets we make everything in our studio here in Seattle and are very proud to be part of the thriving theatre, performing arts, lingerie and custom clothier scene. We have supported Seattle non-profit performing arts organizations by donating a few corsets to their fundraising events.
In this economy we know how important it is to support businesses based in the US. In the apparel industry, especially, we all know how much cheaper it can be to buy things that come from other parts of the world. We prefer to buy our materials from domestic vendors. We also keep the needs of our amazing team of employees who have been with us since we started a high priority. We work hard to balance paying a living wage and providing benefits to our employees while keeping our corsets affordable for our customers.
We feel fortunate to be part of this amazing community. For instance, a shop manager from nearby theatre recently needed a few c. 1890 Theodora corsets for “The Importance of Being Earnest,” and she walked down the street to our studio to pick them up.
What expert advice would you have for my readers who are interested in buying their first corset?
We advise investing in a quality product made in the US from a company with great customer service. To get an idea about whether they really care about taking care of you and helping you find the right corset, you should do some research: Do they have happy clients and good feedback? Do they make the kind of corset you want? When you are buying something via the internet, you need to make sure you can communicate your ideas with a person on the other end. Call or email us and we’ll be happy to help you with any questions about your next corset.
9) It’s extremely cool that you make corsets for celebrities and the opera, but how would a “regular person” commission a corset from you? Do you accept commissions? 
It is very easy! Go to www.periodcorsets.com  Choose your style, size and fabric and check out. We keep all of our styles in small to 2XL in stock and ready to ship within 7 business days. There is a size chart for you to determine your size after you’ve taken measurements. We are ready to help anytime from 9 to 5 Monday through Friday Pacific time. You can always email us at sales@periodcorsets.com with any questions; to double check that you’ve chosen the right size, to pick the style that might suit your needs best or to consult on having a one-of-a-kind corset made to measure.
If you commission a custom corset, we estimate two to three weeks. To start your custom order, look at www.periodcorsets.com to see if the corset you are looking for is one of our existing styles with a few alterations. Then peruse Period Corsets on Etsy, which will show you examples of the many ways we customize our corsets with fashion fabrics or by altering the style lines. We are also happy to look over your design sketch or to research images of your dream corset. Once you have an idea of what you want and the range of our products, you can email or call me to get a quote.
We treat every individual as we would a professional designer. Your imagination is the limit! We are happy to create whatever strikes our client’s fancy, whether it’s a corset in Harris tweed wool for a dashing steampunk gentleman, or a red silk corset for a college student who wants it to match her graduation robes.
As Lingerie Addict readers know, all of life is a stage and a runway when you have the right lingerie/corset. We love to hear your ideas so we can make your corset a perfect fit.
What great advice! Thank you so much for your time, and for the great behind-the-scenes interview. I hope we see your work at many Victoria’s Secret Fashion Shows to come!

***Treacle is a 25 year old knickers junkie who started writing because her  friends threatened to tape her mouth shut if she didn’t stop talking about her underwear. As a blogger, she interacts constantly with the people this industry needs most—customers. The Addict Expose is all about bringing you, the lingerie store owner, the perspective of the lingerie consumers.  She welcomes lingerie lovers of every nation and persuasion to her blog, The Lingerie Addict. ***


050107               
Adult Store Drive-thru 
Holds‘Toys for Tots 
and Ta-Tas’ Toy Drive
“We are helping children and saving the breasts that feed them” stated the Pleasures Store owner, Sherri Williams.
Pleasure’s owner, Sherri Williams, is dedicated to giving back to the community for all of their support throughout the store’s 19 year history. Through the ‘Toys for Tots and Ta-Tas’ campaign, those donating children’s toys will receive a free adult toy from Pleasures. For every toy collected, Pleasures will also donate a dollar to the Save the Ta-Tas program.
“It’s a good old fashioned toy drive complete with our very own Dirty Santa and his Sexy Mrs. Claus,” stated Williams. “This event will be fun for adults of all ages!” 
Toys for Tots and the Save the Ta-Tas organizations offer valued assistance to less fortunate children and to women fighting breast cancer respectively. 
Pleasures is combining these charities in the ‘Toys for Tots and Ta-Tas’ campaign in order to benefit both organizations. 
To inspire donations, Pleasures will give anyone bringing in a toy, a free adult toy, and will also donate a dollar to Save the Ta-Tas in their name. 
Individuals donating will also receive a free professional photo with Santa. 
“We’re doing everything we can to inspire people to share the love in this season of giving,” Williams says of her ongoing campaign for women and children. 
About Pleasures: The one-stop romance shop’s new location, located at 4008 University Dr., in Huntsville, Ala., offers 7000 s.f. of retail romance inspiring products, the adjoining Diva Seductive Clothing store offers patrons a separate entrance to purchase intimate clothing and choreographs monthly fashion shows.
Pleasures' sister store in Decatur, Alabama houses an additional 4,000 square feet of romance retail. Sherri Williams founded Pleasures in June 1993 to offer Huntsville couples comfortable shopping and an endless intimate accessories selection.
sherri@MyPleasureStore.com  Ph: (727) 459-0069
www.mypleasuresstore.com 


6/24          
             Coquette Costumes 
Featured on Saturday Night Live and Community
Recently Coquette Masquerade costume styles M6020 the Devil and M6031 the Cop, were featured on ‘Community’ and ‘Saturday Night Live’ respectively. Coquette is thrilled to have their pieces shown on both shows that have been nominated for best comedy awards.
For the Halloween special of ‘Community’ the main character Dean Pelton played by actor Jim Rash wore the Devil costume. The halter dress is intricately made with fishnet and lycra and enhanced by the lace-up front, fishnet sleeves and a tail. The piece comes with a horned headband and mini pitchfork to top off the look.
“We were proud to have “The Dean” wear our sexy Devil costume that is traditionally a woman’s. To see it represented on him was absolutely hilarious,” said senior designer Elaine Carson. “It shows the versatility of our pieces and how a little creativity can result in a completely different look.”

Emmy-Award winning late-night showcase, ‘Saturday Night Live’ featured two of their main actors, Andy Samberg and Jason Sudeikis wearing the Coquette Masquerade’s male Cop costume. A lycra shirt featuring PVC detailing and badges. The costume comes complete with a police hat and handcuffs.
“For ‘Saturday Night Live’, a household name, to feature one of your outfits is an extreme honor,” said vice president of sales and marketing Marcus Horea. “It was great to see how they incorporated our pieces in a comedic way.”

The Coquette Masquerade Collection is filled with a variety of costumes for Halloween and special occasions. In addition to the traditional costume ideas the collection ranges from career themes, animals, costumes for couples, super heroes, retro characters and role-play outfits.
Coquette is ecstatic to have two of their popular costumes featured on the much watched NBC comedy shows. Coquette’s costumes are designed to be fun and sexy – a foundation to a great idea only limited by the wearer’s imagination and sense of humor. 
COQUETTE INTERNATIONAL INC.
Coquette is an international distributor of lingerie and costumes founded in Canada. Since 1979, the company has delivered high quality collections that entail diversity of styles while captivating a realistic feminine appeal.
Coquette has become the largest manufacturer and wholesaler of lingerie in Canada and has expanded into the international market as a major distributor of intimate apparel, serving over 64 countries. 
What makes Coquette unique is the diversity of styles featured in its collections that fit any lifestyle, occasion, figure or taste. Coquette is proud to offer delicate and uniquely designed lingerie in its collections, ranging in styles from romantic to risqué.
COQUETTE COLLECTIONS
Main Collection
Coquette’s Main collection is comprised of a wide variety of lingerie styles, including a full bridal collection, club, lounge and novelty wear.
Masquerade
Coquette’s Masquerade Collection is comprised of Halloween and special occasion costumes. Unique to Coquette, the collection also features role-play costumes which are costumes that include an interactive element with sexy lingerie underneath.
Darque
Coquette’s Darque Collection is comprised of an array of sleek, stylish club wear with a playful fetish flare. 
Holiday
The Holiday Collection includes Christmas, Valentine’s Day and New Years themed lingerie, available in holiday colors and a variety of styles.
For more information on Coquette and its products, visit us online at www.coquette.com. 


2011
  
California Exotic Novelties   
    Releases New Precious 
         Metals Jewels
Introducing the Sweet Curve and Sensuous G
California Exotic Novelties releases two new massagers to the Precious Metals Collection. These curvaceous Jewels are called Sweet Curve and Sensuous G.
“The Precious Metals Collection consistently gets rave reviews because of the vibrant colors, quality material, and fine craftsmanship,” says Susan Colvin, President and CEO of California Exotic Novelties. “The new additions are sure to be pleasers, too.”
The 7-Function Precious Metal Jewels Sweet Curves and Sensuous G Vibes are slim, smooth and seamless. They boast seven functions of vibration, pulsation and escalation. The push button control is made of silicone and soft to the touch. Available in three sleek colors; pink, purple and blue, the vibes are built to please.
“The market for metal toys has shown significant growth recently,” says Jackie White, Vice President of Sales for California Exotic Novelties. “The new Precious Metals Jewels are definitely one to stock.”
The packaging is designed to spotlight the vibes. Bright purple and pink metallic bubbles accent the perfectly positioned product within.
Al Bloom, Director of Marketing of California Exotic Novelties, explains, “Packaging is one of the four P’s of marketing for a reason. It’s one of the major forces that drives sales. The Precious Metals are packaged to sell and look stunning on store walls.”
The new 7-Function Precious Metal Jewels are available now from California Exotic Novelties. 
About California Exotic Novelties
California Exotic Novelties is the nation's leading manufacturer of adult toys and novelties. Since 1994, the company has been at the forefront of research and development of products to enhance the sexual experiences of women, men and couples. From its 200,000 square foot operations center in Chino, California, CalExotics maintains a network of manufacturing and distribution facilities worldwide. Its products are available online and from retailers throughout the world.

pjur Med Premium Glide 
  Makes the Grade in   
  Neurodermatitis test
Over a period of four weeks, 20 male and female atopic dermatitis patients used the pjur med Premium glide in a clinical- dermatological test. The participants all applied the product at least once a week on their intimate area. The result is impressive: All participants confirmed that the skin-friendliness of the glide was “very good.”
Now, an official medical report underpins the positive experiences users have made with the pjur med products. pjur med Premium glide helps to alleviate skin problems and soothes skin irritations, reddening of the skin, or itches, so even people suffering from such ailments can enjoy sex without pains or itches and make intimate togetherness a pleasant, sensual experience again. It is particularly important for people with atopic dermatitis that their skin is relaxed, and with the pjur med Premium glide, the risk of infection of the stressed skin is also minimized.
The participants of the test had atopic dermatitis without eczema and, going into the test, they all stated that they suffered from symptoms such as strong itches, reddening of the skin, scaling, dryness of the skin and severe pains, particularly during intercourse.
Already after the first week, the participants found that the symptoms had improved considerably. After day 21, all the test persons stated that they no longer suffered from any of their complaints and that the symptoms had improved 100%.
Therefore, the test proves that pjur med is 100% skin-friendly and the perfect product for people with skin problems. None of the participants showed any signs of allergic reactions, and they were all convinced of the effectiveness of the product. Already after a few days, the irritated skin was much more relaxed, and the test persons rediscovered a sense of well-being when experiencing physical intimacy.
“We are in touch with many people with skin problems, and they told us about their relief and about the positive experiences they have made with our products. All that was missing was confirmation from an expert or an independent institute, so we commissioned the renowned “Dermatest” institute in Münster to carry out this test series. We are very proud of the results and will continue to recommend our product to people with skin problems,” says Alexander Giebel, CEO and founder of pjur group Luxembourg S.A.
On request, we can also send you information materials in digital form.
About pjur group
pjur group has its headquarters in Wasserbillig, Luxembourg and is an international company whose products are sold in over 50 countries on five continents. The portfolio comprises more than 40 innovative products in five different product categories, including lubricant and massage gels on silicone and water basis, condoms, stimulation and delay products as well as special scene products and hygiene products.  www.pjur.com 

            Ramatex Aims for 
     Toxic-Free Future
Singapore based dyes and chemicals maker Huntsman Textile Effects is to work with textile and garment giant Ramatex in a bid to achieve zero discharge of hazardous chemicals - a target global fashion brands and retailers have set for their supply chains by 2020.
The move, Ramatex says, would make it the world's first textile company dedicated to and capable of helping the brands to deliver their commitments.
Adidas, C&A, H&M, Li Ning, Nike and Puma last month released details of a joint 'roadmap' outlining the steps they intend to take to achieve the zero discharge goal.
"It is clear that the joint roadmap is challenging and ambitious but represents an important first step in reducing the environmental impacts of the textile industry," said Ramatex chairman Mr Ma Wong Ching.
Vertically integrated Ramatex operates three fabric mills and 13 apparel factories over Singapore, Malaysia, Cambodia and China which cover the entire manufacturing process from spinning, knitting, dyeing and printing to garment export.
The company has always aimed to be socially responsible, ensuring its manufacturing processes embrace environmental protection, and being more sustainable in production by minimizing energy usage, adopting waste and water recycling and only using organic materials and compliant chemicals and dyes.

Pacific Sunwear to Close 
           200 Stores
Retailer Pacific Sunwear of California is to close up to 200 under-performing stores after securing new credit agreements designed to help turn around the ailing business.
The US company, known for its PacSun brand, said 175 to 200 stores would close over the next 14 months.
Of these, the company said it would buy out the leases of about 75 stores at a cost of US$13m, complete short-term extensions for about 50 better performing outlets, and close about 115 more upon the expiration of their leases by the end of fiscal 2012.
Meanwhile, Pacific Sunwear has negotiated a five-year, $100m revolving credit facility with Wells Fargo Capital Finance and a five-year, $60m senior secured term loan funded by private equity group Golden Gate Capital.
A portion of the Golden Gate Capital loan would be used to fund the lease buyout payments, the company added.
“The combination of these transactions greatly enhances our financial and operating position, and is another critical step forward as we work to re-establish PacSun as a leading specialty retailer across the US,” said president and CEO Gary Schoenfeld.
“With the support from all of our major landlords, we can now focus on our targeted base of 550-600 better-performing stores and our enhanced merchandising and marketing strategies.”
The announcement came as Pacific Sunwear announced rising third quarter losses and falling sales.

                    Tools
Hammer - In ancient times a hammer was used to inflict pain on ones enemies. Modern hammers are used to inflict pain on oneself. 
Screwdriver - The drink ordered at the local bar after you call in a professional repairman to undo the $500 in damage you did while trying to change out a light socket with your handy screwdriver. 
Phillips Screwdriver - The bar drink that you order when the damage estimate is over $1,000. Contains twice the vodka. 
Pliers - A device used to extend your reach the necessary few inches when you drop a one-of-a-kind screw down behind the new wall it took you two weeks to install. 
Multi-Pliers - Contain a handy assortment of sharp and dangerous tools. Best left in its leather sheath and worn on a homeowners belt to increase testosterone levels. 
Electronic Stud Finder - An annoying device that never goes off when you point it at yourself. 
Halogen Light - A worklight that lights up your backyard with the incandescence of a football stadium, causing you to cast a heavy shadow over the area you're working on so that you need to use a flashlight anyway. 
Cordless Drill - A device that lessens your chance of electrocution 90% over a standard plug-in tool. 
Cordless Telephone - The handyman's 911. 
Air Compressor - A mechanical device similar in principal to harnessing the power of your mother-in-laws nagging complaints and using the resulting airflow to blast old paint off the side of the house. 
Chainsaw - Allows you to cut your way out of the shed that you accidentally built completely around yourself. 
Vise Grips - A pair of helping hands that doesn't critique the job you're doing or offer advice. 

      "Hey" Need a Vacation?
     Try these get-aways..
  Grand Cayman Apts. for Rent
or=Rent a Cabin in the Country     

                                             
   The McPete Sez Lingerie Newsletter & Women's Wear Journal  
                             
                 
                  
                                     Page 5         
MCPETE SEZ CLASSIFIEDS
      For $5 per line*.. you can advertise here!!
 
             email advertising@mcpetesez.com or go to www.mcpetesez.com/advertising.htm  for more information
   *1 line = 60 characters with normal spaces and capitalization
---------------------------------------------------------------------------------


              The International 
Lingerie Show Continued
            
     Jason is wearing Candyman by Great Deals
     Distributions.  cescobar@greatdealsdist.com 


Steven Margu of Henry Margu Wigs with customers. 
                       sales@henrymargu.com 


Steve Kimberling of Intimate Payments with customers. 
             steve@intimatepayments.com 


The always fun Fantasy Lingerie booth.  
                  mike@fantasylingerie.net 

           
               John wearing Underwear Station.  
                   sales@underwearstation.com 


                The busy Oh la la Cheri booth. 
                   contact@ohlalacheri.com 


         The very busy BodyZone Apparel booth. 
               Kellyn@bodyzoneapparel.com 


  Lydia Conley and Leslie Gaylor of Ellie Shoes. 
                        info@ellieshoes.com 


Maria Santilena and Bryn Thomas of Lip Service 
        with a customer.  maria@lip-service.com 


       Mitchell and Lacy wearing Fetisso Latex. 
                              jmiller225@cox.net 
Look for more coverage from the International
Lingerie Show in upcoming issues of McPete Sez

California Exotic Novelties Presents New COLT Products
California Exotic Novelties introduces new products to the popular COLT Collection. The new additions include: the Hefty Probe Inflatable Butt Plug, the Turbo Bullet, and an array of Ready Wipes.
Susan Colvin, President of California Exotic Novelties, says, “COLT is an iconic name that commands attention at the retail level. The newest products are sure to deliver great sales.”
The COLT Hefty Probe Inflatable Butt Plug allows the user to inflate it to the desired size. The soft, latex probe inflates with an easy squeeze bulb. A quick-release valve provides an easy out. It’s available in black or red. Also new is the COLT Turbo Bullet. It is oversized, multi-speed, and operates with an easy-to-use slide control. 
John Rutherford, President and Creative Director for COLT Studio Group, says, “As the most trusted name in erotic products, our nine year partnership with California Exotic Novelties has produced some of the most sought-after and trusted gay products on the market. The latest items are sure to please and we can’t wait to get them into everyone’s hands in time for the holidays.”
There are four varieties of Ready Wipes new from COLT. The COLT Lubed-Up Ready Wipes utilize a superior water-based lubricant that is infused with pomegranate and acai. Fragrance-free they are also pH balanced. The COLT Clean-Up Ready Wipes also have a water-based formula with aloe and vitamin E. The COLT Anal-Eze Ready Wipes are fragrance-free, sugar-free, pH balanced and water soluble. The COLT Sta-Hard Ready Wipes are desensitizing delay wipes that are unscented, sugar-free, water soluble and enhanced with pomegranate and acai. The wipes are for one-time use and disposable. They come in handy three-packs.
“The COLT Ready Wipes make a great up sale item. Both brick-and-mortar and online retailers can recommend them along with the purchase of any COLT product,” says Jackie White, Vice President of Sales for California Exotic Novelties.
The new COLT products are available now from available now from California Exotic Novelties. 
About California Exotic Novelties
California Exotic Novelties is the nation's leading manufacturer of adult toys and novelties. Since 1994, the company has been at the forefront of research and development of products to enhance the sexual experiences of women, men and couples. From its 200,000 square foot operations center in Chino, California, CalExotics maintains a network of manufacturing and distribution facilities worldwide. Its products are available online and from retailers throughout the world.
Al@calexotics.com  www.calexotics.com 

Sportsheets, Sex & Mischief Receive 4 Honorable AVN Awards Nominations
Specialty brand receives top accolades for 'Sex & Mischief' couples fantasy collection
Sportsheets® and its new collection, Sex & Mischief™, has taken home nominations in four prestigious categories for the upcoming 2012 AVN Awards, having been recognized for Best Sex Toy Company Large, Best Fetish Product, Best Sex Toy for Couples, and Best Packaging.
For more than 18 years Sportsheets has been in the business of keeping couples connected with the highest quality relationship tools designed to enhance intimacy between couples of every sexual level lifestyle. The Best Sex Toy Company – Large category honors companies like Sportsheets whose devotion to their craft have helped the adult retail industry evolve into what it is today.
"Sportsheets was founded in 1993 with the goal of making couples play more fun with well-crafted products that appeal to the masses," Sportsheets CEO Tom Stewart said. "We are proud to be recognized for our hard work and thank everyone who nominated Sportsheets."
The Best Packaging nod goes to the company's acclaimed "Sex & Mischief"™ (S&M) collection of fantasy-play accessories, featuring high-fashion photography and imagery that left the industry raving at its debut, making it a shoo-in for this category.
Sex & Mischief's Intro to S&M Kit was nominated for Best Sex Toy for Couples, while its Door Play Kit received notice in the Best Fetish Product category. Sex & Mischief clearly has left quite an impression on the adult business since its debut less than a year ago.
"We spent months developing and perfecting Sex & Mischief and Sportsheets is so proud to bring the line to adult retailers nationwide," Sportsheets Vice President Julie Stewart said. "These 
nominations validate and confirm our hard work and we can't wait to celebrate with the industry in Las Vegas!"
The highly anticipated 2012 AVN Awards are set for Jan. 21, 2012, at The Hard Rock Hotel's The Joint nightclub. Hosted by adult starlets Bree Olsen and Sunny Leone, it'll be a night of glamour, glitter and a whole lot of sex toys.
Sex & Mischief is one of four highly anticipated new Sportsheets brands now shipping including Tease the Season™, XOXO2U™ Sportsheets Inspired Romance, and Do It Games™.
For more information, please visit http://sexandmischief.com, email 
info@sportsheets.com, or call (800) 962-4606.
Sportsheets International® has helped ordinary couples find new pleasure and explore new positions together with specialized "relationship tools" since 1995, when the Sportsheet Bondage Bed SheetTM sexual positioning and restraint system broke into the market. The company now offers more than 300 specialty items, including the Sportsheets Premium restraints, sexual positioning products, and strap-on harnesses; the Manbound™ collection for gay couples; Naughty Night Out® bachelorette line; Tease the SeasonTM Christmas novelties; XOXO2U Collection of Sportsheets-inspired 
romance; and the award-winning Sex in The Shower® collection. All of the company's brands individually and collectively support its goal of Keeping Couples Connected!®"
For more information, please visit http://sportsheets.com 

pjur Group Praised as “Best Adult Lotion and Potion”
On November 23, the “Eros Shine Awards“ of the “Eros Association” were presented in Melbourne, Australia. The pjur group won the award for “Best Adult Lotion and Potion.” This marks the third 
international award for pjur in 2011, and it shows that not only the jury, but also the consumers all over the world appreciate the company’s innovative work.
The awards are presented to companies from the adult industry that have distinguished themselves through professionalism, innovativeness, market dominance, fairness, creativity, and exemplary business conduct. The special thing about this award is that the winners are not only chosen by a jury of industry experts; the public can also vote for their favorites.
Alexander Giebel, CEO of pjur group, is very happy about this special honor: “We are extremely proud of this award. It is the result of our efforts to always offer our customers the best quality, and it is particularly satisfying because it was not only the jury of experts, but also the consumers who were convinced of the quality of our products. The pjur team is working passionately to make the brand a success, and that is also true for our Australian partner. I think that the consumers feel that.”
The “Eros Shine Awards“ were presented for the first time in 1997. A committee including Fiona Patten of the non-profit organization “The Eros Association”, and Rob Goodwin, CEO of the “Sexpo – sexuality lifestyle expo”, organizes the event. The 2011 award ceremony and the glamorous evening event took place at the Palace Theatre in Melbourne on the evening before Melbourne Sexpo.

            

California Exotic Novelties  Introduce New Lia Teasers
Three New, Blue, Vibes Join Lia Collection
California Exotic Novelties introduces new vibrators to the Lia Collection. Called Teasers, these feminine pleasure products come in a pastel shade of blue to add a splash of new color to the line.
Susan Colvin, President and CEO of California Exotic Novelties, says, “As we expand the Lia Collection we decided to add another color to the pastel pallet that makes Lia so recognizable. Research shows that blue is among the top color preferences for women and I think it makes a striking addition.”
The Lia Teasers are designed for total stimulation and are made of premium silicone. They have extreme power throughout and ten intense functions of vibration, pulsation, and escalation. 
Soft-touch controls feature an easy on/off button. 
“Lia is a popular collection with a very feminine appeal. The powder-soft, premium products at a reasonable price-point make Lia one to stock heavily,” says Jackie White, Vice President of Sales for California Exotic Novelties.
The Lia Teasers all have unique shapes with subtle curves and ripples that are designed to please. The Twin Teaser also has dual stimulation.
Al Bloom, Director of Marketing for California Exotic Novelties, says, “The Lia Teasers all offer a little bit of something different for everyone. The gorgeous packaging means they grab attention on the retail shelf.”
The new Lia Teasers are available now from California Exotic Novelties.     www.calexotics.com 

"Green" Nylon Plant
Industrial biotechnology company Verdezyne Inc has opened its 
first pilot plant to produce 'green' nylon for use in a range of 
products including clothing and other textiles.
The plant in Carlsbad, California will make adipic acid, a key 
component of nylon 6,6. The bio-based adipic acid is one of two 
components used in the production of 'green' nylon 6,6 and is 
derived from renewable sources like non-food based vegetable 
oils.
"We are excited to achieve this key milestone," said Dr E 
William Radany, president and CEO of Verdezyne. "This is the 
first demonstration of the production of bio-based adipic acid 
at scale from a non-petroleum source. Our novel yeast platform 
enables production of adipic acid at a lower cost than current 
petrochemical manufacturing processes."
As well as lower production costs, Verdezyne says its method for 
producing adipic acid offers a number of advantages over 
petroleum-based alternatives.
The company's yeast fermentation process uses non-food, plant-
based feedstocks to produce a variety of commercial diacids. And 
its production methods are expected to generate less CO2 and 
other pollutants as compared with incumbent methods. 

ALSA To Reduce Carbon
         Footprint
Turkish acrylic fiber producer Aksa Akrilik Kimya Sanayi AS (AKSA) is to improve its environmental performance and boost plant and worker safety after securing a US$50m loan from the European Bank for Reconstruction and Development.
The total cost of the improvements at AKSA's plant in Yalova, in north-western Turkey, stands at around US$60m. The project will also help Aksa reduce its carbon footprint and, it is hoped, will raise standards in the Turkish industry.


        ************************************************* 
                  The Buzz
Do you or one of your co-workers have an announcement to make? A birthday, promotion, new baby, engagement, or wedding? 
Email their name, store name and city and state to   
            buzz@mcpetesez.com   Its Free!!
If you would like to include a picture, please send it as a JPG or GIF.

Sportsheets Strengthens Staff With New S&M Executives
                           (Sales & Marketing)
Adult manufacturer fortifies key departments, plan debut for ANME Founders Show and Xbiz Retail Show in January
Sportsheets International®has bolstered its staff once again with the introduction of two new key members of the sales and marketing team. Senior Product Sales Specialist Cheri Curry and Executive Administrator and Marketing Assistant Joanne Queenin who makes her official debut to the industry join the company to broaden its client base and strengthen its operations force as the industry enters the 2012 season.
"Sportsheets is very fortunate to have discovered such reliable new talent to add to our strong core staff," Sportsheets Vice President Julie Stewart said. "Having Joanne and Cheri join the company will add new creative and organizational dimensions to Sportsheets routine, and we are excited to introduce them both to our friends and colleagues at the upcoming ANME Founders Show."
Queenin joins Sportsheets with nine years' experience working for a Fortune 500 real estate information technology firm and uses her skills to help maintain the company's overall marketing plan and strategy. Working directly with top executives Queenin manages projects and provides administrative services while putting special focus on the new Sex & Mischief collection – which continues to wow customers and consumers alike since its debut last summer.
"I love coming to work knowing that no day working at Sportsheets is ever the same," Queenin said. "It's so rewarding to work with people I respect and from whom I can learn new skills, and it's a pleasure to know I play a key role in an award-winning company's success. I also look forward to meeting everyone I've been speaking with at the show!"
Curry will bring two decades of sales experience and an entrepreneurial mindset to Sportsheets. Curry will invigorate and fortify Sportsheets' current client base by working directly with distributors to manage product placement and training, as well as streamline its customer service techniques.
"My goal is to increase Sportsheets' sales and customer satisfaction while supporting and reinforcing our sales team," Curry states. "Together we will fine-tune our customer service system through active coaching and hands-on education, while learning from each other's various experiences working within the adult retail and distribution realms."
Curry and Queenin will be on hand at the Sportsheets booth (No. 38, 39 and 54) during the ANME Founders Show Jan. 7-8 and the Xbiz Retail Show Jan. 9-10 in Burbank, Calif., where the two newest staff members will make their official debut to the industry. The company's Sex&Mischief line has been nominated in the BDSM Pleasure Products Company of the Year, Marketing Campaign of the Year, and Excellence in Product Packaging categories and Curry and Queenin said they were thrilled that their debut will also be a great moment for the Sex & Mischief line and Sportsheets as a company.
They may be reached at Cheri@sportsheets.com and Joanne@sportsheets.com respectively.
For more information about Sportsheets, please visit http://sportsheets.com, email info@sportsheets.com, or call (800) 962-4606.
For more information about Sex&Mischief, please visit http://sexandmischief.com, email info@sportsheets.com, or call (800) 962-4606.
Sportsheets International has helped ordinary couples find new pleasure and explore new positions together with specialized "relationship tools" since 1995, when the Sportsheet sexual positioning and restraint system broke into the market. The company now offers more than 300 specialty items, including the Sportsheets Premium restraints, sexual positioning products, and strap-on harnesses; redefining S&M with the Sex&Mischief™ line; the Manbound™ collection for gay couples; Naughty Night Out™ bachelorette line; Tease the Season™ Christmas novelties; XOXO2U Collection of Sportsheets-inspired romance; and the award-winning Sex in The Shower™ collection. All of the company's brands individually and collectively support its goal of Keeping Couples Connected!®" 



      " Reps. Corner" 
                            Hey Sales Reps!.
Take on a new line?   E-Mail us for your Complimentary Listing.
                                    for 4 issues Free.
*****************************************************
Rep name           E-mail contact,           Name of the line

     Women's Wear & Textile Shows & Events for 
    December - January
Jan. 1st.  2012 "Happy New Year"
Jan 7-8      Bridal Fashion Debut & Wedding Services Expo
                    www.arizonabridalshow.com 
Jan 14-15   BrideWorld Wedding Expo
                            www.brideworld.com 
Jan 16-17    Metropolitan NY Footwear, Apparel 
                           & Accessories Market 
                       www.marketplaceny.com 
Jan 16-18                  Texworld USA
                       www.messefrankfurt.com
Jan 16-18  International Apparel Sourcing Show
                    www.apparelsourcingshow.com 
Jan 18-21          Adult Entertainment Expo    
                    www.adultentertainmentexpo.com
Jan 18-21               Adult Novelty Expo
                          www.avnnoveltyexpo.com
Jan 20-22             Le Meilleur Salon  
                                 Montreal
                 www.everythingtodowithsex.com
Jan 21-23   Salon International de la Lingerie
                         www.lingerie-paris.com
Jan 24-26                 Colombiatex 
             www.colombiatex.inexmoda.org.co 
Jan 26-29            Dallas Market Center
                       lslingerie@comcast.net
                   www.dallasmarketcenter.com 
Jan 28-29            Dallas Bridal Show
                   www.dallasmarketcenter.com 
Jan 28-31    Halloween & Party Expo
                 www.halloweenpartyexpo.com    
Jan 27-29      Everything to do with Sex Show
                           Halifax, Nova Scotia
                  www.everythingtodowithsex.com


 Please contact the show before going in case of date 
                        changes or cancellations.        


For a complete list of 2011 shows click here! 
Note: We are still filling in show dates as we get them....
If you have a show in your territory please let us know.

                For Pete's Biography, Click Here

                      Advertise
Advertise the cyber-way, Reach an audience of responsive corporate executives, Manufacturers, Suppliers, Retailers, Sales Representatives & Exporters by Advertising in The McPete-Sez   Lingerie and Women's Wear Newsletter with over 7,000 Subscribers, for as low as $6 per line per issue.
which remains permanently in the archives forever! 
              We Accept Major Credit cards
              For additional info and rates click here
We will  accept advertising with Graphics, and or Photo’s or Banners,  Which, when finished remains in the Archives Forever. For rates and other information e-mail  me @  info@mcpetesez.com

************************************************* 
To Subscribe or Unsubscribe, Click Here
and apply your e-mail address.
you will receive an acknowledgment and verification via e-mail after you submit your subscription.
(make sure that you acknowledge it, or you will not receive it).
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Please Visit our sponsors, they help keep this newsletter free to you!
Texmondo, the worldwide Leading Internet Textile Data base,    www.texmondo.com
*************************************************

This "Free" newsletter goes out Twice Monthly to subscribers interested in receiving information on the Intimate Apparel and Women's Wear Industries.
All ads must be received by 4:00PM Eastern Time, four days prior to the 1st & 15th of each month to be included in the next issue (if advertising space exists) ads received after this time may be included, as determined by the editors.
You are receiving this Letter because you have subscribed at our WebSite or, at one of our many subscribe areas throughout the net or have attended one of the many Lingerie shows that we cover.
McPete-Sez  L.L.C.  86 Devon Rd, Mays Landing, NJ 08330
U.S.A.   Tel: (609) 432-9378    www.mcpetesez.com  

Thanks to our Contributors:  
Andy Weinstock  (Ask Andy)
Mara Susskind Kalcheim (West Coast Watch)
Ginette Provost Flatow  (The Canadian Corner)
Patricia Fieldwalker (Undercover)
Deborah McGuffey (Exotic Fashion News)
Mercedes R. Gonzalez (What's Hot In Market)
Doug Churchill  (E-Tailored Rants)
Rodger Knights (Rodger's Ramblings)
Bubba  (Bubba Sez)
Kevin Everett  (Ask Kevin)
Russell Van Brocklen (Photographer)
Jerome Hamilton (Photographer)
Luis Paredes  (Intimate Graphics)
The Gozooko Guys ( Business & Technology)
Treacle (The Addict Expose)
Mandie Mutchie (Lipgloss & Lace)
Serene Martinez (Pink Bunny Pleasures)
Kerri Renae (Create Lingerie)
Fernando Cuestas (Videographer)
Ali Cudby  (Fab Foundations)
Alexandra Cage (In the Toybox) pinkmynx@gmail.com 
Hazel   (Lingerie Drawer) 
Holly Jackson www.thefullfiguredchest.com 

The contents of this newsletter do not necessarily reflect the opinions of McPete Sez LLC. 
McPete Sez LLC makes no warranties, either expressed or implied, about the truth or accuracy of the contents of information provided. 
McPete Sez L.L.C. Owner & Editor: Heather Briggs
Any part of this publication "may" be reproduced in whole, or in part, with the express written consent of the Editors. All rights reserved. (c) 1999-2011  The McPete-Sez  Newsletter

                          
      Thanks for Coming,          
          See you again 
        January 1, 2012